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Fastest Growing Beauty E-Commerce Stores

Written by Diogo Matos Diogo Matos | Last updated on 5th August, 2025

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We analyzed over 400,000 stores worldwide to uncover the top growing beauty stores. Find out which beauty stores had the highest traffic growth compared to 2024 to work on your sales funnel and figure out how they grew.

# Name URL % Increase Total Increase Current Organic Search Traffic Chart
1 Fresh Jagua ® freshjagua.com 410.9% 763,369 949,162
2 Skin Cupid skincupid.ca 195.1% 1,140,091 1,724,439
3 Efiient Labs efficientlabs.com 130.7% 164,608 290,534
4 The Scent Reserve thescentreserve.com 96.9% 239,309 486,304
5 goodstuff.co goodstuff.co 82.9% 95,837 211,408
6 Lovely Hello lovelyhello.com 81.9% 194,043 431,077
7 Glaize glaize.co 56.4% 164,761 456,881
8 Miss Lil USA misslilusa.com 52.9% 84,709 244,974
9 D&P Perfumum America dpamerica.com 52.7% 63,752 184,612
10 Lisa Eldridge lisaeldridge.com 51.7% 342,247 1,004,361

(Scroll horizontally to see all data)

Beauty E-commerce Industry Trends in 2025

In 2025, beauty ecommerce stores are navigating a shifting digital landscape.

On average, Instagram accounts in this sector saw a weekly growth of 168.4 followers, with an average engagement rate of 1.80% — a sign that consumer interest remains strong on social media.

However, organic search performance declined, with traffic dropping by -16.7% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models.

When it comes to paid channels, approximately 46.6% of stores have ran Meta ads at some point, and 40.8% have ran Meta ads this year.

How do beauty E-Commerce Stores perform in SEO?

Beauty e-commerce stores are experiencing varied performances in SEO as we move into 2025. The organic search traffic for these stores has declined by 16.7%, indicating challenges in maintaining visibility online. Although the organic search engine results pages (SERPs) have only declined by 1.1%, this discrepancy suggests potential optimization opportunities being overlooked by many businesses in the sector.

Despite the downward trend in organic metrics, there are still key players maneuvering successfully within the SEO landscape. Among surveyed beauty e-commerce stores, 345 have achieved substantial organic search traffic exceeding 250,000 visitors per month, reflecting effective SEO strategies and strong brand presence. However, a majority of 3,307 stores fall into lower traffic categories, receiving under 50,000 monthly visitors, which highlights a significant gap in competitive SEO performance across the industry.

Furthermore, with an average PageRank of approximately 2.22 out of 10, the data suggests that many beauty e-commerce sites have room to improve in terms of page quality and credibility, signaling a potential area of growth. As the industry evolves, focusing on tailored content strategies, robust backlink profiles, and technical SEO could be key drivers for those looking to reverse the current downward trends and enhance their overall search engine visibility.

How do beauty E-Commerce Stores perform on Paid Media?

In 2025, beauty e-commerce stores showed a significant decline in Google Paid Traffic with a reduction of 25.2%. This indicates that while Google Ads have been a staple for many stores, the effectiveness or popularity might be waning for this vertical.

Interestingly, the number of stores using Meta Ads has seen strong growth, with 46.6% of beauty e-commerce stores engaging in this platform's advertising. Furthermore, 40.8% of these stores have kept their Meta Ads campaigns actively running, suggesting a robust performance and possibly yielding better returns compared to Google Ads.

This shift highlights a trend where beauty e-commerce stores are increasingly finding value and visibility through Meta Ads over Google, indicating a potential shift in paid media strategy within this sector.

14%
Stores running Google Search Ads

How do beauty E-Commerce Stores perform on Instagram?

In 2025, beauty e-commerce stores are experiencing an average weekly follower growth of 168.37 on Instagram, highlighting a steady increase in their social media presence. Despite this growth, the average engagement rate remains at a modest 1.80%, indicating that while follower numbers are increasing, interaction per post might not be keeping pace.

On average, these stores post nearly 3 times (2.99 to be exact) a week, which suggests a consistent content strategy designed to engage their audiences. This frequency offers a balance between maintaining visibility and preventing audience fatigue from over-posting.

Traffic from Instagram to beauty e-commerce stores varies significantly, with 2,016 stores reporting under 10k visitors per month. Meanwhile, 1,688 stores receive between 10k to 50k visitors, and 622 see traffic ranging from 50k to 100k. A noteworthy 593 stores attract between 100k and 250k visitors, whereas 345 stores experience over 250k visitors monthly, showcasing the platform's potential as a substantial customer acquisition channel.

What's the average loading time for an beauty E-Commerce Store?

The average loading time for a beauty e-commerce store has become a crucial factor in determining the success of online retailers. With the increasing competitiveness of the beauty industry, stores must optimize website speed to enhance user experience and boost sales. According to my data, the Google Lighthouse Performance Score for beauty e-commerce stores in 2025 stands at an average of 56.85 out of 100. This indicates a pressing need for these stores to improve their website performance to keep up with consumer expectations.

On the SEO front, beauty e-commerce stores are performing slightly better, with a Google Lighthouse SEO Score averaging 90.53 out of 100 in 2025. This highlights that while most beauty stores have strong SEO practices in place, there's still room for improvement, especially in terms of loading times and overall performance. A focus on compressing images, leveraging browser caching, and minimizing JavaScript can help in this regard.

In conclusion, the data underscores the ongoing challenge for beauty e-commerce retailers to balance both performance and optimization. Enhancing loading times without compromising SEO remains a delicate task that will require continuous updates and strategies to stay competitive in the growing digital landscape.

57/100
Average Performance Score

How you can use this data

This list of fastest growing beauty ecommerce stores provides valuable insights for agency owners and marketers.

Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models.

Understanding which stores are experiencing rapid growth can help inform your marketing strategy, product selection, and market positioning.

Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list of top-performing beauty stores offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm.

All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 to far, and comparing it to their traffic in the same period of 2024. We're considering Google Organic Search Traffic for these calculations.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

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