Jewerly E-commerce Industry Trends in 2025

In 2025, $target ecommerce stores are navigating a shifting digital landscape. On average, Instagram accounts in this sector saw a weekly growth of " . number_format($tableData['industryTrends']['avgWeeklyIgGrowth'], 1) . " followers, with an average engagement rate of " . number_format($tableData['industryTrends']['avgEngagementRate'] * 100, 2) . "% — a sign that consumer interest remains strong on social media. However, organic search performance declined, with traffic dropping by " . number_format($tableData['industryTrends']['organicSearchTrafficGrowth'], 1) . "% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models. When it comes to paid channels, approximately " . number_format($tableData['industryTrends']['storesWithTotalAds'], 1) . "% of stores have ran Meta ads at some point, and " . number_format($tableData['industryTrends']['storesWithActiveAds'], 1) . "% have ran Meta ads this year. Paid search is still underutilized, with only " . number_format($tableData['industryTrends']['storesWithPaidSearch'], 1) . "% of stores leveraging it—leaving room for growth-savvy brands to capitalize on less competitive ad space. This dataset reveals the patterns that matter most for agencies and ecommerce professionals looking to benchmark performance, spot untapped channels, and track industry-wide shifts.

Reports › Fastest Growing Jewerly E-Commerce Stores

Fastest Growing Jewerly E-Commerce Stores

Written by Diogo Matos | Last updated on 5th January, 2026

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In 2025, Jewerly ecommerce stores are facing a shifting digital landscape.

On average, Instagram accounts in this space experienced a weekly growth of 130.7 followers, with an average engagement rate of 1.75% — evidence that consumer interest continues to thrive on social media.

In contrast, organic search performance decreased, with traffic declining by 1.8% across the board. This points to increased competition or reduced search visibility, pushing SEO agencies to develop innovative strategies for organic traffic growth, such as ranking on AI models.

In terms of paid channels, around 6.5% of stores have launched Meta ads at some point, and 6.5% have ran Meta ads in 2025. Paid search is still underutilized, with only 15.5% of stores leveraging it—creating opportunities for forward-thinking businesses to exploit lower-competition paid opportunities.

This dataset highlights the patterns that matter most for agencies and ecommerce professionals seeking to benchmark performance, uncover new opportunities, and track industry-wide shifts.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our salels intelligence platform, Ecommerce Leads.

All data is publicly available and collected in accordance with each platform's terms of service.

Who are the fastest growing Jewerly E-Commerce Stores?

This list shows the top 10 fastest growing Jewerly E-Commerce Stores by total traffic increase this year, compared to last year, for Jewerly stores. You can use this to breakdown best practices and improve your marketing strategies. Use the Chart button to view the traffic trends over time for each store.

#	Name	URL	% Increase	Total Increase
1	MACHETE	shopmachete.com	-100.0%	-297,715
2	Nokona Ballgloves	nokona.com	-100.0%	-168,412
3	The M Jewelers	themjewelersny.com	-100.0%	-203,022
4	Pamela Love	pamelalove.com	-100.0%	-2,126,997
5	Mint & Lily	mintandlily.com	-100.0%	-257,413
6	Lightbox Jewelry	lightboxjewelry.com	-100.0%	-207,684
7	Jon Hart Design®	jonhartdesign.com	-100.0%	-197,622
8	Fink's Jewelers	finks.com	-100.0%	-617,214
9	GUESS Watches	guesswatches.com	-100.0%	-687,386
10	Satya	satyajewelry.com	-100.0%	-185,533

(Scroll horizontally to see all data)

Traffic Trends for Jewerly E-Commerce Stores

Traffic trends for jewelry e-commerce stores show significant fluctuations over time. Starting in January 2024, there was a steady rise in average monthly traffic, peaking in October 2024 with 12,490.74 visits. However, traffic saw a marked decline in subsequent months, reaching a low of 2,796.40 in November 2025.

The last recorded month of December 2025 shows a slight increase to 2,968.35. A high reliance on SEO is evident, contributing 84.7% of traffic. In contrast, Paid Search has a minimal impact, accounting for only 0.6% of traffic.

Paid Social and Organic Social channels also play a role, contributing 5.1% and 9.7% of traffic, respectively. This data suggests that while organic methods drive most traffic, there's potential to optimize paid strategies and sustain consistent growth in this e-commerce niche.

Average Traffic Evolution

Monthly average total traffic across all Jewerly stores

Current Traffic Distribution

Percentage breakdown of traffic sources for Jewerly stores

SEO Trends for Jewerly E-Commerce Stores

SEO Trends for Jewelry E-Commerce Stores have showcased marked fluctuations and significant developments over the recorded periods. From January 2024 to December 2024, SEO traffic for jewelry e-commerce stores rose impressively, peaking in October at 12050.73 before seeing a notable decrease by the end of December to 9303.37. However, through 2025, traffic fell sharply from 6506.83 in January to a low of 2396.20 in November, indicating potential challenges that may have impacted organic visibility and sales.

The year 2025 saw minor overall growth in organic search traffic of 1.8%, but there was a substantial increase in organic SERPs growth at +33.6%, suggesting improvements in search results for jewelry stores. This increase in SERPs growth indicates an enhanced focus and achievement in securing better placements, potentially due to refined SEO strategies and more targeted content approaches.

Currently, the landscape of jewelry e-commerce stores shows a dominance of stores with less than 50k visitors per month, totaling 9626, reflecting a perhaps crowded market with many emerging players. In contrast, only 368 stores fall in the 100k to 250k range, and even fewer, 175, surpass the 250k mark, illustrating the vast disparity and the potential rewards for those successfully capitalizing on the current SEO trends.

Traffic from SEO Over Time

Monthly average organic search traffic (Google + Bing) for Jewerly stores

Paid Media Trends for Jewerly E-Commerce Stores

Paid media trends in the jewelry e-commerce sector show considerable growth, with Google Paid Traffic experiencing a +94.9% increase in 2025. Despite high traffic growth, Google Ads spending reveals that jewelry stores have allocated approximately 68.2% of the global average on these ads. In contrast, spending on Meta Ads is +117.9% compared to the global average, suggesting a strategic emphasis on this platform.

Analyzing paid search behavior, there's been a noticeable fluctuation in spending throughout 2025, with levels peaking in June at 675.58 before decreasing to 197.84 by December. The number of stores engaging in Google and Meta Ads has shifted as well, from 3.79% and 1.85% in 2025, to 5.14% and 6.45% last month, respectively. This evidences a seasonal peak in ad engagement towards the end of the year.

Paid search traffic patterns indicate a downward trajectory from January's 379.36 to December's 171.20, despite the growth in Google Traffic. This signals a potential disparity between traffic generation strategies and actual consumer click-through or conversion rates, highlighting an area for further exploration in optimizing ad spend effectiveness.

Paid Search Traffic Over Time

Average monthly paid search traffic (Google + Bing) across Jewerly stores

% of Traffic from Paid Search Over Time

Percentage of total traffic from paid search (Google Ads + Bing Ads) over time

3.8%

Ran Google Ads this year

5.1%

Ran Google Ads last month

1.9%

Ran Meta Ads this year

6.5%

Ran Meta Ads last month

It's revealing to compare where Jewerly e-commerce stores stack up against worldwide averages. The average global spend on Paid Media is $1,459, and when analyzing by platform, it becomes clear that Jewerly stores spend 68.2% more via Google Ads and 117.9% more through Meta monthly.

These insights is particularly useful for Paid Media agencies choosing their next sales strategy, because they can see how Jewerly ad spend levels measure against global benchmarks.

Organic Social Trends for Jewerly E-Commerce Stores

The landscape of organic social trends for jewelry e-commerce stores has been fluctuating, particularly on Instagram and TikTok. Instagram's organic traffic witnessed a peak in April 2025 with 881.47 visits, followed by a gradual decline, concluding December with 713.51 visits. In comparison, TikTok began the year with modest traffic, experienced some fluctuations, ending December at 282.86 visits, which is an improvement compared to the month prior.

In 2025, Instagram has been experiencing a steady growth with an average of 130.66 new followers per week, though engagement rates remain low at 0.017%. Despite having many stores under the 10k visitor count per month, there is a notable number, 1,303, within the 10k to 50k range. It's also worth highlighting the average number of posts per week experienced a drop from 3.99 to 2.78, marking a -1.21 difference with the last month.

On TikTok, average weekly uploads have increased slightly from the previous month, suggesting an upward trajectory in content activity. Stores are experimenting with slightly more frequent uploads compared to Instagram's current trend, with TikTok uploads rising to 3.06 from 2.73, indicating a +0.32 change. This suggests a growing focus on TikTok as a potential platform to reach and engage audiences effectively in the jewelry e-commerce sector.

Metric	Current	Previous	Change
Instagram Posts/Week	2.78	3.99	-1.21
TikTok Posts/Week	3.06	2.73	+0.32

% of Traffic from Organic Instagram Over Time

Percentage of total traffic coming from organic Instagram posts and stories

% of Traffic from Organic TikTok Over Time

Percentage of total traffic coming from organic TikTok videos

Website Performance for Jewerly E-Commerce Stores

Website performance for jewelry e-commerce stores continues to evolve with dynamic shifts evident in their metrics. The current Google Lighthouse Performance Score for December 2025 stands at just 54.69, reflecting no change from the previous month. However, the Google Lighthouse SEO Score has seen a marginal increase to 92.16, maintaining stability in SEO optimization practices.

Significant SKU distribution trends are noticeable as well, with the highest concentration in the bracket of 0-250 SKUs, tallying up to 4,855 stores. Meanwhile, stores with over 2,500 SKUs are fewer, with only 693 stores fitting into this category. This distribution suggests that most jewelry e-commerce stores prefer to maintain a smaller, more curated inventory.

Accessibility scores witnessed a minimal increase, moving from 86.74 to 86.89. This uptick demonstrates ongoing efforts by jewelry e-commerce stores to enhance user experience for a broader audience. As these stores continue to adapt their web performance and accessibility measures, they are poised to offer improved digital interactions for their customers.

Website Performance Benchmarks

Metric	Current	Previous	Change
Performance	54/100	55/100	~0.00
Accessibility	87/100	87/100	~0.00
SEO Score	92/100	92/100	~0.00

Product Catalog Size Distribution

Distribution of Jewerly stores by number of products in their catalog

Frequently Asked Questions

How can I use this data?

How was this data collected?

How do you measure growth?

How accurate is this list?

How often is this data updated?

What regions are covered in this dataset?

Can I download or export this data?

What other metrics do you track beyond traffic?

How can I use this data?

This list of fastest growing Jewerly ecommerce stores provides valuable insights for agency owners and marketers. Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models. Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources. We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm. All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 so far, and comparing it to their traffic in the same period of 2024.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

How often is this data updated?

We update our database monthly with fresh data from all tracked stores. Traffic data, social metrics, and paid advertising information are refreshed on a rolling basis to ensure you always have access to the most current insights. Major industry reports like this one are regenerated monthly to reflect the latest trends.

What regions are covered in this dataset?

Our analysis covers ecommerce stores primarily operating in the United States, Canada, United Kingdom, Europe (EU countries), Australia, and New Zealand. These English-speaking markets represent the most comprehensive data availability and are the primary markets for most agencies and service providers.

Can I download or export this data?

While the report data shown on this page is not directly downloadable, you can access reports of stores losing traction in your ICP through our core service. Take a look here to filter stores by dozens of criteria and export contact information, traffic data, and growth metrics for your outreach campaigns.

What other metrics do you track beyond traffic?

Beyond organic traffic growth, we track over 50 data points including paid advertising spend (Google Ads, Meta Ads), social media performance (Instagram, TikTok, Facebook engagement), website performance metrics (PageSpeed scores, SEO scores), email marketing activity, technology stack, product catalog size, and more. This comprehensive approach helps agencies identify the best-fit prospects.

Fastest Growing Jewerly E-Commerce Stores

Table of Contents

How was this data collected?

Who are the fastest growing Jewerly E-Commerce Stores?

Traffic Trends for Jewerly E-Commerce Stores

Average Traffic Evolution

Current Traffic Distribution

SEO Trends for Jewerly E-Commerce Stores

Traffic from SEO Over Time

Paid Media Trends for Jewerly E-Commerce Stores

Paid Search Traffic Over Time

% of Traffic from Paid Search Over Time

Website Performance for Jewerly E-Commerce Stores

Website Performance Benchmarks

Product Catalog Size Distribution

Frequently Asked Questions

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