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Fastest Growing Home & Garden E-Commerce Stores

Written by Diogo Matos Diogo Matos | Last updated on 5th August, 2025

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We analyzed all Home & Garden stores in the world to find the ones with the highest traffic growth in 2025 compared to 2024. Read the full report.

# Name URL % Increase Total Increase Current Organic Search Traffic Chart
1 Dorelan dorelan.com 493.2% 754,630 907,641
2 Discount Pools Direct discountpoolsdirect.com 447.0% 2,264,165 2,770,738
3 The Sukkah Store thesukkahstore.com 316.9% 348,414 458,361
4 Cascade Container cascadecontainer.com 246.0% 732,869 1,030,761
5 VITAHOME DESIGN LLC vitahome.store 229.8% 230,825 331,275
6 D&N Furniture (PA) dnfurnitureusa.com 187.3% 293,280 449,831
7 The Torch Guys thetorchguys.com 182.2% 192,149 297,598
8 Quality Tapestries Inc. qualitytapestries.com 154.6% 471,625 776,605
9 Shazo Shop shazo.com 144.3% 2,273,176 3,848,224
10 Amerelle Wallplates amerellewallplates.com 108.0% 207,748 400,132

(Scroll horizontally to see all data)

Home & Garden E-commerce Industry Trends in 2025

In 2025, Home & Garden ecommerce stores are navigating a shifting digital landscape.

On average, Instagram accounts in this sector saw a weekly growth of 68.0 followers, with an average engagement rate of 3.59% — a sign that consumer interest remains strong on social media.

However, organic search performance declined, with traffic dropping by -18.5% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models.

When it comes to paid channels, approximately 39.3% of stores have ran Meta ads at some point, and 35.1% have ran Meta ads this year.

How do Home & Garden E-Commerce Stores perform in SEO?

Home & Garden E-Commerce Stores have faced challenges in organic search performance in 2025, with organic search traffic experiencing a notable decline of 18.50%. This downturn reflects difficulties these stores might face in capturing and maintaining online visibility against increasing competition and changing search algorithms.

The organic SERPs growth also saw a marginal decrease of 1.80%, signifying a struggle to maintain strong search engine rankings. Additionally, stores are experiencing an average Pagerank of 2.25 out of 10, highlighting the need for SEO strategy refinement to improve their online authority and presence.

Despite these challenges, there's a diverse range of traffic performance, with 11499 stores receiving under 50k visitors per month from SEO efforts, while 389 stores receive between 100k to 250k visitors. Notably, 172 stores manage to secure over 250k monthly visitors, showcasing that a minority have successfully leveraged SEO strategies to sustain significant organic traffic.

How do Home & Garden E-Commerce Stores perform on Paid Media?

In 2025, Home & Garden E-Commerce stores experienced a substantial decrease in Google paid traffic, with a reduction of 59.5%. This decline indicates a significant shift in how these stores approach online advertising, possibly exploring alternative platforms or organic methods to drive traffic.

Despite the decrease in Google paid traffic, the number of stores running Google ads increased by 16.6% in 2025. This suggests that while the overall traffic from these ads diminished, more stores were willing to invest in Google advertising, perhaps trying new strategies to enhance visibility and capture potential growth.

Meanwhile, Meta platforms gained traction with Home & Garden E-Commerce stores. In 2025, 39.3% of these stores ran Meta ads, with 35.1% maintaining active Meta advertising campaigns. This trend highlights Meta as a potentially viable platform for paid media, with stores increasingly leveraging its advertising capabilities to reach their target audiences effectively.

17%
Stores running Google Search Ads

How do Home & Garden E-Commerce Stores perform on Instagram?

In 2025, Home & Garden e-commerce stores on Instagram saw an average weekly follower growth of 67.96 followers. This indicates a steady pace in expanding their audience on the platform. The average engagement rate for these stores was 0.04%, showing that while growth is evident, maintaining high interaction levels remains a challenge. On average, stores maintain an output of around 2.20 posts per week.

When analyzing traffic, a substantial number of stores, 7,662 to be exact, reported Instagram visitors under 10,000 per month. Conversely, only 172 stores experienced traffic exceeding 250,000 monthly visitors from Instagram. There is a notable clustering of stores within the 10k-50k range, with 2,692 stores, and a lesser concentration as the visitor count increases.

Overall, Instagram continues to be a viable channel for growth, though the disparity in visitor numbers underscores that only a select few stores capture a substantial share of traffic. This trend suggests newer stores and those with smaller followings should focus on boosting engagement and visibility to elevate their traffic figures.

What's the average loading time for an Home & Garden E-Commerce Store?

The average loading time for a Home & Garden E-Commerce Store shows significant room for improvement. As of 2025, data from Google Lighthouse reveals a performance score of 56.5 out of 100. This indicates that many stores in this vertical might still battle with optimization issues, impacting user experience and potentially affecting sales.

While performance lags, the SEO score is much better, standing at 91.28 out of 100. This suggests that despite challenges with speed, Home & Garden e-commerce platforms are faring well in optimizing their sites for search engines. Proper SEO setup is critical as it helps drive organic traffic, which is essential for growth.

A balance between seamless performance and strong SEO strategies is crucial for these e-commerce stores to enhance user engagement and conversion rates. As the industry continues to expand, focusing on fast-loading and SEO-friendly websites could be key to maintaining competitive edges.

57/100
Average Performance Score

How you can use this data

This list of fastest growing Home & Garden ecommerce stores provides valuable insights for agency owners and marketers.

Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models.

Understanding which stores are experiencing rapid growth can help inform your marketing strategy, product selection, and market positioning.

Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list of top-performing Home & Garden stores offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm.

All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 to far, and comparing it to their traffic in the same period of 2024. We're considering Google Organic Search Traffic for these calculations.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

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