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Fastest Growing Beauty E-Commerce Stores

Written by Diogo Matos Diogo Matos | Last updated on 22nd September, 2025

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We analyzed over 400,000 stores worldwide to uncover the top growing beauty stores. Find out which beauty stores had the highest traffic growth compared to 2024 to work on your sales funnel and figure out how they grew.

# Name URL % Increase Total Increase Current Organic Search Traffic Chart
1 Monster Piercing monsterpiercing.com 742.6% 949,304 1,077,144
2 Fresh Jagua ® freshjagua.com 638.5% 1,186,312 1,372,105
3 Peacocks Tattoo peacockstattoo.com 558.0% 2,371,007 2,795,948
4 Based Bodyworks basedbodyworks.com 390.8% 1,928,987 2,422,537
5 FORM joinform.com 342.4% 1,517,570 1,960,819
6 Martyre martyre.com 303.9% 630,927 838,517
7 Skin Cupid skincupid.ca 291.1% 1,701,236 2,285,584
8 D&P Perfumum America dpamerica.com 246.2% 297,600 418,460
9 WellnessSpace Brands wellnessspace.com 238.0% 330,820 469,816
10 LINX® lashlinx.com 227.0% 531,292 765,290

(Scroll horizontally to see all data)

Beauty E-commerce Industry Trends in 2025

In 2025, beauty ecommerce stores are navigating a shifting digital landscape.

On average, Instagram accounts in this sector saw a weekly growth of 163.8 followers, with an average engagement rate of 1.69% — a sign that consumer interest remains strong on social media.

However, organic search performance declined, with traffic dropping by -23.2% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models.

When it comes to paid channels, approximately 50.0% of stores have ran Meta ads at some point, and 43.4% have ran Meta ads this year.

How do beauty E-Commerce Stores perform in SEO?

Beauty e-commerce stores have demonstrated varied performance in SEO throughout 2025. Despite a notable decline in organic search traffic with a decrease of 23.2%, there has been a slight increase in organic SERPs growth at 2.5%. This suggests a mixed environment where visibility on search engines slightly improves despite reduced overall traffic.

Furthermore, these stores have experienced a substantial boost in domain authority, soaring by 943%. This indicates a significant enhancement in the perceived credibility and relevance of these sites, potentially laying a strong foundation for future improvements in organic search success.

However, challenges persist as the majority of stores, around 9,403, receive less than 50k SEO visitors per month. In contrast, only 622 stores attract between 100k and 250k visitors, while a small group of 363 stores enjoy over 250k visitors monthly. The average PageRank stands at 2.60 out of 10, highlighting opportunities for many stores to further optimize and expand their organic reach in the competitive beauty e-commerce landscape.

How do beauty E-Commerce Stores perform on Paid Media?

Beauty e-commerce stores have experienced significant changes in their paid media performance. In 2025, Google paid traffic saw a sharp decline of 53.4%, whereas the cost of running Google ads skyrocketed by 2008.8%. This indicates that while fewer users are coming through Google paid channels, the expenses for those ads have drastically increased, suggesting a shift in the efficacy and pricing of the platform.

Interestingly, there's been a noteworthy rise in stores using Meta platforms for advertising. About 50% of beauty e-commerce stores have run Meta ads, with 43.4% maintaining active campaigns. This trend highlights Meta's increasing role in the advertising strategies of beauty e-commerce stores, possibly due to more cost-effective options or better audience engagement compared to Google.

Overall, these shifts in paid media usage underscore the dynamic landscape of digital advertising within the beauty industry. As Meta attracts more advertising efforts, Google faces challenges in maintaining its previously dominant position in the beauty e-commerce sector.

19%
Stores running Google Search Ads

How do beauty E-Commerce Stores perform on Instagram?

In 2025, beauty e-commerce stores on Instagram experienced an average weekly growth of 163.84 followers, highlighting the platform's effectiveness in reaching potential customers. However, engagement rates were relatively low, with an average of 0.02%, indicating that while audiences are growing, interaction may not be keeping pace. On average, these stores posted around 3.36 times per week, suggesting a steady flow of content aimed at engaging followers and enhancing visibility.

Examining the Instagram traffic yields intriguing insights. A significant number of stores, 2,301 to be precise, garnered under 10k visitors per month from Instagram, suggesting room for growth among smaller players. Meanwhile, 1,889 stores attracted between 10k and 50k visitors monthly, showing a healthy level of audience engagement within this range.

At the higher end of the spectrum, 622 stores experienced traffic between 100k and 250k visitors, while 363 stores surpassed 250k visitors per month. This highlights that although a smaller portion of beauty e-commerce stores achieve high traffic volumes, those that do often reap substantial engagement, potentially translating to increased sales and brand recognition.

What's the average loading time for an beauty E-Commerce Store?

The Google Lighthouse Performance Score for beauty e-commerce stores in 2025 is notably low, averaging at 56.54 out of 100. This indicates that there's significant room for improvement when it comes to optimizing the speed and responsiveness of these online platforms.

Conversely, the Google Lighthouse SEO Score for beauty e-commerce stores demonstrates a stronger performance with an average of 90.49 out of 100. This suggests that while beauty e-commerce platforms are excelling in search engine optimization, focusing on enhancing loading times could lead to even greater success.

Overall, while beauty e-commerce sites show promise in being discoverable online, the emphasis in the coming years should be on improving performance metrics to ensure a faster and more efficient user experience.

57/100
Average Performance Score

How you can use this data

This list of fastest growing beauty ecommerce stores provides valuable insights for agency owners and marketers.

Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models.

Understanding which stores are experiencing rapid growth can help inform your marketing strategy, product selection, and market positioning.

Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list of top-performing beauty stores offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm.

All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 to far, and comparing it to their traffic in the same period of 2024. We're considering Google Organic Search Traffic for these calculations.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

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