Canada E-commerce Industry Trends in 2025

In 2025, $target ecommerce stores are navigating a shifting digital landscape. On average, Instagram accounts in this sector saw a weekly growth of " . number_format($tableData['industryTrends']['avgWeeklyIgGrowth'], 1) . " followers, with an average engagement rate of " . number_format($tableData['industryTrends']['avgEngagementRate'] * 100, 2) . "% — a sign that consumer interest remains strong on social media. However, organic search performance declined, with traffic dropping by " . number_format($tableData['industryTrends']['organicSearchTrafficGrowth'], 1) . "% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models. When it comes to paid channels, approximately " . number_format($tableData['industryTrends']['storesWithTotalAds'], 1) . "% of stores have ran Meta ads at some point, and " . number_format($tableData['industryTrends']['storesWithActiveAds'], 1) . "% have ran Meta ads this year. Paid search is still underutilized, with only " . number_format($tableData['industryTrends']['storesWithPaidSearch'], 1) . "% of stores leveraging it—leaving room for growth-savvy brands to capitalize on less competitive ad space. This dataset reveals the patterns that matter most for agencies and ecommerce professionals looking to benchmark performance, spot untapped channels, and track industry-wide shifts.

Reports › Fastest Growing Canada E-Commerce Stores

Fastest Growing Canada E-Commerce Stores

Written by Diogo Matos | Last updated on 5th February, 2026

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Throughout 2025, Canadian ecommerce stores are facing an evolving ecommerce environment.

Across the board, Instagram accounts in this sector achieved a weekly growth of 71.8 followers, with an average engagement rate of 2.22% — an indication that consumer interest stays robust on social media.

Meanwhile, organic search performance dropped, with traffic declining by 2.9% across the board. This reveals increased competition or reduced search visibility, requiring SEO agencies to create novel techniques for organic traffic acquisition, such as ranking on AI models.

When it comes to paid channels, approximately 3.6% of stores have ran Meta ads in the past, and 3.6% have executed Meta ads recently. Paid search is still underutilized, with only 13.7% of stores leveraging it—leaving room for ambitious retailers to exploit underutilized advertising channels.

These insights reveals the patterns that matter most for agencies and ecommerce professionals looking to benchmark performance, discover hidden channels, and track industry-wide shifts.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our salels intelligence platform, Ecommerce Leads.

All data is publicly available and collected in accordance with each platform's terms of service.

Who are the fastest growing Canadian E-Commerce Stores?

This list shows the top 10 fastest growing Canadian E-Commerce Stores by total traffic increase this year, compared to last year, for Canadian stores. You can use this to breakdown best practices and improve your marketing strategies. Use the Chart button to view the traffic trends over time for each store.

#	Name	URL	% Increase	Total Increase	Current Organic Search Traffic
1	Jays Care 50/50 Raffle	jayscare5050.com	-68.8%	-74,426	33,809
2	Sweetie Nail Supply	sweetienailsupply.com	-69.0%	-78,775	35,385
3	TireDirect.ca	tiredirect.ca	-72.4%	-119,683	45,726
4	Hike Bike Travel	hikebiketravel.com	-78.6%	-332,931	90,703
5	baseballhalloffame.ca	baseballhalloffame.ca	-79.5%	-81,039	20,874
6	CHAP Aubaines	chapaubaines.com	-80.3%	-83,264	20,402
7	Happiest Outdoors	happiestoutdoors.ca	-80.3%	-179,922	44,206
8	Hôtel Bonne Entente	lebonneentente.com	-81.1%	-104,021	24,229
9	Wheelwiz	wheelwiz.ca	-81.1%	-139,421	32,578
10	Café William	cafewilliam.com	-82.5%	-213,972	45,543

(Scroll horizontally to see all data)

Traffic Trends for Canadian E-Commerce Stores

Traffic trends for Canadian E-Commerce Stores have exhibited significant fluctuations. From January 2024 to December 2024, there was a notable upward trend, with average traffic peaking in November at 10037.52 and declining by December. However, in 2025, a downward trend emerged, with traffic steadily decreasing each month, resulting in a significant decline by October with an average traffic of 4796.75, before picking up slightly in November but falling again to 3879.32 in January 2026.

SEO remains the dominant traffic source for Canadian e-commerce, accounting for 95.8% of the traffic. Despite the impressive SEO numbers, Paid Search, Paid Social, and Organic Social collectively contribute a minimal portion of traffic, with Paid Search at 0.4%, Paid Social at 0.1%, and Organic Social at 3.7%. This indicates a heavy reliance on organic search strategies.

Average Traffic Evolution

Monthly average total traffic across all Canadian stores

Current Traffic Distribution

Percentage breakdown of traffic sources for Canadian stores

SEO Trends for Canadian E-Commerce Stores

SEO trends have significantly evolved for Canadian e-commerce stores, with a notable decline in average SEO traffic from January 2025 to January 2026. Despite this, organic search traffic saw a growth of 2.9% in 2025, indicating that while fewer users are visiting via SEO, those who are engaging may be more targeted or relevant. The organic SERPs growth of 24.4% suggests improvements in page rankings or relevance helping in maintaining traffic levels.

The landscape is composed of 18,802 stores receiving under 50k visitors monthly, which indicates a highly competitive environment where many smaller players are vying for attention. Moreover, 228 stores range between 100k and 250k visitors, and 128 stores surpass 250k visitors monthly, showcasing a tiered traffic distribution. This stratification may advise store owners to invest strategically in SEO to ascend their traffic to the next tier.

To succeed in this competitive market, stores need to leverage SEO to narrow the gap between fluctuating traffic and consistent SERP visibility. Identifying effective SEO strategies and capitalizing on organic search growth can help stores move towards or sustain higher visitor volumes. As the digital landscape progresses, enhancing user experience and optimizing for relevant keywords remain critical for capturing and maintaining SEO traffic.

Traffic from SEO Over Time

Monthly average organic search traffic (Google + Bing) for Canadian stores

Paid Media Trends for Canadian E-Commerce Stores

Google Paid Traffic growth for Canadian e-commerce stores saw a substantial increase of +164% in 2025. The number of stores running Google Ads began the year at 5.55% and slightly dipped to 5.13% by the year's end. Similarly, there was limited uptick, with 0.38% of stores running Meta Ads throughout 2025, slightly decreasing to 0.37% last month.

On average, Canadian e-commerce stores' spending on paid media is 77.8% of the global average. Specifically, their expenditure on Google Ads is 51.6% of the global average, indicating a relatively conservative approach. Meanwhile, these stores spend 88.7% of the global average on Meta Ads, showing a competitive alignment with global trends.

Despite fluctuations in paid search spending, Canadian stores saw a consistent decline in average paid search traffic throughout 2025. Paid search spend started high but showed a sharp decline, falling from CAD 690.16 in March 2025 to CAD 166.35 by February 2026. This indicates a potential shift in focus or strategy in the paid media landscape.

Paid Search Traffic Over Time

Average monthly paid search traffic (Google + Bing) across Canadian stores

% of Traffic from Paid Search Over Time

Percentage of total traffic from paid search (Google Ads + Bing Ads) over time

5.5%

Ran Google Ads this year

5.1%

Ran Google Ads last month

0.4%

Ran Meta Ads this year

0.4%

Ran Meta Ads last month

It's revealing to compare the way Canadian e-commerce stores stack up against worldwide averages. On average, stores globally invest $1,690, and examining each advertising platform, we see that Canadian businesses invest 51.6% more on Google and 88.7% more on Meta Ads per month.

These insights is valuable for Paid Media agencies planning their outreach approach, allowing them to see how Canadian paid media investments measure against global benchmarks.

Organic Social Trends for Canadian E-Commerce Stores

Organic social trends for Canadian e-commerce stores have shown a decline in Instagram traffic over the year, with numbers dropping from 664.57 in April 2025 to 298.35 in January 2026. TikTok initially saw growth in organic traffic, peaking in July 2025 with 277.92, but then declined to 153.48 by January 2026. Despite these fluctuations in traffic, average weekly Instagram growth was 71.78 followers in 2025, and the average engagement rate stood at 0.022%.

The number of stores experiencing varying levels of Instagram traffic illustrates a diverse landscape, with 3,471 stores receiving under 10k visitors per month, and only 128 stores attracting more than 250k visitors. In terms of social media activity, there was a slight dip in the average Instagram posts per week, decreasing by 0.01 from the previous month. TikTok also saw a reduction in activity, with a 0.36 decrease in weekly uploads compared to the last month.

Metric	Current	Previous	Change
Instagram Posts/Week	2.64	2.65	-0.01
TikTok Posts/Week	1.32	1.68	-0.36

% of Traffic from Organic Instagram Over Time

Percentage of total traffic coming from organic Instagram posts and stories

% of Traffic from Organic TikTok Over Time

Percentage of total traffic coming from organic TikTok videos

Website Performance for Canadian E-Commerce Stores

The Google Lighthouse Performance Score for Canadian E-Commerce Stores in January 2026 saw a slight improvement, moving to 55.73 from 54.24. This represents a nominal enhancement of +1.49%. The SEO score, though previously at 92.00 in 2025, remained steady in the most recent evaluation.

In terms of SKU distribution, Canadian E-Commerce Stores are predominantly stocked with a lower range of products, with the bracket of 0 to 250 SKUs being the most common, at 12,021 stores. The SEO score saw no change from the previous month.

Accessibility scores showed subtle progress, increasing to 86.53 from 86.17, marking a modest increase. The general trend underscores a steady focus on improving site performance, focused primarily on accessibility refinements.

Website Performance Benchmarks

Metric	Current	Previous	Change
Performance	56/100	54/100	+1.00
Accessibility	87/100	86/100	~0.00
SEO Score	92/100	92/100	~0.00

Product Catalog Size Distribution

Distribution of Canadian stores by number of products in their catalog

Frequently Asked Questions

How can I use this data?

How was this data collected?

How do you measure growth?

How accurate is this list?

How often is this data updated?

What regions are covered in this dataset?

Can I download or export this data?

What other metrics do you track beyond traffic?

How can I use this data?

This list of fastest growing Canadian ecommerce stores provides valuable insights for agency owners and marketers. Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models. Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources. We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm. All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 so far, and comparing it to their traffic in the same period of 2024.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

How often is this data updated?

We update our database monthly with fresh data from all tracked stores. Traffic data, social metrics, and paid advertising information are refreshed on a rolling basis to ensure you always have access to the most current insights. Major industry reports like this one are regenerated monthly to reflect the latest trends.

What regions are covered in this dataset?

Our analysis covers ecommerce stores primarily operating in the United States, Canada, United Kingdom, Europe (EU countries), Australia, and New Zealand. These English-speaking markets represent the most comprehensive data availability and are the primary markets for most agencies and service providers.

Can I download or export this data?

While the report data shown on this page is not directly downloadable, you can access reports of stores losing traction in your ICP through our core service. Take a look here to filter stores by dozens of criteria and export contact information, traffic data, and growth metrics for your outreach campaigns.

What other metrics do you track beyond traffic?

Beyond organic traffic growth, we track over 50 data points including paid advertising spend (Google Ads, Meta Ads), social media performance (Instagram, TikTok, Facebook engagement), website performance metrics (PageSpeed scores, SEO scores), email marketing activity, technology stack, product catalog size, and more. This comprehensive approach helps agencies identify the best-fit prospects.

Fastest Growing Canada E-Commerce Stores

Table of Contents

How was this data collected?

Who are the fastest growing Canadian E-Commerce Stores?

Traffic Trends for Canadian E-Commerce Stores

Average Traffic Evolution

Current Traffic Distribution

SEO Trends for Canadian E-Commerce Stores

Traffic from SEO Over Time

Paid Media Trends for Canadian E-Commerce Stores

Paid Search Traffic Over Time

% of Traffic from Paid Search Over Time

Website Performance for Canadian E-Commerce Stores

Website Performance Benchmarks

Product Catalog Size Distribution

Frequently Asked Questions

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