BuiltWith is the go-to tool if you want to know more about a site's tech stack. But is it the best tool for agencies looking to do outreach campaigns? We'll break down where it excels, where it falters, and where Ecommerce Leads fits in.
Want the TL;DR? BuiltWith will give you detailed tech stacks, but not much else. If you want to relate this data with other signals you'll have to connect several external APIs. With Ecommerce Leads you'll get all the essential data, together with buying signals for each store.
BuiltWith
Ecommerce Leads
Data Quality
You'll have to connect APIs if you want useful buying signals
You get a buying signals from the start
Price
Starts at a much higher price point ($295/Month)
Much cheaper in comparision ($99/Month)
Type of offering
A product; Do It Yourself
A service; Done For You
Historical Metrics
Yes, about technologies used by the site
Yes, for every data point
Good data breaks or makes an outreach campaigns. Without it, you can't know which leads are qualified. On top of that, you won't be able to personalize your message to each recipient. Ecommerce Leads delivers 50+ data points for each store store, from multiple categories: Social Media, SEO, Ads, Products, and more. You'll also get buying signals for each store and historical trends so you can get the full picture of the problems of the store. All the leads you get are ready to hire. However, do keep in mind that the dataset regarding technologies used is more limited, so if that's fundamental for you, it might not be the best choice.
As for BuiltWith you'll get a complete technology profile for each site, together with historical metrics regarding tech stacks. And while they do it better than anyone when it comes to tech stacks, they lack detailed information about everything that goes around the store: socials, SEO, ads, etc. For this, you'll need to use external APIs and connect the data somehow. This can easily add up to your costs and time.
Conclusion: if tech stack metrics are absolutely essential for you, BuiltWith is the better option. If you want to know a complete picture and get ready-to-contact leads, choose Ecommerce Leads.
Every dollar you save in tools is a dollar you put towards improving ROI. Meaning: pricing matters. With all the tools needed for outreach campaigns, costs can quickly add up.
Considering this, BuiltWith has a steep price: $295/Month, or $2950/Year (2 months off). And that's just the base plan - if you want unlimited access, the price will go up to $495/Month! This price, and the fact you need to connect external APIs to get a complete picture of each store, definately feels like a huge blocker.
Ecommerce Leads starts off in a much friendlier tone: $99/month, for about 10 leads per week looking to hire. Prices change according to demand. In the case you want the outreach done for you, you can get the Done For You package which starts at $1499/Month.
Conclusion: the different is clear: Ecommerce Leads delivers more quality at a much lower price.
Both tools serve your goal of finding leads, but they take completely different approaches to solve this problem.
With BuiltWith, you're getting a product - raw data that you'll need to process yourself. You'll need to analyze the data, identify qualified leads, find decision makers, and manage outreach campaigns on your own. While this gives you complete control over your lead generation process, it requires significant time investment to build an effective system, plus additional costs for supplementary tools.
On the flip side, Ecommerce Leads operates as a service. You'll receive pre-qualified leads as soon as you subscribe, eliminating the need for data processing or lead qualification. You can even opt for the "Done-For-You" plan where we handle the outreach process entirely. This makes it ideal for agencies wanting immediate results without the setup complexity.
Conclusion: if you want something that works from day 1, get Ecommerce Leads. If you have a few months (plus deep pockets) to spend, get BuiltWith.
Ecommerce Leads is built by a team of one and yet I'm providing leads for dozens of agencies. Support the underdog and get better value at the same time!