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Fastest Growing Home & Garden E-Commerce Stores

Written by Diogo Matos Diogo Matos | Last updated on 22nd September, 2025

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We analyzed all Home & Garden stores in the world to find the ones with the highest traffic growth in 2025 compared to 2024. Read the full report.

# Name URL % Increase Total Increase Current Organic Search Traffic Chart
1 Batteries Inc. batteriesinc.net 1110.9% 1,613,977 1,759,259
2 Commercial Heaters commercialheater.com 916.3% 1,439,315 1,596,402
3 Dorelan dorelan.com 822.4% 1,258,372 1,411,383
4 Discount Pools Direct discountpoolsdirect.com 573.1% 2,902,962 3,409,535
5 Cascade Container cascadecontainer.com 554.7% 1,652,264 1,950,156
6 The Sukkah Store thesukkahstore.com 547.9% 602,422 712,369
7 Fleet Sheets fleetsheets.com 532.9% 950,788 1,129,205
8 Creative Wood creativewoodtrade.com 429.5% 669,470 825,326
9 The Kitchen thekitchenpickle.com 426.2% 442,119 545,853
10 The Torch Guys thetorchguys.com 362.1% 381,815 487,264

(Scroll horizontally to see all data)

Home & Garden E-commerce Industry Trends in 2025

In 2025, Home & Garden ecommerce stores are navigating a shifting digital landscape.

On average, Instagram accounts in this sector saw a weekly growth of 65.1 followers, with an average engagement rate of 3.17% — a sign that consumer interest remains strong on social media.

However, organic search performance declined, with traffic dropping by -26.0% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models.

When it comes to paid channels, approximately 40.5% of stores have ran Meta ads at some point, and 35.7% have ran Meta ads this year.

How do Home & Garden E-Commerce Stores perform in SEO?

Home & Garden e-commerce stores have seen some interesting trends in their SEO performance based on the recent data. Despite a significant decrease in organic search traffic by 26%, there has been a slight increase of 0.7% in organic SERPs growth. This indicates that while fewer people are reaching these sites through search, those who do are finding them to be more relevant, even if only slightly.

A striking growth can be observed in domain authority, which has surged by 812.4%. This substantial increase suggests that these stores are significantly improving in terms of strength and credibility on the web. However, the average pagerank is not as impressive, standing at just 2.55 out of 10, indicating there is still room for improvement.

In terms of SEO traffic distribution, a large number of stores, 18,052, report traffic under 50k visitors per month. Meanwhile, 424 stores enjoy traffic between 100k and 250k visitors per month, and only a select 195 stores attract over 250k visitors monthly. This wide range indicates varied levels of SEO success within the sector.

How do Home & Garden E-Commerce Stores perform on Paid Media?

In 2025, Home & Garden e-commerce stores faced unique challenges on paid media platforms. Google paid traffic witnessed a sharp decline of 62%, indicating a possible shift in consumer behavior or platform preference. This could reflect either a saturation of the channel or a pivot towards other advertising mediums, such as social media.

Interestingly, despite the traffic decrease, the cost growth for Google paid media surged dramatically, with an astonishing increase of 179910%. This suggests increased competition and possibly higher cost-per-click rates as businesses still recognize the value in maintaining a presence on Google, despite lower traffic returns.

On the social media front, the data shows more Home & Garden stores investing in Meta Ads, with 40.5% running them, and 35.7% maintaining active campaigns. This demonstrates a strong reliance on Meta platforms for paid media strategies, possibly due to more targeted advertising opportunities and high engagement rates. This trend might indicate a shift in focus from traditional search engines to social media platforms for advertising and customer acquisition.

19%
Stores running Google Search Ads

How do Home & Garden E-Commerce Stores perform on Instagram?

Home & Garden e-commerce stores are harnessing Instagram effectively, with an impressive average weekly growth of 65.14 followers per week in 2025. Despite this growth in followers, the engagement rates remain relatively modest at 0.03%. Stores are maintaining visibility on the platform by posting approximately 2.37 times per week on average, showcasing their products and engaging with their communities.

A significant portion of these stores, numbering 8,277, experience monthly Instagram traffic under 10,000 visitors. Meanwhile, 2,886 stores attract traffic between 10,000 and 50,000 visitors per month. As for those drawing between 50,000 and 100,000 visitors, the number stands at 676, highlighting a smaller but growing segment.

The upper echelon of traffic sees 424 stores garnering between 100,000 and 250,000 visitors, while a select 195 stores manage to attract over 250,000 visitors monthly. These numbers indicate a varied landscape in Instagram performance, where a few standout stores capture substantial attention, while many others are still working to increase their reach and engagement.

What's the average loading time for an Home & Garden E-Commerce Store?

The average loading time for a Home & Garden E-Commerce Store has seen notable improvement in recent years, driven by advancements in web development and increased focus on user experience. According to the data, stores in this vertical still face challenges with performance scores despite their growth. For 2025, the Google Lighthouse Performance Score for these stores was recorded at 57.15/100, indicating a need for optimization in aspects such as image compression, server response times, and reducing render-blocking resources.

However, it's not all bleak. The Google Lighthouse SEO Score paints a far more positive picture, with an impressive average of 91.00/100. This high score suggests that Home & Garden E-Commerce Stores are succeeding in optimizing their SEO practices, focusing on content quality, structured data, and mobile usability, likely contributing to their rapid growth.

As the focus on digital experience and search engine visibility continues to intensify, it's imperative for these stores to balance both performance and SEO metrics. Enhancing overall page speed while maintaining strong SEO practices could drive even faster growth in the sector, leading to better user satisfaction and increased conversion rates.

57/100
Average Performance Score

How you can use this data

This list of fastest growing Home & Garden ecommerce stores provides valuable insights for agency owners and marketers.

Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models.

Understanding which stores are experiencing rapid growth can help inform your marketing strategy, product selection, and market positioning.

Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list of top-performing Home & Garden stores offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm.

All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 to far, and comparing it to their traffic in the same period of 2024. We're considering Google Organic Search Traffic for these calculations.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

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