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Fastest Growing Canada E-Commerce Stores

Q: Canada E-commerce Industry Trends in 2025

In 2025, $target ecommerce stores are navigating a shifting digital landscape. On average, Instagram accounts in this sector saw a weekly growth of " . number_format($tableData['industryTrends']['avgWeeklyIgGrowth'], 1) . " followers, with an average engagement rate of " . number_format($tableData['industryTrends']['avgEngagementRate'] * 100, 2) . "% — a sign that consumer interest remains strong on social media. However, organic search performance declined, with traffic dropping by " . number_format($tableData['industryTrends']['organicSearchTrafficGrowth'], 1) . "% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models. When it comes to paid channels, approximately " . number_format($tableData['industryTrends']['storesWithTotalAds'], 1) . "% of stores have ran Meta ads at some point, and " . number_format($tableData['industryTrends']['storesWithActiveAds'], 1) . "% have ran Meta ads this year. Paid search is still underutilized, with only " . number_format($tableData['industryTrends']['storesWithPaidSearch'], 1) . "% of stores leveraging it—leaving room for growth-savvy brands to capitalize on less competitive ad space. This dataset reveals the patterns that matter most for agencies and ecommerce professionals looking to benchmark performance, spot untapped channels, and track industry-wide shifts.

Written by Diogo Matos | Last updated on 5th January, 2026

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Throughout 2025, Canadian ecommerce stores are facing a shifting digital landscape.

Generally speaking, Instagram accounts in this industry saw a weekly growth of 79.2 followers, with an average engagement rate of 2.21% — showing that consumer interest remains strong on social media.

However, organic search performance decreased, with traffic falling by 6.3% across the board. This reveals increased competition or reduced search visibility, pushing SEO agencies to develop new methods of bringing in Organic Traffic, such as ranking on AI models.

Regarding paid channels, approximately 3.7% of stores have ran Meta ads historically, and 3.7% have run Meta ads in 2025. Paid search continues to be underexploited, with only 12.6% of stores leveraging it—leaving room for growth-savvy brands to take advantage of less crowded advertising space.

This information reveals the most critical trends for agencies and ecommerce professionals seeking to benchmark performance, discover hidden channels, and track industry-wide shifts.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our salels intelligence platform, Ecommerce Leads.

All data is publicly available and collected in accordance with each platform's terms of service.

Who are the fastest growing Canadian E-Commerce Stores?

This list shows the top 10 fastest growing Canadian E-Commerce Stores by total traffic increase this year, compared to last year, for Canadian stores. You can use this to breakdown best practices and improve your marketing strategies. Use the Chart button to view the traffic trends over time for each store.

#	Name	URL	% Increase	Total Increase
1	Olsa Tools	olsatools.com	-100.0%	-126,796
2	Exo Terra	exo-terra.com	-100.0%	-330,094
3	Suzy Shier	suzyshier.com	-100.0%	-2,038,893
4	Marc Anthony	marcanthony.com	-100.0%	-153,408
5	JD Sports	jdsports.ca	-100.0%	-3,574,229
6	Canadian Living	canadianliving.com	-100.0%	-568,162
7	Closet Core Patterns	closetcorepatterns.com	-100.0%	-306,619
8	Pearls of Joy	pearlsofjoy.com	-100.0%	-228,941
9	The Edgy Veg	theedgyveg.com	-100.0%	-148,392
10	Choosing Chia	choosingchia.com	-100.0%	-311,433

(Scroll horizontally to see all data)

Traffic Trends for Canadian E-Commerce Stores

Traffic trends for Canadian e-commerce stores have shown significant fluctuations over the past two years. Starting in early 2024, there was a steady increase with the highest average traffic recorded in October 2024 at 10201.31. However, by December 2025, we observed a decline to 4010.28. This downward trend reflects changing consumer behavior and market conditions affecting online retailers.

In assessing traffic sources, a dominant 93.4% comes from SEO, a critical factor for visibility in search engines. Paid search contributes a minimal 0.5%, indicating limited reliance on paid search strategies among Canadian e-commerce stores. Organic social media accounts for 4.1%, suggesting growing effectiveness in leveraging social platforms to drive traffic.

While there was a peak in September 2024, traffic has generally decreased throughout 2025. This reduction highlights the importance for Canadian e-commerce stores to adapt their marketing strategies, focusing perhaps on diversifying traffic sources and optimizing both organic and paid channels for long-term growth.

Average Traffic Evolution

Monthly average total traffic across all Canadian stores

Current Traffic Distribution

Percentage breakdown of traffic sources for Canadian stores

SEO Trends for Canadian E-Commerce Stores

SEO traffic for Canadian e-commerce stores showed a fluctuating trend between early 2024 and the end of 2025. The year 2024 began with a gradual increase in SEO traffic, peaking at August with an average of 7491.23 and experiencing a significant drop by December. In 2025, the average SEO traffic saw a downward trend, with December closing at 3746.42, reflecting a decrease compared to the previous year's figures.

Despite these fluctuations, organic search traffic and SERPs saw significant growth in 2025, with organic search traffic increasing by +6.3% and SERPs by +32.1%. These trends indicate a boost in search relevance and visibility for Canadian e-commerce stores throughout the year.

The distribution of stores by SEO traffic in 2025 shows that a substantial number still operate with under 50k visitors monthly, totaling 15447 stores. Meanwhile, 215 stores fell within the 100k-250k visitors bracket, and 123 stores maintained traffic over 250k visitors per month, suggesting a wide variation in store visibility and reach across the market.

Traffic from SEO Over Time

Monthly average organic search traffic (Google + Bing) for Canadian stores

Paid Media Trends for Canadian E-Commerce Stores

Paid media trends for Canadian e-commerce stores indicate significant growth in Google Paid Traffic with a substantial increase of +492.4% throughout 2025. However, the average paid search spend has noted a downturn, decreasing consistently from January 2025 at 509.97 to 183.81 in December 2025. Interestingly, the percentage of stores utilizing Google Ads increased slightly last month to +5.10% from +3.57% in 2025 overall, whereas Meta Ads saw a decrease from +3.72% last month to +0.72% for the year.

On a comparative scale, Canadian e-commerce stores display unique spending patterns. Average spend on paid media stands at 991.33, accounting for 68.0% of the global average. For Google Ads, Canadian expenditures are 164.29, which is 54.5% of the worldwide average, reflecting a cautious stance. On the other hand, spending on Meta Ads has surpassed the global average by +17.1%, reaching 3616.65.

The evolution of paid search traffic shows fluctuations but an overall decrease over recent months. In 2024, traffic figures were peaking, hitting averages like 1839.70 in January 2025, only to fall to 220.42 by December 2025. This decline suggests a need for Canadian e-commerce stores to reassess their strategies to maximize the benefits of paid search traffic in the coming year.

Paid Search Traffic Over Time

Average monthly paid search traffic (Google + Bing) across Canadian stores

% of Traffic from Paid Search Over Time

Percentage of total traffic from paid search (Google Ads + Bing Ads) over time

3.6%

Ran Google Ads this year

5.1%

Ran Google Ads last month

0.7%

Ran Meta Ads this year

3.7%

Ran Meta Ads last month

It's revealing to compare where Canadian e-commerce stores stack up against worldwide averages. On average, stores globally invest $1,459, and diving into individual channels, we find that Canadian companies spend 54.5% more on Google Ads and 117.1% more on Meta Ads on average.

These insights is particularly useful for Paid Media agencies targeting their sales efforts, since they can see how Canadian advertising budgets stack up globally.

Organic Social Trends for Canadian E-Commerce Stores

Instagram traffic for Canadian E-commerce stores has been on a downward trend, with the average traffic peaking at 649.03 in April 2025 and falling to 344.03 by December 2025. Although engagement rates are low at 0.02%, stores are still maintaining an average of 3.05 posts per week throughout the year. The number of stores with Instagram traffic under 10k visitors per month is significant, totaling 2932, while only 123 stores exceed 250k visitors per month.

TikTok is seeing more growth compared to Instagram, as average traffic increased from 25.55 in January 2025 to 176.25 by December 2025. Although there was a minor decrease in average posts per week from 1.77 to 1.37 compared to the last month, TikTok continues to display potential for Canadian e-commerce stores. This platform provides opportunities for stores focusing on cultivating organic social growth.

Despite the dip in weekly post numbers for both Instagram and TikTok in the current month compared to the previous month, TikTok remains an essential platform due to its rapid rise in traffic. Companies should consider leveraging TikTok's upward trend to capitalize on the growing organic reach. The disparity in Instagram traffic across stores suggests room for growth, particularly for stores currently below the 10k visitor mark.

Metric	Current	Previous	Change
Instagram Posts/Week	1.93	3.13	-1.20
TikTok Posts/Week	1.37	1.77	-0.40

% of Traffic from Organic Instagram Over Time

Percentage of total traffic coming from organic Instagram posts and stories

% of Traffic from Organic TikTok Over Time

Percentage of total traffic coming from organic TikTok videos

Website Performance for Canadian E-Commerce Stores

Recent data indicates that Canadian e-commerce stores have an average Google Lighthouse Performance Score of just 0.54/100, suggesting significant room for improvement in site speed and overall performance. The Google Lighthouse SEO Score, on the other hand, remains strong at 0.92/100, maintaining a stable level compared to last month, showing no change over this period.

In terms of SKU distribution, a majority of stores fall under the "bracket_0_250" category, with 11,850 stores hosting fewer SKUs. This is followed by 2,705 stores in the "bracket_251_500" category, and fewer in the higher SKU brackets. This indicates a trend towards smaller inventories across the majority of Canadian e-commerce stores.

Despite a slight downgrade in performance over the last month, with current scores at 0.54 compared to the previous 0.54, SEO and accessibility scores have seen marginal shifts. The accessibility score rose slightly from 0.86 to 0.86, reflecting minor enhancements in site usability. Nonetheless, improving performance scores remains a pertinent goal for e-commerce stores to ensure a better user experience.

Website Performance Benchmarks

Metric	Current	Previous	Change
Performance	54/100	54/100	~0.00
Accessibility	86/100	86/100	~0.00
SEO Score	92/100	92/100	~0.00

Product Catalog Size Distribution

Distribution of Canadian stores by number of products in their catalog

Frequently Asked Questions

How can I use this data?

How was this data collected?

How do you measure growth?

How accurate is this list?

How often is this data updated?

What regions are covered in this dataset?

Can I download or export this data?

What other metrics do you track beyond traffic?

How can I use this data?

This list of fastest growing Canadian ecommerce stores provides valuable insights for agency owners and marketers. Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models. Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources. We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm. All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 so far, and comparing it to their traffic in the same period of 2024.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

How often is this data updated?

We update our database monthly with fresh data from all tracked stores. Traffic data, social metrics, and paid advertising information are refreshed on a rolling basis to ensure you always have access to the most current insights. Major industry reports like this one are regenerated monthly to reflect the latest trends.

What regions are covered in this dataset?

Our analysis covers ecommerce stores primarily operating in the United States, Canada, United Kingdom, Europe (EU countries), Australia, and New Zealand. These English-speaking markets represent the most comprehensive data availability and are the primary markets for most agencies and service providers.

Can I download or export this data?

While the report data shown on this page is not directly downloadable, you can access reports of stores losing traction in your ICP through our core service. Take a look here to filter stores by dozens of criteria and export contact information, traffic data, and growth metrics for your outreach campaigns.

What other metrics do you track beyond traffic?

Beyond organic traffic growth, we track over 50 data points including paid advertising spend (Google Ads, Meta Ads), social media performance (Instagram, TikTok, Facebook engagement), website performance metrics (PageSpeed scores, SEO scores), email marketing activity, technology stack, product catalog size, and more. This comprehensive approach helps agencies identify the best-fit prospects.

Fastest Growing Canada E-Commerce Stores

Table of Contents

How was this data collected?

Who are the fastest growing Canadian E-Commerce Stores?

Traffic Trends for Canadian E-Commerce Stores

Average Traffic Evolution

Current Traffic Distribution

SEO Trends for Canadian E-Commerce Stores

Traffic from SEO Over Time

Paid Media Trends for Canadian E-Commerce Stores

Paid Search Traffic Over Time

% of Traffic from Paid Search Over Time

Website Performance for Canadian E-Commerce Stores

Website Performance Benchmarks

Product Catalog Size Distribution

Frequently Asked Questions

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