Store Leads vs Ecommerce Leads: Which Is Best for Agencies?

Both Store Leads and Ecommerce Leads offer valuable tools for agencies seeking ecommerce leads. This guide is designed specifically for agencies to help determine which platform aligns best with their outreach needs, budget, and client acquisition goals.

Quick Comparison Table

Here's a side-by-side comparison of the key features that matter most to agencies looking to scale their client acquisition.

Store Leads

Ecommerce Leads

Data Coverage

Over 13.6 million active stores across 322 e-commerce platforms

Focused on high-quality leads from stores likely to hire, analyzing 40+ patterns

Decision-Maker Contacts

Provides non-personal email addresses; personal data available via integration

Delivers verified leads with detailed data, including decision-maker contacts

Exclusivity

Data accessible to all subscribers

Offers exclusive leads to clients

Pricing Model

Starts at $75/month; higher tiers for additional features

Starts at $149/month for about 120 leads; "Done-For-You" package at $2,499

Free Sample

No free trial; offers a 7-day money-back guarantee

Provides demo leads upon request

Updates

Weekly data updates

Regularly updates lead data to ensure freshness

What's Store Leads?

Store Leads is a comprehensive platform that offers data on over 13.6 million active e-commerce stores across 322 platforms. It provides detailed firmographic, social media, and technographic attributes, making it a valuable resource for lead generation, data enrichment, and market research. Users can segment data using over 60 search filters and integrate it with CRMs like HubSpot and Salesforce.

It's designed primarily for broad research and data analysis, offering features like API access, Chrome extension, and various export options. Store Leads provides 56 data points for Shopify stores and fewer for other ecommerce platforms. Users typically need to integrate additional tools and APIs to gather comprehensive marketing metrics like SEO performance trends, social media growth patterns, and buying signal analysis.

Store Leads operates on a subscription model with plans ranging from $75/month to $950/month, with a 15% discount available for annual subscriptions. The platform is suitable for agencies, sales teams, and researchers who need access to extensive ecommerce store databases for prospecting and market analysis.

What's Ecommerce Leads?

Ecommerce Leads is a lead generation service that helps agencies find high-quality ecommerce clients. It uses a proprietary algorithm that analyzes over 40 patterns to detect when stores are likely to hire, looking at data points like revenue trends, acquisition channels, organic rankings, ad performance, and more. The service delivers 20-30 exclusive leads per week (80-160 monthly) across the U.S., Canada, Europe, Australia and New Zealand.

What makes Ecommerce Leads unique is its focus on stores at the top of the buyer's pyramid - those either buying now or ready to buy soon. The service achieves an average positive reply rate of 4% and total reply rate of 8%, significantly higher than typical cold outreach campaigns. All leads are verified and come with 50+ data points including ad spend, traffic metrics, domain authority, technical SEO scores, social media performance, and historical trend analysis.

Ecommerce Leads operates as a service rather than a product, offering two main plans: Do-It-Yourself at $149/month where agencies receive curated leads weekly, and Done-For-You at $2,499/month where the outreach is handled completely. The service limits client intake to maintain lead exclusivity and quality, ensuring agencies don't compete over the same prospects.

Key Differences That Matter for Agencies

Contacts Included

Store Leads provides non-personal email addresses with options to integrate personal data vendors, while Ecommerce Leads delivers verified leads with direct decision-maker contacts included from the start.

Exclusivity

Store Leads data is accessible to all subscribers, meaning you compete with other agencies for the same prospects. Ecommerce Leads limits client intake and offers exclusive leads to prevent this competition.

Focus

Store Leads is designed for broad research and market analysis, while Ecommerce Leads focuses specifically on outreach-ready prospects with higher conversion rates and buying signals.

Ease of Use

Store Leads requires users to filter and analyze data to identify potential leads, while Ecommerce Leads provides pre-qualified leads that are ready for outreach, simplifying the process for agencies.

How good is the data?

This is arguably the most important criteria. If you don't have good data, you can't identify good leads and you can't personalize your outreach, meaning your campaigns will fail. Ecommerce Leads LogoEcommerce Leads will deliver over 50 data points per store, from various categories: Social Media, SEO, Ads, Products, and more. You'll also get buying signals for each store and historical trends so you can get the full picture of the problems of the store. All the leads you get are ready to hire.

As for Store Leads LogoStore Leads you'll get 56 data points for Shopify stores, less for other platforms. You'll get data points related to the platform, products, and theme, but nothing else. In addition, you'll need to connect extra APIs to get more data: say, SEO metrics, or Social Media engagement and growth stats. In the end you'll have to spend more money for these extra tools or waste time compiling the data needed to set up your campaign.

Conclusion: Ecommerce Leads will give you ready-to-contact leads and has higher ROI.

What's the pricing?

This is obviously a huge point. Between the lead generation, enrichment, and outreach tools, you end up spending a lot of money. Any cost savings that don't hurt quaility are very much welcomed.

Store Leads Pricing

Premium

$75/month

Basic features, no exports

Pro

$250/month

Includes exports & API

Elite

$450/month

Advanced features

Enterprise

$950/month

Full platform access

15% discount available for annual subscriptions. See current Store Leads pricing here.

Ecommerce Leads Pricing

Do-It-Yourself

$149/month

20-30 qualified leads weekly

50+ data points per lead

Decision-maker contacts included

Done-For-You

$2,499/month

Complete outreach service

Email & LinkedIn outreach

Lead nurturing included

While Store Leads LogoStore Leads starts cheaper at $75/month, this plan doesn't include exports or advanced features most agencies need. To get meaningful functionality, you'll need the Pro plan at $250/month or higher.

Ecommerce Leads LogoEcommerce Leads starts at $149/month for pre-qualified leads with all decision-maker contacts included. For agencies wanting complete hands-off outreach, the Done-For-You package at $2,499/month handles everything.

Conclusion: Store Leads offers lower entry costs but requires additional tools and manual work. Ecommerce Leads costs more upfront but provides everything agencies need for successful outreach in one package.

Which One Should You Choose?

The choice between Store Leads and Ecommerce Leads depends on your agency's specific needs, resources, and growth stage.

Store Leads Logo Choose Store Leads if:

  • You have a dedicated team for lead research and qualification
  • You need access to a massive database for market research
  • You want to build your own custom lead scoring system
  • You have budget for additional tools and APIs
  • You prefer lower upfront costs and don't mind manual work

Ecommerce Leads Logo Choose Ecommerce Leads if:

  • You want pre-qualified leads ready for immediate outreach
  • You prefer higher reply rates over larger volume
  • You value lead exclusivity and don't want to compete with other agencies
  • You want comprehensive data and buying signals included
  • You prefer a service that works immediately without setup time

Bottom Line: Store Leads is ideal for agencies with research capabilities who want broad market access. Ecommerce Leads is perfect for agencies focused on outreach efficiency, higher conversion rates, and immediate results.

Frequently Asked Questions

Here are the most common questions agencies ask when comparing Store Leads and Ecommerce Leads.

How often is data updated?

Store Leads:

Weekly updates across their database

Ecommerce Leads:

Regularly updated to ensure lead freshness and buying signal accuracy

Do I get direct emails?

Store Leads:

Provides non-personal email addresses; personal data available via integration with third-party vendors

Ecommerce Leads:

Yes, includes verified direct decision-maker contacts from the start

How fresh are the leads?

Store Leads:

Data updated weekly, but no buying signal analysis to determine readiness to hire

Ecommerce Leads:

Leads are identified based on current problems and buying signals, ensuring they're ready to hire now

What countries are covered?

Store Leads:

Covers stores globally across 322 e-commerce platforms

Ecommerce Leads:

Provides leads from the U.S., Canada, Europe, Australia, and New Zealand

Is there a free trial available?

Store Leads:

No free trial; offers a 7-day money-back guarantee

Ecommerce Leads:

Provides demo leads upon request to showcase quality

Can I integrate the data with my CRM?

Store Leads:

Yes, integrates with CRMs like HubSpot, Salesforce, and Outreach

Ecommerce Leads:

Data can be exported and integrated into various CRMs and outreach tools

Are the leads exclusive?

Store Leads:

No, data is accessible to all subscribers, creating competition for the same prospects

Ecommerce Leads:

Yes, offers exclusive leads to clients by limiting total subscribers

What types of data are included?

Store Leads:

Provides firmographic, social media, and technographic data - 56 data points for Shopify stores

Ecommerce Leads:

Includes 50+ data points: ad spend, traffic, domain authority, technical SEO scores, social media performance, and buying signals

How many leads can I expect?

Store Leads:

Access to a database of over 13.6 million stores; number of qualified leads depends on your filtering and analysis

Ecommerce Leads:

20-30 exclusive, pre-qualified leads per week (80-160 monthly) ready to hire

What is the average reply rate?

Store Leads:

Depends on your outreach strategy and lead qualification process - typically around industry standard 1-2%

Ecommerce Leads:

Average positive reply rate of 4%; total reply rate of 8% due to pre-qualification and buying signals

Do you offer API access?

Store Leads:

Yes, API access is included in Pro plans and above ($250/month+)

Ecommerce Leads:

Service-based approach with weekly lead delivery; API not applicable for this model

What's the setup time to start getting results?

Store Leads:

Requires setup time to configure filters, integrate with tools, and build lead qualification processes

Ecommerce Leads:

Immediate results - leads start arriving within days of subscription with all data and contacts included

Get ecommerce leads looking for agencies, in your inbox, every week

Get new clients for your agency consistently by acessing our database of stores likely to outsource, compiled from over 50 million data points on 400,000 stores.

Get Qualified Leads