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Fastest Growing Food & Drink E-Commerce Stores

Q: Food & Drink E-commerce Industry Trends in 2025

In 2025, $target ecommerce stores are navigating a shifting digital landscape. On average, Instagram accounts in this sector saw a weekly growth of " . number_format($tableData['industryTrends']['avgWeeklyIgGrowth'], 1) . " followers, with an average engagement rate of " . number_format($tableData['industryTrends']['avgEngagementRate'] * 100, 2) . "% — a sign that consumer interest remains strong on social media. However, organic search performance declined, with traffic dropping by " . number_format($tableData['industryTrends']['organicSearchTrafficGrowth'], 1) . "% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models. When it comes to paid channels, approximately " . number_format($tableData['industryTrends']['storesWithTotalAds'], 1) . "% of stores have ran Meta ads at some point, and " . number_format($tableData['industryTrends']['storesWithActiveAds'], 1) . "% have ran Meta ads this year. Paid search is still underutilized, with only " . number_format($tableData['industryTrends']['storesWithPaidSearch'], 1) . "% of stores leveraging it—leaving room for growth-savvy brands to capitalize on less competitive ad space. This dataset reveals the patterns that matter most for agencies and ecommerce professionals looking to benchmark performance, spot untapped channels, and track industry-wide shifts.

Written by Diogo Matos | Last updated on 5th January, 2026

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Throughout 2025, Food & Drink ecommerce stores are dealing with a shifting digital landscape.

Generally speaking, Instagram accounts in this industry experienced a weekly growth of 69.7 followers, with an average engagement rate of 2.74% — evidence that consumer interest stays robust on social media.

In contrast, organic search performance declined, with traffic declining by 11.7% across the industry. This reveals increased competition or reduced search visibility, requiring SEO agencies to create new methods of bringing in Organic Traffic, such as ranking on AI models.

When it comes to paid channels, approximately 5.8% of stores have run Meta ads at least once, and 5.8% have launched Meta ads currently. Paid search remains underused, with only 7.9% of stores leveraging it—providing space for ambitious retailers to take advantage of less crowded advertising space.

This information shows the most critical trends for agencies and ecommerce professionals aiming to benchmark performance, discover hidden channels, and track industry-wide shifts.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our salels intelligence platform, Ecommerce Leads.

All data is publicly available and collected in accordance with each platform's terms of service.

Who are the fastest growing Food & Drink E-Commerce Stores?

This list shows the top 10 fastest growing Food & Drink E-Commerce Stores by total traffic increase this year, compared to last year, for Food & Drink stores. You can use this to breakdown best practices and improve your marketing strategies. Use the Chart button to view the traffic trends over time for each store.

#	Name	URL	% Increase	Total Increase
1	Vosges Haut-Chocolat	vosgeschocolate.com	-100.0%	-193,674
2	Lundberg Family Farms	lundberg.com	-100.0%	-418,672
3	Stash Tea	stashtea.com	-100.0%	-454,401
4	Kin Euphorics	kineuphorics.com	-100.0%	-107,744
5	P.L.A.Y.	petplay.com	-100.0%	-434,977
6	Fishwife	eatfishwife.com	-100.0%	-229,241
7	Wild One	wildone.com	-100.0%	-129,634
8	Sipsmith	sipsmith.com	-100.0%	-133,718
9	Eating by Elaine	eatingbyelaine.com	-100.0%	-388,453
10	The Rendezvous	hogsfly.com	-100.0%	-114,217

(Scroll horizontally to see all data)

Traffic Trends for Food & Drink E-Commerce Stores

Traffic for food and drink e-commerce stores has shown significant fluctuations over the past two years. In early 2024, there was a steady increase in traffic, peaking in September with an impressive +56.04% compared to January 2024. However, this upward trend did not sustain, as 2025 saw a marked decline, with traffic in December dropping by -50.06% compared to the same period in 2024. This suggests a volatility in consumer interest or seasonality affecting the e-commerce space.

The primary source of traffic for these stores is SEO, contributing a notable 91.6%. Paid Search and Paid Social make up a minimal portion of the traffic, at 0.4% and 2.9% respectively, indicating a heavy reliance on natural search results. Organic Social drives 5.1% of the traffic, showcasing the influence of social media buzz and community engagement on brand visibility.

Monitoring these trends is crucial for online food and drink retailers to adjust their strategies accordingly. As the industry faces such volatility, leveraging SEO and strengthening social media presence could be pivotal to maintain stable traffic levels. Enhanced strategies tailored to these behaviors can help stores navigate the changing e-commerce landscape more effectively.

Average Traffic Evolution

Monthly average total traffic across all Food & Drink stores

Current Traffic Distribution

Percentage breakdown of traffic sources for Food & Drink stores

SEO Trends for Food & Drink E-Commerce Stores

SEO trends in the Food & Drink e-commerce sector have shown significant fluctuations over the recent months. The average SEO traffic witnessed peaks in September and October 2024 with 6975.22 and 7335.54, respectively, indicating a robust growth phase. However, by December 2025, the traffic declined to 2294.62, suggesting potential optimization opportunities. Despite a drop in average traffic, there was an overall growth in organic search traffic (+11.7%) and Organic SERPs (+17.6%) in 2025.

This growth is further dispersed across various store categories, where 35541 stores recorded SEO traffic under 50k visitors per month, and 413 stores observed traffic between 100k and 250k. A smaller segment of the market, comprising 169 stores, garnered SEO traffic surpassing 250k visitors monthly, highlighting a competitive edge likely fueled by advanced SEO strategies and content optimizations. This disparity suggests that while many stores may struggle to maintain high traffic levels, those implementing effective SEO techniques continue to excel.

Going forward, Food & Drink e-commerce stores must adapt to these trends by fortifying their SEO strategies to capture rising seasonal traffic, enhancing SERP visibility, and maintaining a steady growth trajectory. With the right focus, particularly on content quality and strategic keyword use, stores can improve their organic reach and capitalize on growing search traffic opportunities.

Traffic from SEO Over Time

Monthly average organic search traffic (Google + Bing) for Food & Drink stores

Paid Media Trends for Food & Drink E-Commerce Stores

Paid media trends for food and drink e-commerce stores reveal significant shifts during 2025. Google paid traffic witnessed a robust growth of +57.5%, highlighting the strong demand in this vertical. Despite sharp fluctuations, average monthly paid search spend saw a decrease from the peak in June at 777.41 to 220.49 in January 2026, indicating strategic budget reallocations by businesses.

The number of stores utilizing Google Ads showed a slight decrease, dipping from 2.56% last month to 2.15% through the year, demonstrating a partially declining interest in this platform. Meanwhile, the implementation rate of Meta Ads saw a substantial reduction from 5.77% last month to 1.40% in 2025, suggesting potential budget shifts or channel strategy changes among store owners.

Comparatively, food and drink e-commerce stores spent +3.2% more than the global average on overall paid media. However, spending on specific platforms was lower than the global averages, with Google Ads at 73.2% and Meta Ads at 95.8%, illustrating more cautious spending approaches. The overall trend of paid search traffic indicates a drop towards the end of the year to 202.70, down from 638.01 in October 2025, reflecting a possible seasonal tapering.

Paid Search Traffic Over Time

Average monthly paid search traffic (Google + Bing) across Food & Drink stores

% of Traffic from Paid Search Over Time

Percentage of total traffic from paid search (Google Ads + Bing Ads) over time

2.2%

Ran Google Ads this year

2.6%

Ran Google Ads last month

1.4%

Ran Meta Ads this year

5.8%

Ran Meta Ads last month

It's revealing to compare how Food & Drink e-commerce stores stack up against worldwide averages. Worldwide, stores spend an average of $1,459, and diving into individual channels, we find that Food & Drink stores spend 73.2% more on Google Ads and 95.8% more on Meta Ads typically.

This information is particularly useful for Paid Media agencies developing their go-to-market strategy, as they can see how Food & Drink ad spend levels measure against global benchmarks.

Organic Social Trends for Food & Drink E-Commerce Stores

Organic social trends for Food & Drink E-Commerce stores have shown varied performances across platforms. Instagram saw an average traffic increase in December 2025 to 325.11 from the previous month, despite fluctuations throughout the year. The average weekly Instagram growth was 69.69 followers, but the average posts per week decreased by -0.97 compared to November 2025. Despite relatively low average engagement of 0.03%, Instagram remains stable in attracting monthly traffic with most stores experiencing traffic under 10k visitors.

TikTok, on the other hand, experienced a notable increase in organic traffic in December 2025, reaching 171.75. After a decline earlier in the year, TikTok numbers slightly bounced back from their mid-year lows. Average posts per week on TikTok showed a marginal increase, indicating a consistent presence that might be contributing to the traffic stabilization towards the end of the year.

While Instagram continues to be a key traffic driver, TikTok's recovery highlights the potential for cross-platform exposure. By maintaining a steady cadence of content with slight increases in TikTok activity and observing Instagram's stable metrics, brands in this vertical can leverage dual-platform strategies to enhance visibility and customer engagement.

Metric	Current	Previous	Change
Instagram Posts/Week	1.92	2.88	-0.97
TikTok Posts/Week	1.80	1.76	+0.03

% of Traffic from Organic Instagram Over Time

Percentage of total traffic coming from organic Instagram posts and stories

% of Traffic from Organic TikTok Over Time

Percentage of total traffic coming from organic TikTok videos

Website Performance for Food & Drink E-Commerce Stores

The analysis of website performance for Food & Drink E-Commerce Stores reveals notable insights into recent trends. The Google Lighthouse Performance Score stands at 55.97, reflecting the industry's focus on enhancing user speed despite no significant month-over-month variations. Meanwhile, the SEO score remains strong at 91.7, showcasing solid optimization efforts across sites.

SKU distribution indicates a predominant focus on small to medium product ranges, with 31,445 stores housing between 0 to 250 SKUs, emphasizing targeted inventory strategies. Mid-range brackets (501 to 1000 SKUs) account for 1,228 stores, while only 492 stores have expansive inventories of over 2,500 SKUs, suggesting a niche specialization among larger players.

Current accessibility metrics from Google Lighthouse maintain a consistency with a score of 86.94, highlighting a commitment to inclusive design, although negligible change is noted from the prior month. As the digital landscape evolves, maintaining robust SEO and accessibility metrics ensures these e-commerce stores capitalize on growth opportunities efficiently.

Website Performance Benchmarks

Metric	Current	Previous	Change
Performance	56/100	56/100	~0.00
Accessibility	87/100	87/100	~0.00
SEO Score	92/100	92/100	~0.00

Product Catalog Size Distribution

Distribution of Food & Drink stores by number of products in their catalog

Frequently Asked Questions

How can I use this data?

How was this data collected?

How do you measure growth?

How accurate is this list?

How often is this data updated?

What regions are covered in this dataset?

Can I download or export this data?

What other metrics do you track beyond traffic?

How can I use this data?

This list of fastest growing Food & Drink ecommerce stores provides valuable insights for agency owners and marketers. Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models. Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources. We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm. All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 so far, and comparing it to their traffic in the same period of 2024.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

How often is this data updated?

We update our database monthly with fresh data from all tracked stores. Traffic data, social metrics, and paid advertising information are refreshed on a rolling basis to ensure you always have access to the most current insights. Major industry reports like this one are regenerated monthly to reflect the latest trends.

What regions are covered in this dataset?

Our analysis covers ecommerce stores primarily operating in the United States, Canada, United Kingdom, Europe (EU countries), Australia, and New Zealand. These English-speaking markets represent the most comprehensive data availability and are the primary markets for most agencies and service providers.

Can I download or export this data?

While the report data shown on this page is not directly downloadable, you can access reports of stores losing traction in your ICP through our core service. Take a look here to filter stores by dozens of criteria and export contact information, traffic data, and growth metrics for your outreach campaigns.

What other metrics do you track beyond traffic?

Beyond organic traffic growth, we track over 50 data points including paid advertising spend (Google Ads, Meta Ads), social media performance (Instagram, TikTok, Facebook engagement), website performance metrics (PageSpeed scores, SEO scores), email marketing activity, technology stack, product catalog size, and more. This comprehensive approach helps agencies identify the best-fit prospects.

Fastest Growing Food & Drink E-Commerce Stores

Table of Contents

How was this data collected?

Who are the fastest growing Food & Drink E-Commerce Stores?

Traffic Trends for Food & Drink E-Commerce Stores

Average Traffic Evolution

Current Traffic Distribution

SEO Trends for Food & Drink E-Commerce Stores

Traffic from SEO Over Time

Paid Media Trends for Food & Drink E-Commerce Stores

Paid Search Traffic Over Time

% of Traffic from Paid Search Over Time

Website Performance for Food & Drink E-Commerce Stores

Website Performance Benchmarks

Product Catalog Size Distribution

Frequently Asked Questions

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