Australian E-commerce Industry Trends in 2025

In 2025, $target ecommerce stores are navigating a shifting digital landscape. On average, Instagram accounts in this sector saw a weekly growth of " . number_format($tableData['industryTrends']['avgWeeklyIgGrowth'], 1) . " followers, with an average engagement rate of " . number_format($tableData['industryTrends']['avgEngagementRate'] * 100, 2) . "% — a sign that consumer interest remains strong on social media. However, organic search performance declined, with traffic dropping by " . number_format($tableData['industryTrends']['organicSearchTrafficGrowth'], 1) . "% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models. When it comes to paid channels, approximately " . number_format($tableData['industryTrends']['storesWithTotalAds'], 1) . "% of stores have ran Meta ads at some point, and " . number_format($tableData['industryTrends']['storesWithActiveAds'], 1) . "% have ran Meta ads this year. Paid search is still underutilized, with only " . number_format($tableData['industryTrends']['storesWithPaidSearch'], 1) . "% of stores leveraging it—leaving room for growth-savvy brands to capitalize on less competitive ad space. This dataset reveals the patterns that matter most for agencies and ecommerce professionals looking to benchmark performance, spot untapped channels, and track industry-wide shifts.

Reports › Fastest Growing Australian E-Commerce Stores

Fastest Growing Australian E-Commerce Stores

Written by Diogo Matos | Last updated on 5th December, 2025

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This year, Australia ecommerce stores are navigating an evolving ecommerce environment.

Typically, Instagram accounts in this space saw a weekly growth of 197.7 followers, with an average engagement rate of 2.02% — showing that consumer interest stays robust on social media.

On the other hand, organic search performance fell, with traffic falling by -48.8% industry-wide. This reveals increased competition or reduced search visibility, which force SEO agencies to come up with fresh approaches to generating organic traffic, such as ranking on AI models.

Looking at paid channels, around 67.8% of stores have launched Meta ads at least once, and 62.9% have launched Meta ads currently. Paid search stays underdeveloped, with only 15.5% of stores leveraging it—opening doors for growth-savvy brands to leverage lower-competition paid opportunities.

This data exposes the essential metrics for agencies and ecommerce professionals seeking to benchmark performance, uncover new opportunities, and track industry-wide shifts.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our salels intelligence platform, Ecommerce Leads.

All data is publicly available and collected in accordance with each platform's terms of service.

Who are the fastest growing Australia E-Commerce Stores?

This list shows the top 10 fastest growing Australia E-Commerce Stores by total traffic increase this year, compared to last year, for Australia stores. You can use this to breakdown best practices and improve your marketing strategies. Use the Chart button to view the traffic trends over time for each store.

#	Name	URL	% Increase	Total Increase	Current Organic Search Traffic
1	Billini	billini.com	425.4%	1,963,603	2,425,194
2	Universal Store	universalstore.com	334.1%	2,870,906	3,730,184
3	Dimple Color	dimplecolor.com	271.3%	3,446,389	4,716,854
4	Ringers Western	ringerswestern.com	245.4%	625,534	880,483
5	Ringers Western US	ringerswestern.com	245.4%	625,534	880,483
6	Kayla Itsines	kaylaitsines.com	214.9%	262,492	384,648
7	Kotn	kotn.com	208.3%	224,151	331,739
8	Assembly Label	assemblylabel.com	191.1%	666,271	1,014,960
9	Engage®	engageind.com	189.6%	286,070	436,987
10	Peppermayo	peppermayo.com	187.5%	1,772,331	2,717,769

(Scroll horizontally to see all data)

Traffic Trends for Australia E-Commerce Stores

In the latest data on traffic trends for Australian e-commerce stores, it's notable that the period from January 2024 to October 2025 saw substantial fluctuations with significant peaks and dips. January 2024 recorded a remarkable increase with traffic reaching 11988.88, growing steadily until a peak of 19020.07 in September 2024, before encountering a decline in the following months. November 2025 saw a significant reduction, dropping to 3369.45, reflecting a sharp and noteworthy decline from previous months.

A major portion of the traffic is derived from SEO, accounting for 69.7%, highlighting its vital role in driving visitors to these e-commerce platforms. Meanwhile, traffic from Paid Search remains minimal at 0.4%, indicating little reliance on this channel, whereas Paid Social contributes 19.6% and Organic Social adds 10.4%.

The evolving trends illuminate the dynamic nature of online traffic channels, emphasizing the persistent significance of SEO while social platforms, both paid and organic, continue to contribute considerably to the traffic mix. These insights suggest e-commerce businesses in Australia are capitalizing on organic search efforts while experimenting with social strategies.

Average Traffic Evolution

Monthly average total traffic across all Australia stores

Current Traffic Distribution

Percentage breakdown of traffic sources for Australia stores

SEO Trends for Australia E-Commerce Stores

SEO trends for Australian e-commerce stores in 2025 show varying shifts, with organic search traffic seeing a sharp decline of -48.8%. This decline in traffic indicates potential challenges for online retailers in maintaining their visibility and competitiveness in the marketplace. Conversely, organic SERPs growth of 7.3% suggests some areas of opportunity for enhancing search engine rankings.

The distribution of SEO traffic among e-commerce stores presents interesting insights. The majority, with 4044 stores, have SEO traffic under 50k visitors per month, highlighting a significant number facing lower visibility. In contrast, 217 stores boast traffic between 100k and 250k visitors, while 163 stores have surpassed 250k visitors per month, showcasing examples of successful SEO strategies.

The data trends signal the importance of investing in robust SEO strategies to capture better organic search outcomes. As traffic patterns fluctuate, e-commerce stores must adapt to maintain or improve their positions in an increasingly competitive digital landscape.

Traffic from SEO Over Time

Monthly average organic search traffic (Google + Bing) for Australia stores

Paid Media Trends for Australia E-Commerce Stores

Paid media trends for Australian e-commerce stores reveal a dramatic shift. In 2025, Google paid traffic experienced a significant decline of -69.1%, yet the cost associated with Google ads surged by +233.9%. Although a smaller percentage of stores ran Google Ads last month compared to the entire year, more e-commerce stores opted for Meta Ads, with a notable increase from 50.83% to 62.86%.

Despite fluctuating paid search traffic, Australian e-commerce stores maintained relatively high spending. On average, they spent 5952.10 on paid media, surpassing the global average of 4511.22 by +131.9%. Specifically, the expenditure on Meta Ads was significantly higher than the global average by +194.1%.

In terms of Google Ads, Australia spent 282.75 in comparison to the global average of 319.59, which is only 88.5% of global spending. The last financial period showed an increase in Google ad engagement, yet it was not enough to offset the overall decline throughout the year. As such, Australian e-commerce stores are adapting to dynamic paid media environments amidst rising costs and fluctuating traffic trends.

Paid Search Traffic Over Time

Average monthly paid search traffic (Google + Bing) across Australia stores

% of Traffic from Paid Search Over Time

Percentage of total traffic from paid search (Google Ads + Bing Ads) over time

16%

Ran Google Ads this year

3.6%

Ran Google Ads last month

62.9%

Ran Meta Ads this year

50.8%

Ran Meta Ads last month

It's also interesting to analyze how Australia e-commerce stores compare to other markets. On average, stores globally invest $4,511, and diving into individual channels, we see that Australia companies spend 88.5% more on Google and 194.1% more via Meta platforms per month.

This comparison is very relevant for Paid Media agencies developing their go-to-market strategy, because they can see how Australia advertising budgets stack up globally.

Organic Social Trends for Australia E-Commerce Stores

Organic social trends for Australia e-commerce stores show evolving dynamics across platforms. Instagram organic traffic has experienced fluctuations over recent months, with a noticeable decline from 1895.62 in April to 1347.94 in November. TikTok, on the other hand, demonstrated substantial engagement early in the year with peaks such as 1387.31 in March, but recently shows a downward trend, ending at 438.04 in November.

In terms of activity, the average weekly Instagram growth sits at 197.72 followers per week, indicating a vibrant community expansion despite a slight decline in average posts per week from 4.55 to 4.00. TikTok's platform sees a contrasting trend with a small increase in posts per week from 3.42 to 3.67.

Overall, the landscape suggests a significant number of stores rely heavily on Instagram for traffic, with 516 stores recording fewer than 10k monthly visitors. Engagement trends point towards stable interaction levels, but changes in posting frequency highlight strategic shifts stores are making in response to evolving audience behavior.

Metric	Current	Previous	Change
Instagram Posts/Week	4.00	4.55	-0.55
TikTok Posts/Week	3.67	3.42	+0.25

% of Traffic from Organic Instagram Over Time

Percentage of total traffic coming from organic Instagram posts and stories

% of Traffic from Organic TikTok Over Time

Percentage of total traffic coming from organic TikTok videos

Website Performance for Australia E-Commerce Stores

The Google Lighthouse Performance Score for Australian e-commerce stores in 2025 is 53.28/100, reflecting a notable decrease of 3% from the previous month. In terms of SEO, the current score is 91.12/100, showing stability when compared to last month's figures. Accessibility scores also showed a decline, standing at 85.12/100, down by 1% from the previous period.

SKU distribution among Australian e-commerce stores indicates a significant concentration in the lowest bracket, with 3,753 stores offering 0-250 SKUs. A smaller number of stores, 220, boast more than 2,500 SKUs, suggesting a trend towards specialized or niche market concentration. This distribution may point towards a rising opportunity for stores to scale their inventory offerings in this competitive space.

Overall, maintaining or improving SEO scores is crucial as accessibility and performance scores show a slight dip. This could impact user experience as e-commerce stores navigate the digital marketplace. As stores continue to diversify SKU offerings, the balance among website performance factors remains essential for fostering a positive customer experience.

Website Performance Benchmarks

Metric	Current	Previous	Change
Performance	50/100	53/100	-3.00
Accessibility	85/100	86/100	-1.00
SEO Score	91/100	92/100	~0.00

Product Catalog Size Distribution

Distribution of Australia stores by number of products in their catalog

Frequently Asked Questions

How can I use this data?

How was this data collected?

How do you measure growth?

How accurate is this list?

How often is this data updated?

What regions are covered in this dataset?

Can I download or export this data?

What other metrics do you track beyond traffic?

How can I use this data?

This list of fastest growing Australia ecommerce stores provides valuable insights for agency owners and marketers. Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models. Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources. We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm. All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 so far, and comparing it to their traffic in the same period of 2024.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

How often is this data updated?

We update our database monthly with fresh data from all tracked stores. Traffic data, social metrics, and paid advertising information are refreshed on a rolling basis to ensure you always have access to the most current insights. Major industry reports like this one are regenerated monthly to reflect the latest trends.

What regions are covered in this dataset?

Our analysis covers ecommerce stores primarily operating in the United States, Canada, United Kingdom, Europe (EU countries), Australia, and New Zealand. These English-speaking markets represent the most comprehensive data availability and are the primary markets for most agencies and service providers.

Can I download or export this data?

While the report data shown on this page is not directly downloadable, you can access reports of stores losing traction in your ICP through our core service. Take a look here to filter stores by dozens of criteria and export contact information, traffic data, and growth metrics for your outreach campaigns.

What other metrics do you track beyond traffic?

Beyond organic traffic growth, we track over 50 data points including paid advertising spend (Google Ads, Meta Ads), social media performance (Instagram, TikTok, Facebook engagement), website performance metrics (PageSpeed scores, SEO scores), email marketing activity, technology stack, product catalog size, and more. This comprehensive approach helps agencies identify the best-fit prospects.

Fastest Growing Australian E-Commerce Stores

Table of Contents

How was this data collected?

Who are the fastest growing Australia E-Commerce Stores?

Traffic Trends for Australia E-Commerce Stores

Average Traffic Evolution

Current Traffic Distribution

SEO Trends for Australia E-Commerce Stores

Traffic from SEO Over Time

Paid Media Trends for Australia E-Commerce Stores

Paid Search Traffic Over Time

% of Traffic from Paid Search Over Time

Website Performance for Australia E-Commerce Stores

Website Performance Benchmarks

Product Catalog Size Distribution

Frequently Asked Questions

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