The Best Store Leads Alternative
While Store Leads gives you lots of volume but little information to get replies, Ecommerce Leads sends you stores in your ICP losing revenue and traction who're likely to outsource right now.
All data is publicly verifiable by you. Leads detected on October 27, 2025.
Store Leads vs Ecommerce Leads
If you want the summary, this is it: Store Leads is built for mass emailing and a "machine gun" approach. Ecommerce Leads gives you less volume but higher quality, so more of a "sniper" approach.
Data Coverage
Store Leads
A lot more stores: around 14 million active stores across 322 e-commerce platforms
Ecommerce Leads
We cover 500,000 stores in North America, Europe, Australia and New Zealand.
Decision Maker Contacts
Store Leads
They give you non-personal email addresses.
Ecommerce Leads
You always get an email of a decision maker (Marketing/CEO)
Exclusivity
Store Leads
You get the same data as everyone else.
Ecommerce Leads
Yours leads are exclusive to you
Pricing Model
Store Leads
Starts at $75/month with no exports, $250/month with CSV exports
Ecommerce Leads
Starts at $299/month for about 120 leads/month
Free Sample
Store Leads
No free trial; offers a 7-day money-back guarantee
Ecommerce Leads
You can see the free leads of the week/month
| Features | Store Leads | Ecommerce Leads |
|---|---|---|
| Data Coverage | A lot more stores: around 14 million active stores across 322 e-commerce platforms | We cover 500,000 stores in North America, Europe, Australia and New Zealand. |
| Decision Maker Contacts | They give you non-personal email addresses. | You always get an email of a decision maker (Marketing/CEO) |
| Exclusivity | You get the same data as everyone else. | Yours leads are exclusive to you |
| Pricing Model | Starts at $75/month with no exports, $250/month with CSV exports | Starts at $299/month for about 120 leads/month |
| Free Sample | No free trial; offers a 7-day money-back guarantee | You can see the free leads of the week/month |
The Problem with Store Leads
Store Leads is great for volume, but that doesn't mean it's the best for agencies looking to do outreach.
No Decision Maker Contacts
You'll get general store emails, but you'll need to hire contact finding APIs on top of their $250/month plan. You're paying a hefty bill for an incomplete product.
No Buying Signals
You have access to 14 million stores, but how do you know the ones that matter? They have no filters based on the pain of the stores, so you'll have to research manually which stores actually need you agency.
Lots of noise, not signal
They track over 300 ecommerce platforms from all shapes and sizes. You'll have to separate a lot of wheat from shaft to get to the golden nuggets.
"Before Ecommerce Leads we were manually sourcing and researching cold leads. Now we have laser-focused data and a 2% lead-to-opportunity conversion rate. A game-changer for our outreach strategy."
Alex Robinson, SEO Director of Novus Digital
What are the Pros & Cons of Store Leads
A comprehensive look at Store Leads' capabilities and limitations
What they do well
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Lots of Coverage
14 million stores across 300+ ecommerce platforms - if a store exists, they probably have it
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Cheap to Start
Only $75/month to start, lets you explore and test the platform
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Good to Clarify Your ICP
Lots of filters to help you understand and define your ideal customer profile
Where they fall short
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No Additional Context
Basic store data without insights into pain points or buying signals
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Hefty Price to Export
$250/month just to export reports in a CSV
-
Missing Decision Maker Contacts
You'll need to pay for other services to find contacts
The Bottom Line: Store Leads gives you massive coverage, but Ecommerce Leads delivers targeted, high-intent prospects with decision-maker contacts and the context you need to close deals.
How Ecommerce Leads Works
We track hundreds of thousands of stores, analyze their data, and deliver only the ones that match your ICP and show signs of struggle.
We collect dozens of data points
Over 50 of them across Paid Media, SEO, Social Media, Website Performance, and more, across 500,000+ stores.
We detect stores losing traction
Our algorithm scans through the data and detects stores losing revenue and traction in your ICP.
We find decision makers for you
Every lead includes verified emails of CEOs, CMOs, Heads of Ecommerce, or other relevant people who you should be talking to.
Store Leads vs Ecommerce Leads:
Which Should You Choose?
An honest comparison to help you make the right decision
Choose Store Leads If:
- You have a team dedicated to lead research and qualification
- You need access to 14M+ stores for market research
- You prefer lower upfront costs and don't mind manual work
- You have budget for additional tools (contact finders, enrichment APIs)
- You want to track stores across 300+ ecommerce platforms globally
- You prefer quantity over quality and can handle sorting through noise
Choose Ecommerce Leads If:
- You want pre-qualified leads ready for immediate outreach
- You need verified decision-maker contacts included from day one
- You value quality over quantity and want 4-8% lead-to-meeting conversion rates
- You want exclusive leads and don't want to compete with other agencies
- You need buying signals and context to personalize outreach effectively
- You prefer a service that works immediately without setup time
ROI Consideration:
While Store Leads starts at $75/month, you'll need the $250+ plan for exports, plus additional tools for contact finding and enrichment. Ecommerce Leads costs $299/month but includes everything: verified contacts, buying signals, and 50+ data points. Most agencies see positive ROI within weeks: you literally need only 1-2 new clients for Ecommerce Leads to pay for itself for a year.
Frequently Asked Questions
Here are the most common questions agencies ask when comparing Store Leads and Ecommerce Leads.
How often is data updated in both platforms?
Do both services provide decision-maker emails?
How do Store Leads and Ecommerce Leads compare on lead freshness?
What geographic coverage does each platform offer?
Can I try before I buy with either service?
Do Store Leads and Ecommerce Leads integrate with CRMs?
Does Store Leads offer exclusive leads like Ecommerce Leads?
What data points do Store Leads and Ecommerce Leads provide?
How many qualified leads can I expect from each platform?
What reply rates can I expect with Store Leads vs Ecommerce Leads?
Does Store Leads offer API access like Ecommerce Leads?
How quickly can I start seeing results with each platform?
Store Leads provides weekly updates across their entire database. Ecommerce Leads is regularly updated to ensure lead freshness and buying signal accuracy, so you're always reaching out to stores with current problems.
Store Leads provides non-personal email addresses (like info@store.com), with personal decision-maker data only available through integration with third-party vendors. In contrast, Ecommerce Leads includes verified direct decision-maker contacts from the start, saving you time and additional costs.
While Store Leads updates their data weekly, they don't perform buying signal analysis to determine which stores are actually ready to hire. Ecommerce Leads identifies stores based on current problems and buying signals, ensuring they're experiencing pain points right now and are ready to hire your agency.
Store Leads covers stores globally across 322 e-commerce platforms, providing extensive breadth. Ecommerce Leads focuses on quality over quantity, providing leads from the U.S., Canada, Europe, Australia, and New Zealand - the most valuable English-speaking markets where agencies typically operate.
Store Leads doesn't offer a free trial but provides a 7-day money-back guarantee. Ecommerce Leads takes a different approach by providing demo leads upon request, allowing you to see the exact quality and format of leads before committing to a subscription.
Both platforms support CRM integration. Store Leads offers direct integrations with CRMs like HubSpot, Salesforce, and Outreach. Ecommerce Leads provides data that can be exported and integrated into various CRMs and outreach tools, giving you flexibility in your workflow.
This is a key differentiator. Store Leads' entire database is accessible to all subscribers, meaning you're competing with potentially thousands of other agencies reaching out to the same prospects. Ecommerce Leads offers exclusive leads by limiting total subscribers, so you face significantly less competition.
Both platforms provide comprehensive data, though with different focuses. Store Leads offers firmographic, social media, and technographic data - 56 data points for Shopify stores. Ecommerce Leads includes 50+ data points focused on actionable metrics: ad spend, traffic trends, domain authority, technical SEO scores, social media performance, and most importantly, buying signals that indicate when a store is struggling.
The approach differs significantly. Store Leads gives you access to a database of over 13.6 million stores, but the number of qualified leads depends entirely on your own filtering and analysis work. Ecommerce Leads delivers 20-30 exclusive, pre-qualified leads per week (80-160 monthly) that are ready to hire, saving you the research time.
Reply rates tell the real story. With Store Leads, your results depend entirely on your outreach strategy and lead qualification process, typically hovering around the industry standard of 1-2%. Ecommerce Leads clients see an average positive reply rate of 4% and total reply rate of 8% - 4x better - thanks to pre-qualification and buying signals that ensure you're reaching stores at the right moment.
The platforms have different delivery models. Store Leads offers API access included in Pro plans and above ($250/month+), giving you programmatic access to their database. Ecommerce Leads takes a service-based approach with weekly lead delivery via Airtable or CSV export, which is more suitable for agencies who want curated, ready-to-use leads rather than raw data to process.
Time to value differs dramatically. Store Leads requires significant setup time to configure filters, integrate with tools, and build your own lead qualification processes before you can start outreach. Ecommerce Leads delivers immediate results - leads start arriving within days of subscription with all data and verified contacts included, so you can begin outreach right away.
Get weekly reports of stores in your ICP losing traction
Get new clients for your agency consistently with our sales intelligence. Know which stores are losing revenue and traction, so you can reach out with a personalized and relevant offer that gets you the meeting.