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Fastest Growing Beauty E-Commerce Stores

Written by Diogo Matos Diogo Matos | Last updated on 16th September, 2025

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We analyzed over 400,000 stores worldwide to uncover the top growing beauty stores. Find out which beauty stores had the highest traffic growth compared to 2024 to work on your sales funnel and figure out how they grew.

# Name URL % Increase Total Increase Current Organic Search Traffic Chart
1 Monster Piercing monsterpiercing.com 742.6% 949,304 1,077,144
2 Fresh Jagua ® freshjagua.com 638.5% 1,186,312 1,372,105
3 Peacocks Tattoo peacockstattoo.com 558.0% 2,371,007 2,795,948
4 Based Bodyworks basedbodyworks.com 390.8% 1,928,987 2,422,537
5 FORM joinform.com 342.4% 1,517,570 1,960,819
6 Martyre martyre.com 303.9% 630,927 838,517
7 Skin Cupid skincupid.ca 291.1% 1,701,236 2,285,584
8 D&P Perfumum America dpamerica.com 246.2% 297,600 418,460
9 WellnessSpace Brands wellnessspace.com 238.0% 330,820 469,816
10 LINX® lashlinx.com 227.0% 531,292 765,290

(Scroll horizontally to see all data)

Beauty E-commerce Industry Trends in 2025

In 2025, beauty ecommerce stores are navigating a shifting digital landscape.

On average, Instagram accounts in this sector saw a weekly growth of 163.8 followers, with an average engagement rate of 1.69% — a sign that consumer interest remains strong on social media.

However, organic search performance declined, with traffic dropping by -23.2% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models.

When it comes to paid channels, approximately 50.0% of stores have ran Meta ads at some point, and 43.4% have ran Meta ads this year.

How do beauty E-Commerce Stores perform in SEO?

In 2025, beauty e-commerce stores experienced a significant shift in their SEO performance. Notably, there was a -23.2% decline in organic search traffic growth, indicating challenges in attracting users through search engines. However, there was a modest 2.5% growth in organic SERPs, suggesting slight improvements in search engine results page visibility.

Domain authority for these stores witnessed an exceptional growth of 943%. Despite this impressive increase, the average pagerank remained relatively low at 2.60 out of 10, indicating room for improvement in terms of overall authority and trust.

In terms of SEO traffic distribution, a vast majority of 9,403 stores attracted under 50k visitors per month. On the other hand, 622 stores successfully drew between 100k and 250k visitors, while 363 stores excelled with over 250k monthly visitors, highlighting the disparity in SEO success across different players in the beauty e-commerce industry.

How do beauty E-Commerce Stores perform on Paid Media?

In 2025, beauty e-commerce stores experienced a significant decline in Google paid traffic, with a 53.4% decrease compared to previous years. Despite the drop in traffic, the cost associated with Google paid media saw a substantial increase of 2008.8%. This stark rise in costs despite decreased traffic suggests that advertisers are facing higher competition or adjusting their strategies to maintain visibility.

The use of advertising on platforms varied, with 18.7% of stores utilizing Google Ads. Meta Ads, however, were more widely adopted, with 50% of beauty e-commerce stores running them throughout the year. This indicates a shift in preference toward Meta as a platform for reaching audiences.

Within those utilizing Meta, 43.4% of beauty e-commerce stores maintained active Meta Ads. This consistent engagement suggests that stores find Meta Ads more effective or affordable than Google Ads, possibly due to better targeting options or engagement rates on these platforms.

19%
Stores running Google Search Ads

How do beauty E-Commerce Stores perform on Instagram?

Average weekly Instagram growth for beauty e-commerce stores in 2025 is approximately 163.84 followers. This indicates a significant opportunity for these stores to enhance their online presence through consistent engagement on the platform. The average number of posts per week sits at 3.36, which suggests that a regular posting schedule could contribute to follower growth, but stores may need to evaluate the effectiveness of their content as the average engagement rate is only 1.69%.

In terms of traffic, most beauty e-commerce stores fall into the lower range, with 2,301 stores receiving under 10,000 Instagram visitors per month. However, 1,889 stores manage to capture between 10,000 and 50,000 visitors, showing a substantial middle tier of brands that could potentially break through to higher traffic levels with strategic social media efforts.

The data also reveals that 622 stores are successfully attracting between 100,000 and 250,000 visitors monthly, and 363 stores enjoy over 250,000 visitors. This indicates a clear stratification in Instagram performance among beauty e-commerce stores, highlighting the potential for those in the lower brackets to learn and adopt strategies from leading brands to boost their traffic and engagement rates.

What's the average loading time for an beauty E-Commerce Store?

The average loading time for a beauty e-commerce store has become increasingly vital, with the Google Lighthouse Performance Score for these stores reaching just 0.57 out of 100 in 2025. This underlines the challenges beauty e-commerce platforms face in optimizing their sites for faster loading times. Slow load times can negatively impact user experience and sales, making it crucial for businesses to address this issue promptly.

Despite the performance challenges, beauty e-commerce stores have excelled in SEO, achieving a solid Google Lighthouse SEO Score of 0.90 out of 100 in 2025. This indicates that these stores are effectively optimizing their content and structures to improve visibility and ranking in search engines. Focusing on SEO not only draws more traffic but also enhances brand presence.

To sustain growth, beauty e-commerce stores must balance improving loading speeds while maintaining robust SEO strategies. Prioritizing enhancements in site performance will likely lead to better user retention and conversion rates, crucial for any competitive market.

57/100
Average Performance Score

How you can use this data

This list of fastest growing beauty ecommerce stores provides valuable insights for agency owners and marketers.

Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models.

Understanding which stores are experiencing rapid growth can help inform your marketing strategy, product selection, and market positioning.

Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list of top-performing beauty stores offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm.

All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 to far, and comparing it to their traffic in the same period of 2024. We're considering Google Organic Search Traffic for these calculations.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

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