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Fastest Growing U.S. E-Commerce Stores

Written by Diogo Matos Diogo Matos | Last updated on 22nd September, 2025

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We analyzed over 400,000 stores worldwide to uncover the top growing U.S. stores. Find out which U.S. stores had the highest traffic growth compared to 2024 to work on your sales funnel and figure out how they grew.

# Name URL % Increase Total Increase Current Organic Search Traffic Chart
1 David Protein davidprotein.com 4190.0% 4,646,501 4,757,395
2 Conceive Plus® conceiveplus.com 1829.1% 3,970,833 4,187,927
3 Batteries Inc. batteriesinc.net 1110.9% 1,613,977 1,759,259
4 Engelbert Strauss, INC. strauss.com 1010.6% 14,434,767 15,863,060
5 Four Seasons Studio fourseasons.studio 990.9% 2,178,510 2,398,362
6 Commercial Heaters commercialheater.com 916.3% 1,439,315 1,596,402
7 Thorum thorum.com 882.1% 10,208,493 11,365,799
8 coffee brand coffee coffeebrandcoffee.com 880.2% 2,136,762 2,379,533
9 Huntington Watch huntingtonwatch.com 855.4% 1,654,959 1,848,422
10 Bouchard - The Dark Chocolate Experts bouchardchocolate.com 825.6% 1,150,603 1,289,963

(Scroll horizontally to see all data)

U.S. E-commerce Industry Trends in 2025

In 2025, U.S. ecommerce stores are navigating a shifting digital landscape.

On average, Instagram accounts in this sector saw a weekly growth of 108.1 followers, with an average engagement rate of 2.82% — a sign that consumer interest remains strong on social media.

However, organic search performance declined, with traffic dropping by -25.7% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models.

When it comes to paid channels, approximately 39.9% of stores have ran Meta ads at some point, and 35.0% have ran Meta ads this year.

How do U.S. E-Commerce Stores perform in SEO?

In the rapidly evolving landscape of U.S. e-commerce, stores are experiencing varied performance in organic SEO metrics. Notably, organic search traffic is set to decrease by 25.7% in 2025, which could indicate shifting consumer behaviors or increased competition in online shopping channels. Conversely, organic SERPs growth sees a slight increase of 0.6%, suggesting that while overall traffic may diminish, specific search rankings could see stability or marginal improvements.

Despite the challenges in traffic, domain authority for these e-commerce stores is experiencing a significant surge with a growth of 809.6%. This drastic increase points to enhanced credibility and potential improvement in backlink profiles or content quality among top-performing stores. However, the average PageRank remains relatively modest at 2.55 out of 10, reflecting ample room for improvement in how search engines perceive the relevance of these websites.

A closer look at the SEO traffic distribution reveals that 69,675 stores have SEO traffic under 50,000 visitors per month, suggesting that the majority of e-commerce sites face challenges in achieving higher visibility. On the higher end, 1,586 stores are enjoying SEO traffic exceeding 250,000 visitors per month, indicating that while competition is steep, there is a cohort of high-performing stores effectively leveraging SEO to capture substantial online audiences.

How do U.S. E-Commerce Stores perform on Paid Media?

U.S. E-Commerce Stores have experienced significant shifts in their paid media performance in 2025. Notably, there was a dramatic decline in Google Paid Traffic, which saw a significant decrease of 60.2%. This indicates that fewer consumers are clicking on paid advertisements on Google, which could reflect a shift in consumer behavior or increased competition in the space.

Conversely, the cost associated with Google Paid Ads grew substantially by 4286.6%. Such an increase suggests that advertising on Google has become considerably more expensive, possibly due to intensified bidding wars or changes in Google's advertising algorithms. Despite these costs, 17.6% of stores continued to run Google Ads, indicating that businesses still see value in maintaining a presence on this platform despite the rising expenses.

Meta Ads, meanwhile, remain a popular choice among U.S. E-Commerce Stores, with 39.9% of stores running such ads. The percentage of stores maintaining active Meta Ads stands at 35%, highlighting a robust engagement with this platform's advertising options. This trend could suggest better value perception or higher engagement rates on social media platforms compared to traditional search engines.

18%
Stores running Google Search Ads

How do U.S. E-Commerce Stores perform on Instagram?

In 2025, U.S. e-commerce stores are achieving an average weekly Instagram growth of approximately 108.08 followers. Despite the significant follower increase, the average engagement rate remains modest at just 0.03%. These stores typically maintain a content schedule of about 2.85 posts per week, balancing growth with audience interaction.

Examining the traffic numbers, a large proportion of stores, specifically 27,303, have Instagram traffic of under 10,000 visitors per month. Mid-level traffic stores, with visitors ranging between 10,000 and 50,000, count 13,715. An even more focused group of 3,743 stores experiences traffic between 50,000 and 100,000 visitors.

For those stores enjoying higher engagement, 2,823 gain between 100,000 and 250,000 visitors, while the most successful segment consists of 1,586 stores surpassing the 250,000 visitor threshold. This data underscores the varying degrees of success U.S. e-commerce stores have in leveraging Instagram, reflecting a competitive yet promising space for growth and engagement.

What's the average loading time for an U.S. E-Commerce Store?

In 2025, the Google Lighthouse Performance Score for U.S. e-commerce stores averages at 58.36 out of 100. This score reflects the current efficiency of web performance among these stores, an important factor influencing both user experience and search rankings.

The Google Lighthouse SEO Score for U.S. e-commerce platforms stands impressively at an average of 91.43 out of 100. This indicates a strong focus on search engine optimization, aiding these stores in better visibility and reach in an increasingly competitive online market.

These scores underscore a significant shift toward optimizing for both speed and SEO criteria, with retailers prioritizing these metrics to enhance customer engagement and improve overall site effectiveness.

58/100
Average Performance Score

How you can use this data

This list of fastest growing U.S. ecommerce stores provides valuable insights for agency owners and marketers.

Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models.

Understanding which stores are experiencing rapid growth can help inform your marketing strategy, product selection, and market positioning.

Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list of top-performing U.S. stores offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm.

All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 to far, and comparing it to their traffic in the same period of 2024. We're considering Google Organic Search Traffic for these calculations.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

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