The honest comparison between Ecommerce Leads and Clay

Clay has been preached as the future of lead enrichment. But it has drawbacks. Here you'll learn where it excels, where it lacks, and where Ecommerce Leads fits in.

A honest breakdown of the pros and cons

Want the TL;DR? With Clay you'll have to build the system yourself and spend months on it. With Ecommerce Leads you'll get something that works from day 1.

Clay

Ecommerce Leads

Ease of Use

You build your lead sourcing system yourself

You get a working system from the start

Price

Free Plan is more generous

Paid Plan is more generous

Type of offering

A product; Do It Yourself

A service; Done For You

Historical Metrics

None

Yes, for every data point

How easy is it to use?

When it comes to ease of use, Ecommerce Leads Logo Ecommerce Leads stands out by providing qualified leads immediately upon subscription. You don’t need to invest time building or fine-tuning a system—everything is ready to go, with over 500,000 stores actively analyzed.

In contrast, Clay Logo Clay requires significant effort upfront. You must first build a functioning lead generation system and then continuously fine-tune it, spending additional time and money to discover new leads.

Conclusion: if you want to get started immediatly with generating new business, get Ecommerce Leads. If you have a few months (plus a few thousand dollars) to spend, Clay might be better suited.

What's the pricing?

Pricing between the two services also differs significantly. Ecommerce Leads Logo Ecommerce Leads offers a Free Plan that provides 4 leads per week, with Paid Plans starting at $99 per month.

Meanwhile, Clay Logo Clay allows users to search up to 100 companies per month on its Free Plan, but its Paid Plans start at $149 per month, making it a more expensive option for most users.

Conclusion: if you just want to try things out, get Clay's free plan. Once you're ready to move forward, subscribe to Ecommerce Leads as it provides better ROI.

What's the offering?

In terms of offerings, Ecommerce Leads Logo Ecommerce Leads provides a personalized service, delivering qualified leads every week. Users can also receive direct support from the founder, Diogo, who is available to share outreach tips and guidance.

Clay Logo Clay, on the other hand, functions more as a product. Users must independently build and manage their system, and support is limited to a queue system. Beyond providing leads, there’s no additional assistance.

Conclusion: if you're comfortable building a lead generation and enrichment system from scratch, get Clay as it'll give you unlimited customization. If not, then get Ecommerce Leads.

What's the quality of the data?

Finally, the quality of data is another key differentiator. Ecommerce Leads Logo Ecommerce Leads collects over 50 unique data points for each store and even covers all data collection costs. Historical metrics are included, giving users a more comprehensive view of store performance.

Conversely, Clay Logo Clay also provides many data points, but redundancy is common, with multiple sources offering the same type of data (e.g., traffic metrics). Additionally, data collection requires using credits, and there are no historical metrics, leaving users with only a snapshot of current performance.

Conclusion: the main differentiator is historical metrics. If you think you don't need them to identify a potential lead, then both options are good. If you do need historical metrics, go for Ecommerce Leads.

Ready to give the underdog a chance?

Ecommerce Leads is built by a team of one and yet I'm providing leads for dozens of agencies. Support the underdog and get better value at the same time!

Book a call with Diogo

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