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Fastest Growing Jewerly E-Commerce Stores

Q: Jewerly E-commerce Industry Trends in 2025

In 2025, $target ecommerce stores are navigating a shifting digital landscape. On average, Instagram accounts in this sector saw a weekly growth of " . number_format($tableData['industryTrends']['avgWeeklyIgGrowth'], 1) . " followers, with an average engagement rate of " . number_format($tableData['industryTrends']['avgEngagementRate'] * 100, 2) . "% — a sign that consumer interest remains strong on social media. However, organic search performance declined, with traffic dropping by " . number_format($tableData['industryTrends']['organicSearchTrafficGrowth'], 1) . "% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models. When it comes to paid channels, approximately " . number_format($tableData['industryTrends']['storesWithTotalAds'], 1) . "% of stores have ran Meta ads at some point, and " . number_format($tableData['industryTrends']['storesWithActiveAds'], 1) . "% have ran Meta ads this year. Paid search is still underutilized, with only " . number_format($tableData['industryTrends']['storesWithPaidSearch'], 1) . "% of stores leveraging it—leaving room for growth-savvy brands to capitalize on less competitive ad space. This dataset reveals the patterns that matter most for agencies and ecommerce professionals looking to benchmark performance, spot untapped channels, and track industry-wide shifts.

Written by Diogo Matos | Last updated on 5th December, 2025

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In 2025, Jewerly ecommerce stores are navigating an evolving ecommerce environment.

Generally speaking, Instagram accounts in this niche saw a weekly growth of 125.3 followers, with an average engagement rate of 1.73% — evidence that consumer interest persists on social media.

In contrast, organic search performance fell, with traffic falling by -34.4% throughout the sector. This suggests increased competition or reduced search visibility, compelling SEO agencies to devise new methods of bringing in Organic Traffic, such as ranking on AI models.

When it comes to paid channels, about 54.6% of stores have run Meta ads at some point, and 49.3% have launched Meta ads currently. Paid search continues to be underexploited, with only 16.5% of stores leveraging it—opening doors for ambitious retailers to capitalize on less crowded advertising space.

These insights reveals the essential metrics for agencies and ecommerce professionals wanting to benchmark performance, discover hidden channels, and track industry-wide shifts.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our salels intelligence platform, Ecommerce Leads.

All data is publicly available and collected in accordance with each platform's terms of service.

Who are the fastest growing Jewerly E-Commerce Stores?

This list shows the top 10 fastest growing Jewerly E-Commerce Stores by total traffic increase this year, compared to last year, for Jewerly stores. You can use this to breakdown best practices and improve your marketing strategies. Use the Chart button to view the traffic trends over time for each store.

#	Name	URL	% Increase	Total Increase	Current Organic Search Traffic
1	Cords Club	cordsclub.com	478.0%	488,268	590,407
2	Cernucci	cernucci.com	383.4%	1,888,464	2,381,038
3	Cernucci US	cernucci.com	381.5%	1,879,250	2,371,824
4	Cernucci	cernucci.com	379.6%	1,870,035	2,362,609
5	Olive Ave Jewelry	oliveavejewelry.com	362.7%	940,830	1,200,238
6	Otter Spirit	otterspirit.com	223.9%	243,935	352,891
7	Smyth Jewelers	smythjewelers.com	219.8%	308,991	449,566
8	Custom Gold Grillz	customgoldgrillz.com	215.8%	269,646	394,591
9	Elisa Ilana	elisailana.com	210.4%	349,098	515,048
10	Kotn	kotn.com	208.3%	224,151	331,739

(Scroll horizontally to see all data)

Traffic Trends for Jewerly E-Commerce Stores

In the realm of jewelry e-commerce stores, notable traffic trends have surfaced. After a notable peak during September 2024, reaching an average traffic of 11251.78, the numbers dwindled significantly to just 3494.79 by November 2025. The data reflects an upward momentum for most parts of 2024 but suggests a volatile pattern leading into 2025.

When dissecting traffic sources, SEO drives the majority of visits, accounting for 67.9% of overall traffic. Paid Social follows as a significant contributor, with 23.0% of traffic originating from this channel, while Paid Search lags behind with only 0.7% of the traffic share. Organic Social provides a modest but notable 8.4% of the total traffic.

These insights underscore the influence of SEO and Paid Social as primary traffic drivers, suggesting that organic strategies paired with paid social advertising are pivotal for enhancing visibility and engagement in the jewelry e-commerce sector.

Average Traffic Evolution

Monthly average total traffic across all Jewerly stores

Current Traffic Distribution

Percentage breakdown of traffic sources for Jewerly stores

SEO Trends for Jewerly E-Commerce Stores

The jewelry e-commerce sector has experienced significant fluctuations in SEO traffic over recent years. After a steady rise from early 2023, reaching peaks in late 2024, the average SEO traffic began to decline sharply throughout 2025, culminating in a marked drop to 2371.80 in November 2025. Despite this decline in SEO traffic by -34.4% in 2025, organic SERPs growth showed a slight upward trend of +2.8%.

For many jewelry e-commerce stores, this shift demonstrated a competitive landscape, with 8358 stores seeing SEO traffic under 50k visitors per month. The mid-range, between 100k and 250k visitors, contained 345 stores, while the top-performing group consisted of 172 stores, each attracting over 250k visitors monthly. This segmentation points to a market with considerable variance in performance, highlighting opportunities in leveraging SEO strategies to move between traffic tiers.

Given these data-driven insights, jewelry e-commerce businesses should focus on optimizing content and harnessing improved SERP visibility even amidst declining traffic trends. Enhancing targeted SEO strategies and leveraging the aspects of organic growth remain key priorities to potentially shift into higher traffic brackets.

Traffic from SEO Over Time

Monthly average organic search traffic (Google + Bing) for Jewerly stores

Paid Media Trends for Jewerly E-Commerce Stores

In 2025, jewelry e-commerce stores saw a significant decline in Google paid traffic, plummeting by -72.6%. This was coupled with a decrease in Google paid cost by -55.3%, signaling a shift in advertising strategies or market challenges. Interestingly, despite these declines, about 16.95% of stores continued to run Google Ads throughout the year, a stark contrast to the 4.93% from last month alone.

Spending patterns showed that on average, jewelry e-commerce stores spent $227.65 on Google Ads, which is 71.2% below the global average of $319.59. Meanwhile, in the realm of Meta Ads, 49.29% of stores engaged with these platforms throughout the year, showing a modest increase over the previous month's 48% participation. However, spending on Meta Ads was slightly under the global average, with stores allocating $4841.07 compared to the global norm of $5131.19.

Despite fluctuations, the data reflects a resilient paid media landscape. Jewelry e-commerce stores overall spent above the global average on paid media, indicating a strategic emphasis on maintaining visibility. This investment strategy highlights a tailored approach, focusing on specific platforms to maximize reach and optimize budget allocations.

Paid Search Traffic Over Time

Average monthly paid search traffic (Google + Bing) across Jewerly stores

% of Traffic from Paid Search Over Time

Percentage of total traffic from paid search (Google Ads + Bing Ads) over time

16.9%

Ran Google Ads this year

4.9%

Ran Google Ads last month

49.3%

Ran Meta Ads this year

48%

Ran Meta Ads last month

It's also interesting to analyze where Jewerly e-commerce stores measure against the global market. Global Paid Media spend is $4,511, and examining each advertising platform, we find that Jewerly stores spend 71.2% more on Google Ads and 94.3% more on Meta monthly.

This information is particularly useful for Paid Media agencies choosing their next sales strategy, since they can see how Jewerly paid media investments stack up globally.

Organic Social Trends for Jewerly E-Commerce Stores

Organic social trends for jewelry e-commerce stores in 2025 showcase an interesting dynamic between Instagram and TikTok platforms. In November, Instagram organic traffic rose to 768.65, marking an upward trend from the previous months. TikTok, however, experienced a decline in traffic to 234.91. Despite this, average posts per week for TikTok increased by +1.25 to 3.91, suggesting a strategy shift towards boosting content presence.

Instagram continues to be a beneficial platform, with stores posting an average of 4.40 times this month, a slight increase of +0.24 compared to last month. A notable observation is the consistent average weekly Instagram growth of 125.26 followers. Engagement rates remain modest at 0.02%, reflecting potential areas for improvement in audience interaction despite frequent content updates.

The distribution of traffic across stores illustrates varying levels of reach, with most stores (1876) seeing under 10k Instagram visitors monthly. However, a segment of 172 stores enjoy traffic exceeding 250k, indicating that a targeted strategy could leverage Instagram’s growing influence for expansive audience engagement and conversion potential.

Metric	Current	Previous	Change
Instagram Posts/Week	4.40	4.16	+0.24
TikTok Posts/Week	3.91	2.66	+1.25

% of Traffic from Organic Instagram Over Time

Percentage of total traffic coming from organic Instagram posts and stories

% of Traffic from Organic TikTok Over Time

Percentage of total traffic coming from organic TikTok videos

Website Performance for Jewerly E-Commerce Stores

In the latest data for November 2025, the Google Lighthouse Performance Score for jewelry e-commerce stores stands at 53.72. This represents a downward trend with a change of -3% compared to the previous month. Despite this decline, the Google Lighthouse SEO Score remains strong at 92.03, showing stability without any change.

The SKU distribution among jewelry e-commerce stores indicates a concentration in lower SKU brackets, with the majority (4,914 stores) having 0-250 SKUs. This is followed by 2,088 stores in the 251-500 SKU bracket. These numbers highlight a trend where smaller inventory offerings are prevalent among these e-commerce stores.

While the performance score has seen a slight decline, accessibility scores remain stable at 86.79 with no significant change. It's essential for jewelry e-commerce stores to address site speed and performance to prevent any negative impact on user experience and SEO ranking.

Website Performance Benchmarks

Metric	Current	Previous	Change
Performance	50/100	53/100	-3.00
Accessibility	87/100	87/100	~0.00
SEO Score	92/100	92/100	~0.00

Product Catalog Size Distribution

Distribution of Jewerly stores by number of products in their catalog

Frequently Asked Questions

How can I use this data?

How was this data collected?

How do you measure growth?

How accurate is this list?

How often is this data updated?

What regions are covered in this dataset?

Can I download or export this data?

What other metrics do you track beyond traffic?

How can I use this data?

This list of fastest growing Jewerly ecommerce stores provides valuable insights for agency owners and marketers. Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models. Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources. We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm. All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 so far, and comparing it to their traffic in the same period of 2024.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

How often is this data updated?

We update our database monthly with fresh data from all tracked stores. Traffic data, social metrics, and paid advertising information are refreshed on a rolling basis to ensure you always have access to the most current insights. Major industry reports like this one are regenerated monthly to reflect the latest trends.

What regions are covered in this dataset?

Our analysis covers ecommerce stores primarily operating in the United States, Canada, United Kingdom, Europe (EU countries), Australia, and New Zealand. These English-speaking markets represent the most comprehensive data availability and are the primary markets for most agencies and service providers.

Can I download or export this data?

While the report data shown on this page is not directly downloadable, you can access reports of stores losing traction in your ICP through our core service. Take a look here to filter stores by dozens of criteria and export contact information, traffic data, and growth metrics for your outreach campaigns.

What other metrics do you track beyond traffic?

Beyond organic traffic growth, we track over 50 data points including paid advertising spend (Google Ads, Meta Ads), social media performance (Instagram, TikTok, Facebook engagement), website performance metrics (PageSpeed scores, SEO scores), email marketing activity, technology stack, product catalog size, and more. This comprehensive approach helps agencies identify the best-fit prospects.

Fastest Growing Jewerly E-Commerce Stores

Table of Contents

How was this data collected?

Who are the fastest growing Jewerly E-Commerce Stores?

Traffic Trends for Jewerly E-Commerce Stores

Average Traffic Evolution

Current Traffic Distribution

SEO Trends for Jewerly E-Commerce Stores

Traffic from SEO Over Time

Paid Media Trends for Jewerly E-Commerce Stores

Paid Search Traffic Over Time

% of Traffic from Paid Search Over Time

Website Performance for Jewerly E-Commerce Stores

Website Performance Benchmarks

Product Catalog Size Distribution

Frequently Asked Questions

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