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Fastest Growing Beauty E-Commerce Stores

Written by Diogo Matos Diogo Matos | Last updated on 5th July, 2025

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We analyzed over 400,000 stores worldwide to uncover the top growing beauty stores. Find out which beauty stores had the highest traffic growth compared to 2024 to work on your sales funnel and figure out how they grew.

# Name URL % Increase Total Increase Current Organic Search Traffic Chart
1 Fresh Jagua ® freshjagua.com 410.9% 763,369 949,162
2 Skin Cupid skincupid.ca 195.1% 1,140,091 1,724,439
3 Efiient Labs efficientlabs.com 130.7% 164,608 290,534
4 The Scent Reserve thescentreserve.com 96.9% 239,309 486,304
5 goodstuff.co goodstuff.co 82.9% 95,837 211,408
6 Lovely Hello lovelyhello.com 81.9% 194,043 431,077
7 Glaize glaize.co 56.4% 164,761 456,881
8 Miss Lil USA misslilusa.com 52.9% 84,709 244,974
9 D&P Perfumum America dpamerica.com 52.7% 63,752 184,612
10 Lisa Eldridge lisaeldridge.com 51.7% 342,247 1,004,361

(Scroll horizontally to see all data)

Beauty E-commerce Industry Trends in 2025

In 2025, beauty ecommerce stores are navigating a shifting digital landscape.

On average, Instagram accounts in this sector saw a weekly growth of 168.4 followers, with an average engagement rate of 1.80% — a sign that consumer interest remains strong on social media.

However, organic search performance declined, with traffic dropping by -16.7% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models.

When it comes to paid channels, approximately 46.6% of stores have ran Meta ads at some point, and 40.8% have ran Meta ads this year.

How do beauty E-Commerce Stores perform in SEO?

Beauty e-commerce stores have faced challenges in organic search traffic growth, with a decrease of 16.7% in 2025. This decline indicates that many beauty stores are struggling to maintain their online visibility and compete in search engine results pages. Despite this, there is only a slight drop in organic SERPs growth, which recorded a decrease of 1.1%.

In terms of website authority and performance, the average pagerank for beauty e-commerce stores stands at 2.22 out of 10, signifying room for improvement in terms of SEO optimization. It's crucial for these stores to enhance their SEO strategies to elevate their pagerank and overall online presence. With 3,307 stores experiencing SEO traffic under 50k visitors per month and only 345 stores exceeding 250k visitors, the disparity in traffic distribution demonstrates the need for optimized content strategies.

To boost organic traffic, beauty e-commerce stores should focus on reinforcing their domain authority and enhancing SEO tactics. Strategies may include improving keyword targeting, investing in quality backlinks, and optimizing site structure to increase visibility and attract more organic visitors.

How do beauty E-Commerce Stores perform on Paid Media?

In 2025, beauty e-commerce stores experienced a significant shift in their paid media strategies. Google paid traffic saw a decline of 25.2%, indicating a move away from Google's paid advertising options. Despite this, the number of stores investing in Google Ads increased by 13.8%, suggesting that while overall traffic may be down, individual stores are still exploring Google as a viable advertising platform.

On the other hand, the presence of beauty e-commerce stores on Meta platforms showed a notable increase. The number of stores running Meta Ads skyrocketed by 46.6%. Moreover, 40.8% of these stores maintained active Meta Ad campaigns, reflecting a strong preference for the diverse audience reach and engagement potential offered by Meta's advertising tools. This trend highlights Meta's growing influence in the beauty e-commerce sector as stores continue to leverage its paid media opportunities.

14%
Stores running Google Search Ads

How do beauty E-Commerce Stores perform on Instagram?

In 2025, beauty e-commerce stores on Instagram are experiencing an average weekly growth of about 168.37 followers. Despite this growth, engagement rates are relatively low, averaging at 0.018%. These stores are maintaining a consistent posting schedule with approximately 3 posts per week.

Analyzing the Instagram traffic, we find that a substantial number of stores, 2016 to be precise, receive under 10k visitors per month. Meanwhile, 1688 stores generate traffic between 10k and 50k visitors monthly. Stores that attract traffic ranging from 50k to 100k visitors number at 622.

On the higher end of the spectrum, 593 stores draw Instagram traffic between 100k and 250k visitors, with a notable 345 stores surpassing 250k visitors each month. These statistics highlight varied performance among beauty e-commerce stores in their ability to convert Instagram presence into significant web traffic.

What's the average loading time for an beauty E-Commerce Store?

The average loading time for beauty e-commerce stores has shown significant fluctuations, with performance metrics playing a crucial role. According to recent Google Lighthouse data, the performance score for beauty e-commerce stores in 2025 stands at approximately 56.85 out of 100. This figure indicates areas where stores can enhance their site speed and user experience, impacting their overall business growth.

Despite the challenges in performance, beauty e-commerce stores excel in search engine optimization. The Lighthouse SEO score for 2025 hovers around 90.53 out of 100, reflecting well-optimized sites that bolster search visibility and customer acquisition. This high SEO score is a strong indicator of strategic focus on best practices for online store success.

With these insights, beauty e-commerce stores can pinpoint areas of improvement, particularly in page performance, to maintain competitive advantage in a rapidly growing market. Focused efforts on enhancing faster loading times could lead to an even more robust e-commerce presence.

57/100
Average Performance Score

How you can use this data

This list of fastest growing beauty ecommerce stores provides valuable insights for agency owners and marketers.

Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models.

Understanding which stores are experiencing rapid growth can help inform your marketing strategy, product selection, and market positioning.

Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list of top-performing beauty stores offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm.

All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 to far, and comparing it to their traffic in the same period of 2024. We're considering Google Organic Search Traffic for these calculations.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

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