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Fastest Growing U.S. E-Commerce Stores

Written by Diogo Matos Diogo Matos | Last updated on 16th September, 2025

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We analyzed over 400,000 stores worldwide to uncover the top growing U.S. stores. Find out which U.S. stores had the highest traffic growth compared to 2024 to work on your sales funnel and figure out how they grew.

# Name URL % Increase Total Increase Current Organic Search Traffic Chart
1 David Protein davidprotein.com 4190.0% 4,646,501 4,757,395
2 Conceive Plus® conceiveplus.com 1829.1% 3,970,833 4,187,927
3 Batteries Inc. batteriesinc.net 1110.9% 1,613,977 1,759,259
4 Engelbert Strauss, INC. strauss.com 1010.6% 14,434,767 15,863,060
5 Four Seasons Studio fourseasons.studio 990.9% 2,178,510 2,398,362
6 Commercial Heaters commercialheater.com 916.3% 1,439,315 1,596,402
7 Thorum thorum.com 882.1% 10,208,493 11,365,799
8 coffee brand coffee coffeebrandcoffee.com 880.2% 2,136,762 2,379,533
9 Huntington Watch huntingtonwatch.com 855.4% 1,654,959 1,848,422
10 Bouchard - The Dark Chocolate Experts bouchardchocolate.com 825.6% 1,150,603 1,289,963

(Scroll horizontally to see all data)

U.S. E-commerce Industry Trends in 2025

In 2025, U.S. ecommerce stores are navigating a shifting digital landscape.

On average, Instagram accounts in this sector saw a weekly growth of 108.1 followers, with an average engagement rate of 2.82% — a sign that consumer interest remains strong on social media.

However, organic search performance declined, with traffic dropping by -25.7% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models.

When it comes to paid channels, approximately 39.9% of stores have ran Meta ads at some point, and 35.0% have ran Meta ads this year.

How do U.S. E-Commerce Stores perform in SEO?

U.S. e-commerce stores faced challenges in their SEO performance in 2025, with organic search traffic experiencing a decline of 25.7%. This setback indicates a need for these stores to refine their strategies to attract more organic visitors and energy. Despite the decrease in traffic, organic SERPs growth showed a slight improvement of 0.6%, revealing potential areas for optimization in search rankings.

Interestingly, domain authority saw a substantial increase of 809.6%, suggesting that while traffic may have dipped, the credibility and trust of e-commerce sites have grown significantly. This increase in authority could set the stage for future traffic recovery once leveraged effectively. However, the average PageRank was recorded at 2.55 out of 10, indicating room for enhancement in improving page relevance and quality to compete in search results.

In terms of site distribution based on traffic, a majority, with 69,675 stores, reported SEO traffic under 50,000 visitors monthly. On the higher end, 1,586 of the stores attracted over 250,000 visitors per month, reflecting a diverse landscape where a few sites manage to capture considerable traffic. These figures emphasize the need for ongoing strategic improvements to shift more stores into higher traffic categories.

How do U.S. E-Commerce Stores perform on Paid Media?

In 2025, U.S. e-commerce stores experienced a sharp decline of 60.20% in Google paid traffic growth, reflecting a challenging landscape for businesses relying on this platform for generating website visits. However, the cost associated with Google paid traffic witnessed a staggering increase of 4286.6%, suggesting that while fewer stores are reaping the benefits of traffic, they are compelled to spend significantly more to achieve their results.

On the other hand, engagement with paid media platforms showed differentiated trends. 17.6% of e-commerce stores opted to run advertisements on Google, showcasing a cautious adoption amidst escalating costs. Meanwhile, a greater portion of the market, 39.9% of stores, ran ads on Meta platforms, with 35% maintaining active campaigns. The figures suggest a shift towards Meta as a comparatively more attractive or viable option for reaching audiences, possibly influenced by the shifting cost dynamics of Google’s paid media.

Overall, these statistics highlight the evolving strategies of U.S. e-commerce stores in navigating paid media. As costs surge on Google, the increasing reliance on Meta’s advertising platform indicates an adaptation towards maintaining cost-effective engagement with consumers.

18%
Stores running Google Search Ads

How do U.S. E-Commerce Stores perform on Instagram?

In 2025, U.S. e-commerce stores on Instagram are experiencing an average weekly growth of 108.08 followers. These stores demonstrate an average engagement rate of 0.03%. Consistent activity is noticeable, with an average of approximately 2.85 posts per week.

The number of stores with varying Instagram traffic reflects a wide spectrum of reach and influence. There are 27,303 stores with under 10k visitors per month, while 13,715 stores attract between 10k and 50k visitors monthly. As we move up the scale, 3,743 stores receive between 50k and 100k visitors, and 2,823 stores see between 100k and 250k visitors. Notably, 1,586 stores achieve Instagram traffic of over 250k visitors per month, showcasing significant visibility and engagement within the platform.

What's the average loading time for an U.S. E-Commerce Store?

The average loading time for a U.S. e-commerce store is becoming increasingly crucial as site speed impacts user experience and conversion rates. According to the 2025 data, Google Lighthouse Performance Score for these stores averages at 58.36/100. This score indicates that there is significant room for improvement in optimizing loading times to ensure better performance.

With user expectations on the rise, it's essential not only to focus on speed but also on search engine optimization. The Google Lighthouse SEO Score stands at an average of 91.43/100 for U.S. e-commerce stores in 2025. This higher SEO score suggests that while many stores have optimized for search engines, balancing SEO with performance factors like loading times should remain a priority.

In conclusion, as e-commerce continues to grow, improving the average loading time will be key to staying competitive in the market. Stores that address both performance and SEO will likely see better engagement and conversion rates, helping them thrive in an increasingly digital landscape.

58/100
Average Performance Score

How you can use this data

This list of fastest growing U.S. ecommerce stores provides valuable insights for agency owners and marketers.

Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models.

Understanding which stores are experiencing rapid growth can help inform your marketing strategy, product selection, and market positioning.

Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list of top-performing U.S. stores offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm.

All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 to far, and comparing it to their traffic in the same period of 2024. We're considering Google Organic Search Traffic for these calculations.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

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