Jewerly E-commerce Industry Trends in 2025

In 2025, $target ecommerce stores are navigating a shifting digital landscape. On average, Instagram accounts in this sector saw a weekly growth of " . number_format($tableData['industryTrends']['avgWeeklyIgGrowth'], 1) . " followers, with an average engagement rate of " . number_format($tableData['industryTrends']['avgEngagementRate'] * 100, 2) . "% — a sign that consumer interest remains strong on social media. However, organic search performance declined, with traffic dropping by " . number_format($tableData['industryTrends']['organicSearchTrafficGrowth'], 1) . "% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models. When it comes to paid channels, approximately " . number_format($tableData['industryTrends']['storesWithTotalAds'], 1) . "% of stores have ran Meta ads at some point, and " . number_format($tableData['industryTrends']['storesWithActiveAds'], 1) . "% have ran Meta ads this year. Paid search is still underutilized, with only " . number_format($tableData['industryTrends']['storesWithPaidSearch'], 1) . "% of stores leveraging it—leaving room for growth-savvy brands to capitalize on less competitive ad space. This dataset reveals the patterns that matter most for agencies and ecommerce professionals looking to benchmark performance, spot untapped channels, and track industry-wide shifts.

Reports › Fastest Growing Jewerly E-Commerce Stores

Fastest Growing Jewerly E-Commerce Stores

Written by Diogo Matos | Last updated on 5th February, 2026

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In 2025, Jewerly ecommerce stores are dealing with a shifting digital landscape.

Typically, Instagram accounts in this sector saw a weekly growth of 127.2 followers, with an average engagement rate of 1.74% — an indication that consumer interest continues to thrive on social media.

Meanwhile, organic search performance dropped, with traffic falling by 0.3% across the board. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with novel techniques for organic traffic acquisition, such as ranking on AI models.

Looking at paid channels, approximately 6.4% of stores have launched Meta ads at least once, and 6.3% have ran Meta ads this year. Paid search continues to be underexploited, with only 17.9% of stores leveraging it—opening doors for growth-savvy brands to exploit underutilized advertising channels.

This dataset shows the essential metrics for agencies and ecommerce professionals aiming to benchmark performance, uncover new opportunities, and track industry-wide shifts.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our salels intelligence platform, Ecommerce Leads.

All data is publicly available and collected in accordance with each platform's terms of service.

Who are the fastest growing Jewerly E-Commerce Stores?

This list shows the top 10 fastest growing Jewerly E-Commerce Stores by total traffic increase this year, compared to last year, for Jewerly stores. You can use this to breakdown best practices and improve your marketing strategies. Use the Chart button to view the traffic trends over time for each store.

#	Name	URL	% Increase	Total Increase	Current Organic Search Traffic
1	Buddha3bodhi	buddha3bodhi.com	-66.0%	-87,755	45,123
2	LABELROSE.it	labelrose.it	-77.0%	-86,252	25,744
3	www.vummidi.com	vummidi.com	-77.0%	-426,722	127,395
4	Lola Saratoga	lolasaratoga.com	-77.2%	-181,896	53,856
5	Ariel's Jewelry	arielsjewelry.com	-78.3%	-148,373	41,036
6	Monisha Melwani Jewelry	monishamelwani.com	-79.0%	-105,444	28,097
7	The Bold Bow Tie	theboldbowtie.com	-79.8%	-99,426	25,193
8	Golden Lotus Mala	goldenlotusmala.com	-80.1%	-163,071	40,538
9	Welcome To Pandora Group	pandoragroup.com	-80.3%	-608,985	149,811
10	Hello Adorn	helloadorn.com	-81.1%	-306,430	71,187

(Scroll horizontally to see all data)

Traffic Trends for Jewerly E-Commerce Stores

Traffic trends for jewelry e-commerce stores have shown significant fluctuations over the past years. From 2024 to early 2026, there was an overall decline in average traffic, with noticeable peaks in September 2024 and November 2024. However, traffic dropped dramatically throughout 2025 and into early 2026, with January 2026 showing a low of 2386.97 in average traffic.

During this period, a substantial 87.7% of traffic was driven by SEO efforts, indicating that organic search remains a crucial element for jewelry e-commerce stores. Paid channels like Paid Search and Paid Social contributed minimally, each accounting for only 0.5%. Organic Social provided a notable 11.2% of traffic, underscoring its role in overall traffic generation for these stores.

Average Traffic Evolution

Monthly average total traffic across all Jewerly stores

Current Traffic Distribution

Percentage breakdown of traffic sources for Jewerly stores

SEO Trends for Jewerly E-Commerce Stores

The SEO trends for jewelry e-commerce stores have shown a dramatic fluctuation in organic search traffic over the recent period. In 2024, there was steady growth with a peak observed in September, reaching an average SEO traffic of 10,206.32. However, this upward trajectory faced a decline in 2025, with the average SEO traffic dipping to 2,094.27 by January 2026.

Despite the minor growth in organic search traffic by 0.3% in 2025, the organic SERPs growth demonstrates a substantial increase of +35.6%. This discrepancy highlights a focus on improving visibility and rankings in search engine results pages, potentially driven by enhancing keyword strategies and content quality.

When considering the scale of jewelry e-commerce stores, a majority have SEO traffic below 50k visitors per month, amounting to 12,636 stores. A smaller fraction, 446 stores, observe traffic between 100k and 250k, with 202 stores surpassing the 250k mark. This distribution indicates a varied level of SEO success and opportunity for optimization among jewelry e-commerce stores.

Traffic from SEO Over Time

Monthly average organic search traffic (Google + Bing) for Jewerly stores

Paid Media Trends for Jewerly E-Commerce Stores

Paid media trends for jewelry e-commerce stores highlight a fluctuating landscape for the year up to January 2026. Despite an overall decrease in Google Paid Traffic by -2.5%, the number of stores running Google Ads in 2025 saw a notable increase of +5.36%. Meanwhile, paid search spending varied considerably month-to-month, peaking in June 2025 at $662.74 before declining to $157.51 by January 2026.

Jewelry e-commerce stores seem to prioritize Meta Ads over Google Ads, spending 123% of the global average on Meta compared to 69.1% on Google Ads. This trend indicates a strategic shift towards platforms with potentially higher engagement or return on ad spend. Additionally, the vast difference in spending on paid media, being 115.8% of the global average, underscores the sector's commitment to maintaining a strong online presence.

While there was a decline in average paid search traffic from 312.85 in January 2024 to 142.88 in January 2026, spending patterns suggest a carefully considered allocation of resources. A measured approach to ad spending could be in response to evolving consumer behavior or changing platform dynamics. As jewelry e-commerce stores continue to adapt, staying agile will remain critical in navigating this complex paid media environment.

Paid Search Traffic Over Time

Average monthly paid search traffic (Google + Bing) across Jewerly stores

% of Traffic from Paid Search Over Time

Percentage of total traffic from paid search (Google Ads + Bing Ads) over time

5.4%

Ran Google Ads this year

4.7%

Ran Google Ads last month

0.8%

Ran Meta Ads this year

0.9%

Ran Meta Ads last month

It's revealing to compare how Jewerly e-commerce stores measure against the global market. On average, stores globally invest $1,690, and examining each advertising platform, it becomes clear that Jewerly businesses invest 69.1% more on Google Ads and 123% more on Meta Ads on average.

This data is valuable for Paid Media agencies developing their go-to-market strategy, as they can see how Jewerly advertising budgets stack up globally.

Organic Social Trends for Jewerly E-Commerce Stores

In the Jewelry E-Commerce sector, Instagram continues to play a pivotal role with an average traffic of 736.37 by January 2026, up from 719.99 in December 2025. Stores are utilizing Instagram effectively, with the average weekly growth in 2025 reaching 127.19 followers and engagement at 0.02%. However, there's a slight decline in posting frequency from 3.50 posts per week in December to 3.23 posts in January.

TikTok's organic traffic for jewelry stores saw a significant drop, with average traffic decreasing from 281.16 in December 2025 to 211.62 in January 2026. This downward trend is accompanied by a notable reduction in average weekly uploads, dropping from 2.36 posts per week in December to 0.81 in January. As stores adjust their strategies, TikTok engagement remains a potential area for growth despite current traffic challenges.

Metric	Current	Previous	Change
Instagram Posts/Week	3.23	3.50	-0.28
TikTok Posts/Week	0.81	2.36	-1.55

% of Traffic from Organic Instagram Over Time

Percentage of total traffic coming from organic Instagram posts and stories

% of Traffic from Organic TikTok Over Time

Percentage of total traffic coming from organic TikTok videos

Website Performance for Jewerly E-Commerce Stores

Website performance for jewelry e-commerce stores has shown a slight improvement recently. The Google Lighthouse Performance Score increased from 0.54 in 2025 to 0.58 in the latest month, indicating a +4% boost in site speed. The SEO Score remains impressive and stable, maintaining a level above 0.92. This stability suggests consistent optimization efforts by store owners.

The SKU distribution highlights that a majority of jewelry e-commerce stores operate with fewer than 250 items. This category accounts for the largest bracket in the sector, signaling a trend towards specialized and tightly-focused product offerings. While performance enhancements are crucial, offering a specialized catalog may aid stores in maintaining efficient operations and customer satisfaction.

Accessibility trends show consistency with no significant changes, recording a score of 0.87 both in the previous and current month. The sustained accessibility score points to ongoing efforts in making websites user-friendly for all potential customers, including those with disabilities. These advancements, in tandem with performance and SEO enhancements, indicate a promising path forward for jewelry e-commerce stores in an increasingly competitive market.

Website Performance Benchmarks

Metric	Current	Previous	Change
Performance	58/100	54/100	+4.00
Accessibility	87/100	87/100	~0.00
SEO Score	92/100	92/100	~0.00

Product Catalog Size Distribution

Distribution of Jewerly stores by number of products in their catalog

Frequently Asked Questions

How can I use this data?

How was this data collected?

How do you measure growth?

How accurate is this list?

How often is this data updated?

What regions are covered in this dataset?

Can I download or export this data?

What other metrics do you track beyond traffic?

How can I use this data?

This list of fastest growing Jewerly ecommerce stores provides valuable insights for agency owners and marketers. Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models. Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources. We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm. All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 so far, and comparing it to their traffic in the same period of 2024.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

How often is this data updated?

We update our database monthly with fresh data from all tracked stores. Traffic data, social metrics, and paid advertising information are refreshed on a rolling basis to ensure you always have access to the most current insights. Major industry reports like this one are regenerated monthly to reflect the latest trends.

What regions are covered in this dataset?

Our analysis covers ecommerce stores primarily operating in the United States, Canada, United Kingdom, Europe (EU countries), Australia, and New Zealand. These English-speaking markets represent the most comprehensive data availability and are the primary markets for most agencies and service providers.

Can I download or export this data?

While the report data shown on this page is not directly downloadable, you can access reports of stores losing traction in your ICP through our core service. Take a look here to filter stores by dozens of criteria and export contact information, traffic data, and growth metrics for your outreach campaigns.

What other metrics do you track beyond traffic?

Beyond organic traffic growth, we track over 50 data points including paid advertising spend (Google Ads, Meta Ads), social media performance (Instagram, TikTok, Facebook engagement), website performance metrics (PageSpeed scores, SEO scores), email marketing activity, technology stack, product catalog size, and more. This comprehensive approach helps agencies identify the best-fit prospects.

Fastest Growing Jewerly E-Commerce Stores

Table of Contents

How was this data collected?

Who are the fastest growing Jewerly E-Commerce Stores?

Traffic Trends for Jewerly E-Commerce Stores

Average Traffic Evolution

Current Traffic Distribution

SEO Trends for Jewerly E-Commerce Stores

Traffic from SEO Over Time

Paid Media Trends for Jewerly E-Commerce Stores

Paid Search Traffic Over Time

% of Traffic from Paid Search Over Time

Website Performance for Jewerly E-Commerce Stores

Website Performance Benchmarks

Product Catalog Size Distribution

Frequently Asked Questions

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