Canada E-commerce Industry Trends in 2025

In 2025, $target ecommerce stores are navigating a shifting digital landscape. On average, Instagram accounts in this sector saw a weekly growth of " . number_format($tableData['industryTrends']['avgWeeklyIgGrowth'], 1) . " followers, with an average engagement rate of " . number_format($tableData['industryTrends']['avgEngagementRate'] * 100, 2) . "% — a sign that consumer interest remains strong on social media. However, organic search performance declined, with traffic dropping by " . number_format($tableData['industryTrends']['organicSearchTrafficGrowth'], 1) . "% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models. When it comes to paid channels, approximately " . number_format($tableData['industryTrends']['storesWithTotalAds'], 1) . "% of stores have ran Meta ads at some point, and " . number_format($tableData['industryTrends']['storesWithActiveAds'], 1) . "% have ran Meta ads this year. Paid search is still underutilized, with only " . number_format($tableData['industryTrends']['storesWithPaidSearch'], 1) . "% of stores leveraging it—leaving room for growth-savvy brands to capitalize on less competitive ad space. This dataset reveals the patterns that matter most for agencies and ecommerce professionals looking to benchmark performance, spot untapped channels, and track industry-wide shifts.

Reports › Fastest Growing Canada E-Commerce Stores

Fastest Growing Canada E-Commerce Stores

Written by Diogo Matos | Last updated on 5th December, 2025

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In 2025, Canadian ecommerce stores are dealing with an evolving ecommerce environment.

Across the board, Instagram accounts in this sector achieved a weekly growth of 78.0 followers, with an average engagement rate of 2.19% — an indication that consumer interest persists on social media.

Meanwhile, organic search performance dropped, with traffic declining by -22.2% across the board. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with novel techniques for organic traffic acquisition, such as ranking on AI models.

Regarding paid channels, about 47.8% of stores have executed Meta ads in the past, and 44.5% have ran Meta ads currently. Paid search stays underdeveloped, with only 14.1% of stores leveraging it—opening doors for growth-savvy brands to capitalize on underutilized advertising channels.

This data highlights the key insights for agencies and ecommerce professionals seeking to benchmark performance, spot untapped channels, and track industry-wide shifts.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our salels intelligence platform, Ecommerce Leads.

All data is publicly available and collected in accordance with each platform's terms of service.

Who are the fastest growing Canadian E-Commerce Stores?

This list shows the top 10 fastest growing Canadian E-Commerce Stores by total traffic increase this year, compared to last year, for Canadian stores. You can use this to breakdown best practices and improve your marketing strategies. Use the Chart button to view the traffic trends over time for each store.

#	Name	URL	% Increase	Total Increase	Current Organic Search Traffic
1	Manmade	manmadebrand.com	264.9%	317,880	437,897
2	Mad Barn Canada	madbarn.ca	218.1%	539,688	787,160
3	Rudsak	rudsak.com	187.0%	706,750	1,084,601
4	The Beard Struggle	thebeardstruggle.com	171.1%	622,878	986,950
5	The Beard Struggle	thebeardstruggle.com	171.1%	622,878	986,950
6	Tip Top	tiptop.ca	169.4%	1,805,259	2,870,640
7	PILGRIM	pilgrim.ca	168.3%	358,885	572,116
8	Club L London - CA	clubllondon.ca	162.1%	202,722	327,779
9	NXTRND	nxtrndusa.com	159.9%	271,676	441,559
10	Cozey	cozey.ca	153.4%	280,941	464,087

(Scroll horizontally to see all data)

Traffic Trends for Canadian E-Commerce Stores

Traffic to Canadian e-commerce stores has seen some fluctuation over the past few years, with a notable peak in October 2024, reaching an average of 10230 visits per store. However, by November 2025, traffic has declined significantly to 4377, marking a drop from previous months. This trend indicates a pressing need for e-commerce stores to evaluate their strategies to maintain and boost traffic.

SEO remains a dominant force, contributing to 81.8% of overall traffic. This emphasizes the importance of maintaining strong search engine rankings for visibility and customer reach. Paid Social accounted for 14.1%, showing that social media platforms are significant, though trailing behind organic methods.

Interestingly, Paid Search contributes a minimal 0.4% to the overall traffic share. Canadian e-commerce retailers might need to reconsider or optimize paid search strategies to leverage untapped potential. Organic Social, capturing 3.7%, suggests that while lesser in comparison, it still holds value in the overall traffic composition.

Average Traffic Evolution

Monthly average total traffic across all Canadian stores

Current Traffic Distribution

Percentage breakdown of traffic sources for Canadian stores

SEO Trends for Canadian E-Commerce Stores

SEO Trends for Canadian E-Commerce Stores

In recent data from 2025, Canadian e-commerce stores have experienced a significant decline in SEO traffic, with a noticeable -22.2% drop in organic search traffic. This decline is especially evident when contrasting the average SEO traffic from January 2025, which was 6858.23, to November’s 3582.04. Meanwhile, even though there was a slight -1.1% decrease in organic SERPs growth, it's clear that the downward trend in traffic is having considerable impacts.

A deeper dive reveals that the number of stores experiencing varying levels of SEO traffic is quite telling. Most notably, 12,947 stores are struggling with SEO traffic under 50,000 monthly visitors. Conversely, larger players have maintained a stronger presence, with 203 stores experiencing traffic between 100,000 and 250,000 visitors, and an elite 122 stores boasting over 250,000 visitors each month.

These statistics indicate that while a small group of larger stores maintain robust SEO traffic, the majority are experiencing challenges that have led to a decline in visibility. Adapting to new trends and ensuring optimization strategies are aligned with current search algorithms will be critical for reversing these trends and regaining lost traffic.

Traffic from SEO Over Time

Monthly average organic search traffic (Google + Bing) for Canadian stores

Paid Media Trends for Canadian E-Commerce Stores

In 2025, Canadian e-commerce stores experienced diverse trends in paid media. Despite a substantial cost growth of +243.6% in Google Paid Ads, the traffic from these ads faced a drastic decline of -42.4%. This indicates that while spending increased, the effectiveness in terms of traffic generation did not parallel, highlighting a disparity in investment versus return dynamics.

Regarding participation in paid advertising platforms, 14.03% of stores ran Google Ads, while a much larger segment, 44.46%, opted for Meta Ads. There was a noted increase in recent engagement, with a rise to 5.38% in Google Ads and 37.43% in Meta Ads last month. Notably, Canadian stores allocate less on Google Ads at only 48.8% of the global average, aligning with a broader trend of favoring Meta Ads.

Lastly, overall paid search spend fluctuated notably throughout the year, with an average spend of $509.97 in January decreasing to $155.85 in December. This reduction in spend suggests a potential shift or reevaluation of strategy by Canadian e-commerce stores as they adapt to evolving paid media landscapes and seek more impactful and cost-effective advertising channels.

Paid Search Traffic Over Time

Average monthly paid search traffic (Google + Bing) across Canadian stores

% of Traffic from Paid Search Over Time

Percentage of total traffic from paid search (Google Ads + Bing Ads) over time

14%

Ran Google Ads this year

5.4%

Ran Google Ads last month

44.5%

Ran Meta Ads this year

37.4%

Ran Meta Ads last month

It's worth examining where Canadian e-commerce stores compare to other markets. Worldwide, stores spend an average of $4,511, and examining each advertising platform, we find that Canadian companies spend 48.8% more through Google and 73.3% more through Meta per month.

These insights is very relevant for Paid Media agencies developing their go-to-market strategy, allowing them to see how Canadian paid media investments stack up globally.

Organic Social Trends for Canadian E-Commerce Stores

Instagram organic traffic for Canadian e-commerce stores has been on a notable decline in recent months. In November 2025, the average Instagram traffic fell to 351.43 compared to a peak of 632.41 in April, representing a significant downtrend. This decrease is mirrored by a slight reduction in posting frequency, dropping from 3.13 posts per week in October to 2.82 in November, while maintaining an average engagement rate of 0.02%.

Conversely, TikTok traffic, although experiencing a gradual decline from its July peak of 261.93 to 158.66 in November, shows a positive adjustment in posting activity. There has been an increase in the average posts per week on TikTok from 1.94 in October to 2.10 in November. This suggests a strategic pivot towards maintaining engagement amidst changing traffic patterns.

In terms of Instagram traffic distribution, a vast majority of stores still fall under the 10k visitors per month category, depicting a highly competitive landscape. The sustained weekly growth rate of 78.01 followers coupled with moderate engagement implies that, despite the declining traffic, Instagram remains a vital platform for store visibility and consumer interaction.

Metric	Current	Previous	Change
Instagram Posts/Week	2.82	3.13	-0.31
TikTok Posts/Week	2.10	1.94	+0.16

% of Traffic from Organic Instagram Over Time

Percentage of total traffic coming from organic Instagram posts and stories

% of Traffic from Organic TikTok Over Time

Percentage of total traffic coming from organic TikTok videos

Website Performance for Canadian E-Commerce Stores

Website performance for Canadian E-Commerce stores has shown a modest improvement in the latest analysis. The Google Lighthouse Performance score increased by +0.01% to 53.87/100, reflecting incremental enhancements in speed and efficiency. Meanwhile, the accessibility score remained stable at 86.37, indicating no changes in this area.

The average Google Lighthouse SEO score for Canadian E-Commerce stores sits at 91.76, consistent with the previous month's score. This suggests that companies are maintaining steady efforts to optimize their search engine performance. The distribution of SKUs remains diverse, with the majority of stores having between 0 to 250 SKUs, totaling 12,734, highlighting a focus on niche product offerings in the market.

Overall, while performance and accessibility have seen slight gains, SEO scores remain unchanged, and SKU distribution showcases a prevalent trend of specialized inventories. These dynamics emphasize ongoing optimization and targeted strategies within the Canadian E-Commerce sector.

Website Performance Benchmarks

Metric	Current	Previous	Change
Performance	54/100	53/100	+1.00
Accessibility	86/100	86/100	~0.00
SEO Score	92/100	92/100	~0.00

Product Catalog Size Distribution

Distribution of Canadian stores by number of products in their catalog

Frequently Asked Questions

How can I use this data?

How was this data collected?

How do you measure growth?

How accurate is this list?

How often is this data updated?

What regions are covered in this dataset?

Can I download or export this data?

What other metrics do you track beyond traffic?

How can I use this data?

This list of fastest growing Canadian ecommerce stores provides valuable insights for agency owners and marketers. Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models. Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources. We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm. All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 so far, and comparing it to their traffic in the same period of 2024.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

How often is this data updated?

We update our database monthly with fresh data from all tracked stores. Traffic data, social metrics, and paid advertising information are refreshed on a rolling basis to ensure you always have access to the most current insights. Major industry reports like this one are regenerated monthly to reflect the latest trends.

What regions are covered in this dataset?

Our analysis covers ecommerce stores primarily operating in the United States, Canada, United Kingdom, Europe (EU countries), Australia, and New Zealand. These English-speaking markets represent the most comprehensive data availability and are the primary markets for most agencies and service providers.

Can I download or export this data?

While the report data shown on this page is not directly downloadable, you can access reports of stores losing traction in your ICP through our core service. Take a look here to filter stores by dozens of criteria and export contact information, traffic data, and growth metrics for your outreach campaigns.

What other metrics do you track beyond traffic?

Beyond organic traffic growth, we track over 50 data points including paid advertising spend (Google Ads, Meta Ads), social media performance (Instagram, TikTok, Facebook engagement), website performance metrics (PageSpeed scores, SEO scores), email marketing activity, technology stack, product catalog size, and more. This comprehensive approach helps agencies identify the best-fit prospects.

Fastest Growing Canada E-Commerce Stores

Table of Contents

How was this data collected?

Who are the fastest growing Canadian E-Commerce Stores?

Traffic Trends for Canadian E-Commerce Stores

Average Traffic Evolution

Current Traffic Distribution

SEO Trends for Canadian E-Commerce Stores

Traffic from SEO Over Time

Paid Media Trends for Canadian E-Commerce Stores

Paid Search Traffic Over Time

% of Traffic from Paid Search Over Time

Website Performance for Canadian E-Commerce Stores

Website Performance Benchmarks

Product Catalog Size Distribution

Frequently Asked Questions

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