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Fastest Growing Apparel E‑commerce Stores

Written by Diogo Matos Diogo Matos | Last updated on 22nd September, 2025

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We analyzed over 400,000 stores worldwide to uncover the top growing apparel stores. Find out which apparel stores had the highest traffic growth compared to 2024 to work on your sales funnel and figure out how they grew.

# Name URL % Increase Total Increase Current Organic Search Traffic Chart
1 Engelbert Strauss, INC. strauss.com 1010.6% 14,434,767 15,863,060
2 Huntington Watch huntingtonwatch.com 855.4% 1,654,959 1,848,422
3 The Niche Shop thenicheshop.co 787.6% 1,002,456 1,129,730
4 Monster Piercing monsterpiercing.com 742.6% 949,304 1,077,144
5 Fashion and Frappes fashionandfrappes.com 724.7% 791,610 900,838
6 Lotus Threads Bridal lotusthreads.com 669.6% 1,581,688 1,817,915
7 Pierce The Veil ptvmerch.com 509.7% 2,234,181 2,672,546
8 Nobbier nobbier.com 500.0% 729,920 875,906
9 Layers layerslondon.com 486.9% 802,473 967,281
10 Atlas Accessories atlasaccessories.com 465.1% 946,352 1,149,833

(Scroll horizontally to see all data)

Apparel E-commerce Industry Trends in 2025

In 2025, apparel ecommerce stores are navigating a shifting digital landscape.

On average, Instagram accounts in this sector saw a weekly growth of 171.7 followers, with an average engagement rate of 1.75% — a sign that consumer interest remains strong on social media.

However, organic search performance declined, with traffic dropping by -18.1% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models.

When it comes to paid channels, approximately 52.1% of stores have ran Meta ads at some point, and 45.7% have ran Meta ads this year.

How do apparel E-Commerce Stores perform in SEO?

In 2025, the landscape for apparel e-commerce stores in terms of SEO performance presents a mixed picture. Despite experiencing an 18.1% decrease in organic search traffic growth, there is a significant positive shift in organic SERPs growth, climbing to 20.1%. This indicates that while overall volume might have decreased, the quality and relevance of search results have likely improved.

Domain authority has seen a remarkable growth of 1184.7%, signaling increased credibility and trustworthiness of apparel e-commerce websites. This dramatic rise suggests a concerted effort by stores to enhance their online prominence through targeted SEO strategies.

The distribution of SEO traffic among stores reflects a competitive digital marketplace. Many stores, specifically 20,816, continue to see SEO traffic under 50k visitors per month. Meanwhile, 1,633 stores enjoy moderate success with traffic between 100k and 250k visitors, and 1,101 stores surpass the 250k visitor mark, indicative of dominating search visibility and stronger SEO tactics. The average PageRank stands at 2.5 out of 10, underscoring the need for continued evolution in SEO practices to capture greater traffic and enhance digital presence.

How do apparel E-Commerce Stores perform on Paid Media?

In 2025, apparel e-commerce stores witnessed a dramatic shift in their paid media strategy, particularly with Google ads. There was a staggering decrease in Google paid traffic by 58.5%. Despite this traffic decline, the cost associated with Google paid ads skyrocketed, reflecting a growth of 8136.6%. This discrepancy suggests that while fewer clicks were generated, the cost per click or competition may have intensified significantly.

Moreover, the landscape for advertising choice showed a clear preference for Meta platforms. Approximately 52.1% of stores opted to run Meta ads in 2025, indicating a substantial reliance on this platform. Furthermore, 45.7% of these stores maintained active campaigns, highlighting Meta's importance in this vertical of e-commerce.

The data illustrates a dynamic shift in paid media utilization within the apparel e-commerce sector, with stores evidently gravitating towards Meta platforms amidst rising costs and declining efficacy of Google ads. This trend reflects how brands are adapting their strategies to optimize for better engagement and return on investment.

20%
Stores running Google Search Ads

How do apparel E-Commerce Stores perform on Instagram?

The apparel e-commerce stores maintain a solid presence on Instagram, with an average weekly growth of 171.66 followers per week in 2025. This steady increase in followers illustrates the continuous interest and organic reach the sector commands on the platform. Despite the growth in followers, the average engagement rate remains modest at 0.0175%, pointing toward challenges in fostering deeper user interaction.

These stores post an average of 3.56 times per week, indicating a consistent effort to engage with their audience. However, the varying levels of Instagram traffic highlight disparities in reach and audience engagement among different stores. Specifically, 6800 stores experience less than 10k monthly visitors, while 5273 stores range between 10k and 50k visitors per month.

Additionally, 1812 stores attract Instagram traffic between 50k and 100k visitors monthly, with 1633 stores seeing between 100k and 250k. Notably, 1101 stores enjoy over 250k visitors monthly, showcasing the potential impact of successful Instagram strategies on online visibility and traffic.

What's the average loading time for an apparel E-Commerce Store?

The average loading time for an apparel e-commerce store is a critical factor influencing user experience and conversion rates. According to recent data, the Google Lighthouse Performance Score for these stores in 2025 is at 57.83 out of 100, indicating there is significant room for improvement in optimizing site speed and performance.

SEO remains a strong point for the apparel sector, with a Google Lighthouse SEO Score of 92.24 out of 100. This suggests that while site speed is lacking, SEO practices are generally well-executed, helping stores maintain visibility and attract visitors.

As online shopping continues to thrive, focusing on reducing loading times will be crucial for apparel e-commerce stores to enhance user engagement and stay competitive in the ever-growing market.

58/100
Average Performance Score

How you can use this data

This list of fastest growing apparel ecommerce stores provides valuable insights for agency owners and marketers.

Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models.

Understanding which stores are experiencing rapid growth can help inform your marketing strategy, product selection, and market positioning.

Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list of top-performing apparel stores offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm.

All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 to far, and comparing it to their traffic in the same period of 2024. We're considering Google Organic Search Traffic for these calculations.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

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