Home & Garden E-commerce Industry Trends in 2025

In 2025, $target ecommerce stores are navigating a shifting digital landscape. On average, Instagram accounts in this sector saw a weekly growth of " . number_format($tableData['industryTrends']['avgWeeklyIgGrowth'], 1) . " followers, with an average engagement rate of " . number_format($tableData['industryTrends']['avgEngagementRate'] * 100, 2) . "% — a sign that consumer interest remains strong on social media. However, organic search performance declined, with traffic dropping by " . number_format($tableData['industryTrends']['organicSearchTrafficGrowth'], 1) . "% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models. When it comes to paid channels, approximately " . number_format($tableData['industryTrends']['storesWithTotalAds'], 1) . "% of stores have ran Meta ads at some point, and " . number_format($tableData['industryTrends']['storesWithActiveAds'], 1) . "% have ran Meta ads this year. Paid search is still underutilized, with only " . number_format($tableData['industryTrends']['storesWithPaidSearch'], 1) . "% of stores leveraging it—leaving room for growth-savvy brands to capitalize on less competitive ad space. This dataset reveals the patterns that matter most for agencies and ecommerce professionals looking to benchmark performance, spot untapped channels, and track industry-wide shifts.

Reports › Fastest Growing Home & Garden E-Commerce Stores

Fastest Growing Home & Garden E-Commerce Stores

Written by Diogo Matos | Last updated on 13th November, 2025

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In 2025, Home & Garden ecommerce stores are operating within a dynamic online marketplace.

Typically, Instagram accounts in this space achieved a weekly growth of 64.5 followers, with an average engagement rate of 3.04% — showing that consumer interest continues to thrive on social media.

However, organic search performance decreased, with traffic decreasing by -32.3% across the industry. This suggests increased competition or reduced search visibility, compelling SEO agencies to devise innovative strategies for organic traffic growth, such as ranking on AI models.

In terms of paid channels, around 43.5% of stores have executed Meta ads at some point, and 38.0% have ran Meta ads this year. Paid search remains underused, with only 17.9% of stores leveraging it—leaving room for ambitious retailers to leverage less crowded advertising space.

This information shows the patterns that matter most for agencies and ecommerce professionals wanting to benchmark performance, discover hidden channels, and track industry-wide shifts.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our salels intelligence platform, Ecommerce Leads.

All data is publicly available and collected in accordance with each platform's terms of service.

Who are the fastest growing Home & Garden E-Commerce Stores?

This list shows the top 10 fastest growing Home & Garden E-Commerce Stores by total traffic increase this year, compared to last year, for Home & Garden stores. You can use this to breakdown best practices and improve your marketing strategies. Use the Chart button to view the traffic trends over time for each store.

#	Name	URL	% Increase	Total Increase	Current Organic Search Traffic
1	Batteries Inc.	batteriesinc.net	1176.7%	1,709,570	1,854,852
2	Commercial Heaters	commercialheater.com	1081.4%	1,698,809	1,855,896
3	Dorelan	dorelan.com	1041.7%	1,593,927	1,746,938
4	Cascade Container	cascadecontainer.com	668.7%	2,038,806	2,343,703
5	Fleet Sheets	fleetsheets.com	635.0%	1,134,645	1,313,342
6	The Sukkah Store	thesukkahstore.com	616.9%	678,394	788,366
7	Discount Pools Direct	discountpoolsdirect.com	613.5%	3,136,549	3,647,836
8	Creative Wood	creativewoodtrade.com	602.8%	939,487	1,095,343
9	The Kitchen	thekitchenpickle.com	586.7%	608,584	712,318
10	The Torch Guys	thetorchguys.com	423.9%	447,033	552,502

(Scroll horizontally to see all data)

Traffic Trends for Home & Garden E-Commerce Stores

Traffic trends for Home & Garden E-Commerce Stores have demonstrated significant fluctuations from January 2023 to October 2025. In the early part of 2023, average traffic hovered around 38,403 and 51,246, followed by peaks in the latter months, reaching up to 71,595 in January 2024. The upward trend continued into 2024 with a notable surge, especially in August and September, with traffic soaring past 119,669.

However, 2025 has seen a downward trajectory. Starting with a dip in January, traffic progressively decreased, reaching 36,283 by October. An interesting aspect is the predominant role of SEO in traffic acquisition, accounting for 97.2%, while Paid Search and Paid Social contribute marginally at 0.1% and 2.3%, respectively. Organic Social remains minimal, at 0.4%, indicating a strong reliance on search engine visibility over social channels.

Average Traffic Evolution

Monthly average total traffic across all Home & Garden stores

Current Traffic Distribution

Percentage breakdown of traffic sources for Home & Garden stores

SEO Trends for Home & Garden E-Commerce Stores

In 2025, the Home & Garden e-commerce industry saw a significant downturn in organic search traffic, with a decrease of -32.3%. This decline aligns with the trend observed in organic SERPs growth, which also experienced a reduction of -5.1%. Such reductions indicate a tough year for many businesses in this sector, which might be attributed to changes in consumer behavior or increased competition.

A significant number of stores are operating with lower SEO performance, as 24,100 stores recorded SEO traffic under 50k visitors per month. On the upper end, 434 stores reported traffic between 100k and 250k visitors monthly, showing better resilience but still insufficient to counter the general negative trend. Interestingly, 210 stores managed to attract over 250k visitors per month, highlighting some businesses that have been successful in navigating the challenging SEO landscape.

These trends suggest that while some stores are struggling, others are leveraging advanced SEO strategies to maintain or enhance their visibility and traffic. E-commerce stores in this sector must stay agile and embrace innovative SEO practices to keep up with the evolving digital marketplace.

Traffic from SEO Over Time

Monthly average organic search traffic (Google + Bing) for Home & Garden stores

Paid Media Trends for Home & Garden E-Commerce Stores

Paid media trends for Home & Garden e-commerce stores have shown significant shifts in 2025. Notably, the average monthly spend on paid search peaked in April at $2303.72 before experiencing fluctuations, ending at $301.53 in November. Despite the volatility, Google Paid Traffic faced a substantial decline with a growth rate of -60.2%, while the cost surged by +718.7%.

In terms of platform preference, the number of stores running Google Ads increased to +18.32% in 2025 but dropped to 6.72% last month. Meta Ads saw higher participation with 38.04% running in 2025 and retention last month at 30.97%. Spending patterns reveal Home & Garden stores spend 88.2% of the global average on paid media, spending 103.3% of the global average on Google Ads, while Meta Ads expenditure remained at 88.5% of the global benchmark.

The evolution of paid search traffic indicates lower volume with fewer visitors, dropping from the previous year's peak to more subdued rates in 2025, but showing a mild recovery by October with traffic at 426.07. This could indicate opportunities for targeted campaign adjustments to maximize return within this changing landscape.

Paid Search Traffic Over Time

Average monthly paid search traffic (Google + Bing) across Home & Garden stores

% of Traffic from Paid Search Over Time

Percentage of total traffic from paid search (Google Ads + Bing Ads) over time

18.3%

Ran Google Ads this year

6.7%

Ran Google Ads last month

38%

Ran Meta Ads this year

31%

Ran Meta Ads last month

It's also interesting to analyze where Home & Garden e-commerce stores stack up against worldwide averages. Worldwide, stores spend an average of $6,287, and when analyzing by platform, we see that Home & Garden brands allocate 103.3% more via Google Ads and 88.5% more via Meta platforms typically.

These insights is particularly useful for Paid Media agencies developing their go-to-market strategy, allowing them to see how Home & Garden paid media investments compare to the rest of the world.

Organic Social Trends for Home & Garden E-Commerce Stores

Organic social trends for home and garden e-commerce stores have shown some interesting shifts throughout 2025. Instagram organic traffic exhibited fluctuations with a notable increase in October at 302.92 compared to September's 291.37, despite the year starting at 360.48 in April. On TikTok, traffic peaked in June at 121.89 but settled at 112.66 in October from January's 113.62.

In terms of follower growth, stores on Instagram averaged a growth of 64.50 followers per week in 2025, while engagement hovers around 0.03%. Instagram saw a decrease in posts per week, moving from 2.55 last month to 2.34 this month. In contrast, TikTok experienced a significant drop in posting frequency, moving from 1.82 to 0.82 posts per week.

Despite these variations, a majority of e-commerce stores maintain under 10k monthly visitors via Instagram. Meanwhile, 3,040 stores range between 10k and 50k visitors, and a smaller segment over 250k. These figures underline the varying degrees of organic reach and emphasize the importance of consistent content posting and engagement for sustaining traffic growth across these platforms.

Metric	Current	Previous	Change
Instagram Posts/Week	2.34	2.55	-0.21
TikTok Posts/Week	0.82	1.82	-1.00

% of Traffic from Organic Instagram Over Time

Percentage of total traffic coming from organic Instagram posts and stories

% of Traffic from Organic TikTok Over Time

Percentage of total traffic coming from organic TikTok videos

Website Performance for Home & Garden E-Commerce Stores

Website performance metrics for Home & Garden E-Commerce Stores indicate a Google Lighthouse Performance Score of 53.75. The slight speed improvement is reflected by a performance increase of +1% compared to the previous month. Meanwhile, accessibility scores remained steady.

SEO performance for these stores shows a noticeable trend with an increase of +1% from the previous month, reaching a Google Lighthouse SEO Score of 91.52. Analyzing SKU distribution, the majority of stores fall into the bracket of 0 to 250 SKUs, highlighting a preference for smaller product ranges within this vertical.

The positive shifts in both SEO and performance scores demonstrate progress, albeit gradual, in optimizing e-commerce websites. This improvement could potentially contribute to enhanced user experiences and success in search engine ranking over time.

Website Performance Benchmarks

Metric	Current	Previous	Change
Performance	53/100	53/100	+1.00
Accessibility	86/100	86/100	~0.00
SEO Score	92/100	91/100	+1.00

Product Catalog Size Distribution

Distribution of Home & Garden stores by number of products in their catalog

Frequently Asked Questions

How can I use this data?

How was this data collected?

How do you measure growth?

How accurate is this list?

How often is this data updated?

What regions are covered in this dataset?

Can I download or export this data?

What other metrics do you track beyond traffic?

How can I use this data?

This list of fastest growing Home & Garden ecommerce stores provides valuable insights for agency owners and marketers. Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models. Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources. We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm. All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 so far, and comparing it to their traffic in the same period of 2024.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

How often is this data updated?

We update our database monthly with fresh data from all tracked stores. Traffic data, social metrics, and paid advertising information are refreshed on a rolling basis to ensure you always have access to the most current insights. Major industry reports like this one are regenerated monthly to reflect the latest trends.

What regions are covered in this dataset?

Our analysis covers ecommerce stores primarily operating in the United States, Canada, United Kingdom, Europe (EU countries), Australia, and New Zealand. These English-speaking markets represent the most comprehensive data availability and are the primary markets for most agencies and service providers.

Can I download or export this data?

While the report data shown on this page is not directly downloadable, you can access reports of stores losing traction in your ICP through our core service. Take a look here to filter stores by dozens of criteria and export contact information, traffic data, and growth metrics for your outreach campaigns.

What other metrics do you track beyond traffic?

Beyond organic traffic growth, we track over 50 data points including paid advertising spend (Google Ads, Meta Ads), social media performance (Instagram, TikTok, Facebook engagement), website performance metrics (PageSpeed scores, SEO scores), email marketing activity, technology stack, product catalog size, and more. This comprehensive approach helps agencies identify the best-fit prospects.

Fastest Growing Home & Garden E-Commerce Stores

Table of Contents

How was this data collected?

Who are the fastest growing Home & Garden E-Commerce Stores?

Traffic Trends for Home & Garden E-Commerce Stores

Average Traffic Evolution

Current Traffic Distribution

SEO Trends for Home & Garden E-Commerce Stores

Traffic from SEO Over Time

Paid Media Trends for Home & Garden E-Commerce Stores

Paid Search Traffic Over Time

% of Traffic from Paid Search Over Time

Website Performance for Home & Garden E-Commerce Stores

Website Performance Benchmarks

Product Catalog Size Distribution

Frequently Asked Questions

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