Nutrition & Supplements E-commerce Industry Trends in 2025

In 2025, $target ecommerce stores are navigating a shifting digital landscape. On average, Instagram accounts in this sector saw a weekly growth of " . number_format($tableData['industryTrends']['avgWeeklyIgGrowth'], 1) . " followers, with an average engagement rate of " . number_format($tableData['industryTrends']['avgEngagementRate'] * 100, 2) . "% — a sign that consumer interest remains strong on social media. However, organic search performance declined, with traffic dropping by " . number_format($tableData['industryTrends']['organicSearchTrafficGrowth'], 1) . "% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models. When it comes to paid channels, approximately " . number_format($tableData['industryTrends']['storesWithTotalAds'], 1) . "% of stores have ran Meta ads at some point, and " . number_format($tableData['industryTrends']['storesWithActiveAds'], 1) . "% have ran Meta ads this year. Paid search is still underutilized, with only " . number_format($tableData['industryTrends']['storesWithPaidSearch'], 1) . "% of stores leveraging it—leaving room for growth-savvy brands to capitalize on less competitive ad space. This dataset reveals the patterns that matter most for agencies and ecommerce professionals looking to benchmark performance, spot untapped channels, and track industry-wide shifts.

Reports › Fastest Growing Nutrition & Supplements E-Commerce Stores

Fastest Growing Nutrition & Supplements E-Commerce Stores

Written by Diogo Matos | Last updated on 5th January, 2026

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Throughout 2025, Nutrition & Supplements ecommerce stores are operating within a shifting digital landscape.

Across the board, Instagram accounts in this sector achieved a weekly growth of 95.6 followers, with an average engagement rate of 1.22% — an indication that consumer interest persists on social media.

In contrast, organic search performance fell, with traffic falling by -12.1% across the board. This indicates increased competition or reduced search visibility, compelling SEO agencies to devise fresh approaches to generating organic traffic, such as ranking on AI models.

Looking at paid channels, roughly 7.8% of stores have ran Meta ads in the past, and 7.8% have run Meta ads currently. Paid search stays underdeveloped, with only 19.7% of stores leveraging it—providing space for growth-savvy brands to capitalize on lower-competition paid opportunities.

These insights reveals the key insights for agencies and ecommerce professionals looking to benchmark performance, discover hidden channels, and track industry-wide shifts.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our salels intelligence platform, Ecommerce Leads.

All data is publicly available and collected in accordance with each platform's terms of service.

Who are the fastest growing Nutrition & Supplements E-Commerce Stores?

This list shows the top 10 fastest growing Nutrition & Supplements E-Commerce Stores by total traffic increase this year, compared to last year, for Nutrition & Supplements stores. You can use this to breakdown best practices and improve your marketing strategies. Use the Chart button to view the traffic trends over time for each store.

#	Name	URL	% Increase	Total Increase
1	New Chapter	newchapter.com	-100.0%	-154,593
2	Feed Me Phoebe	feedmephoebe.com	-100.0%	-420,245
3	BistroMD	bistromd.com	-100.0%	-251,083
4	MTN OPS	mtnops.com	-100.0%	-110,278
5	needed.	thisisneeded.com	-100.0%	-245,986
6	Heritage Store	heritagestore.com	-100.0%	-274,070
7	Ultima Replenisher	ultimareplenisher.com	-100.0%	-153,088
8	Inno Supps	innosupps.com	-100.0%	-161,223
9	Herb Pharm	herb-pharm.com	-100.0%	-168,900
10	Trace Minerals	traceminerals.com	-100.0%	-144,965

(Scroll horizontally to see all data)

Traffic Trends for Nutrition & Supplements E-Commerce Stores

Traffic Trends for Nutrition & Supplements E-Commerce Stores

In 2024, traffic to nutrition and supplements e-commerce stores showed significant growth, peaking in October at 10,143.46 before ending the year at 8390.03. However, 2025 saw a contrasting trend with substantial drops, hitting a low in August with 1988.30 and recovering slightly to 2974.67 by December. A noteworthy point is the sharp decline from the high traffic seen in 2024, indicating a challenging year for this vertical.

SEO continues to be the primary source of traffic, contributing 86.5% of the visits to these e-commerce stores. Paid search remains a minor channel with only 1.5% of the traffic, contrasting with Organic Social’s 7.9%. Paid social is also a minimal driver, contributing just 4.2% to overall traffic.

These insights suggest a heavy reliance on SEO for driving traffic, with paid channels playing a much smaller role. The fluctuating traffic numbers underscore the dynamic nature of the market, highlighting the importance for stores to adapt their strategies to maintain growth.

Average Traffic Evolution

Monthly average total traffic across all Nutrition & Supplements stores

Current Traffic Distribution

Percentage breakdown of traffic sources for Nutrition & Supplements stores

SEO Trends for Nutrition & Supplements E-Commerce Stores

SEO traffic trends for Nutrition & Supplements E-Commerce Stores reveal significant fluctuations over the last two years. In 2024, the sector observed a steady rise with peaks in September and October, reaching avg SEO traffic of 9672.33 and 9914.65 respectively. However, 2025 presented a notable decline, with December closing at 2572.32, mirroring an Organic Search Traffic Growth drop of -12.1%.

Despite the overall traffic decline, the Organic SERPs Growth in 2025 marked a positive trend with a 6.9% increase, indicating improved visibility on search engines. As of December 2025, the market shows a heavy clustering of stores receiving less than 50k visitors each month, totaling 4499. Conversely, there are 110 stores attracting between 100k to 250k visitors, while 52 stores exceed 250k visitors, highlighting a competitive environment among top-performing entities in the industry.

Traffic from SEO Over Time

Monthly average organic search traffic (Google + Bing) for Nutrition & Supplements stores

Paid Media Trends for Nutrition & Supplements E-Commerce Stores

Google paid traffic for nutrition and supplements e-commerce stores grew by +62.6% in 2025. However, paid search traffic has shown fluctuating numbers throughout the year, reflecting dynamic marketing strategies by the stores. In January 2025, the average paid search traffic was 419.12, decreasing to 325.95 by December.

Paid search spending saw significant changes throughout 2025, with peaks observed in August at an average of 1122.18. Despite these variations, the average spending in December settled at 429.58. On a comparative scale, nutrition and supplements e-commerce stores spent 118.4% on Google Ads relative to the global average, while their Meta Ads spending was at 72.5%.

In 2025, +4.02% of stores ran Google Ads, slightly decreasing to +5.41% by the last month of the year. For Meta Ads, +2.75% of stores participated throughout the year, with participation climbing to +7.81% by the end of the year. These figures illustrate the sector's shifting focus towards optimizing paid media efforts in the competitive online space.

Paid Search Traffic Over Time

Average monthly paid search traffic (Google + Bing) across Nutrition & Supplements stores

% of Traffic from Paid Search Over Time

Percentage of total traffic from paid search (Google Ads + Bing Ads) over time

Ran Google Ads this year

5.4%

Ran Google Ads last month

2.8%

Ran Meta Ads this year

7.8%

Ran Meta Ads last month

It's revealing to compare the way Nutrition & Supplements e-commerce stores measure against the global market. On average, stores globally invest $1,459, and when analyzing by platform, the data shows that Nutrition & Supplements brands allocate 118.4% more via Google Ads and 72.5% more on Meta Ads on average.

This data is very relevant for Paid Media agencies developing their go-to-market strategy, because they can see how Nutrition & Supplements advertising budgets measure against global benchmarks.

Organic Social Trends for Nutrition & Supplements E-Commerce Stores

In 2025, Instagram organic traffic for nutrition and supplements e-commerce stores showed fluctuations, peaking in July with an average of 603.65 visitors. Despite a slight dip in the following months, December closed with steady traffic at approximately 522.52 visitors. This trend coincides with a significant increase in weekly follower growth, averaging 95.63 per week and suggests a strong, albeit variable, engagement trend among users. However, the average posts per week decreased by 1.04, indicating a possible reduction in content activity.

TikTok organic traffic witnessed impressive growth throughout 2025, starting from a modest 2.33 average visitors in January to 296.61 by December. Despite a notable content activity drop of 1.37 posts per week compared to the previous month, the platform's capability to drive traffic remains robust. This suggests that TikTok strategies are increasingly yielding high returns in engagement without the need for frequent posts.

For e-commerce stores, Instagram traffic remains a crucial channel, with a significant number of stores—706—receiving under 10k visitors monthly. The engagement rate across the year was notably low at 0.0122%, indicating room for improved content strategies to reach the diverse store traffic segments, particularly for those surpassing 250k visitors per month.

Metric	Current	Previous	Change
Instagram Posts/Week	2.15	3.19	-1.04
TikTok Posts/Week	1.00	2.37	-1.37

% of Traffic from Organic Instagram Over Time

Percentage of total traffic coming from organic Instagram posts and stories

% of Traffic from Organic TikTok Over Time

Percentage of total traffic coming from organic TikTok videos

Website Performance for Nutrition & Supplements E-Commerce Stores

In recent performance evaluations of Nutrition & Supplements E-Commerce Stores, the Google Lighthouse Performance Score for 2025 stands at 52.11 out of 100, marking a slight decline (-1%) from the previous month. SEO scores have remained stable with no change noted, maintaining a robust score of approximately 90.73. Accessibility scores also exhibit consistency, stabilizing at about 86.20.

The distribution of SKUs across these e-commerce stores shows a significant concentration in the lower brackets, with the majority hosting between 0-250 SKUs. Specifically, 4042 stores fall within this range, while a smaller number occupies higher SKU brackets, with only 42 stores having over 2500 SKUs.

These findings underscore the importance of optimizing performance aspects such as speed and accessibility, crucial for maintaining competitive advantage in this vibrant market. Streamlining the user experience while enhancing SEO capabilities remains a key focus area for these e-commerce platforms.

Website Performance Benchmarks

Metric	Current	Previous	Change
Performance	51/100	52/100	-1.00
Accessibility	86/100	86/100	~0.00
SEO Score	91/100	91/100	~0.00

Product Catalog Size Distribution

Distribution of Nutrition & Supplements stores by number of products in their catalog

Frequently Asked Questions

How can I use this data?

How was this data collected?

How do you measure growth?

How accurate is this list?

How often is this data updated?

What regions are covered in this dataset?

Can I download or export this data?

What other metrics do you track beyond traffic?

How can I use this data?

This list of fastest growing Nutrition & Supplements ecommerce stores provides valuable insights for agency owners and marketers. Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models. Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources. We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm. All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 so far, and comparing it to their traffic in the same period of 2024.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

How often is this data updated?

We update our database monthly with fresh data from all tracked stores. Traffic data, social metrics, and paid advertising information are refreshed on a rolling basis to ensure you always have access to the most current insights. Major industry reports like this one are regenerated monthly to reflect the latest trends.

What regions are covered in this dataset?

Our analysis covers ecommerce stores primarily operating in the United States, Canada, United Kingdom, Europe (EU countries), Australia, and New Zealand. These English-speaking markets represent the most comprehensive data availability and are the primary markets for most agencies and service providers.

Can I download or export this data?

While the report data shown on this page is not directly downloadable, you can access reports of stores losing traction in your ICP through our core service. Take a look here to filter stores by dozens of criteria and export contact information, traffic data, and growth metrics for your outreach campaigns.

What other metrics do you track beyond traffic?

Beyond organic traffic growth, we track over 50 data points including paid advertising spend (Google Ads, Meta Ads), social media performance (Instagram, TikTok, Facebook engagement), website performance metrics (PageSpeed scores, SEO scores), email marketing activity, technology stack, product catalog size, and more. This comprehensive approach helps agencies identify the best-fit prospects.

Fastest Growing Nutrition & Supplements E-Commerce Stores

Table of Contents

How was this data collected?

Who are the fastest growing Nutrition & Supplements E-Commerce Stores?

Traffic Trends for Nutrition & Supplements E-Commerce Stores

Average Traffic Evolution

Current Traffic Distribution

SEO Trends for Nutrition & Supplements E-Commerce Stores

Traffic from SEO Over Time

Paid Media Trends for Nutrition & Supplements E-Commerce Stores

Paid Search Traffic Over Time

% of Traffic from Paid Search Over Time

Website Performance for Nutrition & Supplements E-Commerce Stores

Website Performance Benchmarks

Product Catalog Size Distribution

Frequently Asked Questions

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