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Fastest Growing Beauty E-Commerce Stores

Written by Diogo Matos Diogo Matos | Last updated on 17th June, 2025

We analyzed over 400,000 stores worldwide to uncover the top growing beauty stores. Find out which beauty stores had the highest traffic growth compared to 2024 to work on your sales funnel and figure out how they grew.

# Name URL % Increase Total Increase Current Organic Search Traffic Chart
1 Fresh Jagua ® freshjagua.com 410.9% 763,369 949,162
2 Skin Cupid skincupid.ca 195.1% 1,140,091 1,724,439
3 Efiient Labs efficientlabs.com 130.7% 164,608 290,534
4 The Scent Reserve thescentreserve.com 96.9% 239,309 486,304
5 goodstuff.co goodstuff.co 82.9% 95,837 211,408
6 Lovely Hello lovelyhello.com 81.9% 194,043 431,077
7 Glaize glaize.co 56.4% 164,761 456,881
8 Miss Lil USA misslilusa.com 52.9% 84,709 244,974
9 D&P Perfumum America dpamerica.com 52.7% 63,752 184,612
10 Lisa Eldridge lisaeldridge.com 51.7% 342,247 1,004,361

(Scroll horizontally to see all data)

Beauty E-commerce Industry Trends in 2025

In 2025, beauty ecommerce stores are navigating a shifting digital landscape.

On average, Instagram accounts in this sector saw a weekly growth of 168.4 followers, with an average engagement rate of 1.80% — a sign that consumer interest remains strong on social media.

However, organic search performance declined, with traffic dropping by -16.7% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models.

When it comes to paid channels, approximately 46.6% of stores have ran Meta ads at some point, and 40.8% have ran Meta ads this year.

How do beauty E-Commerce Stores perform in SEO?

In 2025, beauty e-commerce stores have faced challenges in organic search traffic, experiencing a decline of 16.7%. However, the reduction in organic SERPs growth is more modest, at just 1.1%. This indicates that while overall traffic has decreased, the performance on search engine results pages has remained relatively stable, showing a potential area for optimization and growth.

The average Pagerank of beauty e-commerce stores stands at 2.22 out of 10, reflecting room for improvement in their SEO strategies. Interestingly, a significant number of stores, 3307 in total, have SEO traffic under 50,000 visitors per month. On the other hand, there are still 593 stores managing to attract between 100,000 and 250,000 visitors per month. Only a small fraction, 345 stores, have surpassed the 250,000 visitors mark monthly through organic search traffic.

These figures highlight the varied performance among beauty e-commerce stores in terms of SEO effectiveness, emphasizing the potential benefits of enhanced SEO strategies to improve visibility and organic traffic.

How do beauty E-Commerce Stores perform on Paid Media?

In 2025, beauty e-commerce stores experienced a significant decline in Google Paid Traffic Growth, which fell by 25.2%. This suggests that reliance on Google paid media for driving traffic may not be as effective for beauty e-commerce brands as it once was. Consequently, brands are likely reassessing their strategies and perhaps shifting focus to alternative or emerging platforms that may yield better returns.

Despite the drop in Google traffic, the number of beauty e-commerce stores running Google Ads grew by 13.8%, indicating a persistent interest in leveraging Google’s platform, possibly to maintain brand visibility even as competition intensifies.

Meta Ads proved more popular among beauty e-commerce stores with 46.6% of stores engaging in Meta advertising in 2025. Furthermore, 40.8% of these stores had active Meta ads campaigns, reinforcing Meta’s prominent role as a critical channel in the paid media strategies for beauty brands. Meta's stronghold signifies its ongoing efficacy in reaching the target audience with engaging multimedia content.

14%
Stores running Google Search Ads

How do beauty E-Commerce Stores perform on Instagram?

In 2025, beauty e-commerce stores on Instagram are experiencing significant growth, with an average weekly increase of 168.37 followers. This showcases the platform's effectiveness for beauty brands looking to expand their reach. Despite this growth, the average engagement rate remains low at 0.018%, indicating potential challenges in maintaining active user interaction.

On average, these beauty stores post about 3 times per week, suggesting a steady content strategy to keep their audience engaged. Traffic analysis shows varied Instagram success, with 2,016 stores having under 10k visitors per month, while 345 stores exceed 250k visitors. This disparity highlights the diverse performance levels across different stores, with some achieving high visibility and others continuing to grow.

What's the average loading time for an beauty E-Commerce Store?

The average loading time for a beauty e-commerce store has a significant impact on user experience and ultimately, sales. Based on our data collection, stores in this sector tend to have varied performance metrics. In 2025, the Google Lighthouse Performance Score for beauty e-commerce stores averaged 56.85 out of 100, indicating room for optimization in speed and loading efficiencies.

Beauty e-commerce stores have excelled in SEO, with their average Google Lighthouse SEO Score at an impressive 90.53 out of 100. This suggests that the stores are effectively focusing on their online visibility and searchability, which are key to attracting organic traffic.

As beauty e-commerce continues to grow rapidly, ensuring a swift and seamless online shopping experience is crucial. Increasing site speed can enhance customer satisfaction and keep users engaged, reducing bounce rates and potentially boosting conversion rates.

57/100
Average Performance Score

How you can use this data

This list of fastest growing beauty ecommerce stores provides valuable insights for agency owners and marketers.

Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models.

Understanding which stores are experiencing rapid growth can help inform your marketing strategy, product selection, and market positioning.

Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list of top-performing beauty stores offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm.

All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 to far, and comparing it to their traffic in the same period of 2024. We're considering Google Organic Search Traffic for these calculations.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

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