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Fastest Growing Australian E-Commerce Stores

Written by Diogo Matos Diogo Matos | Last updated on 16th September, 2025

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We analyzed all Australian Shopify and Woocommerce stores to find the ones with the highest traffic growth in 2025 compared to 2024. Read the full report.

# Name URL % Increase Total Increase Current Organic Search Traffic Chart
1 The Modern Witch themodernwitch.com 687.1% 755,909 865,925
2 The Jersey Nation thejerseynation.com 245.0% 484,438 682,143
3 Happy Staffy Co. happystaffyco.com 242.5% 570,913 806,381
4 The Persian Carpet Gallery pcgaustralia.com 197.0% 222,285 335,137
5 Lumiere Equestrian lumiereequestrian.com 166.7% 312,698 500,304
6 perseusmining.com perseusmining.com 154.1% 171,078 282,100
7 Kat the Label USA katthelabel.com 135.8% 1,669,841 2,899,045
8 Kat the Label katthelabel.com 135.8% 1,669,841 2,899,045
9 The Wiggles Store thewigglesstore.com 134.7% 328,661 572,664
10 Lorde Official Australian Store lorde.store 133.5% 183,891 321,612

(Scroll horizontally to see all data)

Australian E-commerce Industry Trends in 2025

In 2025, Australia ecommerce stores are navigating a shifting digital landscape.

On average, Instagram accounts in this sector saw a weekly growth of 208.1 followers, with an average engagement rate of 1.92% — a sign that consumer interest remains strong on social media.

However, organic search performance declined, with traffic dropping by -9.5% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models.

When it comes to paid channels, approximately 64.2% of stores have ran Meta ads at some point, and 58.1% have ran Meta ads this year.

How do Australia E-Commerce Stores perform in SEO?

Australia's e-commerce stores show a mixed performance in SEO as the industry continues to evolve. While the organic search traffic is projected to decrease by 9.5% in 2025, the stores have seen significant progress in other areas. Organic SERPs growth, for instance, is expected to rise by 17.5%, indicating improved visibility in search results despite the overall traffic decline.

The growth in domain authority is particularly noteworthy, skyrocketing by 1069.7%. This increase suggests that Australian e-commerce stores are strengthening their online presence and authority, potentially setting a strong foundation for future growth. However, the average PageRank remains moderate at 2.56/10, pointing to opportunities for improvement in site optimization and external linking strategies.

A closer examination of SEO traffic reveals that 3,878 stores operate with less than 50k visitors per month. Meanwhile, 219 stores achieve traffic between 100k and 250k, and 160 stores attract over 250k visitors monthly. This distribution highlights the competitive landscape and the room for growth for emerging players in Australia's e-commerce space.

How do Australia E-Commerce Stores perform on Paid Media?

The landscape of paid media for Australian e-commerce stores in 2025 depicts some shifting dynamics. Google paid traffic has witnessed a significant downturn with a reduction of 66.5%, indicating a possible strategic pivot or reallocation of advertising budgets by store owners. This drop suggests that businesses may be seeking more cost-effective or higher-performing channels to reach their audiences.

Moreover, the number of stores that engaged in Google Ads slightly increased by 13.7%, reflecting a continued, albeit cautious, investment in this platform, despite the dip in traffic growth. In contrast, Meta platforms remain a popular choice for Australian e-commerce stores. A substantial 64.2% of stores utilized Meta Ads, with 58.1% maintaining active campaigns, signifying the platform's efficacy and importance in digital marketing strategies.

As the year unfolds, it will be vital for e-commerce operators to continuously evaluate the performance and return on investment of these paid media channels to optimize their marketing strategies effectively.

14%
Stores running Google Search Ads

How do Australia E-Commerce Stores perform on Instagram?

In 2025, Australian e-commerce stores are experiencing an average weekly Instagram growth of 208.06 followers. Despite this growth, their engagement rate remains relatively low at 0.02%, suggesting that while follower numbers are increasing, active interaction may not be as strong. On average, these stores post around 4.27 times per week, maintaining a consistent presence on the platform.

Examining the traffic metrics, a majority of stores, 529 in total, receive less than 10k visitors from Instagram monthly. Meanwhile, 525 stores attract between 10k and 50k visitors monthly. As traffic increases, the number of stores in each category decreases, with 226 stores ranging between 50k and 100k monthly visitors.

Notably, 219 stores achieve between 100k and 250k visitors, and a notable 160 stores exceed 250k visitors each month. These figures highlight a clear segmentation where a select number of top-performing stores dominate Instagram traffic, leveraging their strategies effectively to harness Instagram's potential as a source of engagement and web traffic.

What's the average loading time for an Australia E-Commerce Store?

Australia's e-commerce sector shows promising growth yet faces challenges with loading times. According to the latest data, the average loading time for Australia E-Commerce Stores in 2025 remains suboptimal, often affecting the user experience. The Google Lighthouse Performance Score reveals an average of 0.57 out of 100, highlighting the need for many stores to improve their performance metrics.

Despite these challenges, the attention to SEO is commendable, with a Google Lighthouse SEO Score averaging 0.91 out of 100. This indicates that while performance may not be optimal, firms are placing significant emphasis on enhancing their search engine optimization efforts.

For Australia’s fast-growing e-commerce sector, focusing on reducing loading times could be a critical competitive advantage. With more consumers shopping online, optimizing both performance and SEO will be essential to capture and retain customer interest throughout 2025.

57/100
Average Performance Score

How you can use this data

This list of fastest growing Australia ecommerce stores provides valuable insights for agency owners and marketers.

Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models.

Understanding which stores are experiencing rapid growth can help inform your marketing strategy, product selection, and market positioning.

Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list of top-performing Australia stores offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm.

All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 to far, and comparing it to their traffic in the same period of 2024. We're considering Google Organic Search Traffic for these calculations.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

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