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Fastest Growing Nutrition & Supplements E-Commerce Stores

Written by Diogo Matos Diogo Matos | Last updated on 5th July, 2025

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We analyzed all Nutrition & Supplements stores in the world to find the ones with the highest traffic growth in 2025 compared to 2024. Read the full report.

# Name URL % Increase Total Increase Current Organic Search Traffic Chart
1 David Protein davidprotein.com 3450.4% 3,826,241 3,937,135
2 Bouchard - The Dark Chocolate Experts bouchardchocolate.com 335.1% 466,956 606,316
3 On Target Living ontargetliving.com 129.2% 365,656 648,595
4 SC Nutra France sweetcures.eu 20.8% 27,931 162,077
5 NEOACTIVES neoactives.com 17.6% 48,800 325,684
6 Nature Target naturaltarget.us 6.6% 7,900 127,708
7 EVOLVED CHOCOLATE eatingevolved.com 1.2% 9,491 785,056
8 Naturya naturya.com -4.7% -33,953 682,994
9 EarthChimp earthchimp.com -6.3% -10,541 156,637
10 Protein.com UK protein.com -6.4% -11,092 161,122

(Scroll horizontally to see all data)

Nutrition & Supplements E-commerce Industry Trends in 2025

In 2025, Nutrition & Supplements ecommerce stores are navigating a shifting digital landscape.

On average, Instagram accounts in this sector saw a weekly growth of 99.8 followers, with an average engagement rate of 1.64% — a sign that consumer interest remains strong on social media.

However, organic search performance declined, with traffic dropping by -29.2% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models.

When it comes to paid channels, approximately 46.0% of stores have ran Meta ads at some point, and 39.7% have ran Meta ads this year.

How do Nutrition & Supplements E-Commerce Stores perform in SEO?

The performance of Nutrition & Supplements e-commerce stores in SEO has shown a downward trend in 2025. Organic search traffic growth has declined by 29.2%, indicating that these stores are attracting fewer visitors through search engines compared to previous years. Similarly, there has been a decrease in organic SERPs growth by 24.5%, suggesting a decline in the visibility of these stores on search engine results pages.

Domain authority growth data for 2025 remains unreported. However, the average Pagerank of nutrition and supplements e-commerce stores is 2.43 out of 10, highlighting room for improvement in their SEO strategies. This relatively low average Pagerank may contribute to their struggles in maintaining or improving search engine visibility and traffic volumes.

Furthermore, a significant number of stores, specifically 1105, experience SEO traffic under 50k visitors per month. Only 97 stores manage to attract between 100k to 250k visitors, and just 46 exceed 250k visitors monthly. This indicates a competitive landscape where only a few stores achieve high levels of organic traffic, emphasizing the need for enhanced SEO strategies to boost online presence and visitor engagement in this sector.

How do Nutrition & Supplements E-Commerce Stores perform on Paid Media?

In 2025, Nutrition & Supplements e-commerce stores experienced a notable decrease in Google paid traffic, with a decline of 21.5%. This suggests a shift in strategy or performance challenges within this channel. Despite the drop in traffic, the landscape indicates that stores are increasing their engagement with advertising platforms.

The number of stores running Google Ads saw an increase by 17.1%, highlighting a growing interest or necessity in maintaining visibility despite the overall traffic dip. This contrasts with the robust engagement on Meta platforms, where 46% of stores are running ads and 39.7% have active campaigns, indicating a potential pivot towards this medium for reaching audiences effectively.

These trends suggest a dynamic shift in paid media strategies for nutrition and supplements stores, potentially aligning with broader consumer behaviors, platform popularity, and cost considerations. As the industry navigates these changes, there's an evident focus on diversifying advertising efforts to maintain a competitive edge.

17%
Stores running Google Search Ads

How do Nutrition & Supplements E-Commerce Stores perform on Instagram?

The fastest growing Nutrition & Supplements e-commerce stores on Instagram are seeing an impressive average weekly follower increase of 99.76. Despite this growth, the average engagement rate hovers around 0.016%, suggesting there may still be challenges in effectively converting followers into active participants.

Stores are generally maintaining a steady content output, with an average of 2.55 posts per week. However, there are disparities in Instagram-driven traffic among different stores. A significant number of stores, 580, report traffic under 10k visitors per month, while only 46 stores see visitor numbers exceeding 250k each month.

These figures highlight the varying degrees of success these stores achieve in leveraging Instagram as a traffic source. While some stores thrive, others still have room for growth and improvement.

What's the average loading time for an Nutrition & Supplements E-Commerce Store?

The average loading time for a Nutrition & Supplements E-Commerce Store varies significantly in this fast-evolving digital landscape. Based on recent findings, the Google Lighthouse Performance Score for these stores in 2025 stands at a modest 0.55 out of 100. This suggests that many stores may need to prioritize optimizing their website performance to ensure faster loading times and improved customer experiences.

While performance seems to need attention, the SEO efforts for Nutrition & Supplements E-Commerce Stores are on a stronger footing. The Google Lighthouse SEO Score for these platforms in 2025 is an impressive 0.90 out of 100. This suggests that many stores in this vertical have implemented effective SEO strategies, potentially improving their visibility and ranking on search engines, which could drive more organic traffic to their websites.

In this rapidly growing e-commerce sector, balancing optimized performance with robust SEO practices is crucial. As these stores continue to expand, focusing on reducing loading times can enhance user satisfaction and conversion rates. Continued emphasis on both aspects will be essential for maintaining competitiveness in the market.

55/100
Average Performance Score

How you can use this data

This list of fastest growing Nutrition & Supplements ecommerce stores provides valuable insights for agency owners and marketers.

Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models.

Understanding which stores are experiencing rapid growth can help inform your marketing strategy, product selection, and market positioning.

Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list of top-performing Nutrition & Supplements stores offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm.

All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 to far, and comparing it to their traffic in the same period of 2024. We're considering Google Organic Search Traffic for these calculations.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

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