Australian E-commerce Industry Trends in 2025

In 2025, $target ecommerce stores are navigating a shifting digital landscape. On average, Instagram accounts in this sector saw a weekly growth of " . number_format($tableData['industryTrends']['avgWeeklyIgGrowth'], 1) . " followers, with an average engagement rate of " . number_format($tableData['industryTrends']['avgEngagementRate'] * 100, 2) . "% — a sign that consumer interest remains strong on social media. However, organic search performance declined, with traffic dropping by " . number_format($tableData['industryTrends']['organicSearchTrafficGrowth'], 1) . "% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models. When it comes to paid channels, approximately " . number_format($tableData['industryTrends']['storesWithTotalAds'], 1) . "% of stores have ran Meta ads at some point, and " . number_format($tableData['industryTrends']['storesWithActiveAds'], 1) . "% have ran Meta ads this year. Paid search is still underutilized, with only " . number_format($tableData['industryTrends']['storesWithPaidSearch'], 1) . "% of stores leveraging it—leaving room for growth-savvy brands to capitalize on less competitive ad space. This dataset reveals the patterns that matter most for agencies and ecommerce professionals looking to benchmark performance, spot untapped channels, and track industry-wide shifts.

Reports › Fastest Growing Australian E-Commerce Stores

Fastest Growing Australian E-Commerce Stores

Written by Diogo Matos | Last updated on 13th November, 2025

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Throughout 2025, Australia ecommerce stores are facing a shifting digital landscape.

On average, Instagram accounts in this space achieved a weekly growth of 201.0 followers, with an average engagement rate of 1.98% — an indication that consumer interest continues to thrive on social media.

However, organic search performance dropped, with traffic decreasing by -48.1% throughout the sector. This reveals increased competition or reduced search visibility, requiring SEO agencies to create novel techniques for organic traffic acquisition, such as ranking on AI models.

When it comes to paid channels, approximately 67.2% of stores have run Meta ads historically, and 61.7% have launched Meta ads in 2025. Paid search continues to be underexploited, with only 14.5% of stores leveraging it—opening doors for strategic stores to capitalize on lower-competition paid opportunities.

This data reveals the patterns that matter most for agencies and ecommerce professionals looking to benchmark performance, uncover new opportunities, and track industry-wide shifts.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our salels intelligence platform, Ecommerce Leads.

All data is publicly available and collected in accordance with each platform's terms of service.

Who are the fastest growing Australia E-Commerce Stores?

This list shows the top 10 fastest growing Australia E-Commerce Stores by total traffic increase this year, compared to last year, for Australia stores. You can use this to breakdown best practices and improve your marketing strategies. Use the Chart button to view the traffic trends over time for each store.

#	Name	URL	% Increase	Total Increase	Current Organic Search Traffic
1	The Modern Witch	themodernwitch.com	797.3%	877,165	987,181
2	Happy Staffy Co.	happystaffyco.com	358.0%	848,570	1,085,589
3	The Jersey Nation	thejerseynation.com	309.4%	616,874	816,278
4	Gelcare	gelcare.com	277.8%	335,684	456,505
5	The Persian Carpet Gallery	pcgaustralia.com	235.6%	265,889	378,741
6	Lorde Official Australian Store	lorde.store	212.0%	292,031	429,752
7	perseusmining.com	perseusmining.com	181.3%	201,323	312,345
8	Lumiere Equestrian	lumiereequestrian.com	179.4%	336,942	524,782
9	Mode Mischief Studios	modemischiefstudios.com	176.3%	224,065	351,188
10	Kat the Label USA	katthelabel.com	173.0%	2,147,002	3,388,222

(Scroll horizontally to see all data)

Traffic Trends for Australia E-Commerce Stores

Traffic trends for Australian e-commerce stores have shown fluctuations over the period analyzed. Notably, there was a significant spike in traffic in late 2023, particularly in December, with an average traffic of 121033.73. This was followed by an even larger increase in early 2024, peaking in March at 184870.87. However, the latter months of 2024 and into 2025 saw a sharp decline, with the lowest traffic recorded in August 2025 at 30720.86.

The vast majority of this traffic, 93.1%, is driven by SEO, underscoring the importance of optimizing for search engines in the Australian market. Meanwhile, traffic from paid sources remains minimal, with Paid Search accounting for only 0.1% and Paid Social slightly higher at 5.6%. Organic Social also plays a small role, contributing to 1.2% of the total traffic.

Overall, the data suggests that Australian e-commerce stores rely heavily on SEO as the primary driver of traffic. This highlights the need for businesses to focus on strengthening their SEO strategies while considering balanced investments in social media to explore additional growth channels.

Average Traffic Evolution

Monthly average total traffic across all Australia stores

Current Traffic Distribution

Percentage breakdown of traffic sources for Australia stores

SEO Trends for Australia E-Commerce Stores

SEO traffic trends for Australian e-commerce stores show a significant fluctuation between early 2023 and late 2025. Starting in early 2023, we observed a gradual increase peaking in early 2024 with an average SEO traffic of 206,269 in June. However, a downward trend commenced shortly after, with traffic hitting a low of 29,091 in August 2025 before slightly rebounding to 69,879 by October 2025.

Despite the overall -48.1% decline in organic search traffic in 2025, there was a 9.0% growth in organic SERPs during the same period. This dichotomy suggests that while search engine page rankings improved, external factors such as changes in consumer behavior or market saturation may have dampened the traffic volumes.

A closer look at store performance reveals that 3,885 stores have SEO traffic under 50,000 visitors monthly. Meanwhile, 220 stores sustain traffic between 100,000 and 250,000, and 161 stores exceed 250,000. These figures highlight a substantial amount of smaller stores struggling with visibility, while a fraction has managed to capitalize on the SEO benefits.

Traffic from SEO Over Time

Monthly average organic search traffic (Google + Bing) for Australia stores

Paid Media Trends for Australia E-Commerce Stores

Paid media trends in 2025 for Australia E-commerce stores show a significant decrease in Google Paid Traffic, dropping by -67.60%. Conversely, there is a substantial increase in Google Paid Cost, with a growth of +343.50%. The data also reveals that 15.12% of stores utilized Google Ads throughout the year, compared to just 3.48% last month. Meta Ads, however, were utilized by a larger proportion of stores, with 61.67% running these ads in 2025 and 46.69% last month.

Despite the decline in Google Paid Traffic, the average paid search spend by Australian e-commerce stores showed fluctuations over the year, peaking in October 2025 at 681.62. Over the last ten months, the spend varied significantly, reaching its low point in January 2025 at 149.58. When compared to global e-commerce averages, Australian stores spend 196.50% more on overall paid media and 168.60% more on Meta Ads, while their expenditure on Google Ads is 83.80% of the global average.

The evolution of paid search traffic indicates a volatile landscape, with figures diminishing significantly over time. From a peak average traffic of 1583.44 in April 2024, it declined to 573.77 in October 2025. These trends underline the dynamic nature of paid media investments and the shifting priorities of Australia's online retail sector.

Paid Search Traffic Over Time

Average monthly paid search traffic (Google + Bing) across Australia stores

% of Traffic from Paid Search Over Time

Percentage of total traffic from paid search (Google Ads + Bing Ads) over time

15.1%

Ran Google Ads this year

3.5%

Ran Google Ads last month

61.7%

Ran Meta Ads this year

46.7%

Ran Meta Ads last month

It's also interesting to analyze how exactly Australia e-commerce stores measure against the global market. Worldwide, stores spend an average of $6,319, and if we break it down by network, the data shows that Australia stores spend 83.8% more on Google and 168.6% more through Meta on average.

This comparison is valuable for Paid Media agencies planning their outreach approach, because they can see how Australia ad spend levels stack up globally.

Organic Social Trends for Australia E-Commerce Stores

Organic Social Trends for Australia E-Commerce Stores

In recent months, Instagram organic traffic for Australian e-commerce stores has seen an upward shift, with the average rising to 1335.76 by October 2025 from 1262.33 in August, signifying an increase of +5.82%. Despite weak engagement with an average rate of 0.02%, an average growth of 200.97 followers weekly reflects improved audience traction. However, the average posts per week have dipped considerably by -1.92 to 2.64, indicating a need for more consistent content strategies.

TikTok has presented a different narrative, with a notable rebound of organic traffic to 544.61 in October, compared to 460.89 in August, marking a +18.14% rise. This upward trend comes despite a significant drop in average weekly uploads, down by -3.34 to just 0.45 per week. This suggests that e-commerce stores may need to balance posting frequency with engagement quality to maximize TikTok's marketing potential.

Instagram traffic distribution indicates most stores fall under the 10k visitors per month category, with 534 stores. Interestingly, 161 stores exceed 250k monthly visitors, signifying potential opportunities for high-engagement and traffic-driven campaigns. Both platforms present unique benefits, but careful attention to content frequency and engagement can drive more robust, sustained growth for the Australian e-commerce sector.

Metric	Current	Previous	Change
Instagram Posts/Week	2.64	4.55	-1.92
TikTok Posts/Week	0.45	3.80	-3.34

% of Traffic from Organic Instagram Over Time

Percentage of total traffic coming from organic Instagram posts and stories

% of Traffic from Organic TikTok Over Time

Percentage of total traffic coming from organic TikTok videos

Website Performance for Australia E-Commerce Stores

The current Google Lighthouse SEO score for Australia E-Commerce Stores stands at 91.57/100, reflecting a notable improvement of +0.67% from the previous month. This upward trend demonstrates significant strides being made by e-commerce platforms to enhance their SEO capabilities and digital presence. Meanwhile, the performance score remains steady, showing no change from the last assessment.

In terms of SKU distribution, the majority of stores fall within the bracket of 0 to 250 SKUs, indicating a diverse yet primarily small-scale inventory across platforms. Only a small portion of these stores have a SKU count exceeding 2,500, with 235 stores in this category, hinting at selective broad-scale offerings within the market.

Enhancements in accessibility continue with a current score of 86.32, up from the previous 86.00. This reflects a positive trend of +0.37%, emphasizing the ongoing efforts by e-commerce stores to make their websites more user-friendly and accessible. As the digital landscape evolves, maintaining a focus on accessibility alongside performance remains critical for user experience.

Website Performance Benchmarks

Metric	Current	Previous	Change
Performance	53/100	53/100	~0.00
Accessibility	86/100	86/100	~0.00
SEO Score	92/100	91/100	+1.00

Product Catalog Size Distribution

Distribution of Australia stores by number of products in their catalog

Frequently Asked Questions

How can I use this data?

How was this data collected?

How do you measure growth?

How accurate is this list?

How often is this data updated?

What regions are covered in this dataset?

Can I download or export this data?

What other metrics do you track beyond traffic?

How can I use this data?

This list of fastest growing Australia ecommerce stores provides valuable insights for agency owners and marketers. Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models. Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources. We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm. All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 so far, and comparing it to their traffic in the same period of 2024.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

How often is this data updated?

We update our database monthly with fresh data from all tracked stores. Traffic data, social metrics, and paid advertising information are refreshed on a rolling basis to ensure you always have access to the most current insights. Major industry reports like this one are regenerated monthly to reflect the latest trends.

What regions are covered in this dataset?

Our analysis covers ecommerce stores primarily operating in the United States, Canada, United Kingdom, Europe (EU countries), Australia, and New Zealand. These English-speaking markets represent the most comprehensive data availability and are the primary markets for most agencies and service providers.

Can I download or export this data?

While the report data shown on this page is not directly downloadable, you can access reports of stores losing traction in your ICP through our core service. Take a look here to filter stores by dozens of criteria and export contact information, traffic data, and growth metrics for your outreach campaigns.

What other metrics do you track beyond traffic?

Beyond organic traffic growth, we track over 50 data points including paid advertising spend (Google Ads, Meta Ads), social media performance (Instagram, TikTok, Facebook engagement), website performance metrics (PageSpeed scores, SEO scores), email marketing activity, technology stack, product catalog size, and more. This comprehensive approach helps agencies identify the best-fit prospects.

Fastest Growing Australian E-Commerce Stores

Table of Contents

How was this data collected?

Who are the fastest growing Australia E-Commerce Stores?

Traffic Trends for Australia E-Commerce Stores

Average Traffic Evolution

Current Traffic Distribution

SEO Trends for Australia E-Commerce Stores

Traffic from SEO Over Time

Paid Media Trends for Australia E-Commerce Stores

Paid Search Traffic Over Time

% of Traffic from Paid Search Over Time

Website Performance for Australia E-Commerce Stores

Website Performance Benchmarks

Product Catalog Size Distribution

Frequently Asked Questions

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