United States Shopify Trends in 2025

In 2025, $target ecommerce stores are navigating a shifting digital landscape. On average, Instagram accounts in this sector saw a weekly growth of " . number_format($tableData['industryTrends']['avgWeeklyIgGrowth'], 1) . " followers, with an average engagement rate of " . number_format($tableData['industryTrends']['avgEngagementRate'] * 100, 2) . "% — a sign that consumer interest remains strong on social media. However, organic search performance declined, with traffic dropping by " . number_format($tableData['industryTrends']['organicSearchTrafficGrowth'], 1) . "% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models. When it comes to paid channels, approximately " . number_format($tableData['industryTrends']['storesWithTotalAds'], 1) . "% of stores have ran Meta ads at some point, and " . number_format($tableData['industryTrends']['storesWithActiveAds'], 1) . "% have ran Meta ads this year. Paid search is still underutilized, with only " . number_format($tableData['industryTrends']['storesWithPaidSearch'], 1) . "% of stores leveraging it—leaving room for growth-savvy brands to capitalize on less competitive ad space. This dataset reveals the patterns that matter most for agencies and ecommerce professionals looking to benchmark performance, spot untapped channels, and track industry-wide shifts.

Reports › Fastest Growing Shopify Stores in the United States

Fastest Growing Shopify Stores in the United States

Written by Diogo Matos | Last updated on 5th February, 2026

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This year, American Shopify ecommerce stores are dealing with a dynamic online marketplace.

Typically, Instagram accounts in this industry recorded a weekly growth of 130.1 followers, with an average engagement rate of 2.79% — evidence that consumer interest stays robust on social media.

On the other hand, organic search performance fell, with traffic falling by -7.1% across the industry. This reveals increased competition or reduced search visibility, requiring SEO agencies to create innovative strategies for organic traffic growth, such as ranking on AI models.

Looking at paid channels, about 7.9% of stores have launched Meta ads at some point, and 7.9% have executed Meta ads in 2025. Paid search stays underdeveloped, with only 13.6% of stores leveraging it—opening doors for strategic stores to take advantage of underutilized advertising channels.

This information shows the key insights for agencies and ecommerce professionals seeking to benchmark performance, spot untapped channels, and track industry-wide shifts.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our salels intelligence platform, Ecommerce Leads.

All data is publicly available and collected in accordance with each platform's terms of service.

Who are the fastest growing American Shopify E-Commerce Stores?

This list shows the top 10 fastest growing American Shopify E-Commerce Stores by total traffic increase this year, compared to last year, for American Shopify stores. You can use this to breakdown best practices and improve your marketing strategies. Use the Chart button to view the traffic trends over time for each store.

#	Name	URL	% Increase	Total Increase	Current Organic Search Traffic
1	Twice	twiceshop.com	31.9%	42,381	175,319
2	Highland Style Co.	highland.style	-24.0%	-28,523	90,129
3	Stray Kids 스트레이 키즈	straykidsshop.com	-24.6%	-133,193	408,182
4	Forte Series	forteseries.com	-28.7%	-1,413,202	3,509,673
5	The Shoelada	theshoelada.com	-29.1%	-62,326	152,171
6	WTB	wtb.com	-32.5%	-156,489	324,956
7	Diljit Dosanjh	diljitdosanjh.com	-42.0%	-57,058	78,695
8	Spirits and Spice	spiritsandspice.com	-55.2%	-66,685	54,059
9	Fresh Sends	freshsends.com	-64.4%	-68,793	37,999
10	Sin in Linen	sininlinen.com	-64.7%	-93,466	50,929

(Scroll horizontally to see all data)

Traffic Trends for American Shopify E-Commerce Stores

The traffic trends for American Shopify e-commerce stores from early 2024 to the start of 2026 reveal a dynamic landscape. Notably, the period from June to December 2024 saw a significant increase, with traffic peaking in November 2024 at 10,049.02. However, the subsequent months into 2025 showed a decline, reaching a low in December 2025 at 2,858.06.

In 2026, American Shopify stores experienced traffic stabilizing, with a figure of 2,951.98 by January. Regarding traffic sources, an overwhelming 90.1% originates from SEO, underscoring its significance in driving visitors to these platforms. Paid search and social channels contribute minimal traffic, at just 0.7% and 0.9%, respectively, while organic social accounts for a modest 8.3%.

Average Traffic Evolution

Monthly average total traffic across all American Shopify stores

Current Traffic Distribution

Percentage breakdown of traffic sources for American Shopify stores

SEO Trends for American Shopify E-Commerce Stores

In recent years, the landscape of SEO for American Shopify e-commerce stores has been dynamic. SEO traffic showed considerable volatility, with notable peaks and troughs throughout the period. The period from September to December 2024 marked a significant spike in SEO traffic, with the highest average in November 2024. However, 2025 saw a decrease in organic search traffic by -7.1%.

Despite the decline in overall traffic, organic SERPs grew by +16.9% in 2025, indicating enhanced visibility of individual page rankings. This suggests that while the volume of traffic dipped, the quality or relevance of traffic may have improved. The majority of stores registered SEO traffic below 50k visitors, indicating room for growth.

Additionally, during this period, stores receiving between 100k to 250k visitors numbered 2,666, with 1,586 stores experiencing over 250k visitors monthly. These trends highlight a bifurcation, where a few high-performing stores captured substantial traffic, while smaller stores saw modest traffic levels. This indicates a competitive yet opportunity-laden environment for Shopify e-commerce stores focusing on robust SEO strategies.

Traffic from SEO Over Time

Monthly average organic search traffic (Google + Bing) for American Shopify stores

Paid Media Trends for American Shopify E-Commerce Stores

Paid media trends for American Shopify e-commerce stores indicate a dynamic landscape, with varied spending and performance metrics. In 2025, Google Paid Traffic experienced a notable increase of +27.4%. The number of stores using Google Ads decreased from 4.59% to 3.79% towards the year's end.

In terms of expenditure, American Shopify stores spent significantly more on paid media, surpassing the global average by +27.1%. Specific to advertising platforms, they invested +8.3% more in Google Ads and +19.3% more in Meta Ads compared to the global averages.

Notably, average paid search traffic fluctuated throughout the year. Starting in February 2025 with lower traffic averages, it peaked mid-year before dipping again, reflecting a pattern of fluctuation. This decline continued into early 2026, suggesting a shifting focus or strategy among these online retailers.

Paid Search Traffic Over Time

Average monthly paid search traffic (Google + Bing) across American Shopify stores

% of Traffic from Paid Search Over Time

Percentage of total traffic from paid search (Google Ads + Bing Ads) over time

4.6%

Ran Google Ads this year

3.8%

Ran Google Ads last month

Ran Meta Ads this year

Ran Meta Ads last month

It's also interesting to analyze where American Shopify e-commerce stores compare to other markets. The average global spend on Paid Media is $1,690, and examining each advertising platform, the data shows that American Shopify stores spend 108.3% more through Google and 119.3% more through Meta on average.

This data matters to Paid Media agencies planning their outreach approach, as they can see how American Shopify advertising budgets measure against global benchmarks.

Organic Social Trends for American Shopify E-Commerce Stores

Organic Social Trends for American Shopify E-Commerce Stores indicate fluctuating engagement on major platforms. Instagram traffic saw a general decrease from 874.73 in April 2025 to 591.16 in January 2026, reflecting a declining trend in organic growth. Despite this, stores continued to maintain an average growth of 130.13 followers per week in 2025, with 3.01 posts per week, although there's been a recent decline to 2.55 posts per week.

TikTok tells a story of rebounds and declines, with traffic starting at 895.29 in January 2025, reaching a low of 288.92 in May, and climbing back to 346.62 by January 2026. Even with a -0.34 drop in average posts per week on Instagram and a -0.42 drop on TikTok, the platforms remain viable channels for e-commerce. The number of stores with varying traffic levels highlights the potential for organic reach, with a significant portion having traffic under 10k visitors monthly.

In conclusion, while engagement rates and posting frequency have seen some decline, the opportunity for consistent organic growth on platforms like Instagram and TikTok for Shopify stores is evident. As trends continue to evolve, a strategic approach in content creation and engagement can bolster organic reach and drive impactful traction.

Metric	Current	Previous	Change
Instagram Posts/Week	2.55	2.89	-0.34
TikTok Posts/Week	1.69	2.12	-0.42

% of Traffic from Organic Instagram Over Time

Percentage of total traffic coming from organic Instagram posts and stories

% of Traffic from Organic TikTok Over Time

Percentage of total traffic coming from organic TikTok videos

Website Performance for American Shopify E-Commerce Stores

The Website Performance for American Shopify E-Commerce Stores has seen notable progress. In the most recent data, the Google Lighthouse Performance Score increased to 0.59, from last year's score of 0.56. Despite a negligible change in the SEO score, accessibility improvements were steady with current accessibility at 0.88.

The SKU distribution across American Shopify Stores indicates a concentration in lower bracket sizes, with the majority of stores housing between 0 and 250 SKUs. However, there are still a significant number of stores with large SKU ranges, particularly in the 1001 to 2500 bracket. This diversity in SKU distribution could reflect diverse business strategies among Shopify store owners.

The data reveals an overall positive trend, albeit incremental, in e-commerce store performance. This gradual improvement across metrics showcases the industry’s continued commitment to enhancing user experience through better website performance and accessibility.

Website Performance Benchmarks

Metric	Current	Previous	Change
Performance	59/100	56/100	+3.00
Accessibility	88/100	87/100	~0.00
SEO Score	92/100	92/100	~0.00

Product Catalog Size Distribution

Distribution of American Shopify stores by number of products in their catalog

Frequently Asked Questions

How can I use this data?

How was this data collected?

How do you measure growth?

How accurate is this list?

How often is this data updated?

What regions are covered in this dataset?

Can I download or export this data?

What other metrics do you track beyond traffic?

How can I use this data?

This list of fastest growing American Shopify ecommerce stores provides valuable insights for agency owners and marketers. Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models. Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources. We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm. All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 so far, and comparing it to their traffic in the same period of 2024.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

How often is this data updated?

We update our database monthly with fresh data from all tracked stores. Traffic data, social metrics, and paid advertising information are refreshed on a rolling basis to ensure you always have access to the most current insights. Major industry reports like this one are regenerated monthly to reflect the latest trends.

What regions are covered in this dataset?

Our analysis covers ecommerce stores primarily operating in the United States, Canada, United Kingdom, Europe (EU countries), Australia, and New Zealand. These English-speaking markets represent the most comprehensive data availability and are the primary markets for most agencies and service providers.

Can I download or export this data?

While the report data shown on this page is not directly downloadable, you can access reports of stores losing traction in your ICP through our core service. Take a look here to filter stores by dozens of criteria and export contact information, traffic data, and growth metrics for your outreach campaigns.

What other metrics do you track beyond traffic?

Beyond organic traffic growth, we track over 50 data points including paid advertising spend (Google Ads, Meta Ads), social media performance (Instagram, TikTok, Facebook engagement), website performance metrics (PageSpeed scores, SEO scores), email marketing activity, technology stack, product catalog size, and more. This comprehensive approach helps agencies identify the best-fit prospects.

Fastest Growing Shopify Stores in the United States

Table of Contents

How was this data collected?

Who are the fastest growing American Shopify E-Commerce Stores?

Traffic Trends for American Shopify E-Commerce Stores

Average Traffic Evolution

Current Traffic Distribution

SEO Trends for American Shopify E-Commerce Stores

Traffic from SEO Over Time

Paid Media Trends for American Shopify E-Commerce Stores

Paid Search Traffic Over Time

% of Traffic from Paid Search Over Time

Website Performance for American Shopify E-Commerce Stores

Website Performance Benchmarks

Product Catalog Size Distribution

Frequently Asked Questions

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