Jewerly E-commerce Industry Trends in 2025

In 2025, $target ecommerce stores are navigating a shifting digital landscape. On average, Instagram accounts in this sector saw a weekly growth of " . number_format($tableData['industryTrends']['avgWeeklyIgGrowth'], 1) . " followers, with an average engagement rate of " . number_format($tableData['industryTrends']['avgEngagementRate'] * 100, 2) . "% — a sign that consumer interest remains strong on social media. However, organic search performance declined, with traffic dropping by " . number_format($tableData['industryTrends']['organicSearchTrafficGrowth'], 1) . "% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models. When it comes to paid channels, approximately " . number_format($tableData['industryTrends']['storesWithTotalAds'], 1) . "% of stores have ran Meta ads at some point, and " . number_format($tableData['industryTrends']['storesWithActiveAds'], 1) . "% have ran Meta ads this year. Paid search is still underutilized, with only " . number_format($tableData['industryTrends']['storesWithPaidSearch'], 1) . "% of stores leveraging it—leaving room for growth-savvy brands to capitalize on less competitive ad space. This dataset reveals the patterns that matter most for agencies and ecommerce professionals looking to benchmark performance, spot untapped channels, and track industry-wide shifts.

Reports › Fastest Growing Jewerly E-Commerce Stores

Fastest Growing Jewerly E-Commerce Stores

Written by Diogo Matos | Last updated on 13th November, 2025

Summarize with ChatGPT ChatGPT Logo

Summarize with Perplexity Perplexity Logo

Throughout 2025, Jewerly ecommerce stores are dealing with a dynamic online marketplace.

On average, Instagram accounts in this niche recorded a weekly growth of 123.9 followers, with an average engagement rate of 1.71% — evidence that consumer interest remains strong on social media.

However, organic search performance declined, with traffic falling by -32.4% throughout the sector. This suggests increased competition or reduced search visibility, compelling SEO agencies to devise novel techniques for organic traffic acquisition, such as ranking on AI models.

When it comes to paid channels, approximately 54.1% of stores have launched Meta ads at some point, and 48.1% have executed Meta ads in 2025. Paid search remains underused, with only 17.5% of stores leveraging it—providing space for growth-savvy brands to capitalize on less competitive ad space.

This dataset exposes the key insights for agencies and ecommerce professionals wanting to benchmark performance, discover hidden channels, and track industry-wide shifts.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our salels intelligence platform, Ecommerce Leads.

All data is publicly available and collected in accordance with each platform's terms of service.

Who are the fastest growing Jewerly E-Commerce Stores?

This list shows the top 10 fastest growing Jewerly E-Commerce Stores by total traffic increase this year, compared to last year, for Jewerly stores. You can use this to breakdown best practices and improve your marketing strategies. Use the Chart button to view the traffic trends over time for each store.

#	Name	URL	% Increase	Total Increase	Current Organic Search Traffic
1	Huntington Watch	huntingtonwatch.com	946.8%	1,869,414	2,066,851
2	Monster Piercing	monsterpiercing.com	880.1%	1,163,656	1,295,880
3	Atlas Accessories	atlasaccessories.com	550.0%	1,119,137	1,322,630
4	Monisha Melwani Jewelry	monishamelwani.com	541.6%	939,738	1,113,264
5	Nobbier	nobbier.com	533.8%	779,244	925,230
6	Murphy Jewelers	murphyjewelers.com	401.6%	1,646,868	2,056,943
7	Ariel's Jewelry	arielsjewelry.com	395.8%	916,021	1,147,431
8	Martyre	martyre.com	350.1%	726,809	934,399
9	Katie Kismet	katiekismet.com	342.3%	635,440	821,057
10	Ninja Patches	ninjapatches.com	302.6%	467,388	621,824

(Scroll horizontally to see all data)

Traffic Trends for Jewerly E-Commerce Stores

Traffic trends for jewelry e-commerce stores have shown significant fluctuations over the years. From January 2023 to October 2023, traffic saw periods of growth and decline, with notable peaks in September and October 2023, reaching an average of 67,781 visits. The highest traffic point was observed in October 2024 with 145,446 visits, indicating a strong seasonal increase during this period.

In the following year, the traffic trend took a considerable downward trajectory. Starting from a high in December 2024, traffic plummeted to 43,751 visits in October 2025. This represents a stark drop when compared to the peak month in the previous year. E-commerce stores might need to reevaluate their strategies to mitigate the decreasing traffic trend.

SEO remains the dominant source of traffic for jewelry e-commerce, contributing 95.7% of the total. Other sources, like Paid Search and Organic Social, contribute minimally, with Paid Search at just 0.1% and Organic Social at 0.9%. Paid Social accounts for a smaller fraction at 3.4%, indicating that the majority of visitors discover these stores through organic search methods.

Average Traffic Evolution

Monthly average total traffic across all Jewerly stores

Current Traffic Distribution

Percentage breakdown of traffic sources for Jewerly stores

SEO Trends for Jewerly E-Commerce Stores

SEO Trends for Jewelry E-Commerce Stores

The year 2025 saw a mixed bag for jewelry e-commerce stores in terms of SEO trends. While organic search traffic experienced a notable -32.4% decline, the growth in organic SERPs was modest at +6.3%. This suggests that while fewer users arrived at stores via search engines, the search ranking for jewelry stores may have improved slightly.

In terms of traffic distribution, 2025 data shows that the majority of stores, 6864 to be exact, experienced less than 50,000 monthly visitors from SEO. Only 340 stores saw SEO traffic in the range of 100,000 to 250,000 per month, and just 170 stores exceeded the 250,000 monthly visitors mark. This highlights a competitive environment where a small number of players capture a large share of the organic traffic.

Traffic from SEO Over Time

Monthly average organic search traffic (Google + Bing) for Jewerly stores

Paid Media Trends for Jewerly E-Commerce Stores

Paid media trends for jewelry e-commerce stores in 2025 show significant shifts in spending patterns and platform usage. There has been a notable increase in paid search spending, with peaks of nearly $674.13 in June and $589.51 in October. Despite this increase, Google paid traffic decreased by -70.3%, while the cost for Google ads surged by +189.6%.

Google Ads saw a drastic change in store participation, spiking to +18.13% in 2025 but dropping to 5.57% last month. Meta Ads had a higher uptake, with 48.08% of stores utilizing them throughout the year, rising from 39.63% at the start. Jewelry e-commerce stores spend more on paid media compared to the global average, with expenditures at +109.6% higher, specifically on Google ads at +129.7%, and Meta ads at +102.5%.

Paid search traffic for jewelry e-commerce stores shows a gradual decline over the year, with significant fall-offs since early 2025. Average traffic numbers started at 455.30 in January, decreasing to 309.32 by September before slightly rebounding to 363.81 by October. Despite increased spending, traffic growth has not kept pace, highlighting the importance of strategic ad allocation to match rising costs.

Paid Search Traffic Over Time

Average monthly paid search traffic (Google + Bing) across Jewerly stores

% of Traffic from Paid Search Over Time

Percentage of total traffic from paid search (Google Ads + Bing Ads) over time

18.1%

Ran Google Ads this year

5.6%

Ran Google Ads last month

48.1%

Ran Meta Ads this year

39.6%

Ran Meta Ads last month

It's revealing to compare how exactly Jewerly e-commerce stores compare to the global average. On average, stores globally invest $6,287, and when analyzing by platform, we find that Jewerly stores spend 129.7% more on Google and 102.5% more on Meta per month.

This comparison matters to Paid Media agencies choosing their next sales strategy, as they can see how Jewerly marketing budgets compare to the rest of the world.

Organic Social Trends for Jewerly E-Commerce Stores

Organic social trends for jewelry e-commerce stores show that Instagram and TikTok continue to be key platforms for engagement. In 2025, Instagram traffic experienced fluctuations but stabilized at 699.77 visits in October. Despite an average engagement rate of 0.02%, stores are maintaining a consistent output with 3.83 posts per week, reflecting a slight increase from the previous month. Notably, the number of stores with varying levels of Instagram traffic highlights varying degrees of visibility among retailers.

TikTok has displayed a more positive organic growth trend, seeing traffic rise from 86.12 in January to 280.84 in October, representing a significant upward trajectory. This increase in traffic is accompanied by a rise in content creation, evident in the 1.36 increase in average posts per week from the previous month. The dynamic nature of TikTok is encouraging jewelry e-commerce stores to focus more resources and creativity on this increasingly vital platform.

These trends underscore the crucial role of social media in enhancing brand visibility and driving organic traffic for jewelry e-commerce stores. Continued investment in content creation for both Instagram and TikTok is likely to yield positive returns as platforms evolve and user engagement grows. With varying degrees of traffic among different stores, there is ample opportunity for businesses to leverage organic strategies and capture a larger audience.

Metric	Current	Previous	Change
Instagram Posts/Week	3.83	3.70	+0.13
TikTok Posts/Week	3.94	2.58	+1.36

% of Traffic from Organic Instagram Over Time

Percentage of total traffic coming from organic Instagram posts and stories

% of Traffic from Organic TikTok Over Time

Percentage of total traffic coming from organic TikTok videos

Website Performance for Jewerly E-Commerce Stores

The Google Lighthouse Performance Score for jewelry e-commerce stores in 2025 is 53.64/100, showing an increase of +1% from the previous month. These stores have maintained their SEO performance with a score of 91.91/100, which shows no change from previous assessments. Accessibility features in these stores also remain steady with an unchanged score from the past month.

SKU distribution highlights a significant presence of products in the lower price brackets, with 4944 SKUs priced between $0-$250 and a gradual decline in higher brackets. Despite the dense SKU distribution in these lower brackets, performance metrics show gradual improvement in speed, with no notable shifts in SEO and accessibility.

The trend indicates ongoing efforts in optimizing speed performance while ensuring consistency in SEO and accessibility strategies. As competition intensifies in the jewelry e-commerce sector, maintaining high performance and user experience becomes paramount.

Website Performance Benchmarks

Metric	Current	Previous	Change
Performance	53/100	52/100	+1.00
Accessibility	87/100	86/100	~0.00
SEO Score	92/100	92/100	~0.00

Product Catalog Size Distribution

Distribution of Jewerly stores by number of products in their catalog

Frequently Asked Questions

How can I use this data?

How was this data collected?

How do you measure growth?

How accurate is this list?

How often is this data updated?

What regions are covered in this dataset?

Can I download or export this data?

What other metrics do you track beyond traffic?

How can I use this data?

This list of fastest growing Jewerly ecommerce stores provides valuable insights for agency owners and marketers. Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models. Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources. We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm. All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 so far, and comparing it to their traffic in the same period of 2024.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

How often is this data updated?

We update our database monthly with fresh data from all tracked stores. Traffic data, social metrics, and paid advertising information are refreshed on a rolling basis to ensure you always have access to the most current insights. Major industry reports like this one are regenerated monthly to reflect the latest trends.

What regions are covered in this dataset?

Our analysis covers ecommerce stores primarily operating in the United States, Canada, United Kingdom, Europe (EU countries), Australia, and New Zealand. These English-speaking markets represent the most comprehensive data availability and are the primary markets for most agencies and service providers.

Can I download or export this data?

While the report data shown on this page is not directly downloadable, you can access reports of stores losing traction in your ICP through our core service. Take a look here to filter stores by dozens of criteria and export contact information, traffic data, and growth metrics for your outreach campaigns.

What other metrics do you track beyond traffic?

Beyond organic traffic growth, we track over 50 data points including paid advertising spend (Google Ads, Meta Ads), social media performance (Instagram, TikTok, Facebook engagement), website performance metrics (PageSpeed scores, SEO scores), email marketing activity, technology stack, product catalog size, and more. This comprehensive approach helps agencies identify the best-fit prospects.

Fastest Growing Jewerly E-Commerce Stores

Table of Contents

How was this data collected?

Who are the fastest growing Jewerly E-Commerce Stores?

Traffic Trends for Jewerly E-Commerce Stores

Average Traffic Evolution

Current Traffic Distribution

SEO Trends for Jewerly E-Commerce Stores

Traffic from SEO Over Time

Paid Media Trends for Jewerly E-Commerce Stores

Paid Search Traffic Over Time

% of Traffic from Paid Search Over Time

Website Performance for Jewerly E-Commerce Stores

Website Performance Benchmarks

Product Catalog Size Distribution

Frequently Asked Questions

Get weekly reports of stores in your ICP losing traction

Read other reports

Fastest Growing Shopify Stores in the United States

Fastest Growing Shopify Stores in Canada

Fastest Growing Apparel E‑commerce Stores