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Fastest Growing Home & Garden E-Commerce Stores

Written by Diogo Matos Diogo Matos | Last updated on 16th September, 2025

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We analyzed all Home & Garden stores in the world to find the ones with the highest traffic growth in 2025 compared to 2024. Read the full report.

# Name URL % Increase Total Increase Current Organic Search Traffic Chart
1 Batteries Inc. batteriesinc.net 1110.9% 1,613,977 1,759,259
2 Commercial Heaters commercialheater.com 916.3% 1,439,315 1,596,402
3 Dorelan dorelan.com 822.4% 1,258,372 1,411,383
4 Discount Pools Direct discountpoolsdirect.com 573.1% 2,902,962 3,409,535
5 Cascade Container cascadecontainer.com 554.7% 1,652,264 1,950,156
6 The Sukkah Store thesukkahstore.com 547.9% 602,422 712,369
7 Fleet Sheets fleetsheets.com 532.9% 950,788 1,129,205
8 Creative Wood creativewoodtrade.com 429.5% 669,470 825,326
9 The Kitchen thekitchenpickle.com 426.2% 442,119 545,853
10 The Torch Guys thetorchguys.com 362.1% 381,815 487,264

(Scroll horizontally to see all data)

Home & Garden E-commerce Industry Trends in 2025

In 2025, Home & Garden ecommerce stores are navigating a shifting digital landscape.

On average, Instagram accounts in this sector saw a weekly growth of 65.1 followers, with an average engagement rate of 3.17% — a sign that consumer interest remains strong on social media.

However, organic search performance declined, with traffic dropping by -26.0% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models.

When it comes to paid channels, approximately 40.5% of stores have ran Meta ads at some point, and 35.7% have ran Meta ads this year.

How do Home & Garden E-Commerce Stores perform in SEO?

In the Home & Garden e-commerce sector, 2025 has seen a significant decline in organic search traffic with a drop of 26%. Despite this downturn, the organic SERPs growth has shown a slight increase of 0.7%, suggesting a steady, albeit slow, improvement in search engine placements for some stores. This indicates that while overall traffic is down, certain stores are managing to maintain or improve their visibility in search engine results.

Interestingly, domain authority has surged with a growth rate of 812.4%, demonstrating that many Home & Garden e-commerce stores are heavily focusing on strengthening their overall site authority. This could be a strategy to cement their place in the market despite the reduction in organic search traffic. However, the average PageRank remains moderately low, recorded at 2.55 out of 10, which suggests there is room for further improvement in site quality and content relevance.

In terms of traffic distribution, a staggering 18,052 stores have SEO traffic below 50,000 visitors per month, which could imply fierce competition in the lower tiers. Meanwhile, 424 stores are attracting between 100,000 and 250,000 monthly visitors, and only 195 stores surpass the 250,000 mark. This emphasizes the disparity in traffic levels among Home & Garden e-commerce stores and highlights the importance of effective SEO strategies to capture higher visitor numbers.

How do Home & Garden E-Commerce Stores perform on Paid Media?

In 2025, Home & Garden E-Commerce stores experienced a noteworthy shift in their approach to Google paid media. Despite a sharp decline of 62% in Google paid traffic growth, these stores saw an astonishing surge of 179910% in Google paid cost growth. This indicates a significant increase in advertising expenditure, perhaps reflecting heightened competition or rising costs for visibility.

Interestingly, 18.9% of Home & Garden E-Commerce stores ran Google Ads in 2025, suggesting a cautious approach toward investing in Google's paid advertising platform. In contrast, Meta Ads gained more traction, with 40.5% of stores opting to invest in this channel. Among these, 35.7% maintained active Meta Ads, underscoring the growing reliance on Meta's platform for advertising.

These trends highlight a strategic pivot in paid media preferences, with Home & Garden stores leaning more towards Meta Ads for their advertising efforts, possibly due to better engagement or return on investment compared to Google Ads. As the landscape evolves, understanding these shifts is crucial for e-commerce players to tailor their advertising strategies effectively.

19%
Stores running Google Search Ads

How do Home & Garden E-Commerce Stores perform on Instagram?

Home & Garden e-commerce stores have been showing promising performance on Instagram in 2025, with an average weekly follower growth of 65.14. This reflects an increasing interest and potential in engaging with audiences through visual content. Despite this growth, the average engagement rate stands at a modest 0.03%, indicating that while followers are increasing, interactions might not be as dynamic.

On average, these stores are posting around 2.37 times per week, suggesting a balanced approach to maintaining their presence without overwhelming their audience. This strategy might be contributing to steady follower growth but leaves room for enhancing engagement strategies to ensure more active audience participation.

In terms of traffic derived from Instagram, a significant number of stores, 8,277, attract under 10k visitors monthly, while 2,886 stores enjoy between 10k and 50k visitors. More substantial traffic is observed in the 676 stores attracting between 50k and 100k visitors, and 424 stores ranging between 100k and 250k visitors. Notably, 195 stores have managed to drive over 250k visitors, showcasing the potential of robust Instagram strategies in driving substantial traffic to Home & Garden e-commerce platforms.

What's the average loading time for an Home & Garden E-Commerce Store?

The average loading time for a Home & Garden E-Commerce Store can significantly influence user experience and conversion rates. Present data indicates that the Google Lighthouse Performance Score for these stores in 2025 is 0.57 out of 100. This figure highlights the necessity of improving website performance to ensure faster loading times, as slow speeds can lead to higher bounce rates and reduced customer satisfaction.

In contrast, the Google Lighthouse SEO Score is notably higher at 0.91 out of 100. This suggests that while these stores are optimized for search engine visibility, there's a critical need to align technical performance with SEO efforts. A well-performing site that loads quickly not only attracts but also retains customers.

E-commerce businesses in the Home & Garden sector should prioritize enhancements in their website speed. Optimizing images, enabling compression, and improving server response times are effective strategies to achieve quicker load times and enhance overall user experience.

57/100
Average Performance Score

How you can use this data

This list of fastest growing Home & Garden ecommerce stores provides valuable insights for agency owners and marketers.

Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models.

Understanding which stores are experiencing rapid growth can help inform your marketing strategy, product selection, and market positioning.

Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list of top-performing Home & Garden stores offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm.

All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 to far, and comparing it to their traffic in the same period of 2024. We're considering Google Organic Search Traffic for these calculations.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

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