Nutrition & Supplements E-commerce Industry Trends in 2025

In 2025, $target ecommerce stores are navigating a shifting digital landscape. On average, Instagram accounts in this sector saw a weekly growth of " . number_format($tableData['industryTrends']['avgWeeklyIgGrowth'], 1) . " followers, with an average engagement rate of " . number_format($tableData['industryTrends']['avgEngagementRate'] * 100, 2) . "% — a sign that consumer interest remains strong on social media. However, organic search performance declined, with traffic dropping by " . number_format($tableData['industryTrends']['organicSearchTrafficGrowth'], 1) . "% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models. When it comes to paid channels, approximately " . number_format($tableData['industryTrends']['storesWithTotalAds'], 1) . "% of stores have ran Meta ads at some point, and " . number_format($tableData['industryTrends']['storesWithActiveAds'], 1) . "% have ran Meta ads this year. Paid search is still underutilized, with only " . number_format($tableData['industryTrends']['storesWithPaidSearch'], 1) . "% of stores leveraging it—leaving room for growth-savvy brands to capitalize on less competitive ad space. This dataset reveals the patterns that matter most for agencies and ecommerce professionals looking to benchmark performance, spot untapped channels, and track industry-wide shifts.

Reports › Fastest Growing Nutrition & Supplements E-Commerce Stores

Fastest Growing Nutrition & Supplements E-Commerce Stores

Written by Diogo Matos | Last updated on 13th November, 2025

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In 2025, Nutrition & Supplements ecommerce stores are facing a shifting digital landscape.

Generally speaking, Instagram accounts in this niche recorded a weekly growth of 104.4 followers, with an average engagement rate of 1.24% — evidence that consumer interest remains strong on social media.

However, organic search performance dropped, with traffic decreasing by -32.4% across the board. This points to increased competition or reduced search visibility, pushing SEO agencies to develop fresh approaches to generating organic traffic, such as ranking on AI models.

Regarding paid channels, around 53.6% of stores have ran Meta ads at some point, and 46.3% have ran Meta ads in 2025. Paid search remains underused, with only 22.6% of stores leveraging it—providing space for growth-savvy brands to leverage lower-competition paid opportunities.

This data reveals the patterns that matter most for agencies and ecommerce professionals wanting to benchmark performance, uncover new opportunities, and track industry-wide shifts.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our salels intelligence platform, Ecommerce Leads.

All data is publicly available and collected in accordance with each platform's terms of service.

Who are the fastest growing Nutrition & Supplements E-Commerce Stores?

This list shows the top 10 fastest growing Nutrition & Supplements E-Commerce Stores by total traffic increase this year, compared to last year, for Nutrition & Supplements stores. You can use this to breakdown best practices and improve your marketing strategies. Use the Chart button to view the traffic trends over time for each store.

#	Name	URL	% Increase	Total Increase	Current Organic Search Traffic
1	David Protein	davidprotein.com	4600.0%	5,101,159	5,212,053
2	Bouchard - The Dark Chocolate Experts	bouchardchocolate.com	1044.9%	1,456,337	1,595,709
3	FullyHealthy.com	fullyhealthy.com	930.4%	1,533,092	1,697,864
4	LivPur Nutrition	livpur.com	398.0%	634,557	793,975
5	VitaRx	vitarx.co	374.8%	1,052,702	1,333,594
6	VitaRx	vitarx.co	359.1%	1,008,754	1,289,646
7	Advanced Food Intolerance Labs	advancedfoodintolerancelabs.com	242.6%	337,894	477,154
8	On Target Living	ontargetliving.com	228.6%	646,978	930,021
9	purovitalis.com	purovitalis.com	208.4%	298,513	441,758
10	Probio7	probio7.com	203.0%	825,862	1,232,740

(Scroll horizontally to see all data)

Traffic Trends for Nutrition & Supplements E-Commerce Stores

Traffic trends for nutrition and supplements e-commerce stores have seen significant fluctuations over the past few years. In 2023, traffic rose steadily with a notable peak in November at 91,691.87, before experiencing a turbulent period in 2024 which saw the highest spike in September with 123,454.78. However, the trend reversed sharply in 2025, with traffic declining to 50,485.88 by October.

The majority of traffic to these stores is attributed to search engine optimization (SEO), contributing to 95.4% of the total. Paid search and organic social channels play a minimal role in driving traffic, with contributions of 0.2% and 0.7%, respectively. Meanwhile, paid social represents 3.6% of the traffic share, indicating a relatively low reliance on these channels.

These statistics underscore the critical importance of SEO strategies in the nutrition and supplements e-commerce sector. While seasonal traffic variations and sudden declines highlight potential market volatility, the dominance of SEO as a traffic source suggests that maintaining strong search engine visibility remains a priority.

Average Traffic Evolution

Monthly average total traffic across all Nutrition & Supplements stores

Current Traffic Distribution

Percentage breakdown of traffic sources for Nutrition & Supplements stores

SEO Trends for Nutrition & Supplements E-Commerce Stores

The SEO landscape for Nutrition & Supplements E-Commerce Stores has seen significant shifts. Starting with an increasing trend in 2023, reaching a peak in September 2024, SEO traffic averaged 123,218. However, 2025 has marked a stark contrast with a decline in organic search traffic (-32.4%), leading to an average SEO traffic of 48,181 in October 2025.

Organic search results pages (SERPs) have also seen a downturn in 2025 with a growth decrease of -7.5%. Despite these challenges, there are still 51 stores with SEO traffic exceeding 250,000 visitors per month, showcasing their strong SEO strategies. In contrast, most stores fall under 50,000 visitors, indicating a need for improvement in SEO optimization efforts.

The data highlights a need for strategic adaptation in SEO practices within this vertical. With a decline in organic growth, stores must seek innovative means to enhance visibility and traffic. While some stores have managed to achieve high traffic, the broader industry trend suggests that further efforts are needed to counteract the overall downturn in SEO performance.

Traffic from SEO Over Time

Monthly average organic search traffic (Google + Bing) for Nutrition & Supplements stores

Paid Media Trends for Nutrition & Supplements E-Commerce Stores

Paid media trends in 2025 for nutrition and supplements e-commerce stores have shown significant growth in Meta Ads, with stores spending 166.7% above the global average. The data reveals that 46.35% of stores utilized Meta Ads in 2025, experiencing an increase from the previous month, where 37.38% of stores ran such ads. Google Ads expenses for these stores were also notably higher, at 138.5% above the global average, despite a notable -53.5% decline in Google's paid traffic growth.

Paid search spend saw fluctuations throughout the year, peaking in August at $1104.90 but decreasing to $404.14 by November. Despite these variations in spend, paid search traffic exhibited more stability, with October 2025 showing an average traffic of 461.24. Costs associated with Google paid advertising experienced a substantial rise, showing a sharp increase of 1827.2% in 2025.

Overall, while spending is significantly above global averages, this vertical is navigating increased costs in paid media, which could affect future sustainability. As more stores, precisely 23.13%, adopt these advertising channels, the landscape is set to continue its evolution, driven by both the potential and challenges presented by these trends.

Paid Search Traffic Over Time

Average monthly paid search traffic (Google + Bing) across Nutrition & Supplements stores

% of Traffic from Paid Search Over Time

Percentage of total traffic from paid search (Google Ads + Bing Ads) over time

23.1%

Ran Google Ads this year

7.9%

Ran Google Ads last month

46.3%

Ran Meta Ads this year

37.4%

Ran Meta Ads last month

It's worth examining where Nutrition & Supplements e-commerce stores compare to other markets. Global Paid Media spend is $6,287, and diving into individual channels, we find that Nutrition & Supplements stores spend 138.5% more through Google and 166.7% more on Meta per month.

This information is very relevant for Paid Media agencies targeting their sales efforts, since they can see how Nutrition & Supplements advertising budgets compare to other industries.

Organic Social Trends for Nutrition & Supplements E-Commerce Stores

Instagram continues to dominate organic social trends for Nutrition & Supplements E-Commerce Stores. The average Instagram traffic showed fluctuations over the past months, with a notable increase in July (+25.41%) followed by a slight decrease in August (-20.39%). By October, the traffic stabilized at 520.33. The platform saw an average weekly growth of 104.45 followers, a modest engagement rate of 0.01%, and an uptick in posts per week at 3.24 from the previous month.

TikTok's organic traffic for this sector has seen dramatic increases since the start of the year, peaking in May (+79.25%) before settling at 286.37 in October. However, there was a noticeable decline in average posts per week, dropping from 2.67 to 0.79, a significant change of -1.89. These metrics suggest that while TikTok attracts a growing number of visitors, content creation is decreasing.

Overall, Instagram remains a key player for traffic despite the varying traffic numbers and steady growth. In contrast, TikTok is experiencing an upward trend in visitors with lesser content output, indicating potential unexplored engagement opportunities. Businesses may want to leverage these insights to optimize their social media strategies accordingly.

Metric	Current	Previous	Change
Instagram Posts/Week	3.24	3.13	+0.11
TikTok Posts/Week	0.79	2.67	-1.89

% of Traffic from Organic Instagram Over Time

Percentage of total traffic coming from organic Instagram posts and stories

% of Traffic from Organic TikTok Over Time

Percentage of total traffic coming from organic TikTok videos

Website Performance for Nutrition & Supplements E-Commerce Stores

In October 2025, Nutrition & Supplements E-Commerce Stores displayed noticeable trends in their website performance metrics. The average Google Lighthouse Performance Score stands at 50.51, while the SEO Score is impressive at 90.60. Over recent months, data shows a modest improvement across performance and SEO scores, with each increasing by 1%.

The SKU distribution within these e-commerce stores indicates a broader range of products, with the highest concentration of SKUs in the bracket of 0 to 250. A smaller portion of stores fall into the brackets with larger SKU counts, such as 2,501 plus SKUs. This distribution suggests a diversity of product offerings, yet a tendency for stores to maintain smaller inventories.

Trends indicate that these e-commerce websites are focusing on improving their search engine optimization and website speed. With the SEO score reflecting a steady upward trend, it's evident that retailers are prioritizing search visibility. Conversely, accessibility scores remain stable, suggesting consistent efforts in maintaining website usability for all visitors.

Website Performance Benchmarks

Metric	Current	Previous	Change
Performance	50/100	49/100	+1.00
Accessibility	86/100	86/100	~0.00
SEO Score	91/100	90/100	+1.00

Product Catalog Size Distribution

Distribution of Nutrition & Supplements stores by number of products in their catalog

Frequently Asked Questions

How can I use this data?

How was this data collected?

How do you measure growth?

How accurate is this list?

How often is this data updated?

What regions are covered in this dataset?

Can I download or export this data?

What other metrics do you track beyond traffic?

How can I use this data?

This list of fastest growing Nutrition & Supplements ecommerce stores provides valuable insights for agency owners and marketers. Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models. Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources. We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm. All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 so far, and comparing it to their traffic in the same period of 2024.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

How often is this data updated?

We update our database monthly with fresh data from all tracked stores. Traffic data, social metrics, and paid advertising information are refreshed on a rolling basis to ensure you always have access to the most current insights. Major industry reports like this one are regenerated monthly to reflect the latest trends.

What regions are covered in this dataset?

Our analysis covers ecommerce stores primarily operating in the United States, Canada, United Kingdom, Europe (EU countries), Australia, and New Zealand. These English-speaking markets represent the most comprehensive data availability and are the primary markets for most agencies and service providers.

Can I download or export this data?

While the report data shown on this page is not directly downloadable, you can access reports of stores losing traction in your ICP through our core service. Take a look here to filter stores by dozens of criteria and export contact information, traffic data, and growth metrics for your outreach campaigns.

What other metrics do you track beyond traffic?

Beyond organic traffic growth, we track over 50 data points including paid advertising spend (Google Ads, Meta Ads), social media performance (Instagram, TikTok, Facebook engagement), website performance metrics (PageSpeed scores, SEO scores), email marketing activity, technology stack, product catalog size, and more. This comprehensive approach helps agencies identify the best-fit prospects.

Fastest Growing Nutrition & Supplements E-Commerce Stores

Table of Contents

How was this data collected?

Who are the fastest growing Nutrition & Supplements E-Commerce Stores?

Traffic Trends for Nutrition & Supplements E-Commerce Stores

Average Traffic Evolution

Current Traffic Distribution

SEO Trends for Nutrition & Supplements E-Commerce Stores

Traffic from SEO Over Time

Paid Media Trends for Nutrition & Supplements E-Commerce Stores

Paid Search Traffic Over Time

% of Traffic from Paid Search Over Time

Website Performance for Nutrition & Supplements E-Commerce Stores

Website Performance Benchmarks

Product Catalog Size Distribution

Frequently Asked Questions

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