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Fastest Growing U.S. E-Commerce Stores

Q: U.S. E-commerce Industry Trends in 2025

In 2025, $target ecommerce stores are navigating a shifting digital landscape. On average, Instagram accounts in this sector saw a weekly growth of " . number_format($tableData['industryTrends']['avgWeeklyIgGrowth'], 1) . " followers, with an average engagement rate of " . number_format($tableData['industryTrends']['avgEngagementRate'] * 100, 2) . "% — a sign that consumer interest remains strong on social media. However, organic search performance declined, with traffic dropping by " . number_format($tableData['industryTrends']['organicSearchTrafficGrowth'], 1) . "% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models. When it comes to paid channels, approximately " . number_format($tableData['industryTrends']['storesWithTotalAds'], 1) . "% of stores have ran Meta ads at some point, and " . number_format($tableData['industryTrends']['storesWithActiveAds'], 1) . "% have ran Meta ads this year. Paid search is still underutilized, with only " . number_format($tableData['industryTrends']['storesWithPaidSearch'], 1) . "% of stores leveraging it—leaving room for growth-savvy brands to capitalize on less competitive ad space. This dataset reveals the patterns that matter most for agencies and ecommerce professionals looking to benchmark performance, spot untapped channels, and track industry-wide shifts.

Written by Diogo Matos | Last updated on 13th November, 2025

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This year, U.S. ecommerce stores are operating within a shifting digital landscape.

On average, Instagram accounts in this sector experienced a weekly growth of 102.0 followers, with an average engagement rate of 2.85% — evidence that consumer interest continues to thrive on social media.

Meanwhile, organic search performance dropped, with traffic decreasing by -30.8% throughout the sector. This suggests increased competition or reduced search visibility, pushing SEO agencies to develop new methods of bringing in Organic Traffic, such as ranking on AI models.

Looking at paid channels, about 41.3% of stores have run Meta ads in the past, and 36.6% have ran Meta ads recently. Paid search stays underdeveloped, with only 13.2% of stores leveraging it—leaving room for ambitious retailers to take advantage of less crowded advertising space.

This data reveals the most critical trends for agencies and ecommerce professionals wanting to benchmark performance, spot untapped channels, and track industry-wide shifts.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our salels intelligence platform, Ecommerce Leads.

All data is publicly available and collected in accordance with each platform's terms of service.

Who are the fastest growing U.S. E-Commerce Stores?

This list shows the top 10 fastest growing U.S. E-Commerce Stores by total traffic increase this year, compared to last year, for U.S. stores. You can use this to breakdown best practices and improve your marketing strategies. Use the Chart button to view the traffic trends over time for each store.

#	Name	URL	% Increase	Total Increase	Current Organic Search Traffic
1	David Protein	davidprotein.com	4600.0%	5,101,159	5,212,053
2	United RV Parts	unitedrvparts.com	3319.8%	4,726,554	4,868,930
3	Conceive Plus®	conceiveplus.com	1848.6%	4,253,264	4,483,344
4	Engelbert Strauss, INC.	strauss.com	1185.3%	17,241,240	18,695,843
5	Batteries Inc.	batteriesinc.net	1176.7%	1,709,570	1,854,852
6	Commercial Heaters	commercialheater.com	1081.4%	1,698,809	1,855,896
7	Four Seasons Studio	fourseasons.studio	1075.4%	2,364,281	2,584,133
8	Algae Cooking Club	algaecookingclub.com	1047.3%	1,442,886	1,580,661
9	Bouchard - The Dark Chocolate Experts	bouchardchocolate.com	1044.9%	1,456,337	1,595,709
10	Thorum	thorum.com	987.2%	11,605,959	12,781,622

(Scroll horizontally to see all data)

Traffic Trends for U.S. E-Commerce Stores

Traffic trends for U.S. e-commerce stores continue to evolve, with recent data revealing significant fluctuations. Notably, the average traffic has seen a marked decline from 2024 to 2025, culminating in a drop to 31469.68 in October 2025. Despite this decrease, the rise from early 2023, which saw peaks in late 2024, demonstrates a dynamic landscape influenced by various factors.

SEO remains the dominant traffic source, representing 97.1% of overall visits, highlighting its critical role in driving online visibility. Paid search and paid social contribute minimally at 0.2% and 2.1% respectively, with organic social slightly higher at 0.6%. These figures indicate a robust reliance on organic strategies for customer acquisition.

Analyzing these trends underscores the importance of maintaining a strong SEO strategy while assessing the potential benefits of underutilized channels like paid search and organic social. As the digital marketplace evolves, e-commerce stores must adapt to the shifting traffic patterns to optimize engagement and growth.

Average Traffic Evolution

Monthly average total traffic across all U.S. stores

Current Traffic Distribution

Percentage breakdown of traffic sources for U.S. stores

SEO Trends for U.S. E-Commerce Stores

SEO traffic for U.S. e-commerce stores has displayed significant fluctuations over the analyzed period. After reaching a peak avg SEO traffic of 110454.52 in September 2024, a dramatic decline was observed, resulting in a recent avg SEO traffic of 30562.78 in October 2025. This trend reflects a notable decrease in organic search traffic by -30.8% for 2025.

The visibility on search engine results pages (SERPs) also saw a dip with a -3.4% change in 2025. A substantial number of stores, 113355 to be exact, experience SEO traffic below 50k visitors monthly. Meanwhile, 2858 stores found themselves in the 100k to 250k monthly traffic range, and 1597 stores exceed the 250k visitors mark, indicating varied impacts of SEO strategies across the spectrum.

These metrics shed light on the pressing challenges and opportunities that e-commerce stores face in optimizing their SEO practices. The data suggests the importance of re-evaluating SEO strategies to combat declining organic search traffic and improve online visibility.

Traffic from SEO Over Time

Monthly average organic search traffic (Google + Bing) for U.S. stores

Paid Media Trends for U.S. E-Commerce Stores

Paid media trends for U.S. e-commerce stores in 2025 present a complex landscape. Despite Google paid traffic declining by -59.9%, there was a staggering growth in Google paid cost at +336.6%. This price climb reflects a competitive market, as both overall and Google-specific spends were higher than global averages at 106.2% and 118.1%, respectively. Furthermore, Meta Ads saw active participation by 36.55% of the stores.

Examining spending patterns reveals a peak in average paid search spend in April at $822.19, followed by a consistent decline down to $344.59 by November. Despite these fluctuations, the spending remained robust compared to global averages. Meta Ads spend also stood out, outperforming global figures by +10.5%, reflecting U.S. e-commerce stores' preference for this platform in their paid media strategies.

In contrast, the number of stores using Google Ads was at 13.38% in 2025, with a slight decrease in October to 5.18%, while Meta Ads engagement for October stood at 28.74%. Paid search traffic in the U.S. climbed from 327.08 in January to 527.29 by October, showing some resilience amidst the broader decline in paid media dynamics. These intricate trends underscore shifting priorities and aggressive competition in the U.S. e-commerce paid media landscape.

Paid Search Traffic Over Time

Average monthly paid search traffic (Google + Bing) across U.S. stores

% of Traffic from Paid Search Over Time

Percentage of total traffic from paid search (Google Ads + Bing Ads) over time

13.4%

Ran Google Ads this year

5.2%

Ran Google Ads last month

36.6%

Ran Meta Ads this year

28.7%

Ran Meta Ads last month

It's also interesting to analyze the way U.S. e-commerce stores measure against the global market. On average, stores globally invest $6,287, and if we break it down by network, it becomes clear that U.S. companies spend 118.1% more on Google and 110.5% more on Meta monthly.

This information is valuable for Paid Media agencies targeting their sales efforts, since they can see how U.S. paid media investments measure against global benchmarks.

Organic Social Trends for U.S. E-Commerce Stores

Organic social trends for U.S. e-commerce stores have displayed notable patterns in the past months. Instagram's organic traffic saw a slight rebound in October 2025, with an average of 506.35, following a period of decline earlier in the year. Despite the fluctuations, weekly Instagram growth remains robust at an average of 102.05 followers per week. Furthermore, the commitment to consistent posting is indicated by the average of 2.87 posts per week, with the frequency slightly decreasing to 2.75 posts in the current month.

TikTok traffic reached a peak in July 2025 with 325.75 average visits but saw a reduction to 269.96 by October. The average posts per week on TikTok also fell to 1.41 from 2.27 last month. Despite these changes, TikTok continues to be a key platform, demonstrating the potential for regaining traction with strategic content sharing.

A considerable number of e-commerce stores have Instagram traffic below 10k visitors monthly, emphasizing the substantial room for growth. A smaller segment of stores garners over 250k visitors per month, highlighting successful engagement strategies. As organic traffic levels fluctuate, consistent engagement and optimized posting practices will be vital for maintaining and growing visibility.

Metric	Current	Previous	Change
Instagram Posts/Week	2.75	2.99	-0.24
TikTok Posts/Week	1.41	2.27	-0.86

% of Traffic from Organic Instagram Over Time

Percentage of total traffic coming from organic Instagram posts and stories

% of Traffic from Organic TikTok Over Time

Percentage of total traffic coming from organic TikTok videos

Website Performance for U.S. E-Commerce Stores

In October 2025, the average Google Lighthouse Performance Score for U.S. e-commerce stores stood at 0.55 out of 100. The SEO score was considerably higher, with an average of 0.92. An analysis of SKU distribution showed a significant concentration in the 0-250 bracket, with over 143,918 stores, followed by 24,663 in the 251-500 bracket.

Month-over-month analysis of performance benchmarks indicated minor improvements. The SEO score increased by +0.01, moving from 0.91 to 0.92. Meanwhile, the performance score experienced a similar increase of +0.01, rising from 0.53 to 0.54.

E-commerce website accessibility scores remained steady, showing no change from the previous month. These metrics highlight an ongoing emphasis on enhancing site quality, as incremental gains in SEO and performance can significantly impact user experience and, ultimately, store profitability.

Website Performance Benchmarks

Metric	Current	Previous	Change
Performance	54/100	53/100	+1.00
Accessibility	87/100	87/100	~0.00
SEO Score	92/100	91/100	+1.00

Product Catalog Size Distribution

Distribution of U.S. stores by number of products in their catalog

Frequently Asked Questions

How can I use this data?

How was this data collected?

How do you measure growth?

How accurate is this list?

How often is this data updated?

What regions are covered in this dataset?

Can I download or export this data?

What other metrics do you track beyond traffic?

How can I use this data?

This list of fastest growing U.S. ecommerce stores provides valuable insights for agency owners and marketers. Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models. Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources. We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm. All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 so far, and comparing it to their traffic in the same period of 2024.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

How often is this data updated?

We update our database monthly with fresh data from all tracked stores. Traffic data, social metrics, and paid advertising information are refreshed on a rolling basis to ensure you always have access to the most current insights. Major industry reports like this one are regenerated monthly to reflect the latest trends.

What regions are covered in this dataset?

Our analysis covers ecommerce stores primarily operating in the United States, Canada, United Kingdom, Europe (EU countries), Australia, and New Zealand. These English-speaking markets represent the most comprehensive data availability and are the primary markets for most agencies and service providers.

Can I download or export this data?

While the report data shown on this page is not directly downloadable, you can access reports of stores losing traction in your ICP through our core service. Take a look here to filter stores by dozens of criteria and export contact information, traffic data, and growth metrics for your outreach campaigns.

What other metrics do you track beyond traffic?

Beyond organic traffic growth, we track over 50 data points including paid advertising spend (Google Ads, Meta Ads), social media performance (Instagram, TikTok, Facebook engagement), website performance metrics (PageSpeed scores, SEO scores), email marketing activity, technology stack, product catalog size, and more. This comprehensive approach helps agencies identify the best-fit prospects.

Fastest Growing U.S. E-Commerce Stores

Table of Contents

How was this data collected?

Who are the fastest growing U.S. E-Commerce Stores?

Traffic Trends for U.S. E-Commerce Stores

Average Traffic Evolution

Current Traffic Distribution

SEO Trends for U.S. E-Commerce Stores

Traffic from SEO Over Time

Paid Media Trends for U.S. E-Commerce Stores

Paid Search Traffic Over Time

% of Traffic from Paid Search Over Time

Website Performance for U.S. E-Commerce Stores

Website Performance Benchmarks

Product Catalog Size Distribution

Frequently Asked Questions

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