Apparel E-commerce Industry Trends in 2025

In 2025, $target ecommerce stores are navigating a shifting digital landscape. On average, Instagram accounts in this sector saw a weekly growth of " . number_format($tableData['industryTrends']['avgWeeklyIgGrowth'], 1) . " followers, with an average engagement rate of " . number_format($tableData['industryTrends']['avgEngagementRate'] * 100, 2) . "% — a sign that consumer interest remains strong on social media. However, organic search performance declined, with traffic dropping by " . number_format($tableData['industryTrends']['organicSearchTrafficGrowth'], 1) . "% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models. When it comes to paid channels, approximately " . number_format($tableData['industryTrends']['storesWithTotalAds'], 1) . "% of stores have ran Meta ads at some point, and " . number_format($tableData['industryTrends']['storesWithActiveAds'], 1) . "% have ran Meta ads this year. Paid search is still underutilized, with only " . number_format($tableData['industryTrends']['storesWithPaidSearch'], 1) . "% of stores leveraging it—leaving room for growth-savvy brands to capitalize on less competitive ad space. This dataset reveals the patterns that matter most for agencies and ecommerce professionals looking to benchmark performance, spot untapped channels, and track industry-wide shifts.

Reports › Fastest Growing Apparel E‑commerce Stores

Fastest Growing Apparel E‑commerce Stores

Written by Diogo Matos | Last updated on 5th January, 2026

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Throughout 2025, apparel ecommerce stores are facing a changing digital ecosystem.

Typically, Instagram accounts in this space achieved a weekly growth of 172.7 followers, with an average engagement rate of 1.78% — a sign that consumer interest remains strong on social media.

However, organic search performance dropped, with traffic decreasing by 5.3% across the industry. This reveals increased competition or reduced search visibility, which force SEO agencies to come up with novel techniques for organic traffic acquisition, such as ranking on AI models.

In terms of paid channels, about 6.7% of stores have ran Meta ads historically, and 6.7% have ran Meta ads this year. Paid search continues to be underexploited, with only 14.6% of stores leveraging it—creating opportunities for ambitious retailers to leverage less crowded advertising space.

This information highlights the most critical trends for agencies and ecommerce professionals aiming to benchmark performance, spot untapped channels, and track industry-wide shifts.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our salels intelligence platform, Ecommerce Leads.

All data is publicly available and collected in accordance with each platform's terms of service.

Who are the fastest growing apparel E-Commerce Stores?

This list shows the top 10 fastest growing apparel E-Commerce Stores by total traffic increase this year, compared to last year, for apparel stores. You can use this to breakdown best practices and improve your marketing strategies. Use the Chart button to view the traffic trends over time for each store.

#	Name	URL	% Increase	Total Increase
1	The Hundreds	thehundreds.com	-100.0%	-255,143
2	GUNNAR	gunnar.com	-100.0%	-117,286
3	TeeTurtle	teeturtle.com	-100.0%	-136,409
4	Hunza G	hunzag.com	-100.0%	-143,009
5	SGT GRIT	grunt.com	-100.0%	-217,113
6	Vitality	shopvitality.com	-100.0%	-238,382
7	Elite Sports	elitesports.com	-100.0%	-365,523
8	Sneaker Politics	sneakerpolitics.com	-100.0%	-1,045,029
9	Palladium US	palladiumboots.com	-100.0%	-260,152
10	Seea	theseea.com	-100.0%	-268,874

(Scroll horizontally to see all data)

Traffic Trends for apparel E-Commerce Stores

The traffic trends for apparel e-commerce stores have shown significant fluctuations in recent years. Notably, in 2024, traffic peaked around September and October, with averages reaching over 11,000. However, this was followed by a noticeable decline towards the end of 2024, reflecting seasonal dynamics or market adjustments with traffic dropping to 9,224 in December. The year 2025 began with figures like 6,817 in January, which fluctuated moderately, indicating a lack of consistent growth throughout the year. By December 2025, traffic decreased further to 3,150, hinting at evolving consumer behavior or strategic challenges.

SEO remains critical for driving traffic to these stores, consistently contributing 84.4%. Paid search contributes minimally at 0.5%, suggesting limited reliance on this channel for growth. Organic social channels account for 10.5% of the traffic, indicating ongoing engagement with social media.

The minimal share of traffic from paid social at 4.5% points to a potential area for growth. As stores adapt to these trends, there might be opportunities to optimize or diversify traffic strategies to bolster presence and capture more market share in the coming years. As digital marketing landscapes evolve, these insights could guide tactical shifts in approach.

Average Traffic Evolution

Monthly average total traffic across all apparel stores

Current Traffic Distribution

Percentage breakdown of traffic sources for apparel stores

SEO Trends for apparel E-Commerce Stores

SEO trends for apparel e-commerce stores have shown a dynamic shift over time, with notable changes in average SEO traffic. Throughout 2024, traffic surged from 6,473 at the beginning of the year to a peak of 11,261 by October. However, 2025 witnessed a stark decline, with traffic dropping significantly to 2,661 by December.

Despite the decline in traffic, organic search traffic still grew by 5.3% over the year. Additionally, there was substantial growth in organic SERPs by 32.3%. These trends highlight the fluctuating nature of SEO performance and the importance of maintaining strategic optimization efforts.

As of the end of 2025, a significant number of apparel e-commerce stores had low SEO traffic, with 43,441 stores receiving under 50k visitors per month. Meanwhile, 1,789 stores attracted traffic between 100k and 250k visitors, and 1,189 stores successfully exceeded the 250k visitor mark. These metrics indicate a diverse and competitive landscape for apparel e-commerce stores in the realm of SEO.

Traffic from SEO Over Time

Monthly average organic search traffic (Google + Bing) for apparel stores

Paid Media Trends for apparel E-Commerce Stores

In 2025, apparel e-commerce stores witnessed significant growth in Google Paid Traffic, showing an increase of 115.7%. However, the number of stores running Google Ads decreased from 4.64% in November to 3.27% by the end of the year. Meta Ads saw a similar trend with a reduction from 6.73% to 1.99% in the same period.

Average paid media spend in apparel e-commerce remained higher than the global average, with stores spending 108.5% above the norm. Notably, expenditure on Google Ads was considerably lower at 53.3% of the global average. In contrast, spend on Meta Ads was slightly above average at 103.5%.

Monthly variations in paid search spend were significant, peaking at $603.24 in September before declining sharply to $144.81 in December. Similarly, paid search traffic saw a reduction, starting the year at 561.07 and dropping to 172.54 by year-end. These fluctuations highlight the shifting dynamics in paid media strategies for apparel e-commerce stores.

Paid Search Traffic Over Time

Average monthly paid search traffic (Google + Bing) across apparel stores

% of Traffic from Paid Search Over Time

Percentage of total traffic from paid search (Google Ads + Bing Ads) over time

3.3%

Ran Google Ads this year

4.6%

Ran Google Ads last month

Ran Meta Ads this year

6.7%

Ran Meta Ads last month

It's also interesting to analyze where apparel e-commerce stores compare to the global average. On average, stores globally invest $1,459, and examining each advertising platform, it becomes clear that apparel stores spend 53.3% more via Google Ads and 103.5% more on Meta typically.

These insights is valuable for Paid Media agencies planning their outreach approach, allowing them to see how apparel advertising budgets compare to the rest of the world.

Organic Social Trends for apparel E-Commerce Stores

The Instagram organic traffic for apparel e-commerce has seen a decline over the past year, finishing at an average of 868.73 in December. Traffic showed a noticeable decrease from April's 1419.57, despite some fluctuations, like a peak in November. Engagement on Instagram improved slightly, with stores averaging 172.67 new followers per week and 3.68 posts weekly throughout 2025.

Conversely, TikTok presents a varied trend, with traffic peaking at 495.40 in March before dropping to 298.04 by December. The frequency of TikTok posts saw a positive change, rising to an average of 3.13 weekly uploads this month, compared to 2.43 the previous month. This increase in posting activity could offer potential for improved engagement and traffic growth, despite the decrease in traffic numbers.

A noteworthy portion of stores, 73.01%, still have Instagram traffic under 10k visitors. In contrast, only 11.89% exceed 250k visitors, indicating room for growth in boosting organic reach. The average number of Instagram posts dropped by 1.21 to 2.58 per week from November to December, emphasizing a shift in content strategies, while engagement rates remained relatively stable.

Metric	Current	Previous	Change
Instagram Posts/Week	2.58	3.78	-1.21
TikTok Posts/Week	3.13	2.43	+0.70

% of Traffic from Organic Instagram Over Time

Percentage of total traffic coming from organic Instagram posts and stories

% of Traffic from Organic TikTok Over Time

Percentage of total traffic coming from organic TikTok videos

Website Performance for apparel E-Commerce Stores

Google Lighthouse Performance Scores reveal that apparel e-commerce stores scored an average of 55.35/100 in performance this year. While the SEO score was quite strong at 92.84/100, there hasn't been any change compared to the previous month. Performance scores remained steady, showing no fluctuation compared to the prior month's data.

In terms of SKU distribution, most apparel e-commerce stores fall into the "bracket_0_250" category, with 23,486 SKUs, followed by "bracket_251_500" with 7,333 SKUs. The stores with more than 2,500 SKUs are comparatively fewer, with 2,919 stores falling into this category.

Accessibility scores also show consistency, remaining nearly unchanged from last month at 0.8749, suggesting a stable focus on ensuring inclusive and user-friendly websites. This stability indicates consistent efforts by the apparel e-commerce sector to maintain accessibility standards amidst growing competition.

Website Performance Benchmarks

Metric	Current	Previous	Change
Performance	55/100	55/100	~0.00
Accessibility	87/100	88/100	~0.00
SEO Score	93/100	93/100	~0.00

Product Catalog Size Distribution

Distribution of apparel stores by number of products in their catalog

Frequently Asked Questions

How can I use this data?

How was this data collected?

How do you measure growth?

How accurate is this list?

How often is this data updated?

What regions are covered in this dataset?

Can I download or export this data?

What other metrics do you track beyond traffic?

How can I use this data?

This list of fastest growing apparel ecommerce stores provides valuable insights for agency owners and marketers. Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models. Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources. We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm. All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 so far, and comparing it to their traffic in the same period of 2024.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

How often is this data updated?

We update our database monthly with fresh data from all tracked stores. Traffic data, social metrics, and paid advertising information are refreshed on a rolling basis to ensure you always have access to the most current insights. Major industry reports like this one are regenerated monthly to reflect the latest trends.

What regions are covered in this dataset?

Our analysis covers ecommerce stores primarily operating in the United States, Canada, United Kingdom, Europe (EU countries), Australia, and New Zealand. These English-speaking markets represent the most comprehensive data availability and are the primary markets for most agencies and service providers.

Can I download or export this data?

While the report data shown on this page is not directly downloadable, you can access reports of stores losing traction in your ICP through our core service. Take a look here to filter stores by dozens of criteria and export contact information, traffic data, and growth metrics for your outreach campaigns.

What other metrics do you track beyond traffic?

Beyond organic traffic growth, we track over 50 data points including paid advertising spend (Google Ads, Meta Ads), social media performance (Instagram, TikTok, Facebook engagement), website performance metrics (PageSpeed scores, SEO scores), email marketing activity, technology stack, product catalog size, and more. This comprehensive approach helps agencies identify the best-fit prospects.

Fastest Growing Apparel E‑commerce Stores

Table of Contents

How was this data collected?

Who are the fastest growing apparel E-Commerce Stores?

Traffic Trends for apparel E-Commerce Stores

Average Traffic Evolution

Current Traffic Distribution

SEO Trends for apparel E-Commerce Stores

Traffic from SEO Over Time

Paid Media Trends for apparel E-Commerce Stores

Paid Search Traffic Over Time

% of Traffic from Paid Search Over Time

Website Performance for apparel E-Commerce Stores

Website Performance Benchmarks

Product Catalog Size Distribution

Frequently Asked Questions

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