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Fastest Growing Apparel E‑commerce Stores

Written by Diogo Matos Diogo Matos | Last updated on 5th July, 2025

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We analyzed over 400,000 stores worldwide to uncover the top growing apparel stores. Find out which apparel stores had the highest traffic growth compared to 2024 to work on your sales funnel and figure out how they grew.

# Name URL % Increase Total Increase Current Organic Search Traffic Chart
1 Engelbert Strauss, INC. strauss.com 581.9% 8,311,660 9,739,953
2 Lotus Threads Bridal lotusthreads.com 473.7% 1,119,031 1,355,258
3 Nobbier nobbier.com 260.3% 379,995 525,981
4 Pierce The Veil ptvmerch.com 255.6% 1,120,554 1,558,919
5 TheEthiopianStore ethiopian.store 235.9% 246,903 351,580
6 Buy Outlet buyoutlet.com 221.8% 781,679 1,134,164
7 Murphy Jewelers murphyjewelers.com 195.2% 800,333 1,210,408
8 Safety Vests and More safetyvestsandmore.com 171.6% 381,185 603,362
9 ForrestFrank forrestfrank.com 170.3% 448,059 711,146
10 Disturbia disturbia.us 141.8% 1,839,714 3,137,480

(Scroll horizontally to see all data)

Apparel E-commerce Industry Trends in 2025

In 2025, apparel ecommerce stores are navigating a shifting digital landscape.

On average, Instagram accounts in this sector saw a weekly growth of 186.7 followers, with an average engagement rate of 1.90% — a sign that consumer interest remains strong on social media.

However, organic search performance declined, with traffic dropping by -12.2% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models.

When it comes to paid channels, approximately 50.7% of stores have ran Meta ads at some point, and 44.3% have ran Meta ads this year.

How do apparel E-Commerce Stores perform in SEO?

In 2025, apparel e-commerce stores faced challenges with a -12.2% decline in organic search traffic. This indicates a drop in the volume of users accessing these stores directly through search engine results. Nevertheless, there was a positive development with a 16.6% growth in organic SERPs, suggesting that a higher number of apparel stores have improved their visibility on search engine results pages.

The average PageRank for these stores stood at 2.15 out of 10, demonstrating some room for improvement in their overall link authority. However, it's noteworthy that many stores still struggle with driving significant SEO traffic. Specifically, 12,691 stores recorded under 50k visitors per month through SEO, which is substantial when compared to the 1,534 stores receiving between 100k and 250k visitors, and the 1,042 stores surpassing the 250k visitor mark per month.

This data underscores the importance of enhancing SEO strategies for apparel e-commerce retailers, particularly as a minority of stores are successfully capturing a large share of the online traffic. As competition continues to heighten in the digital retail space, focusing on optimizing search engine visibility will be crucial for sustaining growth in this dynamic sector.

How do apparel E-Commerce Stores perform on Paid Media?

In 2025, apparel e-commerce stores experienced a significant decrease in Google ad traffic growth, declining by a notable 57.1%. Despite this downturn, there was an increase in the number of stores investing in Google Ads, rising by 18.8%. This indicates a strategic interest in maintaining visibility despite the reduced overall traffic growth.

Meta Ads usage, on the other hand, showed robust activity among apparel e-commerce stores. The number of stores employing Meta Ads surged by 50.7%, with 44.3% of stores actively maintaining their Meta advertising campaigns. This suggests that apparel e-commerce stores are pivoting towards Meta Ads, likely due to more favorable performance metrics or engagement rates.

Overall, the data highlights a shift in strategy among apparel e-commerce stores, as they allocate more resources towards Meta Ads while navigating the challenges presented by declining Google ad traffic growth.

19%
Stores running Google Search Ads

How do apparel E-Commerce Stores perform on Instagram?

In 2025, apparel e-commerce stores are experiencing significant growth on Instagram, with an average weekly follower increase of 186.68. This growth indicates a rising interest and engagement among consumers with brands on social media. The average engagement rate, however, remains relatively low at 0.01896%, suggesting that while follower numbers are increasing, engaging this audience may still be challenging.

On average, these stores are posting about 3.31 times per week, maintaining a consistent presence to keep their audiences engaged. Despite the considerable follower growth, a substantial number of stores—6,299 in particular—still attract under 10k Instagram visitors monthly, while 4,886 stores draw in between 10k and 50k visitors.

Moreover, 1,700 stores receive between 50k and 100k visitors per month, with 1,534 stores attracting between 100k and 250k visitors. Interestingly, 1,042 stores boast over 250k monthly visitors, showcasing the varying levels of traffic that apparel e-commerce stores receive through this platform. This distribution underscores Instagram's potential as a significant driver of visitor traffic to e-commerce sites, particularly for well-engaged brands.

What's the average loading time for an apparel E-Commerce Store?

The latest data reveals that the Google Lighthouse Performance Score for apparel e-commerce stores in 2025 averages at 57.45 out of 100. This indicates a moderate loading time performance, which e-commerce stores should aim to improve to ensure faster and smoother user experiences.

Despite the modest performance score, the Google Lighthouse SEO Score is significantly higher, averaging 92.28 out of 100. This demonstrates that while these stores are performing well in terms of search engine optimization, there is room for improvement in optimizing site speed and overall performance.

It's crucial for e-commerce retailers to focus on enhancing their site's loading time to maintain competitive advantage and user satisfaction. As consumers continue to favor rapid and seamless online shopping experiences, quicker loading times can directly impact conversion rates and customer retention.

57/100
Average Performance Score

How you can use this data

This list of fastest growing apparel ecommerce stores provides valuable insights for agency owners and marketers.

Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models.

Understanding which stores are experiencing rapid growth can help inform your marketing strategy, product selection, and market positioning.

Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list of top-performing apparel stores offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm.

All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 to far, and comparing it to their traffic in the same period of 2024. We're considering Google Organic Search Traffic for these calculations.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

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