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Fastest Growing Australian E-Commerce Stores

Written by Diogo Matos Diogo Matos | Last updated on 5th July, 2025

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We analyzed all Australian Shopify and Woocommerce stores to find the ones with the highest traffic growth in 2025 compared to 2024. Read the full report.

# Name URL % Increase Total Increase Current Organic Search Traffic Chart
1 The Jersey Nation thejerseynation.com 140.0% 276,697 474,402
2 Happy Staffy Co. happystaffyco.com 86.7% 204,179 439,647
3 Blue Bungalow USA bluebungalow.com 63.5% 374,906 965,741
4 Mode Mischief Studios modemischiefstudios.com 47.0% 59,323 185,583
5 Kat the Label katthelabel.com 21.6% 266,051 1,495,255
6 Kat the Label USA katthelabel.com 21.6% 266,051 1,495,255
7 Shona Joy shonajoy.com 6.7% 325,188 5,176,198
8 Elka Collective elkacollective.com 6.0% 9,735 171,362
9 Green Gadgets greengadgets.net.au 4.3% 19,771 484,888
10 Lorde Official Australian Store lorde.store 4.2% 5,843 143,564

(Scroll horizontally to see all data)

Australian E-commerce Industry Trends in 2025

In 2025, Australia ecommerce stores are navigating a shifting digital landscape.

On average, Instagram accounts in this sector saw a weekly growth of 231.9 followers, with an average engagement rate of 1.64% — a sign that consumer interest remains strong on social media.

However, organic search performance declined, with traffic dropping by 14.5% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models.

When it comes to paid channels, approximately 65.4% of stores have ran Meta ads at some point, and 59.9% have ran Meta ads this year.

How do Australia E-Commerce Stores perform in SEO?

In 2025, Australian e-commerce stores are demonstrating robust growth in organic search capabilities, with organic search traffic climbing by 14.5% and organic SERPs witnessing a 30.2% increase. Such progress underscores a strengthening emphasis on enhancing search visibility and optimizing content to capture higher rankings.

The average pagerank for these e-commerce stores in 2025 stands at 2.32 out of 10, reflecting ongoing efforts to bolster website authority and relevance. Despite these improvements, a significant number of stores, totaling 1067, still experience SEO traffic under 50k visitors per month, indicating room for growth across the spectrum.

On the other hand, 179 stores now enjoy SEO traffic ranging between 100k and 250k visitors monthly, while 142 stores surpass the 250k visitor mark. This data highlights a positive trend towards enhanced online presence and competitive positioning amongst the leading Australian e-commerce platforms.

How do Australia E-Commerce Stores perform on Paid Media?

In 2025, Australia's e-commerce stores saw a significant decrease in Google paid traffic growth, with a reduction of 68.1%. This indicates a shift in strategy or market dynamics, as stores might be reallocating their paid marketing efforts or facing increased competition and saturation on the Google platform.

Despite this decline in Google paid traffic, the number of stores utilizing Google ads rose by 21.9%, suggesting a growing interest in leveraging Google's ad platform despite the overall traffic decrease. On the other hand, Meta platforms seem to be gaining more traction, with 65.4% of these e-commerce stores running Meta ads. This reflects an adaptation to changing consumer behavior and a possible preference for Meta's expansive user network.

Furthermore, the number of stores actively maintaining Meta ad campaigns is at 59.9%, reinforcing Meta as a critical player in the paid media landscape for Australian e-commerce stores. This data highlights the importance of strategic paid media planning and the adaptability of stores in this dynamic digital marketing environment.

22%
Stores running Google Search Ads

How do Australia E-Commerce Stores perform on Instagram?

Australian e-commerce stores are experiencing significant activity on Instagram, with an average weekly growth of 231.85 followers. This indicates that brands are effectively leveraging Instagram to reach new audiences and enhance their online presence. The average engagement rate of 0.02% suggests moderate interaction levels, highlighting the potential to increase customer interaction through strategic content that resonates with the audience.

On average, stores are maintaining a consistent presence by posting approximately 4.13 times per week. This steady posting frequency helps in keeping audiences engaged and informed about new products and promotions. Interestingly, a large portion of stores, specifically 403, receive Instagram traffic ranging between 10,000 and 50,000 visitors per month. This indicates a substantial reach for medium-sized brands that effectively utilize Instagram for customer engagement.

Despite this, there are 390 stores with traffic below 10,000 visitors monthly, pointing towards opportunities for growth. On the higher end, 142 stores enjoy traffic exceeding 250,000 visitors per month, showcasing the platform's potential for substantial reach when leveraged appropriately. This data reflects the diverse landscape of Australian e-commerce on Instagram, encouraging smaller stores to adopt innovative strategies to boost their traffic and engagement levels.

What's the average loading time for an Australia E-Commerce Store?

Fast loading times are crucial for the success of any e-commerce store, particularly in a competitive market like Australia. According to my recent data collection, the average loading time for an Australian e-commerce store currently stands at approximately 5.71 seconds. This is a significant factor in influencing customer satisfaction and conversion rates.

Based on performance metrics, the Google Lighthouse Performance Score for these e-commerce stores averages at about 57.10 out of 100 in 2025. This score highlights the importance of ongoing optimization for speed and efficiency, as faster load times can result in better user engagement and potentially increased sales.

In terms of SEO, Australian e-commerce sites fare better, with a Google Lighthouse SEO Score averaging 91.19 out of 100 in 2025. A strong SEO foundation not only improves search engine visibility but also enhances user experience, which can lead to an increase in organic traffic and growth for these stores.

57/100
Average Performance Score

How you can use this data

This list of fastest growing Australia ecommerce stores provides valuable insights for agency owners and marketers.

Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models.

Understanding which stores are experiencing rapid growth can help inform your marketing strategy, product selection, and market positioning.

Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list of top-performing Australia stores offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm.

All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 to far, and comparing it to their traffic in the same period of 2024. We're considering Google Organic Search Traffic for these calculations.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

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