United States Shopify Trends in 2025

In 2025, $target ecommerce stores are navigating a shifting digital landscape. On average, Instagram accounts in this sector saw a weekly growth of " . number_format($tableData['industryTrends']['avgWeeklyIgGrowth'], 1) . " followers, with an average engagement rate of " . number_format($tableData['industryTrends']['avgEngagementRate'] * 100, 2) . "% — a sign that consumer interest remains strong on social media. However, organic search performance declined, with traffic dropping by " . number_format($tableData['industryTrends']['organicSearchTrafficGrowth'], 1) . "% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models. When it comes to paid channels, approximately " . number_format($tableData['industryTrends']['storesWithTotalAds'], 1) . "% of stores have ran Meta ads at some point, and " . number_format($tableData['industryTrends']['storesWithActiveAds'], 1) . "% have ran Meta ads this year. Paid search is still underutilized, with only " . number_format($tableData['industryTrends']['storesWithPaidSearch'], 1) . "% of stores leveraging it—leaving room for growth-savvy brands to capitalize on less competitive ad space. This dataset reveals the patterns that matter most for agencies and ecommerce professionals looking to benchmark performance, spot untapped channels, and track industry-wide shifts.

Reports › Fastest Growing Shopify Stores in the United States

Fastest Growing Shopify Stores in the United States

Written by Diogo Matos | Last updated on 13th November, 2025

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Throughout 2025, American Shopify ecommerce stores are dealing with a shifting digital landscape.

Typically, Instagram accounts in this sector recorded a weekly growth of 116.3 followers, with an average engagement rate of 2.70% — an indication that consumer interest persists on social media.

However, organic search performance fell, with traffic falling by -31.6% across the board. This indicates increased competition or reduced search visibility, which force SEO agencies to come up with novel techniques for organic traffic acquisition, such as ranking on AI models.

Regarding paid channels, approximately 45.5% of stores have ran Meta ads at some point, and 40.7% have ran Meta ads this year. Paid search remains underused, with only 16.5% of stores leveraging it—leaving room for growth-savvy brands to exploit less crowded advertising space.

This information reveals the key insights for agencies and ecommerce professionals looking to benchmark performance, spot untapped channels, and track industry-wide shifts.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our salels intelligence platform, Ecommerce Leads.

All data is publicly available and collected in accordance with each platform's terms of service.

Who are the fastest growing American Shopify E-Commerce Stores?

This list shows the top 10 fastest growing American Shopify E-Commerce Stores by total traffic increase this year, compared to last year, for American Shopify stores. You can use this to breakdown best practices and improve your marketing strategies. Use the Chart button to view the traffic trends over time for each store.

#	Name	URL	% Increase	Total Increase	Current Organic Search Traffic
1	David Protein	davidprotein.com	4600.0%	5,101,159	5,212,053
2	United RV Parts	unitedrvparts.com	3319.8%	4,726,554	4,868,930
3	Conceive Plus®	conceiveplus.com	1848.6%	4,253,264	4,483,344
4	Engelbert Strauss, INC.	strauss.com	1185.3%	17,241,240	18,695,843
5	Four Seasons Studio	fourseasons.studio	1075.4%	2,364,281	2,584,133
6	Algae Cooking Club	algaecookingclub.com	1047.3%	1,442,886	1,580,661
7	Bouchard - The Dark Chocolate Experts	bouchardchocolate.com	1044.9%	1,456,337	1,595,709
8	Thorum	thorum.com	987.2%	11,605,959	12,781,622
9	Huntington Watch	huntingtonwatch.com	946.8%	1,869,414	2,066,851
10	FullyHealthy.com	fullyhealthy.com	930.4%	1,533,092	1,697,864

(Scroll horizontally to see all data)

Traffic Trends for American Shopify E-Commerce Stores

In recent years, traffic trends for American Shopify E-Commerce Stores have shown significant fluctuations. Notably, average traffic witnessed a strong upward trajectory during 2023 and into 2024. However, by 2025, a marked decline in average traffic occurred, with figures dropping from 125,178.7353 in September 2024 to 37,168.3241 by October 2025.

A substantial 96.7% of this traffic is driven by SEO, underscoring its critical role in digital strategies for these stores. Paid search accounts for a marginal 0.2% of the total traffic, while paid social contributes 2.4%. Organic social maintains a minor presence, generating 0.7% of the traffic, reflecting the dynamic nature of traffic sourcing in the e-commerce sector.

Average Traffic Evolution

Monthly average total traffic across all American Shopify stores

Current Traffic Distribution

Percentage breakdown of traffic sources for American Shopify stores

SEO Trends for American Shopify E-Commerce Stores

SEO traffic for American Shopify E-Commerce Stores has experienced some notable shifts. After rising steadily in 2024, peaking in September with an average of 120,853.93, traffic has seen a significant decline in 2025, dropping to 35,931. This represents a -31.6% drop in organic search traffic growth throughout the year, illustrating a challenging environment for these stores.

Despite the decline in traffic, the number of stores with SEO traffic under 50,000 visitors per month stands at 71,112, while 2,489 stores maintain traffic between 100,000 and 250,000. Furthermore, 1,411 stores enjoy over 250,000 visitors, highlighting a divide in organic traffic success among Shopify stores.

The growth trend in organic SERPs has been affected as well, seeing a slight decrease of -1.3% in 2025. These shifts underline the importance for store owners to adapt their SEO strategies, especially as competitive dynamics and search algorithms continue to evolve.

Traffic from SEO Over Time

Monthly average organic search traffic (Google + Bing) for American Shopify stores

Paid Media Trends for American Shopify E-Commerce Stores

In 2025, American Shopify e-commerce stores experienced a notable drop in Google Paid Traffic, with a -59.6% change compared to previous data. However, the year also saw a significant cost hike of +374.6% in Google Paid Costs, reflecting changing dynamics in paid media investments. Despite these trends, the total spend on paid media remains high at an estimated 120.1% above the global average, highlighting the aggressive strategies deployed by these stores.

Among these stores, the percentage running Google Ads in 2025 was 16.74%, a slight increase from 6.52% of stores doing so last month. Similarly, stores utilizing Meta Ads tracked a promising growth with 40.71% running them in 2025, compared to 32.31% the previous month. This trend suggests a shift towards more diversified paid media strategies as businesses look to maximize reach and engagement.

Despite fluctuating paid search spend, which reached a low in April at 272.97 and peaked in March at 671.23, the paid search traffic showed a gradual recovery towards the year's end, rising to reach 561.98 in October. This consistent traffic trend signifies a recalibration phase for American Shopify e-commerce stores as they optimize their paid media efforts in an evolving digital landscape.

Paid Search Traffic Over Time

Average monthly paid search traffic (Google + Bing) across American Shopify stores

% of Traffic from Paid Search Over Time

Percentage of total traffic from paid search (Google Ads + Bing Ads) over time

16.7%

Ran Google Ads this year

6.5%

Ran Google Ads last month

40.7%

Ran Meta Ads this year

32.3%

Ran Meta Ads last month

It's also interesting to analyze how American Shopify e-commerce stores compare to the global average. Worldwide, stores spend an average of $6,287, and examining each advertising platform, we find that American Shopify brands allocate 113.9% more on Google and 122.5% more on Meta on average.

This information is very relevant for Paid Media agencies choosing their next sales strategy, as they can see how American Shopify paid media investments stack up globally.

Organic Social Trends for American Shopify E-Commerce Stores

Organic Social Trends for American Shopify E-Commerce Stores have shown significant dynamics over 2025. Instagram organic traffic, while fluctuating, has seen a gradual increase towards the latter part of the year, with an average of 598.93 in October. TikTok traffic observed a dip with a steady rise to 283.81 in October. Despite the varying trends, Instagram enjoys a high average follower growth of 116.31 per week, indicating growing engagement potential.

Instagram engagement rates remain low, with an average of 0.027%, but average posts per week saw a slight decline from 3.11 to 2.78 posts. Notably, the majority of Shopify e-commerce stores (18,332) have Instagram traffic below 10k visitors per month. However, stores with traffic over 250k have shown strong performance with 1,411 stores reaching this milestone.

Meanwhile, TikTok organic traffic experienced a decrease in average weekly uploads, dropping from 2.34 to 1.53 posts per week. This suggests a shift in content strategies or resource allocations among influencers and brands. Overall, Instagram and TikTok traffic patterns underscore the importance of adapting social media tactics as the ecommerce landscape evolves.

Metric	Current	Previous	Change
Instagram Posts/Week	2.78	3.11	-0.32
TikTok Posts/Week	1.53	2.34	-0.81

% of Traffic from Organic Instagram Over Time

Percentage of total traffic coming from organic Instagram posts and stories

% of Traffic from Organic TikTok Over Time

Percentage of total traffic coming from organic TikTok videos

Website Performance for American Shopify E-Commerce Stores

The latest data indicates a slight improvement in the website performance for American Shopify e-commerce stores, with the Google Lighthouse Performance Score increasing to 0.54. The SKU distribution remains diverse, with most stores maintaining between 0 to 250 SKUs, followed by brackets with fewer inventory counts. This SKU distribution reflects a trend towards offering curated product selections.

SEO continues to be a strong point for these stores, boasting a Google Lighthouse SEO Score of 0.92. The SEO score saw a minor change of +0.01, rising from the previous month's score, signifying ongoing enhancements in search optimization strategies. This is a positive indicator of the stores' commitment to improving search visibility and user engagement.

Accessibility performance remains relatively constant, with no significant percentage changes noted between the current and previous months. The accessibility score is maintained at 0.87, indicating consistent efforts to make websites more inclusive and user-friendly. Overall, slight improvements in performance and SEO, along with stable accessibility scores, highlight gradual but steady enhancements in website performance metrics.

Website Performance Benchmarks

Metric	Current	Previous	Change
Performance	54/100	53/100	+1.00
Accessibility	87/100	87/100	~0.00
SEO Score	92/100	92/100	+1.00

Product Catalog Size Distribution

Distribution of American Shopify stores by number of products in their catalog

Frequently Asked Questions

How can I use this data?

How was this data collected?

How do you measure growth?

How accurate is this list?

How often is this data updated?

What regions are covered in this dataset?

Can I download or export this data?

What other metrics do you track beyond traffic?

How can I use this data?

This list of fastest growing American Shopify ecommerce stores provides valuable insights for agency owners and marketers. Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models. Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources. We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm. All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 so far, and comparing it to their traffic in the same period of 2024.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

How often is this data updated?

We update our database monthly with fresh data from all tracked stores. Traffic data, social metrics, and paid advertising information are refreshed on a rolling basis to ensure you always have access to the most current insights. Major industry reports like this one are regenerated monthly to reflect the latest trends.

What regions are covered in this dataset?

Our analysis covers ecommerce stores primarily operating in the United States, Canada, United Kingdom, Europe (EU countries), Australia, and New Zealand. These English-speaking markets represent the most comprehensive data availability and are the primary markets for most agencies and service providers.

Can I download or export this data?

While the report data shown on this page is not directly downloadable, you can access reports of stores losing traction in your ICP through our core service. Take a look here to filter stores by dozens of criteria and export contact information, traffic data, and growth metrics for your outreach campaigns.

What other metrics do you track beyond traffic?

Beyond organic traffic growth, we track over 50 data points including paid advertising spend (Google Ads, Meta Ads), social media performance (Instagram, TikTok, Facebook engagement), website performance metrics (PageSpeed scores, SEO scores), email marketing activity, technology stack, product catalog size, and more. This comprehensive approach helps agencies identify the best-fit prospects.

Fastest Growing Shopify Stores in the United States

Table of Contents

How was this data collected?

Who are the fastest growing American Shopify E-Commerce Stores?

Traffic Trends for American Shopify E-Commerce Stores

Average Traffic Evolution

Current Traffic Distribution

SEO Trends for American Shopify E-Commerce Stores

Traffic from SEO Over Time

Paid Media Trends for American Shopify E-Commerce Stores

Paid Search Traffic Over Time

% of Traffic from Paid Search Over Time

Website Performance for American Shopify E-Commerce Stores

Website Performance Benchmarks

Product Catalog Size Distribution

Frequently Asked Questions

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