When an agency starts doing outreach, they often stick to Store Leads for finding stores to contact. But does it deliver on bringing you clients? Here you'll learn where it excels, where it lacks, and where Ecommerce Leads fits in.
Want the TL;DR? Store Leads will give you basic store information but you'll have to pull lots of data by yourself if you want useful buying signals. With Ecommerce Leads you'll get all the essential data together with buying signals for each store.
Store Leads
Ecommerce Leads
Data Quality
You'll have to connect APIs if you want useful buying signals
You get a buying signals from the start
Price
About the same; Store Leads can get a bit more pricey if you want unlimited leads
Type of offering
A product; Do It Yourself
A service; Done For You
Historical Metrics
Some
Yes, for every data point
This is arguably the most important criteria. If you don't have good data, you can't identify good leads and you can't personalize your outreach, meaning your campaigns will fail. Ecommerce Leads will deliver over 50 data points per store, from various categories: Social Media, SEO, Ads, Products, and more. You'll also get buying signals for each store and historical trends so you can get the full picture of the problems of the store. All the leads you get are ready to hire.
As for Store Leads you'll get 56 data points for Shopify stores, less for other platforms. You'll get data points related to the platform, products, and theme, but nothing else. In addition, you'll need to connect extra APIs to get more data: say, SEO metrics, or Social Media engagement and growth stats. In the end you'll have to spend more money for these extra tools or waste time compiling the data needed to set up your campaign.
Conclusion: Ecommerce Leads will give you ready-to-contact leads and has higher ROI.
This is obviously a huge point. Between the lead generation, enrichment, and outreach tools, you end up spending a lot of money. Any cost savings that don't hurt quaility are very much welcomed.
In this end, Store Leads starts off cheaper at $75/Month if we ignore the extra tools you'll need to connect to get the data you need. But keep in mind this plan does not include exports, which might limit your options. If you want to unlock exports, you'll have to get the 250$/month plan - a hefty jump. Monthly prices can go all the way up to $950/month. You get a 15% discount if you pay yearly.
Ecommerce Leads starts at $99/month, for about 10 leads per week looking to hire. Prices change according to demand. In the case you want the outreach done for you, you can get the Done For You package which starts at $1499/Month.
Conclusion: if you're just starting you can save a bit with Store Leads, but agencies who're serious about outreach will be better off getting Ecommerce Leads.
While both services will give you leads, their approach for doing so differs.
If you use Store Leads, you'll get access to a product. This means that they provide you data, and it'll be up to you to enrich it, decide which stores are a good fit, filter it, find decision makers for said stores, and set up the outreach campaigns. If you want to do the whole process in-house and take a stab at creating the custom, perfect system, this is best. However, it'll take a long time until you find a system that works and the cost of extra tools will add up.
In the case of Ecommerce Leads, you get a service. This means that once you subscribe, you'll get already qualified leads. Your only job is contacting them - and even that you can leave for us with the "Done-For-You" plan. If you want something that works from the start, then Ecommerce Leads is the best option, as it'll bring you the most ROI.
Conclusion: if you want something that works from day 1, get Ecommerce Leads. If you have a few months (plus a few thousand dollars) to spend, get Store Leads.
Ecommerce Leads is built by a team of one and yet I'm providing leads for dozens of agencies. Support the underdog and get better value at the same time!