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Fastest Growing U.S. E-Commerce Stores

Q: U.S. E-commerce Industry Trends in 2025

In 2025, $target ecommerce stores are navigating a shifting digital landscape. On average, Instagram accounts in this sector saw a weekly growth of " . number_format($tableData['industryTrends']['avgWeeklyIgGrowth'], 1) . " followers, with an average engagement rate of " . number_format($tableData['industryTrends']['avgEngagementRate'] * 100, 2) . "% — a sign that consumer interest remains strong on social media. However, organic search performance declined, with traffic dropping by " . number_format($tableData['industryTrends']['organicSearchTrafficGrowth'], 1) . "% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models. When it comes to paid channels, approximately " . number_format($tableData['industryTrends']['storesWithTotalAds'], 1) . "% of stores have ran Meta ads at some point, and " . number_format($tableData['industryTrends']['storesWithActiveAds'], 1) . "% have ran Meta ads this year. Paid search is still underutilized, with only " . number_format($tableData['industryTrends']['storesWithPaidSearch'], 1) . "% of stores leveraging it—leaving room for growth-savvy brands to capitalize on less competitive ad space. This dataset reveals the patterns that matter most for agencies and ecommerce professionals looking to benchmark performance, spot untapped channels, and track industry-wide shifts.

Written by Diogo Matos | Last updated on 5th January, 2026

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Throughout 2025, U.S. ecommerce stores are operating within a dynamic online marketplace.

On average, Instagram accounts in this space achieved a weekly growth of 105.3 followers, with an average engagement rate of 2.84% — evidence that consumer interest continues to thrive on social media.

Meanwhile, organic search performance dropped, with traffic declining by -3.9% across the board. This indicates increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models.

In terms of paid channels, about 6.8% of stores have executed Meta ads historically, and 6.8% have ran Meta ads this year. Paid search stays underdeveloped, with only 10.4% of stores leveraging it—leaving room for strategic stores to exploit underutilized advertising channels.

This dataset reveals the key insights for agencies and ecommerce professionals looking to benchmark performance, spot untapped channels, and track industry-wide shifts.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our salels intelligence platform, Ecommerce Leads.

All data is publicly available and collected in accordance with each platform's terms of service.

Who are the fastest growing U.S. E-Commerce Stores?

This list shows the top 10 fastest growing U.S. E-Commerce Stores by total traffic increase this year, compared to last year, for U.S. stores. You can use this to breakdown best practices and improve your marketing strategies. Use the Chart button to view the traffic trends over time for each store.

#	Name	URL	% Increase	Total Increase
1	Birchbox	birchbox.com	-100.0%	-231,378
2	The Home Edit	thehomeedit.com	-100.0%	-418,303
3	Lume Cube, Inc.	lumecube.com	-100.0%	-299,962
4	Nautilus	nautil.us	-100.0%	-385,844
5	Covert Instruments	covertinstruments.com	-100.0%	-126,940
6	Fungi Perfecti	fungi.com	-100.0%	-163,597
7	The Hundreds	thehundreds.com	-100.0%	-255,143
8	Bliss World Store	blissworld.com	-100.0%	-263,106
9	Tata Harper Skincare	tataharperskincare.com	-100.0%	-103,105
10	GUNNAR	gunnar.com	-100.0%	-117,286

(Scroll horizontally to see all data)

Traffic Trends for U.S. E-Commerce Stores

In examining the traffic trends for U.S. e-commerce stores, there is a notable increase observed in the first half of 2024, reaching a peak in October with an average traffic of 9276.22. However, this upward trajectory took a downturn from January 2025, with traffic falling to 2290.85 by November and showing a marginal increase to 2327.72 in December. This decline marks a significant reduction from the earlier peak, indicating fluctuating consumer behavior and market conditions.

SEO remains the dominant source of traffic for e-commerce stores, accounting for 87.9%. Paid social contributes modestly with 4.0%, while organic social stands at 7.4%. Paid search remains a minor player, attracting just 0.7% of the overall traffic share.

These insights underscore the importance of organic search optimization in sustaining traffic, despite the considerable volatility reflected in the traffic figures over the analyzed period. Keeping an eye on these primary sources can help e-commerce stores adjust strategies to enhance outreach and customer engagement.

Average Traffic Evolution

Monthly average total traffic across all U.S. stores

Current Traffic Distribution

Percentage breakdown of traffic sources for U.S. stores

SEO Trends for U.S. E-Commerce Stores

SEO trends for U.S. e-commerce stores have seen significant shifts recently. Monthly SEO traffic averages peaked in October 2024 at 9036.58 before experiencing a downward trend, hitting a low of 2045.61 by December 2025. Overall, SEO traffic growth in 2025 registered a slight decline of -3.9%, despite organic SERPs growth rising by 14.0%.

The distribution of SEO traffic among U.S. e-commerce stores shows that a significant number still struggle with low traffic; 160,543 stores have under 50k visitors per month. Meanwhile, 2,923 stores enjoy moderate traffic, and a smaller group of 1,695 stores exceed 250k visitors monthly. This suggest stores have room to optimize their strategies to reach higher traffic brackets.

Traffic from SEO Over Time

Monthly average organic search traffic (Google + Bing) for U.S. stores

Paid Media Trends for U.S. E-Commerce Stores

Paid search spend for U.S. e-commerce stores has shown considerable fluctuation throughout 2025, increasing significantly in May (+108.80%) and experiencing other notable peaks. Google's paid traffic growth for the year was a substantial +80.80%, indicating a strong investment in visibility and customer acquisition. Despite these investments, the number of stores using Google Ads slightly decreased towards the end of the year, showing a decrease from 3.3412% to 2.6599%.

U.S. e-commerce stores remain ahead in paid media expenditure compared to the global average, spending an impressive 118.6% more. Specifically, spending on Google Ads is 128.2% higher than the global average, while for Meta Ads, it stands at 107.4% above. This highlights a clear strategic focus on scaling advertisement efforts irrespective of the spent growth stagnation in some areas.

Paid search traffic saw a downward trend toward the end of 2025, with December showing a decrease to 229.6318 from higher mid-year figures. Despite this decline, the ongoing increments during the earlier months reflect a strategic emphasis on capturing more online market presence. This aligns with the broader trend of increased spend in paid media, indicating potential areas for improvement in targeting to optimize traffic conversion.

Paid Search Traffic Over Time

Average monthly paid search traffic (Google + Bing) across U.S. stores

% of Traffic from Paid Search Over Time

Percentage of total traffic from paid search (Google Ads + Bing Ads) over time

2.7%

Ran Google Ads this year

3.3%

Ran Google Ads last month

2.6%

Ran Meta Ads this year

6.8%

Ran Meta Ads last month

It's revealing to compare how exactly U.S. e-commerce stores stack up against worldwide averages. The average global spend on Paid Media is $1,459, and diving into individual channels, it becomes clear that U.S. companies spend 128.2% more on Google and 107.4% more through Meta on average.

This information is particularly useful for Paid Media agencies targeting their sales efforts, because they can see how U.S. advertising budgets compare to the rest of the world.

Organic Social Trends for U.S. E-Commerce Stores

Organic social traffic for U.S. e-commerce stores has experienced notable changes in 2025. Instagram traffic saw varied movement, starting from an average of 754.78 in April and ending at 522.63 by December, with noticeable drops in August and September. Despite this, Tiktok has witnessed a significant upswing, beginning at 257.08 in January and reaching 345.39 by December.

In 2025, the average weekly Instagram growth was marked at 105.31 followers per week, paired with an engagement rate of 0.03%. Posting frequency has seen a decrease, with stores averaging 2.15 posts per week in December compared to 2.99 in November. For Instagram, the landscape is diverse: 27,874 stores had monthly traffic below 10k while 1,695 experienced over 250k visitors.

Tiktok's trends show a minor change in posting habits, with a slight decline to 2.21 posts per week in December from 2.21 in November. Stores are adjusting content strategies as they balance content output with engagement to maintain their visibility on these vital social platforms.

Metric	Current	Previous	Change
Instagram Posts/Week	2.15	3.00	-0.84
TikTok Posts/Week	2.21	2.21	-0.01

% of Traffic from Organic Instagram Over Time

Percentage of total traffic coming from organic Instagram posts and stories

% of Traffic from Organic TikTok Over Time

Percentage of total traffic coming from organic TikTok videos

Website Performance for U.S. E-Commerce Stores

In 2025, the Google Lighthouse Performance Score for U.S. E-Commerce Stores was recorded at 55.99/100, indicating steady performance levels. The SEO Score stood out with a score of 91.95/100, reflecting strong optimization practices across the board. No significant changes were observed in the performance (+0.55), SEO (+0.9188), or accessibility (+0.8691) scores when comparing month-over-month data.

The SKU distribution shows a diverse range in product offerings, with the majority of stores having between 0-250 SKUs, numbering 130,417. A smaller yet notable segment offers between 251-500 SKUs, continuing the trend of tailored product assortment strategies. Stores with more than 1,001 SKUs still make up a substantial part of the market, showcasing the varied inventory management approaches in the sector.

Overall, U.S. E-Commerce Stores have maintained stable performance metrics with a significant concentration in lower SKU brackets. This sustained equilibrium in website performance and SEO highlights the ongoing strategic emphasis on optimization and product assortment in the e-commerce landscape.

Website Performance Benchmarks

Metric	Current	Previous	Change
Performance	55/100	56/100	~0.00
Accessibility	87/100	87/100	~0.00
SEO Score	92/100	92/100	~0.00

Product Catalog Size Distribution

Distribution of U.S. stores by number of products in their catalog

Frequently Asked Questions

How can I use this data?

How was this data collected?

How do you measure growth?

How accurate is this list?

How often is this data updated?

What regions are covered in this dataset?

Can I download or export this data?

What other metrics do you track beyond traffic?

How can I use this data?

This list of fastest growing U.S. ecommerce stores provides valuable insights for agency owners and marketers. Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models. Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources. We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm. All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 so far, and comparing it to their traffic in the same period of 2024.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

How often is this data updated?

We update our database monthly with fresh data from all tracked stores. Traffic data, social metrics, and paid advertising information are refreshed on a rolling basis to ensure you always have access to the most current insights. Major industry reports like this one are regenerated monthly to reflect the latest trends.

What regions are covered in this dataset?

Our analysis covers ecommerce stores primarily operating in the United States, Canada, United Kingdom, Europe (EU countries), Australia, and New Zealand. These English-speaking markets represent the most comprehensive data availability and are the primary markets for most agencies and service providers.

Can I download or export this data?

While the report data shown on this page is not directly downloadable, you can access reports of stores losing traction in your ICP through our core service. Take a look here to filter stores by dozens of criteria and export contact information, traffic data, and growth metrics for your outreach campaigns.

What other metrics do you track beyond traffic?

Beyond organic traffic growth, we track over 50 data points including paid advertising spend (Google Ads, Meta Ads), social media performance (Instagram, TikTok, Facebook engagement), website performance metrics (PageSpeed scores, SEO scores), email marketing activity, technology stack, product catalog size, and more. This comprehensive approach helps agencies identify the best-fit prospects.

Fastest Growing U.S. E-Commerce Stores

Table of Contents

How was this data collected?

Who are the fastest growing U.S. E-Commerce Stores?

Traffic Trends for U.S. E-Commerce Stores

Average Traffic Evolution

Current Traffic Distribution

SEO Trends for U.S. E-Commerce Stores

Traffic from SEO Over Time

Paid Media Trends for U.S. E-Commerce Stores

Paid Search Traffic Over Time

% of Traffic from Paid Search Over Time

Website Performance for U.S. E-Commerce Stores

Website Performance Benchmarks

Product Catalog Size Distribution

Frequently Asked Questions

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