Novus Digital generated $18,000 in new pipeline in under 3 months thanks to Ecommerce Leads.

Written by Diogo Matos | Published on 24 June 2025

Back in April/2025, Alex from Novus Digital and I jumped on a call. He needed U.K. e-commerce stores who were facing SEO problems and thus were extremely likely to outsource their SEO.

Novus already had a very solid pipeline of clients, but diversification is key to a solid business. If you rely too much on inbound leads, you're at the mercy of the market. Some months are splendid. Others are dry and make you question your business.

And that's precisely why Alex wanted to diversify his pipeline.

I'm writing this case study in June/2025. In the 3 months of using the Do-It-Yourself plan, Alex has received 120 leads likely to outsource in his inbox and managed to generate $18,000 in new pipeline, plus close one new client. His current lead-to-opportunity rate sits at around 2% - which is massive, considering most cold email campaigns don't even reach that percentage in positive replies!