Australian E-commerce Industry Trends in 2025

In 2025, $target ecommerce stores are navigating a shifting digital landscape. On average, Instagram accounts in this sector saw a weekly growth of " . number_format($tableData['industryTrends']['avgWeeklyIgGrowth'], 1) . " followers, with an average engagement rate of " . number_format($tableData['industryTrends']['avgEngagementRate'] * 100, 2) . "% — a sign that consumer interest remains strong on social media. However, organic search performance declined, with traffic dropping by " . number_format($tableData['industryTrends']['organicSearchTrafficGrowth'], 1) . "% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models. When it comes to paid channels, approximately " . number_format($tableData['industryTrends']['storesWithTotalAds'], 1) . "% of stores have ran Meta ads at some point, and " . number_format($tableData['industryTrends']['storesWithActiveAds'], 1) . "% have ran Meta ads this year. Paid search is still underutilized, with only " . number_format($tableData['industryTrends']['storesWithPaidSearch'], 1) . "% of stores leveraging it—leaving room for growth-savvy brands to capitalize on less competitive ad space. This dataset reveals the patterns that matter most for agencies and ecommerce professionals looking to benchmark performance, spot untapped channels, and track industry-wide shifts.

Reports › Fastest Growing Australian E-Commerce Stores

Fastest Growing Australian E-Commerce Stores

Written by Diogo Matos | Last updated on 5th January, 2026

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Throughout 2025, Australia ecommerce stores are dealing with an evolving ecommerce environment.

On average, Instagram accounts in this sector achieved a weekly growth of 215.6 followers, with an average engagement rate of 2.03% — a sign that consumer interest continues to thrive on social media.

In contrast, organic search performance fell, with traffic decreasing by -36.4% across the board. This suggests increased competition or reduced search visibility, pushing SEO agencies to develop novel techniques for organic traffic acquisition, such as ranking on AI models.

Looking at paid channels, roughly 4.7% of stores have run Meta ads in the past, and 4.7% have executed Meta ads in 2025. Paid search remains underused, with only 15.6% of stores leveraging it—creating opportunities for growth-savvy brands to exploit less competitive ad space.

This information highlights the key insights for agencies and ecommerce professionals aiming to benchmark performance, identify underutilized opportunities, and track industry-wide shifts.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our salels intelligence platform, Ecommerce Leads.

All data is publicly available and collected in accordance with each platform's terms of service.

Who are the fastest growing Australia E-Commerce Stores?

This list shows the top 10 fastest growing Australia E-Commerce Stores by total traffic increase this year, compared to last year, for Australia stores. You can use this to breakdown best practices and improve your marketing strategies. Use the Chart button to view the traffic trends over time for each store.

#	Name	URL	% Increase	Total Increase
1	treasurie.com	treasurie.com	-100.0%	-375,548
2	VRG GRL	vrggrl.com	-100.0%	-188,608
3	BEC + BRIDGE US	becandbridge.com	-100.0%	-191,621
4	Ally Fashion	allyfashion.com	-100.0%	-927,840
5	Universal Store	universalstore.com	-100.0%	-1,231,445
6	Australian Koala Foundation	savethekoala.com	-100.0%	-538,238
7	2XU	2xu.com	-100.0%	-557,198
8	Alamour The Label	alamourthelabel.com	-100.0%	-452,486
9	The Dairy	thedairy.com	-100.0%	-357,314
10	Booby Tape	boobytape.com	-100.0%	-221,789

(Scroll horizontally to see all data)

Traffic Trends for Australia E-Commerce Stores

Traffic Trends for Australia E-Commerce Stores

From the beginning of 2024 to the end of the year, average traffic for Australian e-commerce stores saw fluctuations, experiencing peak traffic during June at 18255.03 before declining into the new year. January 2025 marked a notable decrease with an average traffic of 7945.00. However, a recovering trend was observed towards December 2025, where traffic rose again to 9827.50.

A significant portion of e-commerce traffic continues to be driven by SEO, accounting for 89.5% of total visits. In contrast, paid search and paid social are minimal contributors, with only 0.2% and 2.0% respectively. Organic social platforms see a modest contribution to traffic at 8.3%, highlighting potential areas for growth within social media strategies.

Understanding and leveraging these trends could be crucial for Australian e-commerce stores looking to optimize their traffic sources and engage more effectively with their target audiences. Refining SEO strategies and exploring organic social opportunities appear to be key areas for traffic growth in the upcoming period.

Average Traffic Evolution

Monthly average total traffic across all Australia stores

Current Traffic Distribution

Percentage breakdown of traffic sources for Australia stores

SEO Trends for Australia E-Commerce Stores

SEO Trends for Australia E-Commerce Stores

In 2025, Australia e-commerce stores witnessed a significant shift in SEO trends. Organic search traffic saw a decline of 36.4%, while organic SERPs recorded a growth of 38.1%. The number of stores experiencing SEO traffic under 50k visitors per month stands at 4255, indicating the high competition in smaller-scale e-commerce ventures.

Despite this overall decline in traffic, some stores managed to leverage the increased visibility in search engine results. Stores with SEO traffic between 100k and 250k visitors per month accounted for 216, demonstrating that targeted optimization strategies can yield substantial returns. Furthermore, 162 stores surpassed the 250k visitor mark, highlighting a segment of the market that successfully adapted to new SEO practices.

The varied performance across different store sizes underscores the importance of tailored SEO strategies. As the landscape continues to evolve, e-commerce stores must stay agile, integrating data-driven solutions to maintain and enhance their online presence in a competitive environment.

Traffic from SEO Over Time

Monthly average organic search traffic (Google + Bing) for Australia stores

Paid Media Trends for Australia E-Commerce Stores

Paid Media Trends for Australia E-Commerce Stores

In 2025, Australian e-commerce stores experienced significant fluctuations in paid search spend, starting with an average of $131.31 in January and reaching $688.19 in October before dropping to $237.25 in December. Google paid traffic saw substantial growth of +108.2% throughout the year, although the cost growth data remains unavailable. The number of stores using Google Ads increased slightly by +1.64% compared to the previous year.

Australia's e-commerce landscape continues to showcase notable trends in paid media spending. Local e-commerce stores invested significantly in paid media, spending 48.3% more than the global average. On the other hand, spending on Google Ads was relatively lower, at only 82.8% of the global average, whereas spending on Meta Ads remained robust at 123.1% of the global average.

Despite these investments, paid search traffic showed a reduction throughout the year, from an average of 806.78 in January to 199.98 by December. The number of stores running Meta Ads last month was 4.74%, showcasing a rise compared to those active throughout 2025 (+1.24%). This trend suggests Australian e-commerce retailers continue to assess and adapt their paid media strategies in response to fluctuating market conditions.

Paid Search Traffic Over Time

Average monthly paid search traffic (Google + Bing) across Australia stores

% of Traffic from Paid Search Over Time

Percentage of total traffic from paid search (Google Ads + Bing Ads) over time

1.6%

Ran Google Ads this year

Ran Google Ads last month

1.2%

Ran Meta Ads this year

4.7%

Ran Meta Ads last month

It's revealing to compare where Australia e-commerce stores compare to other markets. Worldwide, stores spend an average of $1,459, and examining each advertising platform, the data shows that Australia brands allocate 82.8% more on Google and 123.1% more via Meta platforms per month.

This data is very relevant for Paid Media agencies choosing their next sales strategy, allowing them to see how Australia ad spend levels measure against global benchmarks.

Organic Social Trends for Australia E-Commerce Stores

Organic social trends for Australian e-commerce stores reveal dynamic shifts, particularly on Instagram and TikTok platforms in 2025. Instagram's organic traffic experienced fluctuations, peaking in April at 1930 visitors and declining to 1312 in December. The number of stores with Instagram traffic under 10k visitors monthly remains high, with 514 stores, while 162 stores enjoy over 250k visitors. Despite this, the average post frequency saw a decline of 1.47 posts in December compared to November.

TikTok, while showing robust growth early in the year, demonstrated a gradual increase in engagement towards the end of the year, with December traffic at 459 visitors. Although experiencing a downward trend from April's 1014 visitors, TikTok maintains a steady posting routine with an average of 2.71 videos per week in December. This represents a marginal decrease of 0.08 posts compared to previous months.

Both platforms highlight key trends in engagement strategies for e-commerce, with Instagram focusing on follower growth and engagement rates, metric averages reaching 215 followers weekly in 2025 and 0.02% engagement. The nuanced approach to content frequency and video upload reflects the altering landscape in organic reach and engagement tactics for Australian e-commerce stores.

Metric	Current	Previous	Change
Instagram Posts/Week	2.71	4.18	-1.47
TikTok Posts/Week	2.71	2.79	-0.08

% of Traffic from Organic Instagram Over Time

Percentage of total traffic coming from organic Instagram posts and stories

% of Traffic from Organic TikTok Over Time

Percentage of total traffic coming from organic TikTok videos

Website Performance for Australia E-Commerce Stores

The performance of Australian e-commerce stores has shown significant data-driven insights. The Google Lighthouse Performance Score for 2025 is recorded at 0.54/100, indicating room for improvement in optimizing website speeds. Despite this, the Google Lighthouse SEO Score is impressively high at 0.92/100, showcasing strong optimization efforts in search engine visibility.

When comparing current benchmarks to the previous month, the SEO score shows stability, maintaining its high level. The performance score slightly increased to 0.55, reflecting a positive trend in speed optimization efforts. The accessibility score experienced a marginal improvement, now at 0.86, highlighting ongoing efforts to enhance user accessibility across these platforms.

In terms of SKU distribution, the majority of Australian e-commerce stores fall within the bracket of 0-250 SKUs, with 3,606 stores. Fewer stores offer more extensive inventories, with stores having over 2501 SKUs only numbering 211. This suggests a trend towards smaller, more specialized product offerings within the e-commerce landscape in Australia.

Website Performance Benchmarks

Metric	Current	Previous	Change
Performance	55/100	54/100	~0.00
Accessibility	86/100	86/100	~0.00
SEO Score	92/100	92/100	~0.00

Product Catalog Size Distribution

Distribution of Australia stores by number of products in their catalog

Frequently Asked Questions

How can I use this data?

How was this data collected?

How do you measure growth?

How accurate is this list?

How often is this data updated?

What regions are covered in this dataset?

Can I download or export this data?

What other metrics do you track beyond traffic?

How can I use this data?

This list of fastest growing Australia ecommerce stores provides valuable insights for agency owners and marketers. Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models. Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources. We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm. All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 so far, and comparing it to their traffic in the same period of 2024.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

How often is this data updated?

We update our database monthly with fresh data from all tracked stores. Traffic data, social metrics, and paid advertising information are refreshed on a rolling basis to ensure you always have access to the most current insights. Major industry reports like this one are regenerated monthly to reflect the latest trends.

What regions are covered in this dataset?

Our analysis covers ecommerce stores primarily operating in the United States, Canada, United Kingdom, Europe (EU countries), Australia, and New Zealand. These English-speaking markets represent the most comprehensive data availability and are the primary markets for most agencies and service providers.

Can I download or export this data?

While the report data shown on this page is not directly downloadable, you can access reports of stores losing traction in your ICP through our core service. Take a look here to filter stores by dozens of criteria and export contact information, traffic data, and growth metrics for your outreach campaigns.

What other metrics do you track beyond traffic?

Beyond organic traffic growth, we track over 50 data points including paid advertising spend (Google Ads, Meta Ads), social media performance (Instagram, TikTok, Facebook engagement), website performance metrics (PageSpeed scores, SEO scores), email marketing activity, technology stack, product catalog size, and more. This comprehensive approach helps agencies identify the best-fit prospects.

Fastest Growing Australian E-Commerce Stores

Table of Contents

How was this data collected?

Who are the fastest growing Australia E-Commerce Stores?

Traffic Trends for Australia E-Commerce Stores

Average Traffic Evolution

Current Traffic Distribution

SEO Trends for Australia E-Commerce Stores

Traffic from SEO Over Time

Paid Media Trends for Australia E-Commerce Stores

Paid Search Traffic Over Time

% of Traffic from Paid Search Over Time

Website Performance for Australia E-Commerce Stores

Website Performance Benchmarks

Product Catalog Size Distribution

Frequently Asked Questions

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