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Fastest Growing U.S. E-Commerce Stores

Written by Diogo Matos Diogo Matos | Last updated on 17th June, 2025

We analyzed over 400,000 stores worldwide to uncover the top growing U.S. stores. Find out which U.S. stores had the highest traffic growth compared to 2024 to work on your sales funnel and figure out how they grew.

# Name URL % Increase Total Increase Current Organic Search Traffic Chart
1 David Protein davidprotein.com 3450.4% 3,826,241 3,937,135
2 coffee brand coffee coffeebrandcoffee.com 648.8% 1,575,180 1,817,951
3 CoinCentral coincentral.com 627.5% 1,262,819 1,464,077
4 Engelbert Strauss, INC. strauss.com 581.9% 8,311,660 9,739,953
5 Lotus Threads Bridal lotusthreads.com 473.7% 1,119,031 1,355,258
6 Discount Pools Direct discountpoolsdirect.com 447.0% 2,264,165 2,770,738
7 Fresh Jagua ® freshjagua.com 410.9% 763,369 949,162
8 Dutch Waffle Company dutchwafflecompany.us 341.0% 1,634,899 2,114,326
9 KnupSports.com knupsports.com 333.7% 812,199 1,055,596
10 The Sukkah Store thesukkahstore.com 316.9% 348,414 458,361

(Scroll horizontally to see all data)

U.S. E-commerce Industry Trends in 2025

In 2025, U.S. ecommerce stores are navigating a shifting digital landscape.

On average, Instagram accounts in this sector saw a weekly growth of 121.3 followers, with an average engagement rate of 3.00% — a sign that consumer interest remains strong on social media.

However, organic search performance declined, with traffic dropping by -24.0% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models.

When it comes to paid channels, approximately 37.7% of stores have ran Meta ads at some point, and 33.7% have ran Meta ads this year.

How do U.S. E-Commerce Stores perform in SEO?

In 2025, U.S. e-commerce stores experienced a significant decline in organic search traffic, with a decrease of 24%. This downturn in organic traffic implies challenges in capturing audience attention through non-paid search avenues. Additionally, the organic SERPs growth also saw a reduction by 5.6%, indicating a tough competitive landscape for visibility on search engine result pages.

Despite these decreases, it's noteworthy that a substantial number of e-commerce stores managed to maintain a certain level of SEO traffic. Specifically, there are 33,978 stores with SEO traffic under 50,000 visitors per month. Moreover, 2,676 stores achieved between 100,000 and 250,000 visitors per month, showing that some stores have managed to navigate the challenging SEO landscape successfully. Meanwhile, 1,470 stores enjoyed the advantage of having over 250,000 visitors monthly, reflecting their potential dominance in SEO practices within the industry.

The average PageRank for stores is at 2.18 out of 10, suggesting room for improvement in authoritative content and links that could improve search engine rankings. This data provides an insightful overview of the current state of SEO performance among U.S. e-commerce stores in 2025.

How do U.S. E-Commerce Stores perform on Paid Media?

In 2025, U.S. e-commerce stores experienced a drastic shift in their paid media performance, particularly on Google platforms. The Google paid traffic growth plummeted by 54.8%, indicating a significant decline in user engagement through this channel. Despite this drop, the number of stores running Google Ads increased by 14.2%, suggesting that while more stores are attempting to utilize this platform, they may not be seeing the expected returns.

Conversely, Meta Ads gained traction in the e-commerce space. The number of stores running Meta Ads surged by 37.7%, showcasing a strong preference for this advertising platform among rising e-commerce entities. Furthermore, a considerable 33.7% of stores maintained active Meta Ads throughout the year, reflecting confidence in Meta as an effective advertising medium despite increasing competition.

Overall, these trends highlight a pivotal year for U.S. e-commerce stores as they navigate the evolving landscape of paid media, balancing between established platforms like Google and newer, rapidly growing ones like Meta.

14%
Stores running Google Search Ads

How do U.S. E-Commerce Stores perform on Instagram?

In 2025, U.S. e-commerce stores have seen substantial growth on Instagram, with an average weekly follower increase of 121.35, reflecting the platform's role as a pivotal marketing channel. The overall engagement rate, though relatively modest at 0.03%, indicates the challenges brands face in capturing user interaction despite healthy follower growth.

On average, these stores post approximately 2.64 times a week, suggesting a strategic approach to maintaining visibility and engagement without overwhelming their audience. A significant number of stores, 25,389 to be exact, still experience under 10k monthly visitors from Instagram, while a considerable number manage to garner between 10k and 50k visitors, totaling 12,890 stores.

Fewer stores achieve higher traffic brackets, with 3,496 attracting between 50k and 100k visitors, and only 1,470 stores surpassing the 250k visitor mark each month, highlighting a competitive landscape where reaching higher visitor counts remains a challenge for many.

What's the average loading time for an U.S. E-Commerce Store?

The average loading time for a U.S. e-commerce store has been observed to have room for improvement. In recent analyses, the Google Lighthouse Performance Score averaged at 58.10 out of 100, highlighting the ongoing challenges many stores face in optimizing their site performance effectively.

Such performance metrics underline the critical need for e-commerce businesses to focus on enhancing website speed and efficiency. A snappy site not only improves user experience but also contributes to better search rankings and conversion rates.

Despite performance challenges, U.S. e-commerce stores maintain a relatively strong Google Lighthouse SEO Score, with an average of 91.67 out of 100. This suggests that while performance optimization is needed, many stores are effectively implementing SEO best practices to ensure visibility and traffic.

58/100
Average Performance Score

How you can use this data

This list of fastest growing U.S. ecommerce stores provides valuable insights for agency owners and marketers.

Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models.

Understanding which stores are experiencing rapid growth can help inform your marketing strategy, product selection, and market positioning.

Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list of top-performing U.S. stores offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm.

All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 to far, and comparing it to their traffic in the same period of 2024. We're considering Google Organic Search Traffic for these calculations.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

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