U.S. E-commerce Industry Trends in 2025

In 2025, $target ecommerce stores are navigating a shifting digital landscape. On average, Instagram accounts in this sector saw a weekly growth of " . number_format($tableData['industryTrends']['avgWeeklyIgGrowth'], 1) . " followers, with an average engagement rate of " . number_format($tableData['industryTrends']['avgEngagementRate'] * 100, 2) . "% — a sign that consumer interest remains strong on social media. However, organic search performance declined, with traffic dropping by " . number_format($tableData['industryTrends']['organicSearchTrafficGrowth'], 1) . "% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models. When it comes to paid channels, approximately " . number_format($tableData['industryTrends']['storesWithTotalAds'], 1) . "% of stores have ran Meta ads at some point, and " . number_format($tableData['industryTrends']['storesWithActiveAds'], 1) . "% have ran Meta ads this year. Paid search is still underutilized, with only " . number_format($tableData['industryTrends']['storesWithPaidSearch'], 1) . "% of stores leveraging it—leaving room for growth-savvy brands to capitalize on less competitive ad space. This dataset reveals the patterns that matter most for agencies and ecommerce professionals looking to benchmark performance, spot untapped channels, and track industry-wide shifts.

Reports › Fastest Growing U.S. E-Commerce Stores

Fastest Growing U.S. E-Commerce Stores

Written by Diogo Matos | Last updated on 5th December, 2025

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This year, U.S. ecommerce stores are operating within a dynamic online marketplace.

Generally speaking, Instagram accounts in this niche recorded a weekly growth of 102.8 followers, with an average engagement rate of 2.82% — showing that consumer interest stays robust on social media.

On the other hand, organic search performance fell, with traffic decreasing by -32.2% across the board. This reveals increased competition or reduced search visibility, which force SEO agencies to come up with novel techniques for organic traffic acquisition, such as ranking on AI models.

In terms of paid channels, around 42.4% of stores have launched Meta ads at some point, and 38.3% have launched Meta ads recently. Paid search continues to be underexploited, with only 12.2% of stores leveraging it—providing space for forward-thinking businesses to exploit underutilized advertising channels.

This data reveals the key insights for agencies and ecommerce professionals aiming to benchmark performance, uncover new opportunities, and track industry-wide shifts.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our salels intelligence platform, Ecommerce Leads.

All data is publicly available and collected in accordance with each platform's terms of service.

Who are the fastest growing U.S. E-Commerce Stores?

This list shows the top 10 fastest growing U.S. E-Commerce Stores by total traffic increase this year, compared to last year, for U.S. stores. You can use this to breakdown best practices and improve your marketing strategies. Use the Chart button to view the traffic trends over time for each store.

#	Name	URL	% Increase	Total Increase	Current Organic Search Traffic
1	Katy Perry Collections	katyperrycollections.com	2409.7%	3,505,947	3,651,441
2	Engelbert Strauss, INC.	strauss.com	1522.6%	2,140,322	2,280,895
3	Thorum	thorum.com	1276.7%	1,416,360	1,527,301
4	Forte Series	forteseries.com	1250.6%	6,691,174	7,226,199
5	Disturbia	disturbia.us	990.4%	1,184,278	1,303,851
6	SunGoldPower	sungoldpower.com	970.0%	3,501,828	3,862,827
7	www.guidedbydestiny.com	guidedbydestiny.com	646.2%	1,191,717	1,376,144
8	CAFELY	cafely.com	601.2%	636,687	742,598
9	Paw Origins	paworigins.com	589.7%	945,401	1,105,727
10	Shaq.com	shaq.com	553.4%	2,039,210	2,407,702

(Scroll horizontally to see all data)

Traffic Trends for U.S. E-Commerce Stores

In the latest analysis of traffic trends for U.S. e-commerce stores, significant fluctuations are evident. Starting in January 2023, the average traffic was 3932.71, which rose sharply by February 2023 with a +29.28% increase. By March 2023, traffic experienced a decline, and despite some recovery in subsequent months, notable peaks occurred in June and July 2024, with average traffic reaching 7220.42 and 7612.56, respectively. However, by November 2025, traffic plunged to 2612.03, marking a substantial decline from previous highs.

The breakdown of traffic sources in recent data highlights that a significant 74.1% of traffic comes from SEO, reinforcing its importance in attracting visitors. Paid Social also plays a crucial role, contributing 18.2% to the overall traffic. Meanwhile, Paid Search contributes a minimal 0.8%, and Organic Social is responsible for 6.9%.

Overall, the data suggests a volatile traffic environment, with dependence on SEO and Paid Social evident in driving consumer interest towards U.S. e-commerce platforms. The sharp decrease in traffic in late 2025 calls for strategic reassessment to address these challenges and capitalize on vital traffic sources effectively.

Average Traffic Evolution

Monthly average total traffic across all U.S. stores

Current Traffic Distribution

Percentage breakdown of traffic sources for U.S. stores

SEO Trends for U.S. E-Commerce Stores

The SEO landscape for U.S. e-commerce stores has seen significant fluctuations, with average SEO traffic peaking in September 2024 at 8539.74 before experiencing a downward trend. By November 2025, the average SEO traffic had dropped to 1935.19, marking a decline in organic search traffic growth by -32.2% over the year.

Despite the challenging market, a considerable number of stores, 135,271, have maintained SEO traffic under 50,000 visitors per month. Only 1,627 e-commerce stores boast traffic exceeding 250,000 visitors monthly, highlighting the competitive nature of the industry. Meanwhile, organic SERPs growth has also slowed, decreasing by -5.2% in 2025.

This data indicates a need for U.S. e-commerce stores to reassess their SEO strategies to adapt to the evolving digital environment. Stores must explore innovative techniques to boost their online visibility and maintain or increase traffic in a competitive market.

Traffic from SEO Over Time

Monthly average organic search traffic (Google + Bing) for U.S. stores

Paid Media Trends for U.S. E-Commerce Stores

Paid media trends for U.S. e-commerce stores have shown a dynamic shift in 2025, with paid search spend experiencing fluctuations throughout the year. The spending reached its peak at $723.45 in May and saw a notable dip to $257.82 in April. The average paid search spend in recent months showed a recovery, rising to $401.83 in December.

Despite a significant decline in Google paid traffic growth by -61.6%, the cost of Google ads surged by +107.1%. This increase in cost reflects the growing competition and investment in digital advertising. The proportion of stores utilizing Google Ads rose by 12.32% for the year compared to only 4.15% last month.

Furthermore, Meta Ads saw consistent growth with a 38.3% store involvement for the year, rising slightly from last month's 36.12%. U.S. e-commerce stores are spending significantly more on paid media compared to the global average, particularly in Google Ads and Meta Ads, with expenditures being +111.9% and +111.2% above the global average, respectively.

Paid Search Traffic Over Time

Average monthly paid search traffic (Google + Bing) across U.S. stores

% of Traffic from Paid Search Over Time

Percentage of total traffic from paid search (Google Ads + Bing Ads) over time

12.3%

Ran Google Ads this year

4.1%

Ran Google Ads last month

38.3%

Ran Meta Ads this year

36.1%

Ran Meta Ads last month

It's also interesting to analyze how U.S. e-commerce stores measure against the global market. On average, stores globally invest $4,510, and if we break it down by network, we find that U.S. stores spend 125.7% more on Google and 111.2% more on Meta typically.

These insights is very relevant for Paid Media agencies developing their go-to-market strategy, since they can see how U.S. ad spend levels compare to other industries.

Organic Social Trends for U.S. E-Commerce Stores

Organic social trends for U.S. E-commerce stores in 2025 indicate dynamic shifts, particularly on platforms like Instagram and TikTok. Instagram traffic dropped from April to August before rebounding to 558.37 in November, showing resilience. Despite a decrease in average posts per week by 0.2, stores are maintaining an average growth rate of 102.78 followers weekly.

TikTok traffic saw significant decreases from January through October, but there was a slight uptick to 282.35 in November. This platform experienced a reduction in average posts per week by 0.28, suggesting a shift in content strategy or engagement focus. Despite this, engagement remains crucial, with new strategies potentially fostering future growth and adjustment to algorithm changes.

The data shows a diverse landscape for Instagram traffic, with most e-commerce stores falling under the 10k visitors per month mark. A significant portion of stores also benefits from higher traffic levels, exceeding 250k monthly visitors. These metrics highlight evolving strategies and content curation efforts that U.S. e-commerce stores must adopt to harness organic growth effectively.

Metric	Current	Previous	Change
Instagram Posts/Week	2.99	3.20	-0.20
TikTok Posts/Week	1.94	2.22	-0.28

% of Traffic from Organic Instagram Over Time

Percentage of total traffic coming from organic Instagram posts and stories

% of Traffic from Organic TikTok Over Time

Percentage of total traffic coming from organic TikTok videos

Website Performance for U.S. E-Commerce Stores

In 2025, the average Google Lighthouse Performance Score for U.S. e-commerce stores was 0.55/100, indicating a need for improved website speed and performance. Despite the overall performance challenges, e-commerce stores demonstrated strong SEO capabilities with an average SEO score of 0.92/100.

The SKU distribution reveals that the majority of U.S. e-commerce stores have an inventory range between 0-250 SKUs, totaling 140,758 stores, while 8,821 stores feature 2,501 or more SKUs. This SKU diversity suggests varied business scales within the e-commerce landscape, impacting site performance requirements differently.

Comparing the current month to the previous, there was a slight -2% drop in the performance score, which now stands at 0.52. The SEO score remained stable with no change, while accessibility improved with a score of 0.87, indicating a positive trend in online inclusivity efforts.

Website Performance Benchmarks

Metric	Current	Previous	Change
Performance	52/100	54/100	-2.00
Accessibility	87/100	87/100	~0.00
SEO Score	92/100	92/100	~0.00

Product Catalog Size Distribution

Distribution of U.S. stores by number of products in their catalog

Frequently Asked Questions

How can I use this data?

How was this data collected?

How do you measure growth?

How accurate is this list?

How often is this data updated?

What regions are covered in this dataset?

Can I download or export this data?

What other metrics do you track beyond traffic?

How can I use this data?

This list of fastest growing U.S. ecommerce stores provides valuable insights for agency owners and marketers. Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models. Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources. We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm. All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 so far, and comparing it to their traffic in the same period of 2024.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

How often is this data updated?

We update our database monthly with fresh data from all tracked stores. Traffic data, social metrics, and paid advertising information are refreshed on a rolling basis to ensure you always have access to the most current insights. Major industry reports like this one are regenerated monthly to reflect the latest trends.

What regions are covered in this dataset?

Our analysis covers ecommerce stores primarily operating in the United States, Canada, United Kingdom, Europe (EU countries), Australia, and New Zealand. These English-speaking markets represent the most comprehensive data availability and are the primary markets for most agencies and service providers.

Can I download or export this data?

While the report data shown on this page is not directly downloadable, you can access reports of stores losing traction in your ICP through our core service. Take a look here to filter stores by dozens of criteria and export contact information, traffic data, and growth metrics for your outreach campaigns.

What other metrics do you track beyond traffic?

Beyond organic traffic growth, we track over 50 data points including paid advertising spend (Google Ads, Meta Ads), social media performance (Instagram, TikTok, Facebook engagement), website performance metrics (PageSpeed scores, SEO scores), email marketing activity, technology stack, product catalog size, and more. This comprehensive approach helps agencies identify the best-fit prospects.

Fastest Growing U.S. E-Commerce Stores

Table of Contents

How was this data collected?

Who are the fastest growing U.S. E-Commerce Stores?

Traffic Trends for U.S. E-Commerce Stores

Average Traffic Evolution

Current Traffic Distribution

SEO Trends for U.S. E-Commerce Stores

Traffic from SEO Over Time

Paid Media Trends for U.S. E-Commerce Stores

Paid Search Traffic Over Time

% of Traffic from Paid Search Over Time

Website Performance for U.S. E-Commerce Stores

Website Performance Benchmarks

Product Catalog Size Distribution

Frequently Asked Questions

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