Food & Drink E-commerce Industry Trends in 2025

In 2025, $target ecommerce stores are navigating a shifting digital landscape. On average, Instagram accounts in this sector saw a weekly growth of " . number_format($tableData['industryTrends']['avgWeeklyIgGrowth'], 1) . " followers, with an average engagement rate of " . number_format($tableData['industryTrends']['avgEngagementRate'] * 100, 2) . "% — a sign that consumer interest remains strong on social media. However, organic search performance declined, with traffic dropping by " . number_format($tableData['industryTrends']['organicSearchTrafficGrowth'], 1) . "% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models. When it comes to paid channels, approximately " . number_format($tableData['industryTrends']['storesWithTotalAds'], 1) . "% of stores have ran Meta ads at some point, and " . number_format($tableData['industryTrends']['storesWithActiveAds'], 1) . "% have ran Meta ads this year. Paid search is still underutilized, with only " . number_format($tableData['industryTrends']['storesWithPaidSearch'], 1) . "% of stores leveraging it—leaving room for growth-savvy brands to capitalize on less competitive ad space. This dataset reveals the patterns that matter most for agencies and ecommerce professionals looking to benchmark performance, spot untapped channels, and track industry-wide shifts.

Reports › Fastest Growing Food & Drink E-Commerce Stores

Fastest Growing Food & Drink E-Commerce Stores

Written by Diogo Matos | Last updated on 5th December, 2025

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Throughout 2025, Food & Drink ecommerce stores are operating within a dynamic online marketplace.

On average, Instagram accounts in this niche saw a weekly growth of 70.0 followers, with an average engagement rate of 2.75% — evidence that consumer interest continues to thrive on social media.

On the other hand, organic search performance decreased, with traffic falling by -19.7% across the board. This suggests increased competition or reduced search visibility, pushing SEO agencies to develop fresh approaches to generating organic traffic, such as ranking on AI models.

When it comes to paid channels, about 39.3% of stores have ran Meta ads at some point, and 34.1% have ran Meta ads this year. Paid search continues to be underexploited, with only 8.5% of stores leveraging it—opening doors for forward-thinking businesses to take advantage of less competitive ad space.

This data shows the essential metrics for agencies and ecommerce professionals wanting to benchmark performance, spot untapped channels, and track industry-wide shifts.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our salels intelligence platform, Ecommerce Leads.

All data is publicly available and collected in accordance with each platform's terms of service.

Who are the fastest growing Food & Drink E-Commerce Stores?

This list shows the top 10 fastest growing Food & Drink E-Commerce Stores by total traffic increase this year, compared to last year, for Food & Drink stores. You can use this to breakdown best practices and improve your marketing strategies. Use the Chart button to view the traffic trends over time for each store.

#	Name	URL	% Increase	Total Increase	Current Organic Search Traffic
1	Just Bottle	justbottle.co	2311.9%	2,621,479	2,734,868
2	CAFELY	cafely.com	601.2%	636,687	742,598
3	Paw Origins	paworigins.com	589.7%	945,401	1,105,727
4	Bird & Blend Tea Co.	birdandblendtea.com	337.8%	646,026	837,289
5	Columbus Café & Co	columbuscafe.com	328.5%	810,570	1,057,344
6	Mau	maupets.com	309.1%	1,156,396	1,530,496
7	American Lamb Board	americanlamb.com	306.3%	757,403	1,004,715
8	Brunch	brunch.us	293.3%	394,863	529,483
9	GAIL's Bakery	gails.com	278.0%	1,386,867	1,885,765
10	waseigenes.com	waseigenes.com	267.9%	628,942	863,683

(Scroll horizontally to see all data)

Traffic Trends for Food & Drink E-Commerce Stores

The Food & Drink e-commerce sector has observed dynamic traffic patterns throughout the years. Notably, there was a significant surge in traffic, peaking in October 2024 with average traffic of 7229.81, before declining to 6170.73 in December 2024. By November 2025, traffic had further dropped to 2731.19, marking a considerable reduction in activity.

The majority of visitors continue to arrive through SEO, accounting for 79.9% of the traffic, underscoring the critical role of search engine visibility in driving site visits. Paid Search barely contributes, composing just 0.5% of the total traffic. Meanwhile, Paid Social remains a significant channel at 15.2%, suggesting its ongoing relevance in customer acquisition strategies.

Organic Social channels provide a smaller, yet consistent boost at 4.5%, reflecting users’ engagement with brand content directly in their social media feeds. These insights highlight the importance of balancing various marketing channels to optimize traffic, with an emphasis on bolstering SEO and strategic social media campaigns.

Average Traffic Evolution

Monthly average total traffic across all Food & Drink stores

Current Traffic Distribution

Percentage breakdown of traffic sources for Food & Drink stores

SEO Trends for Food & Drink E-Commerce Stores

SEO trends for Food & Drink E-Commerce Stores have shown a notable decline in organic search traffic growth, with a decrease of -19.7% in 2025. This drop is part of a broader trend in the industry, where after reaching a peak in October 2024, average SEO traffic steadily decreased from November 2024 to November 2025. Store owners in this vertical may need to adapt their strategies to account for this changing landscape.

Despite the overall decline, the number of stores with significant SEO traffic remains diverse, with 30864 stores attracting under 50k visitors per month and 406 stores drawing between 100k and 250k visitors. Additionally, 168 stores have achieved SEO traffic exceeding 250k visitors monthly, indicating that while some stores struggle, others still manage to maintain high visibility.

The organic SERPs growth in 2025 also experienced a slight decline of -3.9%, reflecting challenges faced by stores in maintaining their search rankings. As SEO becomes increasingly competitive, Food & Drink E-Commerce Stores must focus on enhancing content differentiation and leveraging unique selling propositions to maintain or achieve higher search engine rankings.

Traffic from SEO Over Time

Monthly average organic search traffic (Google + Bing) for Food & Drink stores

Paid Media Trends for Food & Drink E-Commerce Stores

In 2025, paid media trends for food and drink e-commerce stores indicate a decrease in Google paid traffic by -59.4%, while paid search spend reflected fluctuations month-to-month. The average paid search spend in November 2025 dropped significantly to 315.82, down from 617.35 in October. Despite rising costs, illustrated by a +14.6% increase in Google paid cost growth, the overall investment in paid media remained relatively lower than global averages.

Overall, food and drink e-commerce stores spent 92.2% of the global average on paid media. When examining Google Ads, spending reached 81% of the global benchmark, indicating conservative investment strategies compared to the broader market. Similarly, on Meta Ads, these stores allocated 81% of the global average, highlighting consistent spending patterns regardless of platform.

Participation in Google and Meta Ads showed distinctions, with 8.53% stores utilizing Google and 34.14% engaging in Meta Ads throughout 2025. This represents an increase from the previous month's adoption rates of 2.79% and 29.24%, respectively, suggesting a growing preference for Meta Ads among food and drink e-commerce players.

Paid Search Traffic Over Time

Average monthly paid search traffic (Google + Bing) across Food & Drink stores

% of Traffic from Paid Search Over Time

Percentage of total traffic from paid search (Google Ads + Bing Ads) over time

8.5%

Ran Google Ads this year

2.8%

Ran Google Ads last month

34.1%

Ran Meta Ads this year

29.2%

Ran Meta Ads last month

It's also interesting to analyze the way Food & Drink e-commerce stores stack up against worldwide averages. Worldwide, stores spend an average of $4,511, and if we break it down by network, the data shows that Food & Drink brands allocate 81% more via Google Ads and 81% more through Meta per month.

This comparison matters to Paid Media agencies targeting their sales efforts, allowing them to see how Food & Drink marketing budgets compare to other industries.

Organic Social Trends for Food & Drink E-Commerce Stores

In recent months, Instagram organic traffic for food & drink e-commerce stores has remained relatively stable, with slight fluctuations between April and November 2025. Traffic peaked in July at 372.33 before settling at 317.52 by November. Despite a slight decrease in average posts per week compared to the previous month (-0.16), Instagram continues to be a robust platform with a steady average weekly growth of 70.05 followers.

TikTok, meanwhile, shows a different trend, with organic traffic experiencing a decline from January to April, bottoming out at 147.75 in April. Traffic showed minor recoveries in the following months, ending November at 151.72. TikTok's average weekly uploads increased slightly (+0.38) in the current month compared to the last.

Across Instagram, most stores attract under 10,000 visitors monthly, with only a small segment drawing over 250,000 visitors. The average engagement rate remains low at 0.03%, which indicates room for growth in consumer interactions. As content strategies evolve, both platforms hold potential for further organic reach and engagement for food & drink e-commerce stores.

Metric	Current	Previous	Change
Instagram Posts/Week	2.71	2.87	-0.16
TikTok Posts/Week	2.21	1.83	+0.38

% of Traffic from Organic Instagram Over Time

Percentage of total traffic coming from organic Instagram posts and stories

% of Traffic from Organic TikTok Over Time

Percentage of total traffic coming from organic TikTok videos

Website Performance for Food & Drink E-Commerce Stores

The Google Lighthouse Performance Score in 2025 for Food & Drink E-Commerce Stores stands at 55, reflecting stable progress from the previous period. The SEO Score shows a notable improvement, increasing from 91.67 to 91.83 (+0.16%). Stability in both performance and accessibility scores is evident, with no significant changes from last month.

SKU distribution highlights that the majority of stores fall in the 0-250 bracket, with 32,748 stores, indicating a tendency for smaller inventories. The next largest category is the 251-500 bracket with 2,971 stores. This indicates a diverse range of product offerings among stores in this vertical.

Evidently, the emphasis remains on maintaining competitive SEO and performance, as reflected in the positive SEO score trend and stable performance metrics. These trends suggest a growing focus on technical optimization to enhance user experience across the board.

Website Performance Benchmarks

Metric	Current	Previous	Change
Performance	55/100	54/100	~0.00
Accessibility	87/100	87/100	~0.00
SEO Score	92/100	92/100	~0.00

Product Catalog Size Distribution

Distribution of Food & Drink stores by number of products in their catalog

Frequently Asked Questions

How can I use this data?

How was this data collected?

How do you measure growth?

How accurate is this list?

How often is this data updated?

What regions are covered in this dataset?

Can I download or export this data?

What other metrics do you track beyond traffic?

How can I use this data?

This list of fastest growing Food & Drink ecommerce stores provides valuable insights for agency owners and marketers. Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models. Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources. We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm. All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 so far, and comparing it to their traffic in the same period of 2024.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

How often is this data updated?

We update our database monthly with fresh data from all tracked stores. Traffic data, social metrics, and paid advertising information are refreshed on a rolling basis to ensure you always have access to the most current insights. Major industry reports like this one are regenerated monthly to reflect the latest trends.

What regions are covered in this dataset?

Our analysis covers ecommerce stores primarily operating in the United States, Canada, United Kingdom, Europe (EU countries), Australia, and New Zealand. These English-speaking markets represent the most comprehensive data availability and are the primary markets for most agencies and service providers.

Can I download or export this data?

While the report data shown on this page is not directly downloadable, you can access reports of stores losing traction in your ICP through our core service. Take a look here to filter stores by dozens of criteria and export contact information, traffic data, and growth metrics for your outreach campaigns.

What other metrics do you track beyond traffic?

Beyond organic traffic growth, we track over 50 data points including paid advertising spend (Google Ads, Meta Ads), social media performance (Instagram, TikTok, Facebook engagement), website performance metrics (PageSpeed scores, SEO scores), email marketing activity, technology stack, product catalog size, and more. This comprehensive approach helps agencies identify the best-fit prospects.

Fastest Growing Food & Drink E-Commerce Stores

Table of Contents

How was this data collected?

Who are the fastest growing Food & Drink E-Commerce Stores?

Traffic Trends for Food & Drink E-Commerce Stores

Average Traffic Evolution

Current Traffic Distribution

SEO Trends for Food & Drink E-Commerce Stores

Traffic from SEO Over Time

Paid Media Trends for Food & Drink E-Commerce Stores

Paid Search Traffic Over Time

% of Traffic from Paid Search Over Time

Website Performance for Food & Drink E-Commerce Stores

Website Performance Benchmarks

Product Catalog Size Distribution

Frequently Asked Questions

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