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Fastest Growing Apparel E‑commerce Stores

Written by Diogo Matos Diogo Matos | Last updated on 5th August, 2025

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We analyzed over 400,000 stores worldwide to uncover the top growing apparel stores. Find out which apparel stores had the highest traffic growth compared to 2024 to work on your sales funnel and figure out how they grew.

# Name URL % Increase Total Increase Current Organic Search Traffic Chart
1 Engelbert Strauss, INC. strauss.com 581.9% 8,311,660 9,739,953
2 Lotus Threads Bridal lotusthreads.com 473.7% 1,119,031 1,355,258
3 Nobbier nobbier.com 260.3% 379,995 525,981
4 Pierce The Veil ptvmerch.com 255.6% 1,120,554 1,558,919
5 TheEthiopianStore ethiopian.store 235.9% 246,903 351,580
6 Buy Outlet buyoutlet.com 221.8% 781,679 1,134,164
7 Murphy Jewelers murphyjewelers.com 195.2% 800,333 1,210,408
8 Safety Vests and More safetyvestsandmore.com 171.6% 381,185 603,362
9 ForrestFrank forrestfrank.com 170.3% 448,059 711,146
10 Disturbia disturbia.us 141.8% 1,839,714 3,137,480

(Scroll horizontally to see all data)

Apparel E-commerce Industry Trends in 2025

In 2025, apparel ecommerce stores are navigating a shifting digital landscape.

On average, Instagram accounts in this sector saw a weekly growth of 186.7 followers, with an average engagement rate of 1.90% — a sign that consumer interest remains strong on social media.

However, organic search performance declined, with traffic dropping by -12.2% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models.

When it comes to paid channels, approximately 50.7% of stores have ran Meta ads at some point, and 44.3% have ran Meta ads this year.

How do apparel E-Commerce Stores perform in SEO?

In 2025, apparel e-commerce stores are experiencing a decline in organic search traffic, with a decrease of 12.2%. This suggests that while the industry as a whole is growing, individual stores may struggle to maintain visibility in search results. Conversely, there's a notable increase in organic SERPs growth at 16.6%, indicating there are still opportunities for stores to optimize their content more effectively to improve their rankings despite the traffic loss.

Despite the challenges in organic search traffic, the number of stores achieving significant SEO success is noteworthy. 1,534 stores reported traffic between 100k and 250k visitors per month, while 1,042 stores surpassed 250k visitors monthly. This reflects a competitive and robust market where stores with well-implemented SEO strategies can still achieve substantial visitor numbers.

Lastly, the average pagerank for these stores in 2025 stands at 2.15 out of 10, showing room for improvement in their overall SEO efforts. With a significant portion of stores (12,691) receiving under 50k SEO-driven visitors each month, there's a clear necessity for more comprehensive strategies to enhance their online visibility and leverage organic search channels effectively.

How do apparel E-Commerce Stores perform on Paid Media?

In examining the paid media performance of apparel e-commerce stores, it's clear that Google experienced a notable downturn. Google Paid Traffic Growth saw a sharp decline of 57.1%, indicating a significant drop in consumer engagement or potentially a strategic shift in ad spending among apparel e-commerce businesses. The precipitous decline suggests these stores might be reallocating their budgets to other platforms or optimizing their spending strategies.

On the other hand, Meta platforms have gained traction in 2025 as more apparel e-commerce stores pivot towards leveraging social channels. A substantial 50.7% of such stores are opting to run ads on Meta, with 44.3% maintaining active campaigns. This movement highlights a trend towards social media engagement as a critical part of marketing strategies, possibly due to its higher engagement and conversion rates.

Overall, e-commerce stores in the apparel sector seem to be reevaluating their paid media strategies, with a clear preference for platforms like Meta over traditional search engines. This shift is indicative of changing consumer behaviors and the platforms they frequent, urging marketers to adapt quickly to these evolving landscapes.

19%
Stores running Google Search Ads

How do apparel E-Commerce Stores perform on Instagram?

In 2025, apparel e-commerce stores exhibit notable trends on Instagram. On average, these stores experience a weekly follower growth of approximately 186.68, signaling consistent audience expansion. Despite this growth, the average engagement rate remains modest at 0.019%, indicating both challenges and opportunities in engaging followers effectively.

Content activity is also a crucial factor, with stores averaging 3.31 posts per week. These posts are essential for maintaining visibility and engagement as they navigate the competitive landscape of Instagram. A strategic focus on high-quality, relevant content could improve these stores' interaction with their followers.

Traffic driven from Instagram varies significantly among stores. A considerable number of stores, 6,299, report monthly visitor traffic under 10,000, while 4,886 stores see between 10,000 and 50,000 visitors. Somewhat fewer stores, 1,700, attract between 50,000 and 100,000 visitors, and fewer still, 1,534 and 1,042 stores, see visitor traffic exceeding 100,000 and 250,000, respectively. These numbers highlight distinct tiers of success and growth potential on Instagram for apparel e-commerce businesses.

What's the average loading time for an apparel E-Commerce Store?

In the fast-paced world of apparel e-commerce, loading time remains a critical factor for user experience and conversion rates. Recent data indicates that achieving optimal performance is challenging, with the Google Lighthouse Performance Score for these stores averaging at 57.45 out of 100 in 2025. This highlights the scope for improvement in delivering a seamless shopping experience, as consumers increasingly demand faster load times.

Despite the hurdles in performance metrics, the Google Lighthouse SEO Score for apparel e-commerce stores stands at an impressive 92.28 out of 100. This suggests that while performance may lag, these stores excel in optimization strategies that enhance visibility on search engines, a crucial aspect for driving traffic and capturing consumer interest.

As the digital landscape evolves, store owners must balance these aspects, focusing on enhancing performance without compromising their strong SEO foundations. Prioritizing speed improvements could close the gap between SEO success and performance efficiency, fostering growth in the competitive apparel e-commerce sector.

57/100
Average Performance Score

How you can use this data

This list of fastest growing apparel ecommerce stores provides valuable insights for agency owners and marketers.

Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models.

Understanding which stores are experiencing rapid growth can help inform your marketing strategy, product selection, and market positioning.

Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list of top-performing apparel stores offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm.

All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 to far, and comparing it to their traffic in the same period of 2024. We're considering Google Organic Search Traffic for these calculations.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

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