Food & Drink E-commerce Industry Trends in 2025

In 2025, $target ecommerce stores are navigating a shifting digital landscape. On average, Instagram accounts in this sector saw a weekly growth of " . number_format($tableData['industryTrends']['avgWeeklyIgGrowth'], 1) . " followers, with an average engagement rate of " . number_format($tableData['industryTrends']['avgEngagementRate'] * 100, 2) . "% — a sign that consumer interest remains strong on social media. However, organic search performance declined, with traffic dropping by " . number_format($tableData['industryTrends']['organicSearchTrafficGrowth'], 1) . "% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models. When it comes to paid channels, approximately " . number_format($tableData['industryTrends']['storesWithTotalAds'], 1) . "% of stores have ran Meta ads at some point, and " . number_format($tableData['industryTrends']['storesWithActiveAds'], 1) . "% have ran Meta ads this year. Paid search is still underutilized, with only " . number_format($tableData['industryTrends']['storesWithPaidSearch'], 1) . "% of stores leveraging it—leaving room for growth-savvy brands to capitalize on less competitive ad space. This dataset reveals the patterns that matter most for agencies and ecommerce professionals looking to benchmark performance, spot untapped channels, and track industry-wide shifts.

Reports › Fastest Growing Food & Drink E-Commerce Stores

Fastest Growing Food & Drink E-Commerce Stores

Written by Diogo Matos | Last updated on 13th November, 2025

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Throughout 2025, Food & Drink ecommerce stores are navigating a changing digital ecosystem.

Typically, Instagram accounts in this space saw a weekly growth of 69.4 followers, with an average engagement rate of 2.87% — an indication that consumer interest continues to thrive on social media.

However, organic search performance declined, with traffic dropping by -17.7% industry-wide. This reveals increased competition or reduced search visibility, compelling SEO agencies to devise novel techniques for organic traffic acquisition, such as ranking on AI models.

Looking at paid channels, around 38.0% of stores have launched Meta ads in the past, and 31.5% have executed Meta ads this year. Paid search is still underutilized, with only 9.4% of stores leveraging it—creating opportunities for growth-savvy brands to exploit lower-competition paid opportunities.

This information exposes the essential metrics for agencies and ecommerce professionals wanting to benchmark performance, discover hidden channels, and track industry-wide shifts.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our salels intelligence platform, Ecommerce Leads.

All data is publicly available and collected in accordance with each platform's terms of service.

Who are the fastest growing Food & Drink E-Commerce Stores?

This list shows the top 10 fastest growing Food & Drink E-Commerce Stores by total traffic increase this year, compared to last year, for Food & Drink stores. You can use this to breakdown best practices and improve your marketing strategies. Use the Chart button to view the traffic trends over time for each store.

#	Name	URL	% Increase	Total Increase	Current Organic Search Traffic
1	Just Bottle	justbottle.co	2112.5%	30,056,377	31,479,153
2	Algae Cooking Club	algaecookingclub.com	1047.3%	1,442,886	1,580,661
3	Bouchard - The Dark Chocolate Experts	bouchardchocolate.com	1044.9%	1,456,337	1,595,709
4	FullyHealthy.com	fullyhealthy.com	930.4%	1,533,092	1,697,864
5	coffee brand coffee	coffeebrandcoffee.com	875.8%	2,147,175	2,392,333
6	Real American Beer	therealamerican.com	766.4%	1,854,414	2,096,391
7	Gus Villa Jewelry	gusvillajewelry.com	750.7%	879,510	996,671
8	Chaddsford Winery LTD.	chaddsford.com	649.6%	3,047,003	3,516,037
9	Dutch Waffle Company	dutchwafflecompany.us	643.8%	3,086,484	3,565,911
10	CAFELY	cafely.com	531.4%	7,006,676	8,325,252

(Scroll horizontally to see all data)

Traffic Trends for Food & Drink E-Commerce Stores

Traffic trends for food and drink e-commerce stores have shown considerable fluctuation from 2023 to 2025. Notably, the period from January 2023 to October 2023 saw a peak in average traffic in February 2023 with 57059.16 visits before experiencing a drop in March 2023 to 41237.97. By December 2024, the traffic had surged to 77729.78, driven by significant growth throughout 2024. However, 2025 marked a downward trend with October's traffic dipping to 35449.31, indicating a notable fluctuation in consumer engagement within this sector.

In terms of traffic sources, a lion's share of 98% comes from SEO, underscoring the critical role of search in driving consumer engagement. Paid search makes a minimal contribution, accounting for just 0.1% of traffic. Paid social and organic social channels also have a limited impact, contributing 1.5% and 0.4% respectively, pointing to the dominance of search-driven strategies in this market.

These data insights suggest substantial potential for optimizing SEO strategies to sustain and possibly boost traffic volumes. The sector's volatility, especially the decline noted towards late 2025, highlights the need for adaptive strategies in e-commerce to align with evolving consumer behaviors.

Average Traffic Evolution

Monthly average total traffic across all Food & Drink stores

Current Traffic Distribution

Percentage breakdown of traffic sources for Food & Drink stores

SEO Trends for Food & Drink E-Commerce Stores

SEO trends in the Food & Drink e-commerce sector have experienced a notable decline in recent times. In 2025, there was a significant decrease in organic search traffic, at -17.7%, while organic SERPs growth also saw a downturn of -2.6%. This decline reflects a broader trend affecting various stores as they adapt to changing consumer behaviors and evolving search engine algorithms.

Stores are increasingly challenged as competition intensifies. The number of stores receiving under 50k SEO visitors per month is substantial, totaling 25,060, while only 414 stores boast traffic between 100k and 250k visitors. A mere 173 stores achieve over 250k SEO visitors, highlighting the competitive landscape and the importance of effective SEO strategies.

The data underscores the need for Food & Drink e-commerce stores to innovate and adapt their SEO strategies to thrive. As the market becomes more competitive, understanding and responding to search trends will be crucial for stores aiming to increase their visibility and reach in this dynamic industry.

Traffic from SEO Over Time

Monthly average organic search traffic (Google + Bing) for Food & Drink stores

Paid Media Trends for Food & Drink E-Commerce Stores

Paid media trends for food & drink e-commerce stores in 2025 reveal significant shifts in digital marketing strategies. There was a notable decrease in Google paid traffic with a substantial decline of 59.2%. However, the average paid search spend exhibited fluctuation throughout the year, with a noticeable peak in June at $764.21, followed by a continued high in October at $606.58, before dipping in November. Despite the decline in Google traffic, the cost of Google Ads increased by 42.3%, highlighting a trend towards higher competition and increased expenditure to capture online consumer attention.

Interestingly, the number of stores utilizing Google Ads grew from 3.18% last month to 9.48% for the year, indicating an increased adoption rate even amidst declining traffic. Meta Ads also saw a rise in usage among stores, from 22.55% last month to 31.45% for the year, as these platforms become a vital channel for reaching new audiences. When compared to global averages, food and drink e-commerce stores spent significantly less on paid media overall, achieving 87.1% of the global average. However, they spent 108.8% of the global average on Google Ads, perhaps in response to rising competition and costs on this platform.

This data suggests that as the paid media landscape for food & drink e-commerce shifts, businesses may be reallocating budgets between platforms to maximize their returns on investment. While paid search traffic shows volatility, strategic ad spend adjustments, influencer marketing integration, and an increased focus on Meta platforms are likely being leveraged to counterbalance the declines. This dynamic environment signifies an evolving landscape where advertisers must keep up with the rapid changes in user behavior and advertising costs to effectively engage their target audiences.

Paid Search Traffic Over Time

Average monthly paid search traffic (Google + Bing) across Food & Drink stores

% of Traffic from Paid Search Over Time

Percentage of total traffic from paid search (Google Ads + Bing Ads) over time

9.5%

Ran Google Ads this year

3.2%

Ran Google Ads last month

31.4%

Ran Meta Ads this year

22.6%

Ran Meta Ads last month

Looking at the data where Food & Drink e-commerce stores compare to other markets. On average, stores globally invest $6,295, and examining each advertising platform, the data shows that Food & Drink brands allocate 108.8% more on Google Ads and 84.3% more on Meta Ads per month.

This data is valuable for Paid Media agencies developing their go-to-market strategy, allowing them to see how Food & Drink ad spend levels compare to other industries.

Organic Social Trends for Food & Drink E-Commerce Stores

In 2025, Food & Drink E-Commerce Stores have seen a notable ebb and flow in Instagram organic traffic. From April to October, a significant dip was observed mid-year before experiencing a slight recovery; the traffic went from 389.78 in April to 310.04 in October. TikTok, on the other hand, shows a consistent decline through the year, starting at 357.10 in January and landing at 147.22 in October.

The average growth rate on Instagram was 69.40 followers per week in 2025, coupled with an engagement rate of 0.03%. Stores are categorically varied with 6544 stores having under 10k visitors per month, while only 173 stores exceed 250k. Despite these dynamics, average Instagram posts per week slightly decreased, with 2.70 posts this month compared to 2.74 posts the previous month.

TikTok content frequency also showed a reduction, from 1.86 posts per week last month to 1.32 posts this month. This reduction in posting activities could be attributed to shifting strategies or resource allocation changes. These variances indicate both Instagram and TikTok trends continue to fluctuate, presenting opportunities and challenges for e-commerce stores trying to harness these platforms effectively.

Metric	Current	Previous	Change
Instagram Posts/Week	2.70	2.74	-0.05
TikTok Posts/Week	1.32	1.86	-0.55

% of Traffic from Organic Instagram Over Time

Percentage of total traffic coming from organic Instagram posts and stories

% of Traffic from Organic TikTok Over Time

Percentage of total traffic coming from organic TikTok videos

Website Performance for Food & Drink E-Commerce Stores

Website performance for Food & Drink e-commerce stores shows an average Google Lighthouse Performance Score of 54.78 in 2025. This performance score represents a +1% change compared to the previous month. The Google Lighthouse SEO Score stands at 91.56, indicating consistent performance with +1% growth.

SKU distribution remains strong, with the majority of stores falling into the "bracket_0_250" category, highlighting a preference for smaller, niche offerings. Despite substantial growth in SEO and performance scores, the accessibility score remains steady at 86.76, showing no change from the previous month.

These scores reflect a positive trend in overall website optimization for Food & Drink e-commerce stores, with particular improvement in SEO practices. The data suggest that this vertical is prioritizing efficient, user-friendly experiences to cater to its audience.

Website Performance Benchmarks

Metric	Current	Previous	Change
Performance	54/100	54/100	+1.00
Accessibility	87/100	87/100	~0.00
SEO Score	92/100	91/100	+1.00

Product Catalog Size Distribution

Distribution of Food & Drink stores by number of products in their catalog

Frequently Asked Questions

How can I use this data?

How was this data collected?

How do you measure growth?

How accurate is this list?

How often is this data updated?

What regions are covered in this dataset?

Can I download or export this data?

What other metrics do you track beyond traffic?

How can I use this data?

This list of fastest growing Food & Drink ecommerce stores provides valuable insights for agency owners and marketers. Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models. Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources. We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm. All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 so far, and comparing it to their traffic in the same period of 2024.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

How often is this data updated?

We update our database monthly with fresh data from all tracked stores. Traffic data, social metrics, and paid advertising information are refreshed on a rolling basis to ensure you always have access to the most current insights. Major industry reports like this one are regenerated monthly to reflect the latest trends.

What regions are covered in this dataset?

Our analysis covers ecommerce stores primarily operating in the United States, Canada, United Kingdom, Europe (EU countries), Australia, and New Zealand. These English-speaking markets represent the most comprehensive data availability and are the primary markets for most agencies and service providers.

Can I download or export this data?

While the report data shown on this page is not directly downloadable, you can access reports of stores losing traction in your ICP through our core service. Take a look here to filter stores by dozens of criteria and export contact information, traffic data, and growth metrics for your outreach campaigns.

What other metrics do you track beyond traffic?

Beyond organic traffic growth, we track over 50 data points including paid advertising spend (Google Ads, Meta Ads), social media performance (Instagram, TikTok, Facebook engagement), website performance metrics (PageSpeed scores, SEO scores), email marketing activity, technology stack, product catalog size, and more. This comprehensive approach helps agencies identify the best-fit prospects.

Fastest Growing Food & Drink E-Commerce Stores

Table of Contents

How was this data collected?

Who are the fastest growing Food & Drink E-Commerce Stores?

Traffic Trends for Food & Drink E-Commerce Stores

Average Traffic Evolution

Current Traffic Distribution

SEO Trends for Food & Drink E-Commerce Stores

Traffic from SEO Over Time

Paid Media Trends for Food & Drink E-Commerce Stores

Paid Search Traffic Over Time

% of Traffic from Paid Search Over Time

Website Performance for Food & Drink E-Commerce Stores

Website Performance Benchmarks

Product Catalog Size Distribution

Frequently Asked Questions

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