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Fastest Growing Nutrition & Supplements E-Commerce Stores

Written by Diogo Matos Diogo Matos | Last updated on 5th August, 2025

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We analyzed all Nutrition & Supplements stores in the world to find the ones with the highest traffic growth in 2025 compared to 2024. Read the full report.

# Name URL % Increase Total Increase Current Organic Search Traffic Chart
1 David Protein davidprotein.com 3450.4% 3,826,241 3,937,135
2 Bouchard - The Dark Chocolate Experts bouchardchocolate.com 335.1% 466,956 606,316
3 On Target Living ontargetliving.com 129.2% 365,656 648,595
4 SC Nutra France sweetcures.eu 20.8% 27,931 162,077
5 NEOACTIVES neoactives.com 17.6% 48,800 325,684
6 Nature Target naturaltarget.us 6.6% 7,900 127,708
7 EVOLVED CHOCOLATE eatingevolved.com 1.2% 9,491 785,056
8 Naturya naturya.com -4.7% -33,953 682,994
9 EarthChimp earthchimp.com -6.3% -10,541 156,637
10 Protein.com UK protein.com -6.4% -11,092 161,122

(Scroll horizontally to see all data)

Nutrition & Supplements E-commerce Industry Trends in 2025

In 2025, Nutrition & Supplements ecommerce stores are navigating a shifting digital landscape.

On average, Instagram accounts in this sector saw a weekly growth of 99.8 followers, with an average engagement rate of 1.64% — a sign that consumer interest remains strong on social media.

However, organic search performance declined, with traffic dropping by -29.2% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models.

When it comes to paid channels, approximately 46.0% of stores have ran Meta ads at some point, and 39.7% have ran Meta ads this year.

How do Nutrition & Supplements E-Commerce Stores perform in SEO?

In 2025, the growth of organic search traffic for Nutrition & Supplements e-commerce stores showed a significant decline, dropping by 29.2%. Similarly, organic SERPs growth also fell by 24.5%, indicating a challenging year for these retailers in maintaining or enhancing their visibility and reach through unpaid search engine results.

Most stores in this sector have struggled to reach higher traffic benchmarks, with 1105 stores registering under 50k visitors per month through SEO. Only a handful managed to attract between 100k and 250k visitors, totaling 97 stores, while just 46 stores surpassed the 250k monthly visitors mark. The average Pagerank stood at 2.43 out of 10, reflecting a need for strategic improvements in SEO practices.

These trends underscore the competitive nature of the Nutrition & Supplements market in the e-commerce space and highlight the need for these businesses to refine their SEO strategies to reclaim growth and improve their digital foothold in 2025.

How do Nutrition & Supplements E-Commerce Stores perform on Paid Media?

In 2025, Nutrition & Supplements E-Commerce Stores experienced a decline in Google Paid Traffic Growth of 21.5%. Despite this decrease, the number of stores running Google Ads grew by 17.1%, indicating a strong interest in leveraging Google’s advertising platform, albeit with less traffic than previous years.

The trend towards Meta Ads was more pronounced, with 46% of stores utilizing this platform for their advertising efforts. Encouragingly, 39.7% of stores maintained active Meta Ads, suggesting ongoing engagement and potentially stronger performance and visibility in this space.

Overall, while there was a notable drop in Google's paid traffic, the growth in the number of stores utilizing these platforms points to a robust effort in maintaining a competitive edge through advertising, particularly emphasizing the appeal of Meta Ads.

17%
Stores running Google Search Ads

How do Nutrition & Supplements E-Commerce Stores perform on Instagram?

In 2025, Nutrition & Supplements E-Commerce Stores on Instagram are experiencing an average weekly growth of 99.76 followers. While the average growth is notable, engagement rates are relatively low, sitting at just 0.016%. Stores tend to post about 2.55 times a week, which may influence these engagement figures.

The traffic levels show a varied landscape. There are 580 stores with Instagram traffic below 10k visitors monthly, indicating potential for growth. Meanwhile, a smaller group of 46 stores enjoys significant success with over 250k visitors per month, highlighting a competitive yet attainable top tier for e-commerce presence on Instagram.

This data underscores the importance of strategic content planning and engagement initiatives to leverage Instagram's potential effectively. While follower growth is consistent, boosting engagement rates could be crucial for converting Instagram traffic into sales for these stores.

What's the average loading time for an Nutrition & Supplements E-Commerce Store?

The average loading time for a Nutrition & Supplements E-Commerce Store has been an important factor affecting user experience and sales conversion. While specific loading time metrics are not always available, the Google Lighthouse Performance Score can provide a useful benchmark. In 2025, stores in this vertical have a Google Lighthouse Performance Score of 54.77/100, indicative of room for improvement in speed optimization.

It's crucial for these e-commerce stores to continually enhance their performance scores, as slow loading times can lead to higher bounce rates and decreased customer satisfaction. A strong commitment to optimizing webpages for speed can improve both the user experience and overall store performance.

On a positive note, the Google Lighthouse SEO Score for Nutrition & Supplements E-Commerce Stores in 2025 stands relatively high at 90.04/100, reflecting good practices in search engine optimization. Focusing on improving the performance aspects without compromising SEO efforts will help ensure long-term growth and customer retention.

55/100
Average Performance Score

How you can use this data

This list of fastest growing Nutrition & Supplements ecommerce stores provides valuable insights for agency owners and marketers.

Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models.

Understanding which stores are experiencing rapid growth can help inform your marketing strategy, product selection, and market positioning.

Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list of top-performing Nutrition & Supplements stores offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm.

All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 to far, and comparing it to their traffic in the same period of 2024. We're considering Google Organic Search Traffic for these calculations.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

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