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Fastest Growing Shopify Stores in the United States

Written by Diogo Matos Diogo Matos | Last updated on 22nd September, 2025

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We analyzed all American Shopify stores in the world to find the ones with the highest traffic growth in 2025 compared to 2024. Read the full report.

# Name URL % Increase Total Increase Current Organic Search Traffic Chart
1 David Protein davidprotein.com 4190.0% 4,646,501 4,757,395
2 Conceive Plus® conceiveplus.com 1829.1% 3,970,833 4,187,927
3 Engelbert Strauss, INC. strauss.com 1010.6% 14,434,767 15,863,060
4 Four Seasons Studio fourseasons.studio 990.9% 2,178,510 2,398,362
5 Thorum thorum.com 882.1% 10,208,493 11,365,799
6 coffee brand coffee coffeebrandcoffee.com 880.2% 2,136,762 2,379,533
7 Huntington Watch huntingtonwatch.com 855.4% 1,654,959 1,848,422
8 Bouchard - The Dark Chocolate Experts bouchardchocolate.com 825.6% 1,150,603 1,289,963
9 The Niche Shop thenicheshop.co 787.6% 1,002,456 1,129,730
10 Real American Beer therealamerican.com 681.2% 1,648,280 1,890,257

(Scroll horizontally to see all data)

United States Shopify Trends in 2025

In 2025, American Shopify ecommerce stores are navigating a shifting digital landscape.

On average, Instagram accounts in this sector saw a weekly growth of 122.8 followers, with an average engagement rate of 2.71% — a sign that consumer interest remains strong on social media.

However, organic search performance declined, with traffic dropping by -26.2% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models.

When it comes to paid channels, approximately 43.8% of stores have ran Meta ads at some point, and 38.8% have ran Meta ads this year.

How do American Shopify E-Commerce Stores perform in SEO?

In 2025, American Shopify e-commerce stores experienced a significant decline in organic search traffic, with a reduction of 26.2%. Despite this, there was a modest increase of 4.5% in organic SERPs growth, suggesting a shift in search engine result performance despite lower visitation via organic searches.

Domain authority showed a remarkable growth, skyrocketing by 1411.2%. This indicates that stores have significantly improved their standing and reputation on the web, potentially paving the way for better future SEO performance. The average pagerank was 2.55 out of 10, highlighting room for improvement in SEO strategies within these stores.

Regarding SEO traffic distribution, 45,927 stores had traffic under 50k visitors per month. Meanwhile, 2,416 stores managed to attract between 100k and 250k visitors, and 1,380 stores achieved over 250k visitors per month. This distribution shows a wide disparity in SEO performance among Shopify stores, with only a small fraction achieving higher traffic levels.

How do American Shopify E-Commerce Stores perform on Paid Media?

In 2025, American Shopify E-commerce stores saw a steep decline in Google Paid Traffic Growth, with numbers plummeting by 59.8%. This is indicative of a potential shift in advertising strategies or a change in market dynamics affecting traffic acquisition from Google. Despite the drop in traffic, the cost associated with Google Paid Advertising skyrocketed by an astonishing 16134.4%, signaling a substantial increase in competition or changes in bidding strategies.

Conversely, a significant portion of these stores are investing in Meta Ads; 43.8% of stores ran Meta advertising campaigns. This suggests that many Shopify e-commerce stores potentially view Meta platforms as a more viable or cost-effective means to reach their target audience.

It's also noteworthy that 38.8% of stores using Meta have active ad campaigns, highlighting a more significant engagement and perhaps better results in advertising on these platforms. This could point to a continuing or increasing trend in diversifying ad spending towards emerging or established social media networks in the e-commerce landscape.

21%
Stores running Google Search Ads

How do American Shopify E-Commerce Stores perform on Instagram?

In 2025, American Shopify e-commerce stores experienced an average weekly Instagram growth of 122.84 followers, highlighting a steady increase in social media traction. This growth, however, is coupled with a relatively low average engagement rate of 0.03%, suggesting that while follower numbers are up, deeper user interaction remains a challenge for many online retailers.

On average, these stores are posting approximately 2.94 times a week on Instagram. This limited frequency might contribute to the challenge of boosting engagement rates, as regular content updates are key to maintaining user interest and interaction.

The majority of these e-commerce stores are seeing Instagram traffic under 10k visitors per month (17,468 stores), yet there is still a significant portion, 1,380 stores, reaching over 250k visitors per month. This indicates a broad spectrum of Instagram effectiveness across the board, with some stores harnessing significant social traffic, while others struggle to achieve such traction.

What's the average loading time for an American Shopify E-Commerce Store?

The average loading time for an American Shopify E-Commerce Store has seen a noticeable shift, with data reflecting a Google Lighthouse Performance Score of just 58.51. This indicates room for improvement in optimizing speed and ensuring a smoother user experience. As e-commerce continues to grow rapidly, performance, specifically loading time, remains critical to capturing consumer attention and retaining customers.

Conversely, the Google Lighthouse SEO Score for these Shopify stores is significantly higher at 91.87. This suggests that while these stores are focusing effectively on search engine optimization, there is a pressing need to balance these efforts with enhancements in page loading times.

Adapting to these insights, e-commerce store owners should prioritize reducing loading time without compromising their strong SEO performance. Achieving this balance will be essential in maintaining competitiveness and leveraging growth opportunities in the dynamic e-commerce landscape.

59/100
Average Performance Score

How you can use this data

This list of fastest growing American Shopify ecommerce stores provides valuable insights for agency owners and marketers.

Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models.

Understanding which stores are experiencing rapid growth can help inform your marketing strategy, product selection, and market positioning.

Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list of top-performing American Shopify stores offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm.

All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 to far, and comparing it to their traffic in the same period of 2024. We're considering Google Organic Search Traffic for these calculations.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

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