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Fastest Growing Nutrition & Supplements E-Commerce Stores

Written by Diogo Matos Diogo Matos | Last updated on 16th September, 2025

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We analyzed all Nutrition & Supplements stores in the world to find the ones with the highest traffic growth in 2025 compared to 2024. Read the full report.

# Name URL % Increase Total Increase Current Organic Search Traffic Chart
1 David Protein davidprotein.com 4190.0% 4,646,501 4,757,395
2 Bouchard - The Dark Chocolate Experts bouchardchocolate.com 825.6% 1,150,603 1,289,963
3 FullyHealthy.com fullyhealthy.com 585.2% 963,360 1,127,984
4 VitaRx vitarx.co 311.6% 861,044 1,137,349
5 VitaRx vitarx.co 311.6% 861,044 1,137,349
6 LivPur Nutrition livpur.com 248.9% 396,720 556,138
7 On Target Living ontargetliving.com 214.0% 605,597 888,536
8 Advanced Food Intolerance Labs advancedfoodintolerancelabs.com 198.4% 265,901 399,939
9 Probio7 probio7.com 186.8% 759,981 1,166,859
10 purovitalis.com purovitalis.com 158.8% 227,166 370,180

(Scroll horizontally to see all data)

Nutrition & Supplements E-commerce Industry Trends in 2025

In 2025, Nutrition & Supplements ecommerce stores are navigating a shifting digital landscape.

On average, Instagram accounts in this sector saw a weekly growth of 100.3 followers, with an average engagement rate of 1.34% — a sign that consumer interest remains strong on social media.

However, organic search performance declined, with traffic dropping by -27.9% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models.

When it comes to paid channels, approximately 50.7% of stores have ran Meta ads at some point, and 44.0% have ran Meta ads this year.

How do Nutrition & Supplements E-Commerce Stores perform in SEO?

In 2025, the performance of Nutrition & Supplements e-commerce stores in SEO has shown distinctive trends. Organic search traffic experienced a significant decline of 27.9%, reflecting challenges these stores face in maintaining visibility. Similarly, organic SERPs growth also registered a decrease of 6.1%, indicating tougher competition and the growing need for more targeted SEO strategies.

In contrast, there's been a remarkable surge in domain authority growth, soaring by 1040.1%. This suggests that while organic traffic has decreased, the stores are improving in authoritative content, potentially leading to better SEO performance in the future. Despite this improvement, the average PageRank for these stores stands at only 2.77 out of 10, highlighting room for improvement in their overall SEO tactics.

Furthermore, the distribution of SEO traffic shows that a vast majority of stores — 3063 in total — have under 50k visitors per month from SEO. Meanwhile, only 104 stores enjoy traffic between 100k and 250k visitors, and a mere 48 stores surpass the 250k monthly visitor mark. This spread highlights the uneven SEO performance across the sector, with only a few players capitalizing effectively on SEO strategies to drive substantial traffic.

How do Nutrition & Supplements E-Commerce Stores perform on Paid Media?

Nutrition & Supplements E-Commerce Stores have seen a significant decline in Google paid traffic growth by 52.9% in 2025. Despite the drop in traffic, the cost of Google paid ads has soared by an astonishing 142780.1%, indicating a move towards higher ad spend to capture dwindling traffic.

Interestingly, about 20.4% of stores have opted to use Google Ads, which is relatively low compared to Meta Ads usage. There is a notable preference for Meta Ads, with 50.7% of the stores running campaigns and 44% maintaining active ads on the platform. This suggests that stores may be finding better engagement and return on investment on Meta's ecosystem as part of their paid media strategies.

20%
Stores running Google Search Ads

How do Nutrition & Supplements E-Commerce Stores perform on Instagram?

In 2025, Nutrition & Supplements E-Commerce Stores on Instagram are witnessing an average weekly growth of 100.31 followers per week. Despite this growth, the average engagement rate is relatively low, standing at 0.01%. On average, these stores are posting around 2.76 times a week, showcasing a moderate level of activity to engage their audience.

When it comes to Instagram traffic, 658 stores receive fewer than 10k visitors per month. Meanwhile, 494 stores attract between 10k and 50k visitors monthly. The number drops as we move up the traffic scale, with 152 stores garnering between 50k and 100k visitors, and 104 stores attracting between 100k and 250k visitors.

A smaller group of 48 stores enjoy over 250k visitors per month, indicating a concentrated presence on the platform. This data reflects a varied range of engagement and reach, highlighting the diverse strategies and impacts within the Nutrition & Supplements sector on Instagram.

What's the average loading time for an Nutrition & Supplements E-Commerce Store?

In 2025, Nutrition & Supplements E-Commerce Stores are seeing varied performance metrics, particularly concerning their online loading speeds. The Google Lighthouse Performance Score for these stores averages at 54.67 out of 100, indicating room for improvement in terms of loading speed and overall performance.

On the SEO front, these stores are doing significantly better, with an average Google Lighthouse SEO Score of 89.86 out of 100. This suggests that while the stores are relatively well-optimized for search engines, the user experience regarding site speed may still need addressing.

Faster loading times remain crucial as consumers increasingly demand speed and efficiency when shopping online. E-commerce stores that aim to improve their performance scores may need to focus on optimizing website components to enhance loading speed without compromising their strong SEO performance.

55/100
Average Performance Score

How you can use this data

This list of fastest growing Nutrition & Supplements ecommerce stores provides valuable insights for agency owners and marketers.

Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models.

Understanding which stores are experiencing rapid growth can help inform your marketing strategy, product selection, and market positioning.

Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list of top-performing Nutrition & Supplements stores offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm.

All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 to far, and comparing it to their traffic in the same period of 2024. We're considering Google Organic Search Traffic for these calculations.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

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