Home & Garden E-commerce Industry Trends in 2025

In 2025, $target ecommerce stores are navigating a shifting digital landscape. On average, Instagram accounts in this sector saw a weekly growth of " . number_format($tableData['industryTrends']['avgWeeklyIgGrowth'], 1) . " followers, with an average engagement rate of " . number_format($tableData['industryTrends']['avgEngagementRate'] * 100, 2) . "% — a sign that consumer interest remains strong on social media. However, organic search performance declined, with traffic dropping by " . number_format($tableData['industryTrends']['organicSearchTrafficGrowth'], 1) . "% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models. When it comes to paid channels, approximately " . number_format($tableData['industryTrends']['storesWithTotalAds'], 1) . "% of stores have ran Meta ads at some point, and " . number_format($tableData['industryTrends']['storesWithActiveAds'], 1) . "% have ran Meta ads this year. Paid search is still underutilized, with only " . number_format($tableData['industryTrends']['storesWithPaidSearch'], 1) . "% of stores leveraging it—leaving room for growth-savvy brands to capitalize on less competitive ad space. This dataset reveals the patterns that matter most for agencies and ecommerce professionals looking to benchmark performance, spot untapped channels, and track industry-wide shifts.

Reports › Fastest Growing Home & Garden E-Commerce Stores

Fastest Growing Home & Garden E-Commerce Stores

Written by Diogo Matos | Last updated on 5th December, 2025

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This year, Home & Garden ecommerce stores are dealing with a dynamic online marketplace.

Typically, Instagram accounts in this industry experienced a weekly growth of 65.4 followers, with an average engagement rate of 3.01% — evidence that consumer interest continues to thrive on social media.

However, organic search performance dropped, with traffic declining by -34.2% industry-wide. This points to increased competition or reduced search visibility, compelling SEO agencies to devise novel techniques for organic traffic acquisition, such as ranking on AI models.

Regarding paid channels, around 44.2% of stores have executed Meta ads at some point, and 39.6% have launched Meta ads recently. Paid search stays underdeveloped, with only 16.6% of stores leveraging it—leaving room for growth-savvy brands to capitalize on less crowded advertising space.

These insights shows the essential metrics for agencies and ecommerce professionals wanting to benchmark performance, discover hidden channels, and track industry-wide shifts.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our salels intelligence platform, Ecommerce Leads.

All data is publicly available and collected in accordance with each platform's terms of service.

Who are the fastest growing Home & Garden E-Commerce Stores?

This list shows the top 10 fastest growing Home & Garden E-Commerce Stores by total traffic increase this year, compared to last year, for Home & Garden stores. You can use this to breakdown best practices and improve your marketing strategies. Use the Chart button to view the traffic trends over time for each store.

#	Name	URL	% Increase	Total Increase	Current Organic Search Traffic
1	Slashop.Inc	slashop.com	465.6%	560,232	680,554
2	Shazo Shop	shazo.com	366.9%	462,273	588,276
3	ZIPCushions	zipcushions.com	319.8%	483,718	634,960
4	ThriftTale	thrifttale.com	245.8%	359,866	506,269
5	SmartWings	smartwingshome.com	241.4%	268,836	380,214
6	STARK CARPET	starkcarpet.com	239.4%	467,163	662,276
7	Shed Liquidators	shedliquidators.com	235.4%	473,971	675,300
8	CouleurNature	couleurnature.com	229.2%	235,930	338,869
9	Addison Ross Ltd UK	addisonross.com	217.9%	225,045	328,333
10	MINA BAIE	minabaie.com	211.2%	341,260	502,838

(Scroll horizontally to see all data)

Traffic Trends for Home & Garden E-Commerce Stores

Traffic for home and garden e-commerce stores has shown dynamic changes over the past few years. Notably, traffic soared from January 2023 with 3,241.68 average visits, peaking at 9,728.32 in October 2024. However, a sharp decline followed, dropping steadily to 3,208.15 by November 2025. This indicates a massive growth trend through 2024, with stories experiencing a significant decline in 2025.

The sources of this traffic also reveal engaging insights into consumer behavior. A hefty 77% of the traffic comes organically through SEO, hinting at the robustness of search-optimized strategies. Paid search accounts for a minimal 0.9%, while paid social garners 18.1%, indicating a strong engagement through social channels. Organic social contributes 4.1% to the overall traffic.

In 2025, the traffic trends showcase a dramatic shift, reflecting alterations in consumer interest or external conditions affecting online behavior. The reliance on SEO as a primary traffic source reaffirms its importance in the e-commerce landscape. The decline in traffic during 2025 underscores the need for adapting marketing strategies to mitigate volatile market changes and sustain growth.

Average Traffic Evolution

Monthly average total traffic across all Home & Garden stores

Current Traffic Distribution

Percentage breakdown of traffic sources for Home & Garden stores

SEO Trends for Home & Garden E-Commerce Stores

The Home & Garden E-Commerce vertical has witnessed a varied pattern in its SEO traffic trends over the recent period. Starting in early 2023, there was a noticeable increase in average SEO traffic, peaking at 9588.98 in October 2024. However, 2025 has seen a marked decline, with a final recorded average SEO traffic of 2469.41 in November. This represents a significant downturn in organic search traffic, with a -34.2% change for the year.

In terms of organic SERPs, the Home & Garden sector also faced challenges in 2025, with a reduction of -7.3%. Despite these reductions, the number of home and garden e-commerce stores remains significant, with 28,929 having traffic below 50k visitors per month. Meanwhile, there are 425 stores gaining traffic between 100k and 250k, and 210 exceeding 250k visitors monthly.

Traffic from SEO Over Time

Monthly average organic search traffic (Google + Bing) for Home & Garden stores

Paid Media Trends for Home & Garden E-Commerce Stores

Paid media strategies for Home & Garden e-commerce stores have shown a dynamic shift in 2025. Despite a notable decline in Google Paid Traffic by -59.9%, the spending on Google Ads took a steep rise of 209.3%. This trend suggests an escalation in advertising costs, prompting stores to adjust budgets strategically to maintain visibility.

The number of stores utilizing Google Ads increased this year, with a rise from last year's 16.97% to 5.61% last month, highlighting a growing interest in leveraging Google's platform. Meanwhile, Meta Ads also saw a consistent presence among advertisers, increasing from 38.10% last month to 39.57% this year. These data underline a diversification trend where stores are exploring various platforms to maximize reach.

On average, Home & Garden e-commerce stores spent less than the global average on paid media costs. With a spending rate at 90.9% for overall paid media and 87.0% for Google Ads, this indicates a more cautious investment strategy compared to the global norm. These insights highlight the importance for advertisers in this sector to optimize their media investments for effective customer engagement.

Paid Search Traffic Over Time

Average monthly paid search traffic (Google + Bing) across Home & Garden stores

% of Traffic from Paid Search Over Time

Percentage of total traffic from paid search (Google Ads + Bing Ads) over time

17%

Ran Google Ads this year

5.6%

Ran Google Ads last month

39.6%

Ran Meta Ads this year

38.1%

Ran Meta Ads last month

It's revealing to compare where Home & Garden e-commerce stores compare to the global average. The average global spend on Paid Media is $4,511, and examining each advertising platform, we see that Home & Garden companies spend 87% more via Google Ads and 88.6% more via Meta platforms per month.

These insights is very relevant for Paid Media agencies choosing their next sales strategy, because they can see how Home & Garden marketing budgets compare to the rest of the world.

Organic Social Trends for Home & Garden E-Commerce Stores

Instagram traffic for Home & Garden E-Commerce Stores has shown fluctuating trends, with a noticeable recovery from a low of 291.36 in June to 326.69 in November. The platform remains critical, with an average weekly growth of 65.37 followers, despite engagement rates hovering at just 0.03%. Of the stores analyzed, 8586 have less than 10k monthly visitors, while 210 enjoy traffic over 250k.

TikTok is displaying a steady upward trend in organic traffic starting from 78.40 in January to 113.18 in November. Although October did not match the highs of June, recent numbers suggest a resurgence. Despite a reduction in average weekly uploads from 1.88 to 1.35, traffic remains robust.

Interestingly, Instagram saw a slight decline in posting frequency from 2.76 to 2.37 posts per week in November compared to October. TikTok followed suit with a greater decrease, highlighting opportunities to reassess content strategies. These platforms continue to offer fruitful avenues for traffic growth in the Home & Garden industry.

Metric	Current	Previous	Change
Instagram Posts/Week	2.37	2.76	-0.39
TikTok Posts/Week	1.35	1.88	-0.53

% of Traffic from Organic Instagram Over Time

Percentage of total traffic coming from organic Instagram posts and stories

% of Traffic from Organic TikTok Over Time

Percentage of total traffic coming from organic TikTok videos

Website Performance for Home & Garden E-Commerce Stores

Website performance for Home & Garden E-Commerce Stores experienced slight fluctuations. The Google Lighthouse Performance Score decreased to 53.73, while the SEO Score was reduced by -1% from the previous month's 91.73. Speed scores also saw a minor dip by -2% this month.

The SKU distribution remains spread across various brackets, with a significant majority falling within the 0-250 range, showcasing a robust diversity in product offerings. Despite minor changes in performance and SEO scores, the accessibility score has remained stable at 86.35, indicating consistent user experience for visitors.

Stores may focus on boosting performance scores to enhance user engagement and search engine visibility. Improvements in these metrics can play a crucial role in the continued growth of Home & Garden E-Commerce Stores.

Website Performance Benchmarks

Metric	Current	Previous	Change
Performance	51/100	53/100	-2.00
Accessibility	86/100	86/100	~0.00
SEO Score	91/100	92/100	-1.00

Product Catalog Size Distribution

Distribution of Home & Garden stores by number of products in their catalog

Frequently Asked Questions

How can I use this data?

How was this data collected?

How do you measure growth?

How accurate is this list?

How often is this data updated?

What regions are covered in this dataset?

Can I download or export this data?

What other metrics do you track beyond traffic?

How can I use this data?

This list of fastest growing Home & Garden ecommerce stores provides valuable insights for agency owners and marketers. Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models. Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources. We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm. All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 so far, and comparing it to their traffic in the same period of 2024.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

How often is this data updated?

We update our database monthly with fresh data from all tracked stores. Traffic data, social metrics, and paid advertising information are refreshed on a rolling basis to ensure you always have access to the most current insights. Major industry reports like this one are regenerated monthly to reflect the latest trends.

What regions are covered in this dataset?

Our analysis covers ecommerce stores primarily operating in the United States, Canada, United Kingdom, Europe (EU countries), Australia, and New Zealand. These English-speaking markets represent the most comprehensive data availability and are the primary markets for most agencies and service providers.

Can I download or export this data?

While the report data shown on this page is not directly downloadable, you can access reports of stores losing traction in your ICP through our core service. Take a look here to filter stores by dozens of criteria and export contact information, traffic data, and growth metrics for your outreach campaigns.

What other metrics do you track beyond traffic?

Beyond organic traffic growth, we track over 50 data points including paid advertising spend (Google Ads, Meta Ads), social media performance (Instagram, TikTok, Facebook engagement), website performance metrics (PageSpeed scores, SEO scores), email marketing activity, technology stack, product catalog size, and more. This comprehensive approach helps agencies identify the best-fit prospects.

Fastest Growing Home & Garden E-Commerce Stores

Table of Contents

How was this data collected?

Who are the fastest growing Home & Garden E-Commerce Stores?

Traffic Trends for Home & Garden E-Commerce Stores

Average Traffic Evolution

Current Traffic Distribution

SEO Trends for Home & Garden E-Commerce Stores

Traffic from SEO Over Time

Paid Media Trends for Home & Garden E-Commerce Stores

Paid Search Traffic Over Time

% of Traffic from Paid Search Over Time

Website Performance for Home & Garden E-Commerce Stores

Website Performance Benchmarks

Product Catalog Size Distribution

Frequently Asked Questions

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