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Fastest Growing U.K. E-Commerce Stores

Written by Diogo Matos Diogo Matos | Last updated on 5th August, 2025

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We analyzed over 400,000 stores worldwide to uncover the top growing U.K. stores. Find out which U.K. stores had the highest traffic growth compared to 2024 to work on your sales funnel and figure out how they grew.

# Name URL % Increase Total Increase Current Organic Search Traffic Chart
1 Product London Design productlondondesign.com 290.5% 585,670 787,309
2 Skin Cupid skincupid.ca 195.1% 1,140,091 1,724,439
3 The Scent Reserve thescentreserve.com 96.9% 239,309 486,304
4 years.com years.com 78.2% 148,382 338,039
5 Gieves & Hawkes gievesandhawkes.com 76.8% 195,430 449,848
6 X O   S T O R E xo.store 66.0% 702,182 1,766,390
7 HannaBanna Clothing hannabannaclothing.com 65.0% 286,907 728,030
8 Greeting Card Association gca.cards 61.5% 397,331 1,042,998
9 ESCADA® Official Site escada.com 61.0% 328,574 867,313
10 Anoushka Probyn anoushkaprobyn.com 60.1% 194,934 519,432

(Scroll horizontally to see all data)

U.K. E-commerce Industry Trends in 2025

In 2025, U.K. ecommerce stores are navigating a shifting digital landscape.

On average, Instagram accounts in this sector saw a weekly growth of 209.8 followers, with an average engagement rate of 1.98% — a sign that consumer interest remains strong on social media.

However, organic search performance declined, with traffic dropping by -13.3% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models.

When it comes to paid channels, approximately 50.0% of stores have ran Meta ads at some point, and 41.9% have ran Meta ads this year.

How do U.K. E-Commerce Stores perform in SEO?

In 2025, U.K. e-commerce stores experienced a decline in organic search traffic growth at -13.3%, indicating potential challenges in attracting and maintaining visitor interest through search engines. Nonetheless, there was a slight increase in organic SERPs growth at 1.4%, suggesting a modest improvement in search engine visibility despite the overall decline in traffic.

Examining website authority, the average pagerank for these e-commerce stores stood at approximately 2.44 out of 10. This reflects a need for efforts to enhance their online credibility and ranking. A significant number of stores, precisely 6731, reported SEO traffic below 50,000 visitors each month, highlighting a struggle for many in gaining substantial organic reach.

Among the e-commerce stores, 569 achieved moderate SEO success, drawing traffic between 100,000 and 250,000 visitors monthly. Notably, 417 stores surpassed the 250,000 visitors benchmark per month via SEO strategies, pointing to a select group effectively capitalizing on their search engine optimization endeavors for enhanced online presence.

How do U.K. E-Commerce Stores perform on Paid Media?

The landscape of paid media for U.K. e-commerce stores in 2025 shows a significant shift. Notably, there is a drastic -57.9% decline in Google paid traffic growth, indicating a potential shift in store strategies or consumer behavior impacting these metrics. This decrease could suggest that stores are either reallocating their budgets or consumers are increasingly bypassing Google ads in favor of other platforms or organic search results.

When examining the number of stores utilizing different ad platforms, it's evident that Meta ads are widely adopted. In 2025, 50% of stores ran Meta Ads, with a slightly lower percentage, 41.9%, maintaining active Meta Ads campaigns. This data underscores the dominance and continued appeal of Meta's advertising ecosystem, as merchants increasingly leverage it to reach their target audiences.

The positive growth in the number of stores running Google Ads by 15.6% amidst a backdrop of reduced traffic implies that while more stores are trying out Google Ads, the effectiveness or engagement per ad placement might be dwindling. This situation could indicate growing competition among ads, leading to higher costs and necessitating more strategic ad placement and budgeting to achieve desired outcomes.

16%
Stores running Google Search Ads

How do U.K. E-Commerce Stores perform on Instagram?

The performance of U.K. e-commerce stores on Instagram in 2025 reveals interesting trends. On average, these stores see a weekly growth of approximately 209.82 followers, indicating a steady increase in their Instagram presence. Despite this growth, engagement rates are modest with an average of 0.02%, suggesting that while follower numbers are rising, interaction with posts is limited. Stores typically post around 3.11 times per week to maintain their visibility and connect with their audience.

In terms of traffic driven by Instagram, 3100 stores receive under 10k visitors per month, showcasing a substantial number of smaller players still emerging in the e-commerce space. A significant portion, 2249 stores, manage to generate between 10k and 50k visitors, while a smaller yet noteworthy set of 658 stores attract between 50k and 100k visitors monthly, indicating a moderate level of attention brought in via social media platforms.

Interestingly, 569 stores see traffic in the range of 100k to 250k visitors per month, reflecting a strong correlation between Instagram activity and actual site visits. Meanwhile, the upper echelon of stores witnessing over 250k monthly visitors numbers 417, highlighting a select group that successfully leverages Instagram to drive substantial traffic and potentially boost sales.

What's the average loading time for an U.K. E-Commerce Store?

The average loading time for a U.K. e-commerce store is a crucial factor in determining user experience and conversion rates. In 2025, the Google Lighthouse Performance Score for U.K. e-commerce stores averages at 56.36 out of 100. This highlights the importance for store owners to focus on optimizing their website speed to meet user expectations and reduce bounce rates.

Alongside performance, SEO remains a key focus, with the Google Lighthouse SEO Score averaging 91.03 out of 100 in 2025. This demonstrates that most U.K. e-commerce stores are maintaining strong SEO practices, ensuring better visibility and rankings in search engine results.

Ultimately, fast-loading websites with robust SEO are crucial for success in the e-commerce sector. Store owners should regularly analyze and improve their website performance and SEO to keep up with industry standards and customer demands.

56/100
Average Performance Score

How you can use this data

This list of fastest growing U.K. ecommerce stores provides valuable insights for agency owners and marketers.

Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models.

Understanding which stores are experiencing rapid growth can help inform your marketing strategy, product selection, and market positioning.

Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list of top-performing U.K. stores offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm.

All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 to far, and comparing it to their traffic in the same period of 2024. We're considering Google Organic Search Traffic for these calculations.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

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