Reports › Fastest Growing U.K. E-Commerce Stores

Fastest Growing U.K. E-Commerce Stores

Written by Diogo Matos Diogo Matos | Last updated on 17th June, 2025

We analyzed over 400,000 stores worldwide to uncover the top growing U.K. stores. Find out which U.K. stores had the highest traffic growth compared to 2024 to work on your sales funnel and figure out how they grew.

# Name URL % Increase Total Increase Current Organic Search Traffic Chart
1 Product London Design productlondondesign.com 290.5% 585,670 787,309
2 Skin Cupid skincupid.ca 195.1% 1,140,091 1,724,439
3 The Scent Reserve thescentreserve.com 96.9% 239,309 486,304
4 years.com years.com 78.2% 148,382 338,039
5 Gieves & Hawkes gievesandhawkes.com 76.8% 195,430 449,848
6 X O   S T O R E xo.store 66.0% 702,182 1,766,390
7 HannaBanna Clothing hannabannaclothing.com 65.0% 286,907 728,030
8 Greeting Card Association gca.cards 61.5% 397,331 1,042,998
9 ESCADA® Official Site escada.com 61.0% 328,574 867,313
10 Anoushka Probyn anoushkaprobyn.com 60.1% 194,934 519,432

(Scroll horizontally to see all data)

U.K. E-commerce Industry Trends in 2025

In 2025, U.K. ecommerce stores are navigating a shifting digital landscape.

On average, Instagram accounts in this sector saw a weekly growth of 209.8 followers, with an average engagement rate of 1.98% — a sign that consumer interest remains strong on social media.

However, organic search performance declined, with traffic dropping by -13.3% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models.

When it comes to paid channels, approximately 50.0% of stores have ran Meta ads at some point, and 41.9% have ran Meta ads this year.

How do U.K. E-Commerce Stores perform in SEO?

U.K. e-commerce stores are experiencing notable changes in their SEO performance. In 2025, there is a projected decline of 13.3% in organic search traffic, indicating that stores might need to reassess their SEO strategies to capture more online visibility. Despite this decline, there is a slight positive shift in organic SERP results, which have grown by 1.4%, suggesting that while overall traffic might be down, some stores are managing to improve their rankings.

The average PageRank of these stores stands at approximately 2.44 out of 10, hinting at a potential area for improvement as they seek to enhance their online footprints. A considerable number of stores, precisely 6,731, receive less than 50k SEO visitors per month, while only 569 attract between 100k and 250k SEO visitors monthly. In terms of more substantial traffic, 417 stores outperform by drawing over 250k SEO visitors per month.

This data highlights the competitive landscape of U.K. e-commerce, where achieving higher SEO performance remains a significant challenge. To stand out, stores may need to innovate and adapt strategies that ensure they aren't left behind in search engine rankings.

How do U.K. E-Commerce Stores perform on Paid Media?

Google Paid Traffic Growth in 2025 for U.K. e-commerce stores showed a significant decline at -57.9%. Such a drop reflects a potential shift in strategies or market dynamics as stores possibly allocate resources differently.

Despite the dip in paid traffic growth, the landscape for U.K. e-commerce stores reveals an increasing trend in the utilization of paid media. The number of stores which ran Google Ads in 2025 saw an increase of 15.6%. Meanwhile, the adoption of Meta Ads was even more pronounced, with 50% of stores running these campaigns, and 41.9% maintaining active Meta Ad initiatives.

This data indicates a strategic pivot towards Meta Ads by many U.K. e-commerce stores, perhaps seeking alternatives or looking for better customer engagement opportunities. The changing trends underline the evolving nature of paid media strategies in the face of fluctuating traffic growth trends.

16%
Stores running Google Search Ads

How do U.K. E-Commerce Stores perform on Instagram?

In 2025, U.K. e-commerce stores are experiencing significant growth on Instagram, with an average weekly increase of 209.82 followers. This growth is a testament to the strategic use of Instagram as a key marketing channel for these stores. However, the engagement rate remains relatively low, averaging at 0.02%, indicating potential areas for improvement in audience interaction.

On average, these stores are posting about 3.11 times per week. This frequency suggests that while there is a consistent stream of content, there may still be room to optimize posting strategies to increase engagement.

Regarding Instagram-driven traffic, 3,100 stores have less than 10k visitors per month, indicating that many stores are still in the early stages of leveraging Instagram effectively. Meanwhile, 2,249 stores receive between 10k and 50k visitors, and 658 stores see between 50k and 100k visitors. Notably, 569 stores attract between 100k and 250k visitors, and 417 stores surpass the 250k visitors mark, highlighting the potential of Instagram as a significant traffic source for high-performing e-commerce stores.

What's the average loading time for an U.K. E-Commerce Store?

The average loading time for a U.K. e-commerce store has become an increasingly vital metric as more consumers transition to online shopping. Based on recent data, the Google Lighthouse Performance Score averages at 0.56 out of 100 for U.K. e-commerce stores in 2025. This indicates a need for further optimization to enhance user experience and minimize bounce rates.

Despite the challenges in performance, U.K. e-commerce stores show strong results in SEO. With an average Google Lighthouse SEO Score of 0.91 out of 100, these stores are effectively utilizing search engine optimization strategies to boost visibility and attract more customers. This strength in SEO can offset some performance issues by ensuring higher rankings and better accessibility.

It is paramount for U.K. e-commerce retailers to prioritize improvements in loading time as they can significantly impact overall performance scores. By focusing on optimizing web elements and reducing server response times, stores can improve user satisfaction and remain competitive in a rapidly evolving digital marketplace.

56/100
Average Performance Score

How you can use this data

This list of fastest growing U.K. ecommerce stores provides valuable insights for agency owners and marketers.

Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models.

Understanding which stores are experiencing rapid growth can help inform your marketing strategy, product selection, and market positioning.

Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list of top-performing U.K. stores offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm.

All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 to far, and comparing it to their traffic in the same period of 2024. We're considering Google Organic Search Traffic for these calculations.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

Looking for stores who want to outsource to agencies?

Get access to our database of ecommerce stores likely to outsource their marketing. We analyze over 400,000 stores through our algorithm to identify those ready to hire agencies, using 52+ data points and pattern recognition.

Get Qualified Leads

Read other reports

A picture of the flag of Canada. loading=lazy

Fastest Growing Canada E-Commerce Stores

A few flower pots and vases. loading=lazy

Fastest Growing Home & Garden E-Commerce Stores

A cloth rack with multiple t-shirts. loading=lazy

Fastest Growing Apparel E‑commerce Stores