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Fastest Growing Nutrition & Supplements E-Commerce Stores

Q: Nutrition & Supplements E-commerce Industry Trends in 2025

In 2025, $target ecommerce stores are navigating a shifting digital landscape. On average, Instagram accounts in this sector saw a weekly growth of " . number_format($tableData['industryTrends']['avgWeeklyIgGrowth'], 1) . " followers, with an average engagement rate of " . number_format($tableData['industryTrends']['avgEngagementRate'] * 100, 2) . "% — a sign that consumer interest remains strong on social media. However, organic search performance declined, with traffic dropping by " . number_format($tableData['industryTrends']['organicSearchTrafficGrowth'], 1) . "% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models. When it comes to paid channels, approximately " . number_format($tableData['industryTrends']['storesWithTotalAds'], 1) . "% of stores have ran Meta ads at some point, and " . number_format($tableData['industryTrends']['storesWithActiveAds'], 1) . "% have ran Meta ads this year. Paid search is still underutilized, with only " . number_format($tableData['industryTrends']['storesWithPaidSearch'], 1) . "% of stores leveraging it—leaving room for growth-savvy brands to capitalize on less competitive ad space. This dataset reveals the patterns that matter most for agencies and ecommerce professionals looking to benchmark performance, spot untapped channels, and track industry-wide shifts.

Written by Diogo Matos | Last updated on 5th December, 2025

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Throughout 2025, Nutrition & Supplements ecommerce stores are facing a dynamic online marketplace.

Across the board, Instagram accounts in this niche saw a weekly growth of 102.3 followers, with an average engagement rate of 1.22% — showing that consumer interest persists on social media.

On the other hand, organic search performance fell, with traffic falling by -34.5% industry-wide. This reveals increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models.

When it comes to paid channels, approximately 55.0% of stores have launched Meta ads at least once, and 49.2% have ran Meta ads currently. Paid search remains underused, with only 21.0% of stores leveraging it—creating opportunities for growth-savvy brands to leverage underutilized advertising channels.

This data reveals the essential metrics for agencies and ecommerce professionals seeking to benchmark performance, uncover new opportunities, and track industry-wide shifts.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our salels intelligence platform, Ecommerce Leads.

All data is publicly available and collected in accordance with each platform's terms of service.

Who are the fastest growing Nutrition & Supplements E-Commerce Stores?

This list shows the top 10 fastest growing Nutrition & Supplements E-Commerce Stores by total traffic increase this year, compared to last year, for Nutrition & Supplements stores. You can use this to breakdown best practices and improve your marketing strategies. Use the Chart button to view the traffic trends over time for each store.

#	Name	URL	% Increase	Total Increase	Current Organic Search Traffic
1	Vitabiotics	vitabiotics.com	263.4%	3,486,268	4,810,003
2	Mad Barn Canada	madbarn.ca	218.1%	539,688	787,160
3	Rheal	rhealsuperfoods.com	200.2%	206,699	309,971
4	Laughing Planet Cafe	laughingplanet.com	181.6%	205,436	318,570
5	Global Healing	globalhealing.com	165.3%	409,622	657,483
6	Ultima Replenisher	ultimareplenisher.com	131.3%	199,153	350,827
7	Live it Up	letsliveitup.com	127.8%	252,889	450,825
8	Bare Biology	barebiology.com	114.4%	123,143	230,813
9	Himalaya Wellness (US)	himalayausa.com	99.8%	120,648	241,496
10	Tiger Fitness	tigerfitness.com	92.4%	479,128	997,914

(Scroll horizontally to see all data)

Traffic Trends for Nutrition & Supplements E-Commerce Stores

Traffic for nutrition and supplements e-commerce stores showed significant fluctuations throughout the period from January 2023 to November 2025. The highest average traffic was observed in October 2024, with 9844.13, whereas the lowest was in August 2025, with 2531.59. A notable drop occurred between October 2025 and November 2025, where the average traffic decreased substantially.

SEO remains the leading source of traffic, accounting for 63.7% of the total. In contrast, paid search contributes a modest 1.5%, while paid social channels bring in 28.8%. Organic social media presence is also contributing 6% to the overall traffic.

The fluctuations in traffic reflect various market dynamics and consumer behavior changes. The sharp decline in traffic in late 2025 may signal a trend or shift in consumer interest or external factors affecting the industry. Marketing strategies leveraging SEO and paid social channels remain crucial to sustaining traffic amidst changing dynamics.

Average Traffic Evolution

Monthly average total traffic across all Nutrition & Supplements stores

Current Traffic Distribution

Percentage breakdown of traffic sources for Nutrition & Supplements stores

SEO Trends for Nutrition & Supplements E-Commerce Stores

The SEO landscape for Nutrition & Supplements E-Commerce Stores has seen notable changes. Although the average SEO traffic displayed a declining trend in 2025 with a drop of 34.50%, indicating challenges faced by e-commerce stores in maintaining or increasing organic visibility, it still delivered valuable insights. Organic Search Traffic growth witnessed a -34.5% change, and Organic SERPs growth also experienced a -9.7% variation, pointing towards a downturn in SEO efficiency and visibility for these e-commerce stores.

The distribution of stores based on SEO traffic reveals significant clustering at the lower end, with 3,915 stores reporting less than 50k visitors per month. This highlights that while a few stores enjoy high traffic, many face struggles in capturing substantial organic search traffic. Furthermore, 109 stores sustain between 100k and 250k visitors monthly, whereas only 51 stores surpass 250k visitors, suggesting that a concentrated set of top players in the industry are consolidating organic traffic leverage, possibly through established brand presence or advanced SEO strategies.

To adapt to evolving trends, e-commerce stores should consider refining their keyword strategies and enhancing their online presence through emerging SEO practices. Emphasizing user experience, aligning with Google's evolving algorithms, and investing in quality content will be pivotal in reversing the decline and driving better organic search outcomes across the industry.

Traffic from SEO Over Time

Monthly average organic search traffic (Google + Bing) for Nutrition & Supplements stores

Paid Media Trends for Nutrition & Supplements E-Commerce Stores

In 2025, nutrition and supplements e-commerce stores saw a significant drop of -54.7% in Google paid traffic, while the cost of Google ads surged by 1644.8%. Despite the overall growth in paid search expenditure in some months, the average annual spend appeared to fluctuate, with highs in August ($1117.31) and lows in April ($220.33). This indicates a fluctuating market response amid rising costs per click and shifts in digital advertising strategies.

The adoption of digital advertising remains robust, with Google Ads usage increasing to 21.54%, and Meta Ads seeing a bigger jump of 49.16%. However, there was a slight decline in stores using Meta Ads from last month, moving from 45.83% to 49.16%. This trend suggests these outlets are gradually diversifying their marketing strategies amidst changing market dynamics.

Spending patterns show nutrition and supplements e-commerce stores outpacing global averages in paid media investments across multiple platforms. Their spending on paid media is 113.5% of the global norm, while Google Ads and Meta Ads expenditures reached 147.2% and 196.4% above the global averages, respectively. This illustrates a commitment to heightening visibility and driving market share in an increasingly competitive digital landscape.

Paid Search Traffic Over Time

Average monthly paid search traffic (Google + Bing) across Nutrition & Supplements stores

% of Traffic from Paid Search Over Time

Percentage of total traffic from paid search (Google Ads + Bing Ads) over time

21.5%

Ran Google Ads this year

Ran Google Ads last month

49.2%

Ran Meta Ads this year

45.8%

Ran Meta Ads last month

It's also interesting to analyze how exactly Nutrition & Supplements e-commerce stores compare to the global average. The average global spend on Paid Media is $4,511, and diving into individual channels, we see that Nutrition & Supplements businesses invest 147.2% more via Google Ads and 196.4% more on Meta Ads per month.

These insights is particularly useful for Paid Media agencies developing their go-to-market strategy, because they can see how Nutrition & Supplements marketing budgets compare to other industries.

Organic Social Trends for Nutrition & Supplements E-Commerce Stores

Instagram organic traffic for Nutrition & Supplements E-Commerce Stores demonstrated some fluctuation throughout 2025, ending at 524.91 in November. TikTok traffic, in contrast, showed an initial sharp increase, peaking in March, and settled to 270.53 by November. The average Instagram engagement rate was relatively low at 0.01% throughout the year.

Stores maintained an average of 2.87 posts per week on Instagram. Despite the average weekly Instagram growth of 102.33 followers, a notable number of stores (698) still have under 10k visitors monthly on Instagram. The average posts per week slightly increased by 0.17 to 3.5 posts from the previous month.

For TikTok, the focus appears to have shifted, with a notable decrease in posting frequency from last month, dropping by 1.72 to 1 post weekly. This suggests a strategic adaptation, potentially favoring platforms with more stable engagement. Instagram’s increased posting frequency could indicate a shift toward relying more heavily on this platform for organic traffic growth.

Metric	Current	Previous	Change
Instagram Posts/Week	3.50	3.33	+0.17
TikTok Posts/Week	1.00	2.72	-1.72

% of Traffic from Organic Instagram Over Time

Percentage of total traffic coming from organic Instagram posts and stories

% of Traffic from Organic TikTok Over Time

Percentage of total traffic coming from organic TikTok videos

Website Performance for Nutrition & Supplements E-Commerce Stores

The Google Lighthouse Performance Score for Nutrition & Supplements E-Commerce Stores in 2025 registered at 0.51 out of 100. This marks a stable trend with no change compared to previous data. Similarly, the SEO Score remains highly competitive at 0.91 out of 100, indicating steady performance.

SKU distribution remains diverse, with a notable concentration in the "bracket_0_250" range, which contains 4,151 SKUs. However, fewer stores cater to larger inventories, with only 48 stores in the "bracket_2501_plus" category. This distribution suggests the dominance of smaller product offerings within the market.

Comparing this month's benchmarks to the previous month, SEO performance remained unchanged. Notably, accessibility saw a slight rise with a +0.01% improvement. However, the overall performance score remained unaffected, sustaining a steady trajectory. Such trends emphasize the importance of balancing performance with accessibility enhancements for optimal user experiences.

Website Performance Benchmarks

Metric	Current	Previous	Change
Performance	50/100	50/100	~0.00
Accessibility	87/100	86/100	+1.00
SEO Score	91/100	91/100	~0.00

Product Catalog Size Distribution

Distribution of Nutrition & Supplements stores by number of products in their catalog

Frequently Asked Questions

How can I use this data?

How was this data collected?

How do you measure growth?

How accurate is this list?

How often is this data updated?

What regions are covered in this dataset?

Can I download or export this data?

What other metrics do you track beyond traffic?

How can I use this data?

This list of fastest growing Nutrition & Supplements ecommerce stores provides valuable insights for agency owners and marketers. Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models. Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources. We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm. All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 so far, and comparing it to their traffic in the same period of 2024.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

How often is this data updated?

We update our database monthly with fresh data from all tracked stores. Traffic data, social metrics, and paid advertising information are refreshed on a rolling basis to ensure you always have access to the most current insights. Major industry reports like this one are regenerated monthly to reflect the latest trends.

What regions are covered in this dataset?

Our analysis covers ecommerce stores primarily operating in the United States, Canada, United Kingdom, Europe (EU countries), Australia, and New Zealand. These English-speaking markets represent the most comprehensive data availability and are the primary markets for most agencies and service providers.

Can I download or export this data?

While the report data shown on this page is not directly downloadable, you can access reports of stores losing traction in your ICP through our core service. Take a look here to filter stores by dozens of criteria and export contact information, traffic data, and growth metrics for your outreach campaigns.

What other metrics do you track beyond traffic?

Beyond organic traffic growth, we track over 50 data points including paid advertising spend (Google Ads, Meta Ads), social media performance (Instagram, TikTok, Facebook engagement), website performance metrics (PageSpeed scores, SEO scores), email marketing activity, technology stack, product catalog size, and more. This comprehensive approach helps agencies identify the best-fit prospects.

Fastest Growing Nutrition & Supplements E-Commerce Stores

Table of Contents

How was this data collected?

Who are the fastest growing Nutrition & Supplements E-Commerce Stores?

Traffic Trends for Nutrition & Supplements E-Commerce Stores

Average Traffic Evolution

Current Traffic Distribution

SEO Trends for Nutrition & Supplements E-Commerce Stores

Traffic from SEO Over Time

Paid Media Trends for Nutrition & Supplements E-Commerce Stores

Paid Search Traffic Over Time

% of Traffic from Paid Search Over Time

Website Performance for Nutrition & Supplements E-Commerce Stores

Website Performance Benchmarks

Product Catalog Size Distribution

Frequently Asked Questions

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