U.K. E-commerce Industry Trends in 2025

In 2025, $target ecommerce stores are navigating a shifting digital landscape. On average, Instagram accounts in this sector saw a weekly growth of " . number_format($tableData['industryTrends']['avgWeeklyIgGrowth'], 1) . " followers, with an average engagement rate of " . number_format($tableData['industryTrends']['avgEngagementRate'] * 100, 2) . "% — a sign that consumer interest remains strong on social media. However, organic search performance declined, with traffic dropping by " . number_format($tableData['industryTrends']['organicSearchTrafficGrowth'], 1) . "% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models. When it comes to paid channels, approximately " . number_format($tableData['industryTrends']['storesWithTotalAds'], 1) . "% of stores have ran Meta ads at some point, and " . number_format($tableData['industryTrends']['storesWithActiveAds'], 1) . "% have ran Meta ads this year. Paid search is still underutilized, with only " . number_format($tableData['industryTrends']['storesWithPaidSearch'], 1) . "% of stores leveraging it—leaving room for growth-savvy brands to capitalize on less competitive ad space. This dataset reveals the patterns that matter most for agencies and ecommerce professionals looking to benchmark performance, spot untapped channels, and track industry-wide shifts.

Reports › Fastest Growing U.K. E-Commerce Stores

Fastest Growing U.K. E-Commerce Stores

Written by Diogo Matos | Last updated on 5th February, 2026

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This year, U.K. ecommerce stores are facing a dynamic online marketplace.

Typically, Instagram accounts in this niche experienced a weekly growth of 204.2 followers, with an average engagement rate of 1.92% — an indication that consumer interest persists on social media.

On the other hand, organic search performance fell, with traffic falling by 7.1% industry-wide. This points to increased competition or reduced search visibility, pushing SEO agencies to develop innovative strategies for organic traffic growth, such as ranking on AI models.

In terms of paid channels, about 3.5% of stores have ran Meta ads at some point, and 3.5% have executed Meta ads in 2025. Paid search continues to be underexploited, with only 17.4% of stores leveraging it—creating opportunities for growth-savvy brands to exploit underutilized advertising channels.

This dataset highlights the essential metrics for agencies and ecommerce professionals wanting to benchmark performance, identify underutilized opportunities, and track industry-wide shifts.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our salels intelligence platform, Ecommerce Leads.

All data is publicly available and collected in accordance with each platform's terms of service.

Who are the fastest growing U.K. E-Commerce Stores?

This list shows the top 10 fastest growing U.K. E-Commerce Stores by total traffic increase this year, compared to last year, for U.K. stores. You can use this to breakdown best practices and improve your marketing strategies. Use the Chart button to view the traffic trends over time for each store.

#	Name	URL	% Increase	Total Increase	Current Organic Search Traffic
1	Buddha3bodhi	buddha3bodhi.com	-66.0%	-87,755	45,123
2	We Are Global Travellers	weareglobaltravellers.com	-72.5%	-579,576	219,840
3	IBRAN	ibran.com	-76.8%	-135,279	40,773
4	My Salah Mat	mysalahmat.com	-77.4%	-193,200	56,529
5	Find Us Lost	finduslost.com	-78.6%	-317,436	86,455
6	indē wild UK	indewild.com	-79.9%	-124,743	31,461
7	Annie's Ibiza	anniesibiza.com	-80.4%	-101,487	24,702
8	FroHub	frohub.com	-80.6%	-170,708	40,992
9	Silver.com	silver.com	-80.9%	-118,296	27,935
10	Jenny Packham	jennypackham.com	-80.9%	-96,862	22,903

(Scroll horizontally to see all data)

Traffic Trends for U.K. E-Commerce Stores

Traffic trends for U.K. e-commerce stores have shown significant fluctuations. In early 2024, there was a gradual increase in traffic, peaking in October with an average of 10,361.63. This was followed by a noticeable drop, with the average traffic in January 2026 recorded at 3,284.76. The months from July to September 2024 exhibited a substantial rise, indicating a seasonal trend or successful marketing efforts culminating in the highest traffic during September 2024.

Most of the traffic continues to be driven by SEO, accounting for 90.4%. Organic Social contributes 9.3% to overall traffic, highlighting the importance of social media presence for these stores. Paid Search and Paid Social represent negligible traffic contributions, suggesting limited investment in these channels or a strong organic strategy.

These findings underline the role of SEO in maintaining traffic and suggest a potential area of growth in paid channels for U.K. e-commerce businesses seeking to diversify their traffic sources.

Average Traffic Evolution

Monthly average total traffic across all U.K. stores

Current Traffic Distribution

Percentage breakdown of traffic sources for U.K. stores

SEO Trends for U.K. E-Commerce Stores

In 2025, U.K. e-commerce stores saw varied performance in terms of SEO traffic trends. While the organic search traffic growth was 7.1%, there was a significant drop in average SEO traffic from December 2024 (8222.34) to January 2026 (2968.99). The organic SERPs growth in 2025 was strong at +21.5%, indicating improved visibility on search engine results pages despite fluctuating traffic numbers.

A broad look at the e-commerce landscape reveals that the majority of stores continue to experience modest traffic, with 16,396 stores having under 50k visitors per month. A smaller segment, 648 stores, enjoyed a mid-range traffic between 100k and 250k visitors monthly. Meanwhile, a notable 453 stores managed to attract over 250k visitors monthly, showcasing the potential for high-volume traffic across the sector.

The data shows that while there were monthly fluctuations in traffic, particularly a steep decline in 2025, the overall annual growth metrics reflect a positive trend in engagement and search visibility. This underpins the importance of sustaining SEO strategies which can help capitalize on the rising organic search prominence amidst traffic volatilities.

Traffic from SEO Over Time

Monthly average organic search traffic (Google + Bing) for U.K. stores

Paid Media Trends for U.K. E-Commerce Stores

Paid media trends for U.K. e-commerce stores reveal a steady increase in Google paid traffic, growing by +27.4% in 2025. However, during the same period, the average paid search traffic experienced a consistent decline, with the lowest level reaching 109.37 in January 2026. Despite the increase in traffic, the paid search spend varied with a peak of 844.63 in April 2025 before declining sharply to 135.81 by February 2026.

The latest data indicates that the number of stores running Google Ads steadily decreased, moving from +6.31% in 2025 to +5.52% in the latest report. Similarly, the usage of Meta Ads saw a slight increment, with stores running Meta Ads increasing from +0.289% to +0.269% over the same periods. E-commerce stores in the U.K. have significantly lower spending on paid media compared to the global average, with U.K. stores spending 823.92 while the global average is at 1689.57–a stark 48.8% difference.

U.K. stores continue to invest conservatively in Google Ads, spending significantly lower at 135.81 compared to the global average of 322.46, showcasing a 42.1% difference. On Meta Ads, U.K. stores outlay 1726.46, which is still notably less than the global average of 2864.72, reflecting a 60.3% difference. This restraint in spending despite traffic growth highlights the cautious approach of U.K. e-commerce stores in paid media strategy.

Paid Search Traffic Over Time

Average monthly paid search traffic (Google + Bing) across U.K. stores

% of Traffic from Paid Search Over Time

Percentage of total traffic from paid search (Google Ads + Bing Ads) over time

6.3%

Ran Google Ads this year

5.5%

Ran Google Ads last month

0.3%

Ran Meta Ads this year

0.3%

Ran Meta Ads last month

Looking at the data the way U.K. e-commerce stores measure against the global market. On average, stores globally invest $1,690, and diving into individual channels, we see that U.K. businesses invest 42.1% more on Google and 60.3% more via Meta platforms per month.

These insights is valuable for Paid Media agencies planning their outreach approach, since they can see how U.K. paid media investments compare to other industries.

Organic Social Trends for U.K. E-Commerce Stores

Organic social trends for U.K. e-commerce stores in early 2026 show a notable decline in Instagram traffic. Starting from a peak of 852.47 average visits in November 2025, traffic fell to 710.45 by January 2026. This drop indicates an overall decline in Instagram engagement, despite an earlier average growth of 204.21 followers per week in 2025. The average engagement rate remains low at 0.02%.

TikTok organic traffic has experienced fluctuations, reaching a high of 476.38 average visits in March 2025, but stabilizing around 290 by January 2026. Posting frequency on Instagram has decreased by 0.91 posts per week compared to the previous month. Similarly, TikTok saw a reduction of 0.87 posts per week, reflecting a cautious approach by stores in their social media strategies.

A significant portion of stores, 3,497, have Instagram traffic under 10,000 visitors per month, indicating potential for growth in social media marketing. Meanwhile, stores with traffic exceeding 250,000 visitors are much fewer, totaling only 453. These trends suggest a need for U.K. e-commerce stores to optimize content strategies and explore diversified platforms beyond Instagram and TikTok.

Metric	Current	Previous	Change
Instagram Posts/Week	2.35	3.26	-0.91
TikTok Posts/Week	1.85	2.72	-0.87

% of Traffic from Organic Instagram Over Time

Percentage of total traffic coming from organic Instagram posts and stories

% of Traffic from Organic TikTok Over Time

Percentage of total traffic coming from organic TikTok videos

Website Performance for U.K. E-Commerce Stores

Website performance for U.K. e-commerce stores has seen a small improvement in the Google Lighthouse Performance Score, rising from 0.5372 in the previous month to 0.5637 this month, marking a +3% change. Despite remaining unchanged, the SEO score is stable, reflecting consistent optimization efforts by these stores. Another stable metric is the accessibility score, ensuring that U.K. e-commerce websites are accessible to a diverse range of users.

The SKU distribution remains diverse, with the majority of stores holding between 0 and 250 SKUs, totaling 11,090 stores. The smallest segment consists of stores with over 2,500 SKUs at 720 stores, reflecting a varied market approach by different e-commerce entities. These distribution figures suggest that while the majority have a narrower SKU range, there remains potential growth among those offering a broader range of products.

Overall, the steady SEO performance, alongside improved performance metrics, indicates U.K. e-commerce stores are well-positioned to enhance user experience and increase their competitive edge. By maintaining focus on website metrics, these stores can secure continued growth and adaptation in the digital marketplace.

Website Performance Benchmarks

Metric	Current	Previous	Change
Performance	56/100	54/100	+3.00
Accessibility	87/100	86/100	~0.00
SEO Score	92/100	92/100	~0.00

Product Catalog Size Distribution

Distribution of U.K. stores by number of products in their catalog

Frequently Asked Questions

How can I use this data?

How was this data collected?

How do you measure growth?

How accurate is this list?

How often is this data updated?

What regions are covered in this dataset?

Can I download or export this data?

What other metrics do you track beyond traffic?

How can I use this data?

This list of fastest growing U.K. ecommerce stores provides valuable insights for agency owners and marketers. Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models. Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources. We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm. All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 so far, and comparing it to their traffic in the same period of 2024.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

How often is this data updated?

We update our database monthly with fresh data from all tracked stores. Traffic data, social metrics, and paid advertising information are refreshed on a rolling basis to ensure you always have access to the most current insights. Major industry reports like this one are regenerated monthly to reflect the latest trends.

What regions are covered in this dataset?

Our analysis covers ecommerce stores primarily operating in the United States, Canada, United Kingdom, Europe (EU countries), Australia, and New Zealand. These English-speaking markets represent the most comprehensive data availability and are the primary markets for most agencies and service providers.

Can I download or export this data?

While the report data shown on this page is not directly downloadable, you can access reports of stores losing traction in your ICP through our core service. Take a look here to filter stores by dozens of criteria and export contact information, traffic data, and growth metrics for your outreach campaigns.

What other metrics do you track beyond traffic?

Beyond organic traffic growth, we track over 50 data points including paid advertising spend (Google Ads, Meta Ads), social media performance (Instagram, TikTok, Facebook engagement), website performance metrics (PageSpeed scores, SEO scores), email marketing activity, technology stack, product catalog size, and more. This comprehensive approach helps agencies identify the best-fit prospects.

Fastest Growing U.K. E-Commerce Stores

Table of Contents

How was this data collected?

Who are the fastest growing U.K. E-Commerce Stores?

Traffic Trends for U.K. E-Commerce Stores

Average Traffic Evolution

Current Traffic Distribution

SEO Trends for U.K. E-Commerce Stores

Traffic from SEO Over Time

Paid Media Trends for U.K. E-Commerce Stores

Paid Search Traffic Over Time

% of Traffic from Paid Search Over Time

Website Performance for U.K. E-Commerce Stores

Website Performance Benchmarks

Product Catalog Size Distribution

Frequently Asked Questions

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