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Fastest Growing Home & Garden E-Commerce Stores

Written by Diogo Matos Diogo Matos | Last updated on 5th July, 2025

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We analyzed all Home & Garden stores in the world to find the ones with the highest traffic growth in 2025 compared to 2024. Read the full report.

# Name URL % Increase Total Increase Current Organic Search Traffic Chart
1 Dorelan dorelan.com 493.2% 754,630 907,641
2 Discount Pools Direct discountpoolsdirect.com 447.0% 2,264,165 2,770,738
3 The Sukkah Store thesukkahstore.com 316.9% 348,414 458,361
4 Cascade Container cascadecontainer.com 246.0% 732,869 1,030,761
5 VITAHOME DESIGN LLC vitahome.store 229.8% 230,825 331,275
6 D&N Furniture (PA) dnfurnitureusa.com 187.3% 293,280 449,831
7 The Torch Guys thetorchguys.com 182.2% 192,149 297,598
8 Quality Tapestries Inc. qualitytapestries.com 154.6% 471,625 776,605
9 Shazo Shop shazo.com 144.3% 2,273,176 3,848,224
10 Amerelle Wallplates amerellewallplates.com 108.0% 207,748 400,132

(Scroll horizontally to see all data)

Home & Garden E-commerce Industry Trends in 2025

In 2025, Home & Garden ecommerce stores are navigating a shifting digital landscape.

On average, Instagram accounts in this sector saw a weekly growth of 68.0 followers, with an average engagement rate of 3.59% — a sign that consumer interest remains strong on social media.

However, organic search performance declined, with traffic dropping by -18.5% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models.

When it comes to paid channels, approximately 39.3% of stores have ran Meta ads at some point, and 35.1% have ran Meta ads this year.

How do Home & Garden E-Commerce Stores perform in SEO?

Home & Garden E-Commerce Stores are experiencing notable shifts in their SEO performance. In 2025, there has been an organic search traffic decline of 18.5%, indicating that these stores are facing challenges in maintaining their visibility online. Additionally, organic SERPs growth has slightly decreased by 1.8%, suggesting increased competition or changes in search engine algorithms impacting their rankings.

The average PageRank for these stores stands at 2.25 out of 10, shaping the competitive landscape for online visibility. A significant number of stores, precisely 11,499, possess SEO traffic under 50k visitors per month. Meanwhile, 389 stores enjoy a moderate range of SEO traffic between 100k and 250k visitors monthly, and only a select 172 exceed the 250k monthly visitor mark, highlighting the disparities in SEO success across the sector.

Overall, the data reveals that while some Home & Garden E-Commerce Stores are thriving with high SEO traffic, the majority face hurdles in enhancing their organic search rankings, necessitating strategic adjustments for sustained growth in this competitive market.

How do Home & Garden E-Commerce Stores perform on Paid Media?

In 2025, Home & Garden e-commerce stores experienced a significant decline in Google paid traffic growth, with a notable decrease of 59.5%. Despite this, there was an increase in the number of stores leveraging Google Ads, rising by 16.6%. This indicates that while fewer users were reached through Google, more businesses were actively trying to tap into its potential.

Meta platforms, meanwhile, proved to be a popular choice for these stores, with a 39.3% increase in the number of stores running Meta Ads. Although there’s a slight dip to 35.1% in terms of stores with active Meta Ads, it still marks a substantial engagement level with Meta's advertising services compared to Google.

Overall, the data suggests a strategic shift towards exploring different advertising avenues as stores adapt to the fluctuating dynamics of paid media platforms, balancing the decline in Google traffic by increasing focus and resources on Meta advertising.

17%
Stores running Google Search Ads

How do Home & Garden E-Commerce Stores perform on Instagram?

In 2025, Home & Garden e-commerce stores are observing an average weekly Instagram growth of approximately 67.96 followers. While this indicates a steady increase in audience numbers, the average engagement rate holds at about 0.036%, which suggests that while follower counts are rising, interaction levels remain comparatively modest. Stores in this vertical typically post around 2.20 times a week, highlighting a balanced content strategy aimed at maintaining visibility and engagement without overwhelming their audience.

Analyzing Instagram traffic, a substantial number of stores, 7,662 to be exact, receive under 10k visitors per month from the platform. This segment reflects a large group of smaller or niche stores that are tapping into Instagram for their marketing efforts. Meanwhile, 2,692 stores fall in the range of 10k to 50k visitors monthly, suggesting an effective use of Instagram to boost visibility and engagement.

For those brands achieving higher Instagram traffic, 621 stores see between 50k and 100k visitors monthly, while 389 stores draw between 100k and 250k visitors. A noteworthy 172 stores manage to surpass 250k visitors a month, showcasing successful engagement strategies. These figures illustrate the potential for significant customer interaction through Instagram when stores effectively leverage the platform to enhance their online presence.

What's the average loading time for an Home & Garden E-Commerce Store?

The average loading time for a Home & Garden E-Commerce Store has become a pivotal aspect in their growth and consumer satisfaction. As per recent data, the landscape of these stores in 2025 reveals interesting insights. With a Google Lighthouse Performance Score of approximately 56.50 out of 100, it underscores the necessity for these stores to enhance their loading efficiency to meet customer expectations effectively.

Efficiency in loading times has a direct correlation to user engagement and overall shopping experience. In terms of SEO, Home & Garden E-Commerce Stores are showing impressive potential with a Google Lighthouse SEO Score of about 91.28 out of 100 for 2025. This indicates a strong adherence to search engine optimization best practices, which can help ensure these sites remain visible and competitive in the swiftly expanding online marketplace.

As we proceed through 2025, the focus for Home & Garden E-Commerce businesses should be a dual approach of optimizing their site performance for faster loading times while maintaining their high SEO standards. This strategy will be crucial for sustained growth and consumer retention in this dynamic sector.

57/100
Average Performance Score

How you can use this data

This list of fastest growing Home & Garden ecommerce stores provides valuable insights for agency owners and marketers.

Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models.

Understanding which stores are experiencing rapid growth can help inform your marketing strategy, product selection, and market positioning.

Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list of top-performing Home & Garden stores offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm.

All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 to far, and comparing it to their traffic in the same period of 2024. We're considering Google Organic Search Traffic for these calculations.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

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