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Fastest Growing Home & Garden E-Commerce Stores

Written by Diogo Matos Diogo Matos | Last updated on 17th June, 2025

We analyzed all Home & Garden stores in the world to find the ones with the highest traffic growth in 2025 compared to 2024. Read the full report.

# Name URL % Increase Total Increase Current Organic Search Traffic Chart
1 Dorelan dorelan.com 493.2% 754,630 907,641
2 Discount Pools Direct discountpoolsdirect.com 447.0% 2,264,165 2,770,738
3 The Sukkah Store thesukkahstore.com 316.9% 348,414 458,361
4 Cascade Container cascadecontainer.com 246.0% 732,869 1,030,761
5 VITAHOME DESIGN LLC vitahome.store 229.8% 230,825 331,275
6 D&N Furniture (PA) dnfurnitureusa.com 187.3% 293,280 449,831
7 The Torch Guys thetorchguys.com 182.2% 192,149 297,598
8 Quality Tapestries Inc. qualitytapestries.com 154.6% 471,625 776,605
9 Shazo Shop shazo.com 144.3% 2,273,176 3,848,224
10 Amerelle Wallplates amerellewallplates.com 108.0% 207,748 400,132

(Scroll horizontally to see all data)

Home & Garden E-commerce Industry Trends in 2025

In 2025, Home & Garden ecommerce stores are navigating a shifting digital landscape.

On average, Instagram accounts in this sector saw a weekly growth of 68.0 followers, with an average engagement rate of 3.59% — a sign that consumer interest remains strong on social media.

However, organic search performance declined, with traffic dropping by -18.5% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models.

When it comes to paid channels, approximately 39.3% of stores have ran Meta ads at some point, and 35.1% have ran Meta ads this year.

How do Home & Garden E-Commerce Stores perform in SEO?

In 2025, Home & Garden e-commerce stores faced challenges in organic search traffic, with a decline of 18.5%. The growth in organic SERPs was slightly negative, dipping by 1.8%, indicating minor drops in rankings across search results. These figures highlight the importance of adapting SEO strategies to maintain visibility and performance.

Despite these challenges, the average Pagerank of Home & Garden e-commerce stores was recorded at 2.25 out of 10, which suggests there is considerable room for improvement in their link-building and authority-building efforts. These e-commerce stores must prioritize enhancing their domain authority to gain a competitive edge in organic search.

Reflecting the distribution of SEO success, a significant number of stores, 11,499 to be exact, report traffic under 50k visitors per month. In contrast, only 389 stores receive traffic between 100k and 250k, while a mere 172 stores manage to attract over 250k visitors monthly. This disparity highlights the need for targeted and innovative SEO strategies to increase their reach and achieve higher organic traffic thresholds.

How do Home & Garden E-Commerce Stores perform on Paid Media?

How do Home & Garden E-Commerce Stores perform on Paid Media?

In 2025, Home & Garden e-commerce stores experienced a notable decrease in Google paid traffic, with a significant drop of 59.5%. This decline suggests a shift in strategy or possibly increased challenges in standing out on Google's paid search platform.

While Google ads seemed to lose traction, interest in Meta ads grew, with a 39.3% increase in the number of stores deploying these ads. Furthermore, 35.1% of stores kept their Meta ads active, indicating a strong inclination towards leveraging Meta's platform for advertising, possibly due to better engagement or return on investment.

Additionally, there was a 16.6% rise in the number of stores opting to run Google ads, demonstrating that despite the drop in traffic growth, a segment of Home & Garden stores still finds value in utilizing Google's paid media services.

17%
Stores running Google Search Ads

How do Home & Garden E-Commerce Stores perform on Instagram?

Home & Garden e-commerce stores are experiencing dynamic growth on Instagram. In 2025, these stores are seeing an average follower increase of 67.96 per week. Despite the moderate growth in followers, the average engagement rate remains relatively low at 0.04%, indicating a potential opportunity for stores to enhance their content strategies to boost audience interaction.

The frequency of posts by these stores averages at 2.20 per week, suggesting a consistent but not overwhelming presence on the platform. A significant number of stores, 7,662 to be precise, report having under 10,000 visitors per month from Instagram, while a smaller group of 2,692 stores attract between 10,000 and 50,000 visitors per month.

Interestingly, a select number of stores are capitalizing on Instagram traffic effectively, with 621 attracting between 50,000 and 100,000 visitors, and 389 receiving between 100,000 and 250,000 visitors monthly. A noteworthy 172 stores achieve over 250,000 Instagram visitors, highlighting the potential for substantial reach and revenue via strategic social media engagement in this sector.

What's the average loading time for an Home & Garden E-Commerce Store?

The average loading time for a Home & Garden E-Commerce Store remains a crucial factor in user experience and overall performance. Recent data indicates that these stores are not yet achieving optimal speed, with a Google Lighthouse Performance Score in 2025 of approximately 56.50 out of 100. This figure highlights significant room for improvement, suggesting that many sites are not fully optimized for swift load times needed to enhance performance and reduce bounce rates.

Despite the lag in performance scores, there is a silver lining when it comes to visibility online. The Google Lighthouse SEO Score for these stores in 2025 stands at around 91.28 out of 100, reflecting well-optimized pages that can effectively attract and retain users through search engines. This high SEO score indicates strong compliance with best practices, ensuring that Home & Garden E-Commerce Stores remain competitive in search rankings.

In light of these findings, there is an apparent need for a strategic focus on improving load times without compromising SEO efforts. Enhancing the user experience through faster loading speeds could boost conversion rates and overall customer satisfaction, crucial factors that can drive growth in this evolving e-commerce segment.

57/100
Average Performance Score

How you can use this data

This list of fastest growing Home & Garden ecommerce stores provides valuable insights for agency owners and marketers.

Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models.

Understanding which stores are experiencing rapid growth can help inform your marketing strategy, product selection, and market positioning.

Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list of top-performing Home & Garden stores offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm.

All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 to far, and comparing it to their traffic in the same period of 2024. We're considering Google Organic Search Traffic for these calculations.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

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