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Fastest Growing Canada E-Commerce Stores

Q: Canada E-commerce Industry Trends in 2025

In 2025, $target ecommerce stores are navigating a shifting digital landscape. On average, Instagram accounts in this sector saw a weekly growth of " . number_format($tableData['industryTrends']['avgWeeklyIgGrowth'], 1) . " followers, with an average engagement rate of " . number_format($tableData['industryTrends']['avgEngagementRate'] * 100, 2) . "% — a sign that consumer interest remains strong on social media. However, organic search performance declined, with traffic dropping by " . number_format($tableData['industryTrends']['organicSearchTrafficGrowth'], 1) . "% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models. When it comes to paid channels, approximately " . number_format($tableData['industryTrends']['storesWithTotalAds'], 1) . "% of stores have ran Meta ads at some point, and " . number_format($tableData['industryTrends']['storesWithActiveAds'], 1) . "% have ran Meta ads this year. Paid search is still underutilized, with only " . number_format($tableData['industryTrends']['storesWithPaidSearch'], 1) . "% of stores leveraging it—leaving room for growth-savvy brands to capitalize on less competitive ad space. This dataset reveals the patterns that matter most for agencies and ecommerce professionals looking to benchmark performance, spot untapped channels, and track industry-wide shifts.

Written by Diogo Matos | Last updated on 13th November, 2025

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In 2025, Canadian ecommerce stores are navigating a shifting digital landscape.

Typically, Instagram accounts in this industry recorded a weekly growth of 82.0 followers, with an average engagement rate of 2.12% — a sign that consumer interest continues to thrive on social media.

Meanwhile, organic search performance declined, with traffic decreasing by -19.1% across the industry. This reveals increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models.

When it comes to paid channels, approximately 45.1% of stores have ran Meta ads historically, and 39.5% have launched Meta ads recently. Paid search stays underdeveloped, with only 16.7% of stores leveraging it—providing space for forward-thinking businesses to capitalize on less competitive ad space.

This data shows the key insights for agencies and ecommerce professionals looking to benchmark performance, spot untapped channels, and track industry-wide shifts.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our salels intelligence platform, Ecommerce Leads.

All data is publicly available and collected in accordance with each platform's terms of service.

Who are the fastest growing Canadian E-Commerce Stores?

This list shows the top 10 fastest growing Canadian E-Commerce Stores by total traffic increase this year, compared to last year, for Canadian stores. You can use this to breakdown best practices and improve your marketing strategies. Use the Chart button to view the traffic trends over time for each store.

#	Name	URL	% Increase	Total Increase	Current Organic Search Traffic
1	Gee Beauty	geebeauty.ca	957.6%	1,312,615	1,449,685
2	TagsforHope®	tagsforhope.com	434.5%	2,936,436	3,612,255
3	Unique Bunny	uniquebunny.com	372.5%	1,030,840	1,307,546
4	Dark Horse Espresso Bar	darkhorseespresso.com	336.1%	971,602	1,260,678
5	Gelcare	gelcare.com	282.9%	341,789	462,610
6	www.winebutler.ca	winebutler.ca	267.2%	313,295	430,531
7	WaterHÂ® Smart Water Bottle	waterh.com	264.8%	1,021,381	1,407,165
8	The Manitoulin Expositor	manitoulin.com	234.8%	388,223	553,549
9	Sting Sports Canada ᵀᴹ	stingsports.ca	217.3%	509,168	743,505
10	muskokaradio.com	muskokaradio.com	216.7%	346,155	505,871

(Scroll horizontally to see all data)

Traffic Trends for Canadian E-Commerce Stores

From October 2024 to September 2025, Canadian e-commerce stores have experienced a noticeable decline in traffic. Traffic peaked in October 2024 with an average of 145,258.62, but steadily decreased, hitting a low of 57,450.64 in October 2025. This represents a significant reduction in monthly traffic, reflecting the challenges the industry is facing.

The predominant source of traffic for Canadian e-commerce stores remains SEO, contributing a substantial 97.9%. This emphasizes the continued importance of organic search strategies in driving customer visits. In contrast, traffic from Paid Search and Organic Social remains minimal, with Paid Social contributing 1.7%.

Overall, while SEO remains the strongest channel, the shrinking traffic suggests that there may be upcoming strategic adjustments in response to these market shifts. The data suggests that Canadian e-commerce stores should remain vigilant, focusing on enhancing SEO tactics and exploring other potential opportunities to stabilize and increase traffic.

Average Traffic Evolution

Monthly average total traffic across all Canadian stores

Current Traffic Distribution

Percentage breakdown of traffic sources for Canadian stores

SEO Trends for Canadian E-Commerce Stores

SEO traffic for Canadian e-commerce stores has shown a fluctuating trend over recent months. While there was a noticeable increase in average SEO traffic up until October 2024, reaching a peak in September 2024 with 141,209.36 visitors, the year 2025 has witnessed a decline. The average SEO traffic saw a significant drop, culminating in 56,238.88 visitors in October 2025.

Despite the reduction in organic search traffic by -19.1% in 2025, there is a modest growth of +2.9% in organic SERPs. Among Canadian e-commerce stores, 8,818 record SEO traffic under 50k visitors per month, while 202 fall in the range of 100k to 250k visitors. A select 115 stores have managed to drive traffic exceeding 250k visitors per month.

These trends highlight the challenges e-commerce stores face in sustaining traffic levels amidst growth in search engine results pages. The data underscores the importance for these stores to innovate and adapt their SEO strategies to capitalize on growth areas and curb declining traffic trends.

Traffic from SEO Over Time

Monthly average organic search traffic (Google + Bing) for Canadian stores

Paid Media Trends for Canadian E-Commerce Stores

Paid media continues to be a significant trend for Canadian e-commerce stores. Despite a 37.8% decline in Google paid traffic growth, there is a significant increase in Google's paid cost growth at 691.1%. The stores investing in Google Ads in 2025 have risen to 16.65%, a notable increase from the 6.06% last month.

Comparisons with global spending norms reveal that Canadian e-commerce stores spend 86.2% of the global average on overall paid media. Specifically, they spend 90.8% of the global average on Google Ads and 90.0% on Meta Ads. Canadian stores' spend on Meta Ads is especially noteworthy, given that 39.46% of these stores ran Meta Ads in 2025, up from 27.49% the previous month.

On the other hand, Canadian e-commerce stores have experienced fluctuating trends in paid search traffic, with significant monthly variations observed since the beginning of 2025. Although the average paid search spend decreased to 265.44 by November 2025, the rising interest in Meta Ads may offer potential growth opportunities for the upcoming years. E-commerce stores need to adapt their paid media strategies to harness these emerging trends effectively.

Paid Search Traffic Over Time

Average monthly paid search traffic (Google + Bing) across Canadian stores

% of Traffic from Paid Search Over Time

Percentage of total traffic from paid search (Google Ads + Bing Ads) over time

16.6%

Ran Google Ads this year

6.1%

Ran Google Ads last month

39.5%

Ran Meta Ads this year

27.5%

Ran Meta Ads last month

Looking at the data how exactly Canadian e-commerce stores measure against the global market. Worldwide, stores spend an average of $6,304, and when analyzing by platform, we find that Canadian stores spend 90.8% more on Google and 90% more on Meta typically.

This comparison is valuable for Paid Media agencies choosing their next sales strategy, allowing them to see how Canadian ad spend levels compare to other industries.

Organic Social Trends for Canadian E-Commerce Stores

Organic Social Trends for Canadian E-Commerce Stores

Instagram traffic for Canadian e-commerce stores has seen a steady decline from April to October 2025, with the average traffic dropping from 713.41 to 349.47. The number of stores with traffic under 10k visitors is significant at 2,648, whereas only 115 stores exceed 250k visitors per month. Despite this drop, Instagram's engagement rate remains stable at 0.0212% with an average of 2.70 posts per week as of October, down from 3.03 in September.

TikTok's traffic has experienced fluctuations, peaking in July 2025 at 257.42, then declining to 179.49 by October. Weekly uploads have seen a decrease, moving from 1.93 in September to 1.51 in October. This demonstrates a shift in content strategy or resource allocation, yet TikTok remains a growing channel for organic traffic despite these variations.

Metric	Current	Previous	Change
Instagram Posts/Week	2.70	3.03	-0.34
TikTok Posts/Week	1.51	1.93	-0.42

% of Traffic from Organic Instagram Over Time

Percentage of total traffic coming from organic Instagram posts and stories

% of Traffic from Organic TikTok Over Time

Percentage of total traffic coming from organic TikTok videos

Website Performance for Canadian E-Commerce Stores

Website performance for Canadian E-commerce stores has shown a significant trend in October 2025, with a Google Lighthouse performance score of 53.70/100. This indicates a slow pace of progress for speed optimization, with a negligible increase of +0.01 compared to the previous month. The distribution of SKU ranges across Canadian E-commerce stores primarily falls in the bracket of 0 to 250 with a count of 13,046, suggesting a majority of stores maintain a smaller range of products.

The Google Lighthouse SEO score stands at a strong 91.59/100. This reflects stability, as there has been no percentage change in SEO performance from the last month. In terms of accessibility, E-commerce stores have maintained a steady score, with a slight uptick to 86.14/100. This consistent performance highlights the focus on optimizing user access features.

Overall, the Canadian E-commerce landscape is characterized by steady improvements in website performance metrics. While SEO scores hold strong, there is a need for greater emphasis on performance enhancement to meet evolving digital standards. The SKU distribution further highlights a market inclination towards niche product offerings.

Website Performance Benchmarks

Metric	Current	Previous	Change
Performance	53/100	52/100	+1.00
Accessibility	86/100	86/100	~0.00
SEO Score	91/100	91/100	~0.00

Product Catalog Size Distribution

Distribution of Canadian stores by number of products in their catalog

Frequently Asked Questions

How can I use this data?

How was this data collected?

How do you measure growth?

How accurate is this list?

How often is this data updated?

What regions are covered in this dataset?

Can I download or export this data?

What other metrics do you track beyond traffic?

How can I use this data?

This list of fastest growing Canadian ecommerce stores provides valuable insights for agency owners and marketers. Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models. Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources. We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm. All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 so far, and comparing it to their traffic in the same period of 2024.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

How often is this data updated?

We update our database monthly with fresh data from all tracked stores. Traffic data, social metrics, and paid advertising information are refreshed on a rolling basis to ensure you always have access to the most current insights. Major industry reports like this one are regenerated monthly to reflect the latest trends.

What regions are covered in this dataset?

Our analysis covers ecommerce stores primarily operating in the United States, Canada, United Kingdom, Europe (EU countries), Australia, and New Zealand. These English-speaking markets represent the most comprehensive data availability and are the primary markets for most agencies and service providers.

Can I download or export this data?

While the report data shown on this page is not directly downloadable, you can access reports of stores losing traction in your ICP through our core service. Take a look here to filter stores by dozens of criteria and export contact information, traffic data, and growth metrics for your outreach campaigns.

What other metrics do you track beyond traffic?

Beyond organic traffic growth, we track over 50 data points including paid advertising spend (Google Ads, Meta Ads), social media performance (Instagram, TikTok, Facebook engagement), website performance metrics (PageSpeed scores, SEO scores), email marketing activity, technology stack, product catalog size, and more. This comprehensive approach helps agencies identify the best-fit prospects.

Fastest Growing Canada E-Commerce Stores

Table of Contents

How was this data collected?

Who are the fastest growing Canadian E-Commerce Stores?

Traffic Trends for Canadian E-Commerce Stores

Average Traffic Evolution

Current Traffic Distribution

SEO Trends for Canadian E-Commerce Stores

Traffic from SEO Over Time

Paid Media Trends for Canadian E-Commerce Stores

Paid Search Traffic Over Time

% of Traffic from Paid Search Over Time

Website Performance for Canadian E-Commerce Stores

Website Performance Benchmarks

Product Catalog Size Distribution

Frequently Asked Questions

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