Food & Drink E-commerce Industry Trends in 2025

In 2025, $target ecommerce stores are navigating a shifting digital landscape. On average, Instagram accounts in this sector saw a weekly growth of " . number_format($tableData['industryTrends']['avgWeeklyIgGrowth'], 1) . " followers, with an average engagement rate of " . number_format($tableData['industryTrends']['avgEngagementRate'] * 100, 2) . "% — a sign that consumer interest remains strong on social media. However, organic search performance declined, with traffic dropping by " . number_format($tableData['industryTrends']['organicSearchTrafficGrowth'], 1) . "% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models. When it comes to paid channels, approximately " . number_format($tableData['industryTrends']['storesWithTotalAds'], 1) . "% of stores have ran Meta ads at some point, and " . number_format($tableData['industryTrends']['storesWithActiveAds'], 1) . "% have ran Meta ads this year. Paid search is still underutilized, with only " . number_format($tableData['industryTrends']['storesWithPaidSearch'], 1) . "% of stores leveraging it—leaving room for growth-savvy brands to capitalize on less competitive ad space. This dataset reveals the patterns that matter most for agencies and ecommerce professionals looking to benchmark performance, spot untapped channels, and track industry-wide shifts.

Reports › Fastest Growing Food & Drink E-Commerce Stores

Fastest Growing Food & Drink E-Commerce Stores

Written by Diogo Matos | Last updated on 5th February, 2026

Summarize with ChatGPT ChatGPT Logo

Summarize with Perplexity Perplexity Logo

In 2025, Food & Drink ecommerce stores are dealing with a shifting digital landscape.

Generally speaking, Instagram accounts in this industry recorded a weekly growth of 68.5 followers, with an average engagement rate of 2.69% — a sign that consumer interest persists on social media.

On the other hand, organic search performance dropped, with traffic decreasing by 14.0% across the board. This points to increased competition or reduced search visibility, which force SEO agencies to come up with fresh approaches to generating organic traffic, such as ranking on AI models.

Looking at paid channels, approximately 5.7% of stores have run Meta ads at least once, and 5.7% have executed Meta ads recently. Paid search is still underutilized, with only 9.4% of stores leveraging it—creating opportunities for forward-thinking businesses to take advantage of underutilized advertising channels.

This dataset reveals the patterns that matter most for agencies and ecommerce professionals looking to benchmark performance, identify underutilized opportunities, and track industry-wide shifts.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our salels intelligence platform, Ecommerce Leads.

All data is publicly available and collected in accordance with each platform's terms of service.

Who are the fastest growing Food & Drink E-Commerce Stores?

This list shows the top 10 fastest growing Food & Drink E-Commerce Stores by total traffic increase this year, compared to last year, for Food & Drink stores. You can use this to breakdown best practices and improve your marketing strategies. Use the Chart button to view the traffic trends over time for each store.

#	Name	URL	% Increase	Total Increase	Current Organic Search Traffic
1	Mimi Bakes Photos	mimisorganiceats.com	-48.4%	-76,340	81,402
2	Spirits and Spice	spiritsandspice.com	-55.2%	-66,685	54,059
3	Buy Online– Bottle Barn	bottlebarn.com	-73.5%	-94,459	34,043
4	FullyHealthy.com	fullyhealthy.com	-74.2%	-177,839	61,788
5	Famous Products	famousbbq.com	-76.1%	-81,589	25,632
6	Breakfast Criminals	breakfastcriminals.com	-76.4%	-144,372	44,573
7	andwaffles.com	andwaffles.com	-76.9%	-84,888	25,518
8	Cilantro Taco Grill	cilantrotacogrill.com	-77.5%	-86,454	25,134
9	Dolce Bakery	dolcebakes.com	-78.1%	-84,317	23,585
10	CopperTop Tavern	coppertoptavern.com	-78.2%	-109,265	30,539

(Scroll horizontally to see all data)

Traffic Trends for Food & Drink E-Commerce Stores

Recent trends reveal varying traffic patterns for Food & Drink e-commerce stores. Average monthly traffic peaked in September 2024 with 6528.33 visitors but saw a significant decrease by January 2026, dropping to 2137.56. Notable fluctuations were observed throughout 2024 with consistent growth until November, where traffic averaged around 6971.28, followed by declining trends moving through 2025.

SEO remains the dominant driver of traffic to these e-commerce stores, accounting for 94.4% of the total. Meanwhile, Paid Search and Paid Social both contribute equally to traffic at 0.4% each. Organic Social, with its 4.8% contribution, plays a minor yet notable role in rounding out the traffic sources.

The data underlines the critical role of SEO in generating the majority of traffic while outlining potential growth opportunities in both Paid Social and Organic Social avenues. As competition heightens, harnessing these additional traffic sources could offer avenues for sustained growth in this vertical.

Average Traffic Evolution

Monthly average total traffic across all Food & Drink stores

Current Traffic Distribution

Percentage breakdown of traffic sources for Food & Drink stores

SEO Trends for Food & Drink E-Commerce Stores

Over recent years, SEO traffic for food and drink e-commerce stores has experienced various fluctuations. In the first half of 2024, there was a substantial increase, reaching a peak of 6,648.26 in October. However, 2025 brought a notable decline, with average SEO traffic ending at 2,018.88 by January 2026.

While organic search traffic grew by 14% in 2025, the average SEO traffic saw a downward spiral during the same period. Despite this decline, organic SERP results experienced growth of 16.9% in 2025, indicating a positive trend in search engine visibility.

In terms of store performance, a significant number of stores, 49,170, reported SEO traffic under 50k visitors per month. Meanwhile, 552 stores fell between 100k and 250k visitors. Only 245 stores managed to attract over 250k visitors, demonstrating varied levels of success within the industry.

Traffic from SEO Over Time

Monthly average organic search traffic (Google + Bing) for Food & Drink stores

Paid Media Trends for Food & Drink E-Commerce Stores

Paid media trends for food & drink e-commerce stores show varied spending patterns on different platforms. In 2025, these stores saw a +10.9% growth in Google Paid Traffic. However, there was a significant decline in average paid search traffic towards the year-end, dropping sharply to 169.42 from 255.62 in January 2025. The average paid search spend exhibited fluctuations, with the highest in June 2025 at 737.62 and a notable decrease in January 2026 to 154.09.

Food & drink e-commerce stores outspent the global average on paid media overall, investing an average of 1963.36 compared to 1689.57, a +16.2% difference. On Google Ads, the sector spent 441.98, notably +37.1% above the global average. In contrast, their spending on Meta Ads was more conservative, at 2717.23, which is -5.1% below the global benchmark. The shift in platform preferences reflects evolving strategies amid changing consumer behavior.

The number of stores engaging in paid media also indicates shifting trends. In 2025, 3.15% of stores were running Google Ads, slightly decreasing to 2.76% by the last month. For Meta Ads, there was a slight increase from 0.77% during 2025 to 0.80% last month. These changes suggest a strategic reevaluation of platform efficacy and return on investment as stores balance their paid media expenditure.

Paid Search Traffic Over Time

Average monthly paid search traffic (Google + Bing) across Food & Drink stores

% of Traffic from Paid Search Over Time

Percentage of total traffic from paid search (Google Ads + Bing Ads) over time

3.1%

Ran Google Ads this year

2.8%

Ran Google Ads last month

0.8%

Ran Meta Ads this year

0.8%

Ran Meta Ads last month

Looking at the data the way Food & Drink e-commerce stores stack up against worldwide averages. On average, stores globally invest $1,690, and examining each advertising platform, the data shows that Food & Drink stores spend 137.1% more through Google and 94.9% more on Meta per month.

This data is valuable for Paid Media agencies targeting their sales efforts, allowing them to see how Food & Drink ad spend levels stack up globally.

Organic Social Trends for Food & Drink E-Commerce Stores

In the Food & Drink E-Commerce sector, Instagram organic traffic has seen fluctuations in recent months. From April 2025 to January 2026, average monthly traffic showed a gradual decline, ending at 291.60. However, during 2025, Instagram's average weekly growth was 68.48 followers, with an engagement rate of 0.03%.

TikTok has shown an upward trend in organic traffic from October 2025 to January 2026, increasing to 184.53. Recent data indicates that the average posts per week on TikTok also rose by +0.11 to 1.72. This suggests a strategic shift towards more consistent content delivery.

Instagram continues to dominate in visitor numbers, with many stores registering different levels of traffic. While 8196 stores have traffic under 10k visitors per month, some stores exceed 250k visitors. Despite this, Instagram posts per week saw a slight decrease of -0.25, averaging 2.15 posts in the current month.

Metric	Current	Previous	Change
Instagram Posts/Week	2.15	2.40	-0.25
TikTok Posts/Week	1.72	1.61	+0.11

% of Traffic from Organic Instagram Over Time

Percentage of total traffic coming from organic Instagram posts and stories

% of Traffic from Organic TikTok Over Time

Percentage of total traffic coming from organic TikTok videos

Website Performance for Food & Drink E-Commerce Stores

Website performance for Food & Drink e-commerce stores has seen a slight improvement based on recent Google Lighthouse scores. The performance score has slightly increased from 0.56 to 0.57 (+1%). The SEO score remains relatively stable with minimal change. Accessibility also improved slightly from 0.87 to 0.87.

Most stores (44,478) fall within the SKU bracket of 0 to 250, showcasing a smaller inventory range. Those with larger inventories are fewer, with a significant decrease in numbers as we move to higher SKU brackets. This indicates a trend where smaller inventory sizes dominate the Food & Drink e-commerce space.

Website Performance Benchmarks

Metric	Current	Previous	Change
Performance	57/100	56/100	+1.00
Accessibility	87/100	87/100	~0.00
SEO Score	92/100	92/100	~0.00

Product Catalog Size Distribution

Distribution of Food & Drink stores by number of products in their catalog

Frequently Asked Questions

How can I use this data?

How was this data collected?

How do you measure growth?

How accurate is this list?

How often is this data updated?

What regions are covered in this dataset?

Can I download or export this data?

What other metrics do you track beyond traffic?

How can I use this data?

This list of fastest growing Food & Drink ecommerce stores provides valuable insights for agency owners and marketers. Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models. Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources. We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm. All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 so far, and comparing it to their traffic in the same period of 2024.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

How often is this data updated?

We update our database monthly with fresh data from all tracked stores. Traffic data, social metrics, and paid advertising information are refreshed on a rolling basis to ensure you always have access to the most current insights. Major industry reports like this one are regenerated monthly to reflect the latest trends.

What regions are covered in this dataset?

Our analysis covers ecommerce stores primarily operating in the United States, Canada, United Kingdom, Europe (EU countries), Australia, and New Zealand. These English-speaking markets represent the most comprehensive data availability and are the primary markets for most agencies and service providers.

Can I download or export this data?

While the report data shown on this page is not directly downloadable, you can access reports of stores losing traction in your ICP through our core service. Take a look here to filter stores by dozens of criteria and export contact information, traffic data, and growth metrics for your outreach campaigns.

What other metrics do you track beyond traffic?

Beyond organic traffic growth, we track over 50 data points including paid advertising spend (Google Ads, Meta Ads), social media performance (Instagram, TikTok, Facebook engagement), website performance metrics (PageSpeed scores, SEO scores), email marketing activity, technology stack, product catalog size, and more. This comprehensive approach helps agencies identify the best-fit prospects.

Fastest Growing Food & Drink E-Commerce Stores

Table of Contents

How was this data collected?

Who are the fastest growing Food & Drink E-Commerce Stores?

Traffic Trends for Food & Drink E-Commerce Stores

Average Traffic Evolution

Current Traffic Distribution

SEO Trends for Food & Drink E-Commerce Stores

Traffic from SEO Over Time

Paid Media Trends for Food & Drink E-Commerce Stores

Paid Search Traffic Over Time

% of Traffic from Paid Search Over Time

Website Performance for Food & Drink E-Commerce Stores

Website Performance Benchmarks

Product Catalog Size Distribution

Frequently Asked Questions

Get weekly reports of stores in your ICP losing traction

Read other reports

Fastest Growing New Zealander E-Commerce Stores

Fastest Growing Jewerly E-Commerce Stores

Fastest Growing Shopify Stores in the United States