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Fastest Growing U.S. E-Commerce Stores

Written by Diogo Matos Diogo Matos | Last updated on 5th August, 2025

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We analyzed over 400,000 stores worldwide to uncover the top growing U.S. stores. Find out which U.S. stores had the highest traffic growth compared to 2024 to work on your sales funnel and figure out how they grew.

# Name URL % Increase Total Increase Current Organic Search Traffic Chart
1 David Protein davidprotein.com 3450.4% 3,826,241 3,937,135
2 coffee brand coffee coffeebrandcoffee.com 648.8% 1,575,180 1,817,951
3 CoinCentral coincentral.com 627.5% 1,262,819 1,464,077
4 Engelbert Strauss, INC. strauss.com 581.9% 8,311,660 9,739,953
5 Lotus Threads Bridal lotusthreads.com 473.7% 1,119,031 1,355,258
6 Discount Pools Direct discountpoolsdirect.com 447.0% 2,264,165 2,770,738
7 Fresh Jagua ® freshjagua.com 410.9% 763,369 949,162
8 Dutch Waffle Company dutchwafflecompany.us 341.0% 1,634,899 2,114,326
9 KnupSports.com knupsports.com 333.7% 812,199 1,055,596
10 The Sukkah Store thesukkahstore.com 316.9% 348,414 458,361

(Scroll horizontally to see all data)

U.S. E-commerce Industry Trends in 2025

In 2025, U.S. ecommerce stores are navigating a shifting digital landscape.

On average, Instagram accounts in this sector saw a weekly growth of 121.3 followers, with an average engagement rate of 3.00% — a sign that consumer interest remains strong on social media.

However, organic search performance declined, with traffic dropping by -24.0% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models.

When it comes to paid channels, approximately 37.7% of stores have ran Meta ads at some point, and 33.7% have ran Meta ads this year.

How do U.S. E-Commerce Stores perform in SEO?

In 2025, U.S. e-commerce stores have experienced a decline in organic search traffic, with a notable decrease of 24.0%. This downward trend is also reflected in the organic SERPs growth, which has decreased by 5.6% over the same period. Despite these challenges, some stores have managed to maintain solid SEO performance.

Examining the SEO traffic distribution among stores, a large number of stores, 33,978 to be exact, receive under 50,000 visitors via SEO per month. A smaller segment, 2,676 stores, experience traffic between 100,000 and 250,000 visitors, while 1,470 stores boast an impressive SEO traffic exceeding 250,000 visitors monthly.

The average pagerank for these e-commerce stores sits at 2.18 out of 10, indicating room for improvement in terms of website authority and optimization. This performance highlights the ongoing challenges and competitive nature of maintaining strong SEO standings amidst an ever-evolving digital landscape.

How do U.S. E-Commerce Stores perform on Paid Media?

In 2025, U.S. e-commerce stores experienced a significant decline in Google paid traffic growth, with a decrease of 54.8%. This indicates a substantial shift away from relying on Google as a primary paid media channel, possibly due to increased advertising costs, changes in consumer behavior, or more competitive platforms.

While the growth rate of stores running Google Ads was at 14.2%, this trend suggests that fewer e-commerce stores are prioritizing Google Ads despite more stores showing interest. In contrast, there's a more remarkable trend with Meta Ads; 37.7% of stores ran Meta Ads, and 33.7% had active Meta Ads in 2025. This shift reflects a growing preference for leveraging social media platforms to engage with consumers, likely due to better targeting options and engagement metrics.

Overall, there's a notable pivot in U.S. e-commerce stores from traditional search engine advertising towards more integrated marketing strategies on social media platforms. This change signifies not just cost implications but also the agility of digital marketing efforts to adapt to where consumer attention thrives.

14%
Stores running Google Search Ads

How do U.S. E-Commerce Stores perform on Instagram?

In 2025, U.S. e-commerce stores are experiencing an average weekly Instagram follower growth of 121.35. This indicates a significant opportunity for brands to reach a wider audience and enhance their social media presence. The engagement rate, however, remains relatively low at 0.03%, suggesting that while follower numbers are increasing, deeper engagement with content may need more strategic planning. On average, stores are posting around 2.64 times a week, balancing consistency with content quality to maintain interest.

A closer examination reveals that the majority of stores, 25,389, are still grappling with Instagram traffic under 10k visitors per month. Meanwhile, 12,890 stores see moderate traffic between 10k and 50k visitors monthly, showcasing steady traction. A smaller segment, 3,496 stores, achieve visitor numbers between 50k and 100k, indicating impressive growth potential for brands in this category.

At the higher end of the spectrum, 2,676 stores attract between 100k and 250k visitors, while 1,470 stores enjoy over 250k visitors each month. This data highlights a competitive advantage for larger stores that have succeeded in creating a robust Instagram presence capable of driving significant traffic to their sites. For stores seeking to reach these levels, refining content strategies and leveraging analytics could be crucial in maximizing Instagram's potential as a traffic source.

What's the average loading time for an U.S. E-Commerce Store?

The average loading time for a U.S. e-commerce store has continued to be a significant factor in a store's performance and user experience. In recent trends, the Google Lighthouse Performance Score has shown insights into how websites are evolving in speed and optimization. As of recent data, the average performance score for U.S. e-commerce stores is around 58.10 out of 100. This score reflects efforts to improve site speed, though there is still room for growth and optimization.

A faster loading time is essential for e-commerce success as it directly influences user satisfaction and retention. Many stores aim to optimize website elements to enhance speed, which in turn could improve their Google Lighthouse scores. E-commerce platforms are increasingly focusing on reducing unnecessary elements that may cause site delays, such as heavy imagery and unoptimized scripts.

Moreover, the Google Lighthouse SEO Score averages at 91.67 out of 100, indicating that many U.S. e-commerce stores are also putting significant effort into optimizing their sites for better search engine visibility. This focus on SEO best practices helps stores not only respond to user needs promptly but also ranks them higher in search results, driving more traffic and potential sales conversion.

58/100
Average Performance Score

How you can use this data

This list of fastest growing U.S. ecommerce stores provides valuable insights for agency owners and marketers.

Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models.

Understanding which stores are experiencing rapid growth can help inform your marketing strategy, product selection, and market positioning.

Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list of top-performing U.S. stores offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm.

All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 to far, and comparing it to their traffic in the same period of 2024. We're considering Google Organic Search Traffic for these calculations.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

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