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Fastest Growing U.S. E-Commerce Stores

Q: U.S. E-commerce Industry Trends in 2025

In 2025, $target ecommerce stores are navigating a shifting digital landscape. On average, Instagram accounts in this sector saw a weekly growth of " . number_format($tableData['industryTrends']['avgWeeklyIgGrowth'], 1) . " followers, with an average engagement rate of " . number_format($tableData['industryTrends']['avgEngagementRate'] * 100, 2) . "% — a sign that consumer interest remains strong on social media. However, organic search performance declined, with traffic dropping by " . number_format($tableData['industryTrends']['organicSearchTrafficGrowth'], 1) . "% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models. When it comes to paid channels, approximately " . number_format($tableData['industryTrends']['storesWithTotalAds'], 1) . "% of stores have ran Meta ads at some point, and " . number_format($tableData['industryTrends']['storesWithActiveAds'], 1) . "% have ran Meta ads this year. Paid search is still underutilized, with only " . number_format($tableData['industryTrends']['storesWithPaidSearch'], 1) . "% of stores leveraging it—leaving room for growth-savvy brands to capitalize on less competitive ad space. This dataset reveals the patterns that matter most for agencies and ecommerce professionals looking to benchmark performance, spot untapped channels, and track industry-wide shifts.

Written by Diogo Matos | Last updated on 5th February, 2026

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This year, U.S. ecommerce stores are dealing with a shifting digital landscape.

Typically, Instagram accounts in this industry achieved a weekly growth of 115.0 followers, with an average engagement rate of 2.85% — evidence that consumer interest continues to thrive on social media.

On the other hand, organic search performance dropped, with traffic falling by -6.7% across the board. This indicates increased competition or reduced search visibility, compelling SEO agencies to devise new methods of bringing in Organic Traffic, such as ranking on AI models.

Regarding paid channels, around 6.7% of stores have run Meta ads at least once, and 6.7% have launched Meta ads in 2025. Paid search stays underdeveloped, with only 10.9% of stores leveraging it—providing space for growth-savvy brands to exploit less crowded advertising space.

This data exposes the most critical trends for agencies and ecommerce professionals looking to benchmark performance, uncover new opportunities, and track industry-wide shifts.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our salels intelligence platform, Ecommerce Leads.

All data is publicly available and collected in accordance with each platform's terms of service.

Who are the fastest growing U.S. E-Commerce Stores?

This list shows the top 10 fastest growing U.S. E-Commerce Stores by total traffic increase this year, compared to last year, for U.S. stores. You can use this to breakdown best practices and improve your marketing strategies. Use the Chart button to view the traffic trends over time for each store.

#	Name	URL	% Increase	Total Increase	Current Organic Search Traffic
1	Twice	twiceshop.com	31.9%	42,381	175,319
2	Highland Style Co.	highland.style	-24.0%	-28,523	90,129
3	Stray Kids 스트레이 키즈	straykidsshop.com	-24.6%	-133,193	408,182
4	Mufti Menk Official	muftimenk.com	-27.5%	-31,542	83,299
5	Forte Series	forteseries.com	-28.7%	-1,413,202	3,509,673
6	The Shoelada	theshoelada.com	-29.1%	-62,326	152,171
7	WTB	wtb.com	-32.5%	-156,489	324,956
8	Diljit Dosanjh	diljitdosanjh.com	-42.0%	-57,058	78,695
9	Rene Herse Cycles	renehersecycles.com	-44.6%	-5,845,078	7,263,502
10	Mimi Bakes Photos	mimisorganiceats.com	-48.4%	-76,340	81,402

(Scroll horizontally to see all data)

Traffic Trends for U.S. E-Commerce Stores

Traffic Trends for U.S. E-Commerce Stores reveal a fluctuating pattern throughout the given timeframe. Notably, a significant spike in traffic was observed in September 2024, with numbers reaching as high as 8745.87. This surge, however, was followed by a general decline, culminating in January 2026 with an average traffic figure of 2399.38.

Examining the sources of traffic, SEO continues to dominate the landscape, contributing a substantial 91.9% of the overall traffic. Meanwhile, Paid Search and Paid Social contribute minimally, with 0.6% and 0.7%, respectively. Organic Social accounts for a more significant share, making up 6.8% of the traffic.

Overall, these trends suggest that while initial gains in traffic can be substantial, maintaining consistent growth remains a challenge for U.S. E-Commerce Stores. Adaptation and diversification in marketing strategies could potentially mitigate the effects of such sharp declines.

Average Traffic Evolution

Monthly average total traffic across all U.S. stores

Current Traffic Distribution

Percentage breakdown of traffic sources for U.S. stores

SEO Trends for U.S. E-Commerce Stores

SEO trends for U.S. e-commerce stores indicate varied growth patterns. Data reveals a significant downturn in organic search traffic with a -6.7% decline in 2025, juxtaposed with a notable +14.1% growth in organic SERPs. This indicates a shift in how e-commerce stores are gaining visibility on search engines.

The distribution of stores based on SEO traffic shows a vast majority of 189,460 stores receiving under 50k visitors per month, while 3,078 stores fall between 100k and 250k visitors. A smaller segment of 1,811 stores experience over 250k visitors, highlighting a concentration of significant traffic in a limited number of high-performing stores.

Overall, understanding these SEO trends can help e-commerce businesses adjust strategies, particularly focusing on converting SERP visibility into substantial traffic gains. Emphasis on improving SEO tactics can be pivotal for stores aiming to transition into higher traffic brackets.

Traffic from SEO Over Time

Monthly average organic search traffic (Google + Bing) for U.S. stores

Paid Media Trends for U.S. E-Commerce Stores

Paid media trends for U.S. e-commerce stores show significant changes in spending and adoption. Throughout 2025, average paid search spend fluctuated, with notable peaks in March (+592.62) and May (+727.55). By February 2026, average spending settled at 395.24, marking a steady adaptation to changing market conditions. U.S. stores spend significantly more on paid media than the global average, particularly on Google Ads, where they exceed the global average by 122.6%.

In terms of traffic, there was a consistent decline from October 2025, with average paid search traffic falling to 215.47 in January 2026. Despite this, Google paid traffic growth in 2025 was resilient at a +9.6% increase. Participation among e-commerce stores utilizing Google and Meta ads saw a slight decline, with a decrease in stores running Google Ads last month compared to the annual count for 2025.

U.S. e-commerce sites show outstanding investment in paid media, outspending global averages by 115.8% overall and maintaining a strong commitment to platforms like Google and Meta. This strategic allocation in paid media highlights the focus on capturing and expanding digital market presence amidst competitive growth metrics, demonstrating their aggressive approach to leveraging digital advertising to boost visibility and engagement.

Paid Search Traffic Over Time

Average monthly paid search traffic (Google + Bing) across U.S. stores

% of Traffic from Paid Search Over Time

Percentage of total traffic from paid search (Google Ads + Bing Ads) over time

3.8%

Ran Google Ads this year

3.2%

Ran Google Ads last month

1.6%

Ran Meta Ads this year

1.6%

Ran Meta Ads last month

It's also interesting to analyze the way U.S. e-commerce stores measure against the global market. Global Paid Media spend is $1,690, and if we break it down by network, the data shows that U.S. stores spend 122.6% more through Google and 114.1% more via Meta platforms per month.

This comparison matters to Paid Media agencies targeting their sales efforts, because they can see how U.S. marketing budgets stack up globally.

Organic Social Trends for U.S. E-Commerce Stores

Organic social traffic from Instagram for U.S. e-commerce stores saw a general decline in 2025, culminating in an average reach of 500.81 in January 2026. Despite this, the average weekly growth in followers stood at 114.95 per week in 2025. Engagement rates were modest, averaging at 0.03%, while store traffic primarily remained under 10k visitors per month, with 29,680 stores in this category.

TikTok's organic traffic to U.S. e-commerce stores showed a fluctuating trend, ending at 324.37 in January 2026. The average weekly uploads for TikTok saw a decline of 0.37, suggesting a decrease in content creation compared to previous months. However, the platform remained a focal point for businesses seeking organic engagement.

In terms of social media activity, Instagram posts per week decreased by 0.32 compared to the last month, with current average postings at 2.49 per week. This indicates a potential pullback in content strategy or resource allocation across platforms as businesses evaluate their organic strategies.

Metric	Current	Previous	Change
Instagram Posts/Week	2.49	2.81	-0.32
TikTok Posts/Week	1.67	2.05	-0.37

% of Traffic from Organic Instagram Over Time

Percentage of total traffic coming from organic Instagram posts and stories

% of Traffic from Organic TikTok Over Time

Percentage of total traffic coming from organic TikTok videos

Website Performance for U.S. E-Commerce Stores

Website performance for U.S. e-commerce stores has shown a noteworthy improvement. The Google Lighthouse Performance Score increased by 3%, standing at 0.59 in the current month compared to 0.56 in 2025, indicating better website speed. Additionally, the Accessibility Score saw a minimal improvement, moving up to 0.87 from the previous 0.87 with no percentage change.

SEO performance remained consistently strong, with a score of approximately 0.92, reflecting no change from the previous period. The SKU distribution predominantly falls within the bracket of 0 to 250 items, highlighting smaller e-commerce businesses' significant presence in the market. As they upgrade their web performance, these stores can expect an enhanced user experience and potential growth in consumer engagement.

Website Performance Benchmarks

Metric	Current	Previous	Change
Performance	59/100	56/100	+3.00
Accessibility	87/100	87/100	~0.00
SEO Score	92/100	92/100	~0.00

Product Catalog Size Distribution

Distribution of U.S. stores by number of products in their catalog

Frequently Asked Questions

How can I use this data?

How was this data collected?

How do you measure growth?

How accurate is this list?

How often is this data updated?

What regions are covered in this dataset?

Can I download or export this data?

What other metrics do you track beyond traffic?

How can I use this data?

This list of fastest growing U.S. ecommerce stores provides valuable insights for agency owners and marketers. Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models. Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources. We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm. All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 so far, and comparing it to their traffic in the same period of 2024.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

How often is this data updated?

We update our database monthly with fresh data from all tracked stores. Traffic data, social metrics, and paid advertising information are refreshed on a rolling basis to ensure you always have access to the most current insights. Major industry reports like this one are regenerated monthly to reflect the latest trends.

What regions are covered in this dataset?

Our analysis covers ecommerce stores primarily operating in the United States, Canada, United Kingdom, Europe (EU countries), Australia, and New Zealand. These English-speaking markets represent the most comprehensive data availability and are the primary markets for most agencies and service providers.

Can I download or export this data?

While the report data shown on this page is not directly downloadable, you can access reports of stores losing traction in your ICP through our core service. Take a look here to filter stores by dozens of criteria and export contact information, traffic data, and growth metrics for your outreach campaigns.

What other metrics do you track beyond traffic?

Beyond organic traffic growth, we track over 50 data points including paid advertising spend (Google Ads, Meta Ads), social media performance (Instagram, TikTok, Facebook engagement), website performance metrics (PageSpeed scores, SEO scores), email marketing activity, technology stack, product catalog size, and more. This comprehensive approach helps agencies identify the best-fit prospects.

Fastest Growing U.S. E-Commerce Stores

Table of Contents

How was this data collected?

Who are the fastest growing U.S. E-Commerce Stores?

Traffic Trends for U.S. E-Commerce Stores

Average Traffic Evolution

Current Traffic Distribution

SEO Trends for U.S. E-Commerce Stores

Traffic from SEO Over Time

Paid Media Trends for U.S. E-Commerce Stores

Paid Search Traffic Over Time

% of Traffic from Paid Search Over Time

Website Performance for U.S. E-Commerce Stores

Website Performance Benchmarks

Product Catalog Size Distribution

Frequently Asked Questions

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