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Fastest Growing Australian E-Commerce Stores

Q: Australian E-commerce Industry Trends in 2025

In 2025, $target ecommerce stores are navigating a shifting digital landscape. On average, Instagram accounts in this sector saw a weekly growth of " . number_format($tableData['industryTrends']['avgWeeklyIgGrowth'], 1) . " followers, with an average engagement rate of " . number_format($tableData['industryTrends']['avgEngagementRate'] * 100, 2) . "% — a sign that consumer interest remains strong on social media. However, organic search performance declined, with traffic dropping by " . number_format($tableData['industryTrends']['organicSearchTrafficGrowth'], 1) . "% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models. When it comes to paid channels, approximately " . number_format($tableData['industryTrends']['storesWithTotalAds'], 1) . "% of stores have ran Meta ads at some point, and " . number_format($tableData['industryTrends']['storesWithActiveAds'], 1) . "% have ran Meta ads this year. Paid search is still underutilized, with only " . number_format($tableData['industryTrends']['storesWithPaidSearch'], 1) . "% of stores leveraging it—leaving room for growth-savvy brands to capitalize on less competitive ad space. This dataset reveals the patterns that matter most for agencies and ecommerce professionals looking to benchmark performance, spot untapped channels, and track industry-wide shifts.

Written by Diogo Matos | Last updated on 5th February, 2026

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This year, Australia ecommerce stores are facing a shifting digital landscape.

Typically, Instagram accounts in this sector recorded a weekly growth of 209.2 followers, with an average engagement rate of 2.06% — evidence that consumer interest stays robust on social media.

However, organic search performance decreased, with traffic falling by -30.9% throughout the sector. This reveals increased competition or reduced search visibility, compelling SEO agencies to devise new methods of bringing in Organic Traffic, such as ranking on AI models.

When it comes to paid channels, approximately 4.6% of stores have launched Meta ads at least once, and 4.6% have launched Meta ads in 2025. Paid search is still underutilized, with only 16.5% of stores leveraging it—providing space for forward-thinking businesses to exploit less competitive ad space.

This dataset reveals the key insights for agencies and ecommerce professionals looking to benchmark performance, uncover new opportunities, and track industry-wide shifts.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our salels intelligence platform, Ecommerce Leads.

All data is publicly available and collected in accordance with each platform's terms of service.

Who are the fastest growing Australia E-Commerce Stores?

This list shows the top 10 fastest growing Australia E-Commerce Stores by total traffic increase this year, compared to last year, for Australia stores. You can use this to breakdown best practices and improve your marketing strategies. Use the Chart button to view the traffic trends over time for each store.

#	Name	URL	% Increase	Total Increase	Current Organic Search Traffic
1	tpubiketubes	tpubiketubes.com	-4.6%	-283,658	5,852,700
2	AO	australianopenshop.com	-77.7%	-232,666	66,903
3	Kayla Itsines	kaylaitsines.com	-82.5%	-360,623	76,357
4	Andy Cooks	andy-cooks.com	-82.6%	-375,731	79,074
5	Arms Of Eve	armsofeve.com	-82.8%	-123,507	25,587
6	Cue	cue.com	-83.2%	-155,599	31,338
7	Cue	cue.com	-83.2%	-155,599	31,338
8	Angel Maternity USA	angelmaternity.com	-83.5%	-134,024	26,422
9	www.frankbody.com	frankbody.com	-84.4%	-98,897	18,280
10	The Coastal Campaign	thecoastalcampaign.com	-84.9%	-257,450	45,657

(Scroll horizontally to see all data)

Traffic Trends for Australia E-Commerce Stores

Traffic trends for Australian e-commerce stores have shown fluctuations over recent months, with a considerable drop in average traffic starting mid-2024. January 2024 began with an average traffic of 11,152.11, which peaked in June 2024 at 15,516.16 (+4.55% from the previous month). However, the average traffic saw a significant decline by January 2025, reaching 6,857.38. Substantial fluctuations persisted throughout 2025, with periods of recovery like November 2025 where traffic rose to 8,631.77 (+35.59% from October).

The most recent data for January 2026 indicates an average traffic of 6,649.23, reflecting a downward trend since the end of 2025. Despite these fluctuations, SEO continues to dominate traffic sources, accounting for 91.1% of all traffic. Paid Search and Paid Social contribute minimally, with 0.2% and 0.1% respectively, while Organic Social accounts for 8.7% of traffic.

Average Traffic Evolution

Monthly average total traffic across all Australia stores

Current Traffic Distribution

Percentage breakdown of traffic sources for Australia stores

SEO Trends for Australia E-Commerce Stores

Australia's e-commerce sector has experienced fluctuations in SEO traffic, with notable peaks and troughs from 2024 to early 2026. Despite an average SEO traffic drop from 2024 to 2025, January 2025 marked its lowest point, followed by a recovery trend ending with 6054.30 in January 2026. The organic search traffic growth in 2025 saw a decline of 30.9%, contrasting with a positive growth of 30.5% in organic SERPs, indicating a shift in strategies towards visibility improvements.

Throughout 2025, a significant number of stores maintained low visibility, with 4930 having under 50k monthly visitors. In contrast, 229 stores operated optimally between 100k to 250k visitors per month. Furthermore, 173 stores exceeded 250k visitors, showcasing the potential for growth within the competitive digital marketplace.

The sector continues to realign priorities towards enhancing search visibility and traffic management amid evolving trends. Focusing on organic SERPs growth is crucial for leveraging SEO strategies and ensuring higher rankings. The ongoing challenge remains in transforming increased visibility into consistent traffic growth among Australian e-commerce stores.

Traffic from SEO Over Time

Monthly average organic search traffic (Google + Bing) for Australia stores

Paid Media Trends for Australia E-Commerce Stores

Australia's e-commerce landscape in 2025 has seen notable trends in paid media, especially in Google Ads, with a +29.1% increase in paid traffic, showcasing significant growth. Despite this, the spend on Google Ads by Australian stores, at 220.1, remains well below the global average of 322.46, indicating a more cost-effective strategy compared to global competitors. Conversely, Australian stores are outspending their global counterparts on Meta Ads with a significant +148.9%.

Surprisingly, the number of stores using Google Ads decreased in the last month to 2.97% from the 2025 overall figure of 3.78%. This signals a slight decline in Google's ad adoption towards the end of the year. On the other hand, Meta Ads experienced a slight increase from 0.248% to 0.259% over the same period, suggesting a preference shift among e-commerce stores.

Australia's average paid search traffic declined sharply over the year, ending at 155.10 in January 2026, a far cry from previous highs in early 2024. Despite this, the sustained growth in Google-paid traffic and compelling Meta ad spend highlight a dynamic paid media strategy among Australian e-commerce stores that potentially focuses on quality over quantity.

Paid Search Traffic Over Time

Average monthly paid search traffic (Google + Bing) across Australia stores

% of Traffic from Paid Search Over Time

Percentage of total traffic from paid search (Google Ads + Bing Ads) over time

3.8%

Ran Google Ads this year

Ran Google Ads last month

0.2%

Ran Meta Ads this year

0.3%

Ran Meta Ads last month

It's revealing to compare how exactly Australia e-commerce stores compare to other markets. Worldwide, stores spend an average of $1,690, and when analyzing by platform, it becomes clear that Australia brands allocate 68.3% more via Google Ads and 148.9% more via Meta platforms on average.

These insights is valuable for Paid Media agencies developing their go-to-market strategy, as they can see how Australia advertising budgets measure against global benchmarks.

Organic Social Trends for Australia E-Commerce Stores

Organic Social Trends for Australia E-Commerce Stores

The past year has seen Instagram traffic for Australian e-commerce stores decline from April 2025 to January 2026, with fluctuations ending in a stabilization around January 2026 at 1322.90. Despite the declining trend in average Instagram traffic, stores maintained a consistent average weekly growth of approximately 209.16 followers per week in 2025. During the same year, stores also averaged about 4.34 posts per week, though recent data indicates a decline to an average of 3 posts in the last month, down from 3.93.

Conversely, TikTok has shown more variation, with average traffic increasing from a low in January 2025 to a slight resurgence in January 2026 at 593.56. This indicates a potential opportunity for growth on TikTok, where stores maintained an average of 2.86 posts per week in the current month compared to 2.87 the previous month. This slight decline is marginal, suggesting consistent engagement efforts. With continued strategic postings and engagement, TikTok may become increasingly vital for reaching broader audiences.

Metric	Current	Previous	Change
Instagram Posts/Week	3.00	3.93	-0.93
TikTok Posts/Week	2.86	2.87	-0.01

% of Traffic from Organic Instagram Over Time

Percentage of total traffic coming from organic Instagram posts and stories

% of Traffic from Organic TikTok Over Time

Percentage of total traffic coming from organic TikTok videos

Website Performance for Australia E-Commerce Stores

Website Performance for Australia E-Commerce Stores

The most recent data indicates a slight improvement in the Google Lighthouse Performance Score for Australian e-commerce stores, with an increase from 0.543579 to 0.558280 (+1.01%). In terms of accessibility, stores have experienced a slight boost, improving from 0.862535 to 0.869159 (+1.01%). The SEO score remains relatively unchanged, maintaining at around 0.915.

SKU distribution across e-commerce stores shows a significant concentration in the bracket of 0-250, with 3,635 stores falling within this range. The distribution decreases sharply in higher brackets, with only 205 stores boasting 2,501+ SKUs. This suggests a trend towards more niche markets and specialized offerings, given the predominant number of stores with smaller stock ranges.

Google Lighthouse scores underscore a slow yet steady upward trajectory for performance and accessibility, while SEO stability remains. These measures reflect increasing attention by e-commerce stores to enhance user experience and site efficiency. The insights also hint at a strategic focus on fine-tuning performance aspects over time rather than drastic overhauls.

Website Performance Benchmarks

Metric	Current	Previous	Change
Performance	56/100	54/100	+1.00
Accessibility	87/100	86/100	+1.00
SEO Score	92/100	92/100	~0.00

Product Catalog Size Distribution

Distribution of Australia stores by number of products in their catalog

Frequently Asked Questions

How can I use this data?

How was this data collected?

How do you measure growth?

How accurate is this list?

How often is this data updated?

What regions are covered in this dataset?

Can I download or export this data?

What other metrics do you track beyond traffic?

How can I use this data?

This list of fastest growing Australia ecommerce stores provides valuable insights for agency owners and marketers. Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models. Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources. We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm. All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 so far, and comparing it to their traffic in the same period of 2024.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

How often is this data updated?

We update our database monthly with fresh data from all tracked stores. Traffic data, social metrics, and paid advertising information are refreshed on a rolling basis to ensure you always have access to the most current insights. Major industry reports like this one are regenerated monthly to reflect the latest trends.

What regions are covered in this dataset?

Our analysis covers ecommerce stores primarily operating in the United States, Canada, United Kingdom, Europe (EU countries), Australia, and New Zealand. These English-speaking markets represent the most comprehensive data availability and are the primary markets for most agencies and service providers.

Can I download or export this data?

While the report data shown on this page is not directly downloadable, you can access reports of stores losing traction in your ICP through our core service. Take a look here to filter stores by dozens of criteria and export contact information, traffic data, and growth metrics for your outreach campaigns.

What other metrics do you track beyond traffic?

Beyond organic traffic growth, we track over 50 data points including paid advertising spend (Google Ads, Meta Ads), social media performance (Instagram, TikTok, Facebook engagement), website performance metrics (PageSpeed scores, SEO scores), email marketing activity, technology stack, product catalog size, and more. This comprehensive approach helps agencies identify the best-fit prospects.

Fastest Growing Australian E-Commerce Stores

Table of Contents

How was this data collected?

Who are the fastest growing Australia E-Commerce Stores?

Traffic Trends for Australia E-Commerce Stores

Average Traffic Evolution

Current Traffic Distribution

SEO Trends for Australia E-Commerce Stores

Traffic from SEO Over Time

Paid Media Trends for Australia E-Commerce Stores

Paid Search Traffic Over Time

% of Traffic from Paid Search Over Time

Website Performance for Australia E-Commerce Stores

Website Performance Benchmarks

Product Catalog Size Distribution

Frequently Asked Questions

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