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Fastest Growing U.S. E-Commerce Stores

Written by Diogo Matos Diogo Matos | Last updated on 5th July, 2025

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We analyzed over 400,000 stores worldwide to uncover the top growing U.S. stores. Find out which U.S. stores had the highest traffic growth compared to 2024 to work on your sales funnel and figure out how they grew.

# Name URL % Increase Total Increase Current Organic Search Traffic Chart
1 David Protein davidprotein.com 3450.4% 3,826,241 3,937,135
2 coffee brand coffee coffeebrandcoffee.com 648.8% 1,575,180 1,817,951
3 CoinCentral coincentral.com 627.5% 1,262,819 1,464,077
4 Engelbert Strauss, INC. strauss.com 581.9% 8,311,660 9,739,953
5 Lotus Threads Bridal lotusthreads.com 473.7% 1,119,031 1,355,258
6 Discount Pools Direct discountpoolsdirect.com 447.0% 2,264,165 2,770,738
7 Fresh Jagua ® freshjagua.com 410.9% 763,369 949,162
8 Dutch Waffle Company dutchwafflecompany.us 341.0% 1,634,899 2,114,326
9 KnupSports.com knupsports.com 333.7% 812,199 1,055,596
10 The Sukkah Store thesukkahstore.com 316.9% 348,414 458,361

(Scroll horizontally to see all data)

U.S. E-commerce Industry Trends in 2025

In 2025, U.S. ecommerce stores are navigating a shifting digital landscape.

On average, Instagram accounts in this sector saw a weekly growth of 121.3 followers, with an average engagement rate of 3.00% — a sign that consumer interest remains strong on social media.

However, organic search performance declined, with traffic dropping by -24.0% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models.

When it comes to paid channels, approximately 37.7% of stores have ran Meta ads at some point, and 33.7% have ran Meta ads this year.

How do U.S. E-Commerce Stores perform in SEO?

In 2025, U.S. e-commerce stores have experienced a significant decline in their organic search traffic, with a noted growth decrease of 24%. This downward trend in organic traffic is accompanied by a 5.6% decline in organic SERPs growth, indicating challenges in maintaining visibility on search engines.

The average pagerank for U.S. e-commerce stores currently stands at 2.18 out of 10, reflecting the struggle to secure higher-ranking positions. Despite these challenges, there remains a notable number of stores achieving varying levels of SEO traffic. Specifically, 33,978 stores receive under 50,000 visitors monthly, 2,676 stores enjoy traffic between 100,000 to 250,000 visitors, and 1,470 stores attract over 250,000 visitors each month.

Overall, while a small number of stores continue to draw significant traffic, the majority face hurdles in enhancing their online presence through SEO, suggesting a critical area for improvement in the industry's digital strategies.

How do U.S. E-Commerce Stores perform on Paid Media?

In 2025, U.S. e-commerce stores experienced a significant decline in Google paid traffic, registering a decrease of 54.8%. This indicates that fewer consumers reached these stores through Google ads, possibly prompting a strategic reevaluation for businesses reliant on this channel.

While specific data on Google paid cost growth remains unspecified, the number of stores engaging with Google Ads decreased, showing a slight growth of just 14.2% in comparison to the previous trends in paid media utilization. It suggests that many stores remain cautious in scaling their Google advertising efforts amidst the changing landscape.

When it comes to Meta Ads, store engagement paints a more active picture. In 2025, 37.7% of U.S. e-commerce stores participated in running Meta Ads, with 33.7% maintaining active ads on the platform. This indicates that Meta is an attractive option for paid media, likely due to its effectiveness in reaching target audiences and fostering consumer connections.

14%
Stores running Google Search Ads

How do U.S. E-Commerce Stores perform on Instagram?

U.S. e-commerce stores have shown dynamic performance on Instagram, with an average weekly growth of 121.35 followers, illustrating the platform's role as a vital channel for brand visibility. However, the average engagement rate is relatively modest at 0.03%, pointing to the need for strategies that enhance interaction with followers to maximize marketing potential.

Stores actively maintain their presence by posting approximately 2.64 times per week. This consistent posting schedule is critical for maintaining visibility and engagement in the competitive e-commerce space.

In terms of traffic, a significant number of stores, 25,389, receive under 10k Instagram visitors monthly, highlighting a potential area for growth. Meanwhile, 1,470 stores have successfully attracted over 250k visitors per month, demonstrating the reach attainable through effective Instagram marketing strategies. As Instagram continues to evolve, these stores will likely adapt and refine their approaches to further capitalize on this growth.

What's the average loading time for an U.S. E-Commerce Store?

The average loading time for a U.S. e-commerce store in 2025 has become a crucial aspect of user experience, directly impacting sales and customer retention. According to the latest findings, many stores exhibit a Google Lighthouse Performance Score of approximately 58.10 out of 100. This suggests that there is significant room for improvement in terms of speed and optimization for e-commerce platforms.

Despite these performance challenges, e-commerce stores are achieving impressive SEO scores. The Google Lighthouse SEO Score averages around 91.67, indicating strong optimization in areas such as metadata, mobile-friendliness, and accessibility, which collectively enhance search visibility.

In this rapidly evolving digital landscape, balancing speed and SEO efficiency is crucial for e-commerce success. E-commerce businesses are investing in technology and best practices to improve loading times without compromising their high SEO standards, thereby enhancing both user experience and search engine ranking.

58/100
Average Performance Score

How you can use this data

This list of fastest growing U.S. ecommerce stores provides valuable insights for agency owners and marketers.

Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models.

Understanding which stores are experiencing rapid growth can help inform your marketing strategy, product selection, and market positioning.

Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list of top-performing U.S. stores offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm.

All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 to far, and comparing it to their traffic in the same period of 2024. We're considering Google Organic Search Traffic for these calculations.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

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