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Fastest Growing Australian E-Commerce Stores

Written by Diogo Matos Diogo Matos | Last updated on 5th August, 2025

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We analyzed all Australian Shopify and Woocommerce stores to find the ones with the highest traffic growth in 2025 compared to 2024. Read the full report.

# Name URL % Increase Total Increase Current Organic Search Traffic Chart
1 The Jersey Nation thejerseynation.com 140.0% 276,697 474,402
2 Happy Staffy Co. happystaffyco.com 86.7% 204,179 439,647
3 Blue Bungalow USA bluebungalow.com 63.5% 374,906 965,741
4 Mode Mischief Studios modemischiefstudios.com 47.0% 59,323 185,583
5 Kat the Label katthelabel.com 21.6% 266,051 1,495,255
6 Kat the Label USA katthelabel.com 21.6% 266,051 1,495,255
7 Shona Joy shonajoy.com 6.7% 325,188 5,176,198
8 Elka Collective elkacollective.com 6.0% 9,735 171,362
9 Green Gadgets greengadgets.net.au 4.3% 19,771 484,888
10 Lorde Official Australian Store lorde.store 4.2% 5,843 143,564

(Scroll horizontally to see all data)

Australian E-commerce Industry Trends in 2025

In 2025, Australia ecommerce stores are navigating a shifting digital landscape.

On average, Instagram accounts in this sector saw a weekly growth of 231.9 followers, with an average engagement rate of 1.64% — a sign that consumer interest remains strong on social media.

However, organic search performance declined, with traffic dropping by 14.5% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models.

When it comes to paid channels, approximately 65.4% of stores have ran Meta ads at some point, and 59.9% have ran Meta ads this year.

How do Australia E-Commerce Stores perform in SEO?

Australia's e-commerce stores have demonstrated remarkable performance in SEO, showcasing a robust organic search traffic growth of 14.5% for 2025. With an impressive organic SERPs growth of 30.2%, these metrics indicate a growing proficiency in optimizing for search engines, allowing stores to capture a more substantial number of search queries and visibility.

The average pagerank of e-commerce stores is reported at 2.32 out of 10, which highlights the competitive nature of online retail in Australia. Although the number may suggest room for improvement, it reflects the dynamic and evolving landscape of digital retail marketing strategies that these businesses are adopting.

In terms of traffic distribution, 1067 stores have SEO traffic under 50k visitors per month. Meanwhile, a growing segment, comprising 179 stores, enjoy SEO traffic between 100k and 250k visitors per month. Notably, 142 stores have achieved significant milestones with traffic exceeding 250k visitors per month, underscoring a segment of high-performing e-commerce websites leveraging effective SEO strategies for success.

How do Australia E-Commerce Stores perform on Paid Media?

In 2025, Australia’s e-commerce store performance on paid media reflected a notable trend. While Google paid traffic growth saw a significant decline of 68.1%, the number of stores utilizing Google Ads improved by 21.9%. This contrasting trend suggests that more stores are experimenting with Google Ads despite the overall drop in traffic growth, indicating a strategy to capture specific audience niches or harness other benefits offered by Google.

Meta platforms, however, showcased a robust presence in the paid media landscape. The number of stores adopting Meta Ads surged by 65.4%, with 59.9% actively maintaining their Meta advertising campaigns. This indicates a strong inclination towards Meta as a preferred channel for paid advertising, potentially due to effective targeting capabilities or a broader reach that attracts these e-commerce stores.

Overall, the landscape of paid media among Australia e-commerce stores is marked by divergent strategies, with many shifting or intensifying efforts on Meta Ads while continuously exploring opportunities within Google Ads despite facing challenges in traffic growth.

22%
Stores running Google Search Ads

How do Australia E-Commerce Stores perform on Instagram?

In 2025, Australian e-commerce stores on Instagram are showing substantial growth with an average weekly follower increase of 231.85. Despite this growth, engagement rates remain relatively modest at 0.0164%. On average, these stores are posting approximately 4.13 times a week, indicating a consistent content output.

When it comes to Instagram-driven traffic, 390 stores are seeing under 10,000 visitors monthly. Meanwhile, 403 stores enjoy traffic between 10,000 and 50,000 visitors, showing a healthy boost in reach. Additionally, 181 stores receive between 50,000 to 100,000 visitors, while 179 stores are pulling in between 100,000 to 250,000 visitors monthly.

Remarkably, 142 stores are achieving over 250,000 monthly visitors via Instagram, underscoring the platform's power as a significant traffic driver for top-performing e-commerce stores in Australia. This trend highlights Instagram's vital role in expanding audience reach and building customer interaction for e-commerce businesses in the region.

What's the average loading time for an Australia E-Commerce Store?

Based on recent data, the average loading time for an Australian e-commerce store highlights a key concern for online retailers. The Google Lighthouse Performance Score for these stores in 2025 stands at 57.10, indicating a moderate level of optimization. This figure suggests there is room for improvement in terms of load speed and responsiveness, especially as consumers become increasingly demanding for quicker access to online products and services.

Interestingly, while performance scores show a need for enhancement, the Google Lighthouse SEO Score is at a notable level of 91.19. This reflects a strong emphasis on search engine optimization efforts by Australian e-commerce retailers to ensure better visibility within search results, a critical component for drawing in customers in a competitive digital landscape.

As we evaluate these metrics, it's evident that there's a balanced focus on SEO strategies, which is commendable. However, improving the performance score can further boost user satisfaction and retention. Continued improvements in both areas will be vital for future growth and customer engagement in Australia’s fast-paced e-commerce sector.

57/100
Average Performance Score

How you can use this data

This list of fastest growing Australia ecommerce stores provides valuable insights for agency owners and marketers.

Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models.

Understanding which stores are experiencing rapid growth can help inform your marketing strategy, product selection, and market positioning.

Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list of top-performing Australia stores offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm.

All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 to far, and comparing it to their traffic in the same period of 2024. We're considering Google Organic Search Traffic for these calculations.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

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