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Fastest Growing Nutrition & Supplements E-Commerce Stores

Written by Diogo Matos Diogo Matos | Last updated on 22nd September, 2025

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We analyzed all Nutrition & Supplements stores in the world to find the ones with the highest traffic growth in 2025 compared to 2024. Read the full report.

# Name URL % Increase Total Increase Current Organic Search Traffic Chart
1 David Protein davidprotein.com 4190.0% 4,646,501 4,757,395
2 Bouchard - The Dark Chocolate Experts bouchardchocolate.com 825.6% 1,150,603 1,289,963
3 FullyHealthy.com fullyhealthy.com 585.2% 963,360 1,127,984
4 VitaRx vitarx.co 311.6% 861,044 1,137,349
5 VitaRx vitarx.co 311.6% 861,044 1,137,349
6 LivPur Nutrition livpur.com 248.9% 396,720 556,138
7 On Target Living ontargetliving.com 214.0% 605,597 888,536
8 Advanced Food Intolerance Labs advancedfoodintolerancelabs.com 198.4% 265,901 399,939
9 Probio7 probio7.com 186.8% 759,981 1,166,859
10 purovitalis.com purovitalis.com 158.8% 227,166 370,180

(Scroll horizontally to see all data)

Nutrition & Supplements E-commerce Industry Trends in 2025

In 2025, Nutrition & Supplements ecommerce stores are navigating a shifting digital landscape.

On average, Instagram accounts in this sector saw a weekly growth of 100.3 followers, with an average engagement rate of 1.34% — a sign that consumer interest remains strong on social media.

However, organic search performance declined, with traffic dropping by -27.9% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models.

When it comes to paid channels, approximately 50.7% of stores have ran Meta ads at some point, and 44.0% have ran Meta ads this year.

How do Nutrition & Supplements E-Commerce Stores perform in SEO?

The Nutrition & Supplements E-Commerce Stores have faced an intriguing landscape in SEO performance in 2025. Despite a substantial drop of 27.9% in organic search traffic, the sector experienced a remarkable surge of 1040.1% in domain authority growth. This indicates that, while individual store visits might be declining, their overall online presence and credibility are strengthening significantly.

Further examining search performance, there was a 6.1% decline in organic SERPs growth. This suggests that while these stores might be less visible in search engine results pages, their rising domain authority could be laying a robust foundation for longer-term SEO success.

In terms of traffic distribution, 3063 stores reported less than 50k visitors monthly from SEO. Meanwhile, only 104 stores landed in the 100k to 250k traffic bracket, and 48 stores exceeded 250k visitors monthly. This distribution indicates that while many stores continue to struggle with visibility, a select few are capitalizing on their domain authority to attract a larger audience.

How do Nutrition & Supplements E-Commerce Stores perform on Paid Media?

In 2025, Nutrition & Supplements e-commerce stores faced a noteworthy decline in Google paid traffic, experiencing a drop of 52.9%. This sharp decrease indicates a shift in their paid media strategy and possibly greater competition within the Google Ads platform. Despite this decline in traffic, the cost associated with Google Paid Ads saw an astronomical increase of 142780.1%, suggesting higher expenditures to maintain visibility and engagement in the face of dwindling traffic.

When examining the platforms utilized, 20.4% of the stores reportedly ran Google Ads, indicating a relatively smaller proportion of stores relying on this platform. However, a more substantial number of stores turned to Meta Ads, with 50.7% engaging in this form of paid media. Notably, 44% of the stores remained active on Meta Ads throughout the year, reflecting a significant commitment to engaging their audience on platforms under the Meta umbrella.

These statistics highlight a strategic pivot towards Meta Ads among Nutrition & Supplements e-commerce stores, likely driven by the need to optimize campaign performance and cost-effectiveness amid challenging times for Google paid media ventures.

20%
Stores running Google Search Ads

How do Nutrition & Supplements E-Commerce Stores perform on Instagram?

In 2025, Nutrition & Supplements e-commerce stores are experiencing a notable performance on Instagram. The average weekly growth is approximately 100.31 followers, suggesting a steady increase in their audience reach. Despite this growth, the average engagement rate remains relatively low at 0.01%, indicating room for improvement in interactive content and audience connection. On average, these stores are posting about 2.76 times each week, which may contribute to sustaining engagement and attracting new followers.

Traffic statistics for these Instagram accounts provide further insights. A significant number of stores—658, to be precise—receive less than 10,000 visitors per month. On the other hand, 494 stores capture between 10,000 and 50,000 monthly visitors. Stores seeing higher engagement levels, with traffic between 50,000 and 100,000 monthly visitors, number at 152. Meanwhile, a competitive 104 stores enjoy traffic ranging from 100,000 to 250,000 visits monthly, with 48 stores standing out, drawing over 250,000 visitors monthly.

These metrics highlight the varying levels of success Nutrition & Supplements stores have attained through Instagram. While engagement remains a challenge, consistent content and audience growth are positive indicators. Stores are leveraging Instagram to drive significant traffic, proving its effectiveness as a marketing platform within this e-commerce segment.

What's the average loading time for an Nutrition & Supplements E-Commerce Store?

The average loading time for a Nutrition & Supplements E-Commerce Store has become a critical factor in determining the success and customer satisfaction of these online platforms. Speed has become a top priority as consumers expect instantaneous results when navigating websites. While data from previous years illustrated improvements, the Google Lighthouse Performance Score has seen a slight decrease to 54.67 out of 100 in 2025. This indicates that store owners should focus more on optimizing their website performance to enhance user experience.

Emphasizing SEO is another priority. The Google Lighthouse SEO Score for these stores stands at 89.86 out of 100, suggesting that while there is still room for improvement, most nutrition and supplements e-commerce platforms are diligently working to remain visible and competitive in the digital marketplace. Effectively managing keywords and staying updated with search engine algorithms could further enhance their performance.

In summary, while the Nutrition & Supplements E-Commerce sector shows promising efforts in SEO, there is a visible need to improve loading times. E-commerce owners in this niche should prioritize both performance and SEO strategies to maintain growth and user engagement. Balancing site speed with effective SEO practices will be key in sustaining momentum moving forward.

55/100
Average Performance Score

How you can use this data

This list of fastest growing Nutrition & Supplements ecommerce stores provides valuable insights for agency owners and marketers.

Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models.

Understanding which stores are experiencing rapid growth can help inform your marketing strategy, product selection, and market positioning.

Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list of top-performing Nutrition & Supplements stores offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm.

All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 to far, and comparing it to their traffic in the same period of 2024. We're considering Google Organic Search Traffic for these calculations.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

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