Apparel E-commerce Industry Trends in 2025

In 2025, $target ecommerce stores are navigating a shifting digital landscape. On average, Instagram accounts in this sector saw a weekly growth of " . number_format($tableData['industryTrends']['avgWeeklyIgGrowth'], 1) . " followers, with an average engagement rate of " . number_format($tableData['industryTrends']['avgEngagementRate'] * 100, 2) . "% — a sign that consumer interest remains strong on social media. However, organic search performance declined, with traffic dropping by " . number_format($tableData['industryTrends']['organicSearchTrafficGrowth'], 1) . "% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models. When it comes to paid channels, approximately " . number_format($tableData['industryTrends']['storesWithTotalAds'], 1) . "% of stores have ran Meta ads at some point, and " . number_format($tableData['industryTrends']['storesWithActiveAds'], 1) . "% have ran Meta ads this year. Paid search is still underutilized, with only " . number_format($tableData['industryTrends']['storesWithPaidSearch'], 1) . "% of stores leveraging it—leaving room for growth-savvy brands to capitalize on less competitive ad space. This dataset reveals the patterns that matter most for agencies and ecommerce professionals looking to benchmark performance, spot untapped channels, and track industry-wide shifts.

Reports › Fastest Growing Apparel E‑commerce Stores

Fastest Growing Apparel E‑commerce Stores

Written by Diogo Matos | Last updated on 5th February, 2026

Summarize with ChatGPT ChatGPT Logo

Summarize with Perplexity Perplexity Logo

Throughout 2025, apparel ecommerce stores are dealing with a dynamic online marketplace.

Generally speaking, Instagram accounts in this sector experienced a weekly growth of 177.1 followers, with an average engagement rate of 1.76% — showing that consumer interest continues to thrive on social media.

Meanwhile, organic search performance declined, with traffic declining by -0.6% across the industry. This suggests increased competition or reduced search visibility, compelling SEO agencies to devise fresh approaches to generating organic traffic, such as ranking on AI models.

Looking at paid channels, around 6.6% of stores have executed Meta ads historically, and 6.6% have ran Meta ads this year. Paid search stays underdeveloped, with only 17.0% of stores leveraging it—opening doors for forward-thinking businesses to exploit lower-competition paid opportunities.

This information highlights the patterns that matter most for agencies and ecommerce professionals looking to benchmark performance, uncover new opportunities, and track industry-wide shifts.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our salels intelligence platform, Ecommerce Leads.

All data is publicly available and collected in accordance with each platform's terms of service.

Who are the fastest growing apparel E-Commerce Stores?

This list shows the top 10 fastest growing apparel E-Commerce Stores by total traffic increase this year, compared to last year, for apparel stores. You can use this to breakdown best practices and improve your marketing strategies. Use the Chart button to view the traffic trends over time for each store.

#	Name	URL	% Increase	Total Increase	Current Organic Search Traffic
1	Buddha3bodhi	buddha3bodhi.com	-66.0%	-87,755	45,123
2	IRFE	irfe.com	-68.8%	-268,011	121,736
3	SHOES-n-FEET	shoesnfeet.com	-69.5%	-71,098	31,178
4	Le Bon Shoppe	lebonshoppe.com	-70.9%	-149,151	61,335
5	7Collection™	7collection.com	-72.6%	-525,794	198,245
6	Duck Head	duckhead.com	-74.0%	-96,357	33,868
7	The VOU	thevou.com	-74.7%	-827,234	280,133
8	Happiness Project	happinessproject.com	-75.6%	-76,735	24,726
9	Jeff Hamilton Shop	jeffhamiltonshop.com	-76.3%	-110,409	34,369
10	LABELROSE.it	labelrose.it	-77.0%	-86,252	25,744

(Scroll horizontally to see all data)

Traffic Trends for apparel E-Commerce Stores

Traffic Trends for apparel E-Commerce Stores

The traffic for apparel e-commerce stores has experienced significant fluctuations. In early 2024, the stores saw an increase in traffic, rising from 6,792 in January to 8,560 in December. The peak occurred in October and November 2024 with over 10,000 average visitors. However, 2025 marked a downward trend, with traffic dropping to 3,363 by December. The decline continued into the following year, reaching 2,709 in January 2026.

SEO has been the primary driver of traffic, accounting for 87.1% of visitors. Organic social contributes 12%, while paid search and paid social combined account for less than 1%. This suggests that organic strategies remain crucial for driving traffic to apparel e-commerce platforms.

Average Traffic Evolution

Monthly average total traffic across all apparel stores

Current Traffic Distribution

Percentage breakdown of traffic sources for apparel stores

SEO Trends for apparel E-Commerce Stores

SEO trends for apparel e-commerce stores show a fluctuating pattern, with notable peaks and troughs in traffic over the observed period. In 2024, there was a significant rise in SEO traffic, peaking in September and October before experiencing a dip at the end of the year. In contrast, 2025 saw a general decline in organic search traffic, closing the year with a slight negative growth of -0.6%, though there was a positive increase in the number of organic SERPs by 37.9%.

Despite the varying traffic trends, the insights reveal that most apparel e-commerce stores still receive relatively low SEO traffic, with a majority (56262) under 50k visitors per month. However, there is a set of high-performing stores that attract substantial traffic, with 1395 stores exceeding the 250k visitors per month threshold. As stores continue to adapt to these trends, focusing on improving SERP visibility and enhancing organic reach remains crucial for sustainable growth.

Traffic from SEO Over Time

Monthly average organic search traffic (Google + Bing) for apparel stores

Paid Media Trends for apparel E-Commerce Stores

Paid media trends for apparel e-commerce stores show a mixed pattern. In 2025, Google paid traffic experienced a significant growth of +31.4%, indicating a heightened reliance on this platform for visibility. Despite this increase, the stores running Google Ads dropped from last year to 4.39% last month. Additionally, Meta Ads also saw slight fluctuation with an increase in the last month, reaching 1.19%.

Apparel e-commerce stores spend considerably on paid media compared to the global average, with expenditures reaching 109.2% for combined platforms. However, their spending on Google Ads is lower than the average at 49.3%. On the other hand, Meta Ads spending is slightly higher at 106.2%, suggesting a favorable outlook for this channel.

The paid search traffic for these stores declined steadily, from 558.12 in January 2025 to 161.25 in January 2026, reflecting a shift in consumer behavior or perhaps a shift to other advertising channels. Moreover, the paid search spend has seen fluctuations, peaking at 599.64 in September 2025 and later decreasing to 132.63 by January 2026. This variation in spending highlights the dynamic nature of marketing strategies in this vertical.

Paid Search Traffic Over Time

Average monthly paid search traffic (Google + Bing) across apparel stores

% of Traffic from Paid Search Over Time

Percentage of total traffic from paid search (Google Ads + Bing Ads) over time

Ran Google Ads this year

4.4%

Ran Google Ads last month

1.1%

Ran Meta Ads this year

1.2%

Ran Meta Ads last month

It's worth examining how exactly apparel e-commerce stores compare to the global average. On average, stores globally invest $1,690, and when analyzing by platform, we find that apparel brands allocate 49.3% more on Google and 106.2% more through Meta typically.

These insights matters to Paid Media agencies planning their outreach approach, as they can see how apparel paid media investments compare to other industries.

Organic Social Trends for apparel E-Commerce Stores

Instagram organic traffic for apparel e-commerce stores saw fluctuations throughout 2025, with traffic peaking at 1433.76 in April and settling at 862.43 in January 2026. Despite this downward trend, the average weekly Instagram follower growth in 2025 was 177.10, indicative of strong brand engagement. Engagement rates remained low, however, at 0.0176%, suggesting a focus on content quality could be beneficial.

Tiktok traffic began 2025 with an upward trend, peaking at 516.45 in March, before some fluctuations and ending with moderate levels at 306.23 in January 2026. Stores saw a reduction in Tiktok posts by 0.94 in the most recent month, which could correlate with the current stabilization in platform traffic. This indicates potential for brands to capitalize on consistent posting strategies to enhance organic reach.

The most recent data shows different traffic levels, with 8138 stores having under 10k Instagram visitors per month, while only 1395 surpass the 250k mark. The decrease in both Instagram and Tiktok posts highlights a trend where brands may need to bolster their content strategy to maintain audience engagement and traffic growth amidst these fluctuating numbers.

Metric	Current	Previous	Change
Instagram Posts/Week	2.98	3.54	-0.57
TikTok Posts/Week	1.59	2.53	-0.94

% of Traffic from Organic Instagram Over Time

Percentage of total traffic coming from organic Instagram posts and stories

% of Traffic from Organic TikTok Over Time

Percentage of total traffic coming from organic TikTok videos

Website Performance for apparel E-Commerce Stores

Website Performance for apparel E-Commerce Stores

The most recent data reflects a modest improvement in Google Lighthouse Performance score, indicating continued optimization efforts. In January 2026, the performance score saw an increase of 0.03, moving up from 0.5466 to 0.5793. However, the SEO score saw minimal change, registering at 0.9287 compared to the previous month.

SKU distribution reveals that stores with fewer than 250 SKUs continue to dominate, accounting for the majority of apparel e-commerce stores. This distribution suggests a trend in niche market strategies for apparel retailers. Despite consistent accessibility scores, there remains room for further improvements as these factors become increasingly important for e-commerce success.

Website Performance Benchmarks

Metric	Current	Previous	Change
Performance	58/100	55/100	+3.00
Accessibility	88/100	88/100	~0.00
SEO Score	93/100	93/100	~0.00

Product Catalog Size Distribution

Distribution of apparel stores by number of products in their catalog

Frequently Asked Questions

How can I use this data?

How was this data collected?

How do you measure growth?

How accurate is this list?

How often is this data updated?

What regions are covered in this dataset?

Can I download or export this data?

What other metrics do you track beyond traffic?

How can I use this data?

This list of fastest growing apparel ecommerce stores provides valuable insights for agency owners and marketers. Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models. Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources. We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm. All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 so far, and comparing it to their traffic in the same period of 2024.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

How often is this data updated?

We update our database monthly with fresh data from all tracked stores. Traffic data, social metrics, and paid advertising information are refreshed on a rolling basis to ensure you always have access to the most current insights. Major industry reports like this one are regenerated monthly to reflect the latest trends.

What regions are covered in this dataset?

Our analysis covers ecommerce stores primarily operating in the United States, Canada, United Kingdom, Europe (EU countries), Australia, and New Zealand. These English-speaking markets represent the most comprehensive data availability and are the primary markets for most agencies and service providers.

Can I download or export this data?

While the report data shown on this page is not directly downloadable, you can access reports of stores losing traction in your ICP through our core service. Take a look here to filter stores by dozens of criteria and export contact information, traffic data, and growth metrics for your outreach campaigns.

What other metrics do you track beyond traffic?

Beyond organic traffic growth, we track over 50 data points including paid advertising spend (Google Ads, Meta Ads), social media performance (Instagram, TikTok, Facebook engagement), website performance metrics (PageSpeed scores, SEO scores), email marketing activity, technology stack, product catalog size, and more. This comprehensive approach helps agencies identify the best-fit prospects.

Fastest Growing Apparel E‑commerce Stores

Table of Contents

How was this data collected?

Who are the fastest growing apparel E-Commerce Stores?

Traffic Trends for apparel E-Commerce Stores

Average Traffic Evolution

Current Traffic Distribution

SEO Trends for apparel E-Commerce Stores

Traffic from SEO Over Time

Paid Media Trends for apparel E-Commerce Stores

Paid Search Traffic Over Time

% of Traffic from Paid Search Over Time

Website Performance for apparel E-Commerce Stores

Website Performance Benchmarks

Product Catalog Size Distribution

Frequently Asked Questions

Get weekly reports of stores in your ICP losing traction

Read other reports

Fastest Growing Beauty E-Commerce Stores

Fastest Growing U.S. E-Commerce Stores

Fastest Growing U.K. E-Commerce Stores