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Fastest Growing Australian E-Commerce Stores

Written by Diogo Matos Diogo Matos | Last updated on 22nd September, 2025

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We analyzed all Australian Shopify and Woocommerce stores to find the ones with the highest traffic growth in 2025 compared to 2024. Read the full report.

# Name URL % Increase Total Increase Current Organic Search Traffic Chart
1 The Modern Witch themodernwitch.com 687.1% 755,909 865,925
2 The Jersey Nation thejerseynation.com 245.0% 484,438 682,143
3 Happy Staffy Co. happystaffyco.com 242.5% 570,913 806,381
4 The Persian Carpet Gallery pcgaustralia.com 197.0% 222,285 335,137
5 Lumiere Equestrian lumiereequestrian.com 166.7% 312,698 500,304
6 perseusmining.com perseusmining.com 154.1% 171,078 282,100
7 Kat the Label USA katthelabel.com 135.8% 1,669,841 2,899,045
8 Kat the Label katthelabel.com 135.8% 1,669,841 2,899,045
9 The Wiggles Store thewigglesstore.com 134.7% 328,661 572,664
10 Lorde Official Australian Store lorde.store 133.5% 183,891 321,612

(Scroll horizontally to see all data)

Australian E-commerce Industry Trends in 2025

In 2025, Australia ecommerce stores are navigating a shifting digital landscape.

On average, Instagram accounts in this sector saw a weekly growth of 208.1 followers, with an average engagement rate of 1.92% — a sign that consumer interest remains strong on social media.

However, organic search performance declined, with traffic dropping by -9.5% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models.

When it comes to paid channels, approximately 64.2% of stores have ran Meta ads at some point, and 58.1% have ran Meta ads this year.

How do Australia E-Commerce Stores perform in SEO?

The performance of Australian e-commerce stores in SEO during 2025 shows a mix of trends. Organic search traffic has seen a decrease of 9.5%, which suggests that while other factors may be improving, the visibility through search engine results pages (SERPs) isn't translating to higher user clicks. Despite this decline, there is a notable growth in the number of organic SERPs by 17.5%, indicating that stores are increasing their presence in search listings even if it hasn't directly boosted traffic yet.

Remarkably, Australian e-commerce stores experienced an impressive domain authority growth of 1069.7%. This significant increase suggests a strong focus on building authoritative content and acquiring valuable backlinks, enhancing their standing in the search engine algorithms. However, the average PageRank for these stores in 2025 is 2.56 out of 10, showing room for improvement in terms of page quality and relevance.

In terms of traffic metrics, there are 3878 stores receiving fewer than 50,000 SEO visitors per month, suggesting that a large number of stores are still working on breaking into higher visitor brackets. On the other hand, 219 stores receive between 100,000 and 250,000 visitors, and 160 stores attract over 250,000 visitors, illustrating a competitive and diverse landscape where few players dominate in terms of SEO-driven traffic.

How do Australia E-Commerce Stores perform on Paid Media?

In 2025, Australia's e-commerce stores experienced a notable decline in Google paid traffic growth, with a drop of 66.5%. This decrease indicates a shift in marketing strategies or perhaps a more competitive landscape in the paid media space.

Meanwhile, the number of stores investing in paid advertising on Google decreased to 13.7%, a shift that may be attributed to the increased focus on alternative platforms such as Meta.

Interestingly, 64.2% of stores opted to run Meta Ads, with 58.1% maintaining active campaigns. This change suggests a growing preference for Meta's advertising services among Australian e-commerce stores, potentially due to better engagement or higher returns on investment in comparison to Google Ads.

14%
Stores running Google Search Ads

How do Australia E-Commerce Stores perform on Instagram?

Australia's e-commerce stores continue to leverage Instagram effectively, with an average weekly growth of approximately 208.06 followers. Despite Instagram's saturated market, these stores maintain an intriguing growth trajectory partly due to enhanced content strategies and consistent engagement with followers.

The engagement rate, while seemingly modest at 1.92%, is a testament to the platform's competitive nature and the stores' ability to carve niche audiences. Posting an average of around 4.27 times weekly allows these e-commerce entities to keep audiences engaged, blending product promotion with appealing storytelling.

Diving into traffic metrics, a substantial number of stores (529) experience less than 10k visitors from Instagram monthly. In contrast, 525 stores draw between 10k and 50k visitors, and 226 stores draw between 50k and 100k. A smaller segment, 219 stores, see traffic ranging from 100k to 250k, while a select 160 stores enjoy over 250k visitors monthly, showcasing the varied impacts Instagram marketing can have on store visibility and audience engagement.

What's the average loading time for an Australia E-Commerce Store?

The average loading time for an Australian E-Commerce Store continues to be a crucial factor as the market evolves. In 2025, the Google Lighthouse Performance Score for these stores averaged at 56.87 out of 100. This indicates some room for improvement as businesses compete to capture customer attention swiftly and reduce bounce rates.

Despite the relatively moderate performance score, Australian e-commerce platforms are demonstrating strong efforts in search engine optimization. The Google Lighthouse SEO Score averaged at 91.12 out of 100, illustrating proactive steps by store owners to enhance their visibility and searchability on the web.

Overall, the data reflects the ongoing emphasis on technical performance and optimization. As e-commerce continues to grow in Australia, addressing loading times more efficiently will be central to maintaining competitive advantage in the sector.

57/100
Average Performance Score

How you can use this data

This list of fastest growing Australia ecommerce stores provides valuable insights for agency owners and marketers.

Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models.

Understanding which stores are experiencing rapid growth can help inform your marketing strategy, product selection, and market positioning.

Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list of top-performing Australia stores offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm.

All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 to far, and comparing it to their traffic in the same period of 2024. We're considering Google Organic Search Traffic for these calculations.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

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