United States Shopify Trends in 2025

In 2025, $target ecommerce stores are navigating a shifting digital landscape. On average, Instagram accounts in this sector saw a weekly growth of " . number_format($tableData['industryTrends']['avgWeeklyIgGrowth'], 1) . " followers, with an average engagement rate of " . number_format($tableData['industryTrends']['avgEngagementRate'] * 100, 2) . "% — a sign that consumer interest remains strong on social media. However, organic search performance declined, with traffic dropping by " . number_format($tableData['industryTrends']['organicSearchTrafficGrowth'], 1) . "% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models. When it comes to paid channels, approximately " . number_format($tableData['industryTrends']['storesWithTotalAds'], 1) . "% of stores have ran Meta ads at some point, and " . number_format($tableData['industryTrends']['storesWithActiveAds'], 1) . "% have ran Meta ads this year. Paid search is still underutilized, with only " . number_format($tableData['industryTrends']['storesWithPaidSearch'], 1) . "% of stores leveraging it—leaving room for growth-savvy brands to capitalize on less competitive ad space. This dataset reveals the patterns that matter most for agencies and ecommerce professionals looking to benchmark performance, spot untapped channels, and track industry-wide shifts.

Reports › Fastest Growing Shopify Stores in the United States

Fastest Growing Shopify Stores in the United States

Written by Diogo Matos | Last updated on 5th December, 2025

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In 2025, American Shopify ecommerce stores are navigating an evolving ecommerce environment.

Typically, Instagram accounts in this niche recorded a weekly growth of 115.9 followers, with an average engagement rate of 2.73% — showing that consumer interest persists on social media.

On the other hand, organic search performance declined, with traffic decreasing by -32.8% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with fresh approaches to generating organic traffic, such as ranking on AI models.

Looking at paid channels, roughly 46.5% of stores have launched Meta ads historically, and 42.4% have executed Meta ads in 2025. Paid search stays underdeveloped, with only 15.3% of stores leveraging it—leaving room for strategic stores to take advantage of underutilized advertising channels.

This information reveals the patterns that matter most for agencies and ecommerce professionals seeking to benchmark performance, uncover new opportunities, and track industry-wide shifts.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our salels intelligence platform, Ecommerce Leads.

All data is publicly available and collected in accordance with each platform's terms of service.

Who are the fastest growing American Shopify E-Commerce Stores?

This list shows the top 10 fastest growing American Shopify E-Commerce Stores by total traffic increase this year, compared to last year, for American Shopify stores. You can use this to breakdown best practices and improve your marketing strategies. Use the Chart button to view the traffic trends over time for each store.

#	Name	URL	% Increase	Total Increase	Current Organic Search Traffic
1	Katy Perry Collections	katyperrycollections.com	2409.7%	3,505,947	3,651,441
2	Engelbert Strauss, INC.	strauss.com	1522.6%	2,140,322	2,280,895
3	Thorum	thorum.com	1276.7%	1,416,360	1,527,301
4	Forte Series	forteseries.com	1250.6%	6,691,174	7,226,199
5	Disturbia	disturbia.us	990.4%	1,184,278	1,303,851
6	SunGoldPower	sungoldpower.com	970.0%	3,501,828	3,862,827
7	CAFELY	cafely.com	601.2%	636,687	742,598
8	Paw Origins	paworigins.com	589.7%	945,401	1,105,727
9	Shaq.com	shaq.com	553.4%	2,039,210	2,407,702
10	Betsy & Adam	betsyandadam.com	534.6%	649,108	770,526

(Scroll horizontally to see all data)

Traffic Trends for American Shopify E-Commerce Stores

The traffic trends for American Shopify E-Commerce stores have showcased notable fluctuations over the past few years. In 2025, the average traffic saw a significant decrease, closing at 3172.42, compared to the highs in 2024, which saw figures peaking at 9537.66 in November. The noticeable decline in traffic towards the latter part of 2025 is despite previous growth patterns demonstrating substantial increases throughout 2024, particularly in September (+26.27% from August) and June (+14.62% from May).

The vast majority of this traffic comes from SEO, responsible for 71.3% of visitors. Other prominent sources are Paid Social at 20.3% and Organic Social at 7.6%, while Paid Search trails behind at 0.8%. These indicators highlight the importance of SEO in driving traffic to Shopify E-Commerce platforms and suggest a key focus area for store owners aiming to optimize store visibility and customer acquisition.

The data clearly underscores the volatile nature of online traffic and the critical role that organic strategies, like SEO and social channels, play in sustaining and potentially enhancing store performance. It also suggests a need for cautious strategy revisions to navigate the downturn observed in 2025.

Average Traffic Evolution

Monthly average total traffic across all American Shopify stores

Current Traffic Distribution

Percentage breakdown of traffic sources for American Shopify stores

SEO Trends for American Shopify E-Commerce Stores

The trend for American Shopify e-commerce stores in 2025 shows a noticeable decline in organic search traffic, with a -32.8% decrease. This drop signals a challenging year for these stores, impacting their visibility and potential sales. Organic SERPs growth also experienced a slight drawback with a -3.8% shift, reflecting minor setbacks in search engine rankings.

Despite these declines, a significant number of stores, 86774, maintain SEO traffic under 50k visitors per month. This implies a substantial portion of the market is operating within a smaller traffic bracket. Meanwhile, only 2513 stores achieve SEO traffic ranging from 100k to 250k, with 1461 stores surpassing the 250k visitor mark, indicating a smaller competitive landscape for high-traffic e-commerce stores.

The data emphasizes a critical need for American Shopify stores to refine their SEO strategies to combat decreasing organic traffic. It highlights the importance of adaptive SEO practices to maintain and grow visibility in a competitive digital environment.

Traffic from SEO Over Time

Monthly average organic search traffic (Google + Bing) for American Shopify stores

Paid Media Trends for American Shopify E-Commerce Stores

In 2025, American Shopify e-commerce stores faced a significant decrease in Google paid traffic with a drop of -61.4%, while the cost for Google Ads surged by 119.7%. Despite this, the number of stores running Meta Ads grew to 42.37%, with a modest increase from last month at 40.16%. This indicates a shifting focus toward Meta Ads as a preferred channel for paid media efforts.

The expenditure patterns highlight that American Shopify stores are spending 123.5% of the global average on Meta Ads. Interestingly, spending on Google Ads is slightly below the global average, at 90.4%. This suggests a strategic pivot toward Meta Ads to capitalize on potentially higher engagement and returns.

The average paid search spend peaked in June and May, reaching $658.32 and $651.12, before dipping to $288.89 by December. This variability in spending parallels fluctuations in paid search traffic, which showed a decline towards the end of the year, falling to an average of 285.80 in November. These trends underscore the dynamic nature of paid media strategies among American Shopify e-commerce stores.

Paid Search Traffic Over Time

Average monthly paid search traffic (Google + Bing) across American Shopify stores

% of Traffic from Paid Search Over Time

Percentage of total traffic from paid search (Google Ads + Bing Ads) over time

15.5%

Ran Google Ads this year

5.2%

Ran Google Ads last month

42.4%

Ran Meta Ads this year

40.2%

Ran Meta Ads last month

It's worth examining how exactly American Shopify e-commerce stores measure against the global market. The average global spend on Paid Media is $4,510, and examining each advertising platform, we see that American Shopify stores spend 90.4% more on Google Ads and 123.5% more on Meta per month.

This comparison is valuable for Paid Media agencies targeting their sales efforts, allowing them to see how American Shopify paid media investments compare to other industries.

Organic Social Trends for American Shopify E-Commerce Stores

In November 2025, organic Instagram traffic for American Shopify e-commerce stores showed a rise to 645.48 visits, after experiencing fluctuations throughout the year. Instagram's growth highlighted positive engagement, with stores effectively harnessing multimedia content to captivate audiences. However, posting frequency has slightly decreased by -0.3 this month compared to last month, averaging 3.02 posts per week.

TikTok traffic has shown a more consistent trend, with numbers stabilizing around 299.77 visits in November 2025, following a period of decline at the start of the year. While TikTok's organic reach remains valuable, the average weekly uploads have decreased by -0.33, from 2.31 to 1.98 posts. Despite the reduction in posts, the platform continues to engage users with its dynamic and engaging content format.

Overall, there is a significant proportion of stores with lower traffic, as 18,506 stores reported under 10k Instagram visitors per month. The engagement rates remain modest at 0.03%, which presents an opportunity for brands to refine strategies for increased follower interaction. As stores navigate social trends, there's a consistent emphasis on quality over quantity in content sharing.

Metric	Current	Previous	Change
Instagram Posts/Week	3.02	3.32	-0.30
TikTok Posts/Week	1.98	2.31	-0.33

% of Traffic from Organic Instagram Over Time

Percentage of total traffic coming from organic Instagram posts and stories

% of Traffic from Organic TikTok Over Time

Percentage of total traffic coming from organic TikTok videos

Website Performance for American Shopify E-Commerce Stores

In November 2025, the Google Lighthouse Performance score for American Shopify E-Commerce Stores is 55.07/100, with a slight decline compared to last month's score of 51.52. The SEO score remains strong at 92.31/100, demonstrating consistent performance in search engine optimization over the previous month. Accessibility scores have shown marginal improvement, maintaining a stable environment for users.

The SKU distribution among these stores shows a predominant presence of shops with fewer SKUs, as 77,663 fall into the 0-250 bracket. Larger stores, with over 2,501 SKUs, are less common, accounting for only 7,714. This SKU distribution reflects a trend towards smaller inventory sizes, which may correlate with easier management and streamlined performance metrics.

Overall, the data indicates a need for improvement in performance speed despite a strong SEO showing and stable accessibility. Focusing on these metrics could enhance user experience and potentially capitalize on the ongoing trend of smaller, more agile online inventory among Shopify E-Commerce Stores.

Website Performance Benchmarks

Metric	Current	Previous	Change
Performance	52/100	54/100	-3.00
Accessibility	88/100	87/100	~0.00
SEO Score	92/100	92/100	~0.00

Product Catalog Size Distribution

Distribution of American Shopify stores by number of products in their catalog

Frequently Asked Questions

How can I use this data?

How was this data collected?

How do you measure growth?

How accurate is this list?

How often is this data updated?

What regions are covered in this dataset?

Can I download or export this data?

What other metrics do you track beyond traffic?

How can I use this data?

This list of fastest growing American Shopify ecommerce stores provides valuable insights for agency owners and marketers. Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models. Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources. We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm. All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 so far, and comparing it to their traffic in the same period of 2024.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

How often is this data updated?

We update our database monthly with fresh data from all tracked stores. Traffic data, social metrics, and paid advertising information are refreshed on a rolling basis to ensure you always have access to the most current insights. Major industry reports like this one are regenerated monthly to reflect the latest trends.

What regions are covered in this dataset?

Our analysis covers ecommerce stores primarily operating in the United States, Canada, United Kingdom, Europe (EU countries), Australia, and New Zealand. These English-speaking markets represent the most comprehensive data availability and are the primary markets for most agencies and service providers.

Can I download or export this data?

While the report data shown on this page is not directly downloadable, you can access reports of stores losing traction in your ICP through our core service. Take a look here to filter stores by dozens of criteria and export contact information, traffic data, and growth metrics for your outreach campaigns.

What other metrics do you track beyond traffic?

Beyond organic traffic growth, we track over 50 data points including paid advertising spend (Google Ads, Meta Ads), social media performance (Instagram, TikTok, Facebook engagement), website performance metrics (PageSpeed scores, SEO scores), email marketing activity, technology stack, product catalog size, and more. This comprehensive approach helps agencies identify the best-fit prospects.

Fastest Growing Shopify Stores in the United States

Table of Contents

How was this data collected?

Who are the fastest growing American Shopify E-Commerce Stores?

Traffic Trends for American Shopify E-Commerce Stores

Average Traffic Evolution

Current Traffic Distribution

SEO Trends for American Shopify E-Commerce Stores

Traffic from SEO Over Time

Paid Media Trends for American Shopify E-Commerce Stores

Paid Search Traffic Over Time

% of Traffic from Paid Search Over Time

Website Performance for American Shopify E-Commerce Stores

Website Performance Benchmarks

Product Catalog Size Distribution

Frequently Asked Questions

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