The Best BuiltWith Alternative for Marketing Agencies
While BuiltWith gives you technology data at a premium price, Ecommerce Leads sends you stores in your ICP losing revenue and traction with decision maker contacts and buying signals. It's everything you need for effective outreach campaigns.
All data is publicly verifiable by you. Leads detected on October 27, 2025.
BuiltWith vs Ecommerce Leads
If you want the summary, this is it: BuiltWith is built for technology research and market analysis. Ecommerce Leads gives you sales intelligence with decision maker contacts and buying signals—everything marketing agencies need for effective outreach campaigns.
Data Focus
BuiltWith
Technology data only: comprehensive tech stack information and historical technology metrics
Ecommerce Leads
Sales intelligence: 50+ data points including traffic, ad spend, SEO, social media, buying signals, and decision maker contacts
Decision Maker Contacts
BuiltWith
No decision maker contacts included. You only get lists of stores using certain technologies.
Ecommerce Leads
You always get an email of a decision maker (Marketing/CEO)
Buying Signals & Historical Data
BuiltWith
No buying signals, no traffic data, no ad data. Only technology stack information.
Ecommerce Leads
Historical data on traffic, ad spend, SEO performance, and buying signals to identify stores losing traction
Pricing Model
BuiltWith
Starts at $295/month. Unlimited access plans go up to $495/month
Ecommerce Leads
Starts at $299/month for about 120 leads/month with all data included
Best For
BuiltWith
Web development agencies, market research, technology analysis
Ecommerce Leads
Marketing agencies, paid media agencies, outreach campaigns
| Features | BuiltWith | Ecommerce Leads |
|---|---|---|
| Data Focus | Technology data only: comprehensive tech stack information and historical technology metrics | Sales intelligence: 50+ data points including traffic, ad spend, SEO, social media, buying signals, and decision maker contacts |
| Decision Maker Contacts | No decision maker contacts included. You only get lists of stores using certain technologies. | You always get an email of a decision maker (Marketing/CEO) |
| Buying Signals & Historical Data | No buying signals, no traffic data, no ad data. Only technology stack information. | Historical data on traffic, ad spend, SEO performance, and buying signals to identify stores losing traction |
| Pricing Model | Starts at $295/month (much higher price point). Unlimited access plans go up to $495/month | Starts at $299/month for about 120 leads/month with all data included |
| Best For | Web development agencies, market research, technology analysis | Marketing agencies, paid media agencies, outreach campaigns |
The Problem with BuiltWith for Marketing Agencies
BuiltWith is excellent for technology research, but it's not designed for marketing agency outreach campaigns.
No Decision Maker Contacts
BuiltWith gives you lists of stores using certain technologies, but no decision maker contacts. You'll need to hire contact finding services on top of their $295/month plan, adding significant cost and time to your outreach process.
No Buying Signals
You get technology data, but no information about whether stores are struggling, losing revenue, or ready to outsource. Without buying signals, you can't identify which stores actually need your agency's help right now.
No Traffic or Ad Data
BuiltWith focuses solely on technology stacks. You won't get traffic data, ad spend information, or SEO performance metrics—critical data points marketing agencies need to create personalized outreach campaigns and identify pain points.
"Before Ecommerce Leads we were manually sourcing and researching cold leads. Now we have laser-focused data and a 2% lead-to-opportunity conversion rate. A game-changer for our outreach strategy."
Alex Robinson, SEO Director of Novus Digital
What are the Pros & Cons of BuiltWith
A comprehensive look at BuiltWith's capabilities and limitations
What they do well
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Comprehensive Technology Data
Best-in-class technology stack information with historical metrics on technologies used by websites
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Great for Market Research
Excellent tool for understanding technology trends, market analysis, and competitive intelligence
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Ideal for Web Development Agencies
Perfect if you're a web development agency looking to identify stores using specific technologies or platforms
Where they fall short
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No Decision Maker Contacts
You only get lists of stores using technologies—no contact information for outreach
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No Buying Signals
No data on whether stores are struggling, losing revenue, or ready to outsource
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No Traffic or Ad Data
Missing critical marketing intelligence: traffic trends, ad spend, SEO performance
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High Price Point
Starts at $295/month, with unlimited plans reaching $495/month—premium pricing for technology data only
The Bottom Line: BuiltWith excels at technology research, but Ecommerce Leads delivers sales intelligence with decision-maker contacts, buying signals, and the context marketing agencies need to close deals.
How Ecommerce Leads Works
We track hundreds of thousands of stores, analyze their data, and deliver only the ones that match your ICP and show signs of struggle.
We collect dozens of data points
Over 50 of them across Paid Media, SEO, Social Media, Website Performance, and more, across 500,000+ stores.
We detect stores losing traction
Our algorithm scans through the data and detects stores losing revenue and traction in your ICP.
We find decision makers for you
Every lead includes verified emails of CEOs, CMOs, Heads of Ecommerce, or other relevant people who you should be talking to.
BuiltWith vs Ecommerce Leads:
Which Should You Choose?
An honest comparison to help you make the right decision
Choose BuiltWith If:
- You're a web development agency focused on technology research
- You need comprehensive technology stack data for market analysis
- You're doing competitive intelligence and technology trend research
- You have budget for $295+/month and additional tools for contact finding
- You don't need decision maker contacts or buying signals
Choose Ecommerce Leads If:
- You're a marketing or paid media agency doing outreach campaigns
- You need verified decision-maker contacts included from day one
- You want buying signals and historical data to identify stores losing traction
- You need traffic data, ad spend, and SEO performance metrics
- You value quality over quantity and want 4-8% lead-to-meeting conversion rates
- You prefer a service that works immediately without setup time
ROI Consideration:
While BuiltWith starts at $295/month for technology data only, you'll need additional tools for contact finding, traffic data, and buying signals. Ecommerce Leads costs $299/month but includes everything: verified contacts, buying signals, traffic data, ad spend, and 50+ data points. Most agencies see positive ROI within weeks: you literally need only 1-2 new clients for Ecommerce Leads to pay for itself for a year.
Frequently Asked Questions
Here are the most common questions agencies ask when comparing BuiltWith and Ecommerce Leads.
What's the main difference between BuiltWith and Ecommerce Leads?
Does BuiltWith provide decision-maker emails?
Can BuiltWith help me identify stores that are struggling or ready to outsource?
Does BuiltWith include traffic data or ad spend information?
What's the pricing difference between BuiltWith and Ecommerce Leads?
Which tool is better for marketing agencies?
Can I use BuiltWith for outreach campaigns?
What data points does each platform provide?
Is BuiltWith good for web development agencies?
How quickly can I start outreach with each platform?
BuiltWith focuses on technology data—comprehensive tech stack information and historical technology metrics. Ecommerce Leads focuses on sales intelligence—decision maker contacts, buying signals, traffic data, ad spend, and everything marketing agencies need for outreach campaigns.
No, BuiltWith does not provide decision maker contacts. You only get lists of stores using certain technologies. Ecommerce Leads includes verified decision maker emails (Marketing/CEO) for every lead, saving you time and additional costs on contact finding services.
No, BuiltWith doesn't provide buying signals or data on whether stores are struggling. It only shows technology stacks. Ecommerce Leads identifies stores losing revenue and traction through buying signals, historical traffic data, ad spend trends, and SEO performance metrics.
No, BuiltWith focuses solely on technology stacks. It doesn't provide traffic data, ad spend, or SEO performance metrics. Ecommerce Leads includes all of these data points, which are essential for marketing agencies to create personalized outreach campaigns.
BuiltWith starts at $295/month for technology data only, with unlimited plans reaching $495/month. Ecommerce Leads starts at $299/month and includes decision maker contacts, buying signals, traffic data, ad spend, and 50+ data points—everything you need for outreach campaigns.
Ecommerce Leads is specifically designed for marketing agencies. It provides decision maker contacts, buying signals, traffic data, and ad spend—everything needed for effective outreach. BuiltWith is better suited for web development agencies doing technology research, as it lacks the sales intelligence data marketing agencies require.
BuiltWith can be used for outreach, but you'll need to invest in additional tools for contact finding, buying signals, and traffic data. This adds significant cost and time. Ecommerce Leads is ready for outreach from day one with all necessary data included.
BuiltWith provides comprehensive technology stack data with historical technology metrics. Ecommerce Leads provides 50+ data points focused on sales intelligence: traffic trends, ad spend, SEO performance, social media metrics, buying signals, and decision maker contacts.
Yes, BuiltWith is excellent for web development agencies. If you need to identify stores using specific technologies or platforms, or if you're doing competitive intelligence and technology trend research, BuiltWith is the right choice. However, for marketing agencies doing outreach, Ecommerce Leads is more suitable.
With BuiltWith, you'll need to set up additional tools for contact finding and data enrichment before you can start outreach. Ecommerce Leads delivers immediate results—leads start arriving within days of subscription with all data and verified contacts included, so you can begin outreach right away.
Get weekly reports of stores in your ICP losing traction
Get new clients for your agency consistently with our sales intelligence. Know which stores are losing revenue and traction, so you can reach out with a personalized and relevant offer that gets you the meeting.