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Fastest Growing Apparel E‑commerce Stores

Written by Diogo Matos Diogo Matos | Last updated on 17th June, 2025

We analyzed over 400,000 stores worldwide to uncover the top growing apparel stores. Find out which apparel stores had the highest traffic growth compared to 2024 to work on your sales funnel and figure out how they grew.

# Name URL % Increase Total Increase Current Organic Search Traffic Chart
1 Engelbert Strauss, INC. strauss.com 581.9% 8,311,660 9,739,953
2 Lotus Threads Bridal lotusthreads.com 473.7% 1,119,031 1,355,258
3 Nobbier nobbier.com 260.3% 379,995 525,981
4 Pierce The Veil ptvmerch.com 255.6% 1,120,554 1,558,919
5 TheEthiopianStore ethiopian.store 235.9% 246,903 351,580
6 Buy Outlet buyoutlet.com 221.8% 781,679 1,134,164
7 Murphy Jewelers murphyjewelers.com 195.2% 800,333 1,210,408
8 Safety Vests and More safetyvestsandmore.com 171.6% 381,185 603,362
9 ForrestFrank forrestfrank.com 170.3% 448,059 711,146
10 Disturbia disturbia.us 141.8% 1,839,714 3,137,480

(Scroll horizontally to see all data)

Apparel E-commerce Industry Trends in 2025

In 2025, apparel ecommerce stores are navigating a shifting digital landscape.

On average, Instagram accounts in this sector saw a weekly growth of 186.7 followers, with an average engagement rate of 1.90% — a sign that consumer interest remains strong on social media.

However, organic search performance declined, with traffic dropping by -12.2% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models.

When it comes to paid channels, approximately 50.7% of stores have ran Meta ads at some point, and 44.3% have ran Meta ads this year.

How do apparel E-Commerce Stores perform in SEO?

In 2025, apparel e-commerce stores experienced a noticeable decrease in organic search traffic growth, with a dip of 12.2%. Despite this decline, there was a positive shift in organic SERPs growth, which increased by 16.6%. This suggests that while the overall volume of organic search traffic may have decreased, the visibility of results in search engines improved for many stores. The average pagerank for these stores was 2.15 out of 10, indicating room for improvement in terms of search engine authority and visibility.

A considerable number of apparel e-commerce stores, 12,691 to be exact, saw SEO traffic under 50k visitors per month, highlighting challenges or missed opportunities in leveraging search engine optimization effectively. On the other hand, a smaller group of 1,534 stores managed to attract SEO traffic between 100k and 250k visitors per month. Remarkably, 1,042 stores surpassed the 250k visitor mark per month, demonstrating significant success in their SEO strategies.

How do apparel E-Commerce Stores perform on Paid Media?

In the realm of apparel e-commerce, the performance on paid media platforms such as Google and Meta showcases a stark contrast in growth patterns. Notably, Google paid traffic growth has seen a significant downturn of -57.10% in 2025, highlighting a potential shift in marketing strategies or consumer behavior within the sector. Despite this decline in traffic, the number of e-commerce stores investing in Google Ads increased by 18.8%, suggesting that while overall traffic is down, individual stores are still seeing value in maintaining a presence on the platform.

On the other hand, Meta ads have captured a larger portion of the market, with 50.7% of apparel e-commerce stores running ads on the platform in 2025. Out of these, 44.3% maintain active ad campaigns, indicating a strong engagement and trust in Meta's advertising capabilities. This trend reflects a growing preference for Meta as the go-to paid media channel, likely driven by its vast user base and targeted advertising prowess.

Overall, while Google may be experiencing challenges in maintaining its traffic growth, the increasing number of stores utilizing both Google and Meta platforms underscores the enduring significance of paid media in the apparel e-commerce industry. Store owners continuously adapt their strategies to leverage these platforms effectively, emphasizing the dynamic nature of digital advertising.

19%
Stores running Google Search Ads

How do apparel E-Commerce Stores perform on Instagram?

In 2025, apparel e-commerce stores are witnessing an average weekly Instagram growth of approximately 186.68 followers. This growth highlights the centrality of Instagram in expanding a brand's reach. Despite the growth in followers, the average engagement rate is relatively low, at just 0.02%, pointing to potential challenges in fostering active interaction with their audience.

On average, these stores are posting about 3.31 times per week. This frequency indicates a consistent engagement strategy, but suggests a possible area for improvement if stores are looking to increase their follower activity and interaction. The key may lie in identifying content that resonates better with their audience to maximize engagement.

When it comes to Instagram-driven traffic, 6,299 stores attract under 10,000 visitors per month, whereas 4,886 stores draw between 10,000 and 50,000 monthly visitors. A smaller group of stores, specifically 1,700, achieve traffic between 50,000 and 100,000 visitors per month. More notable are the 1,534 stores pulling in between 100,000 and 250,000 visitors, and the 1,042 stores boasting over 250,000 visitors monthly. This data reflects a wide range of Instagram success in driving substantial web traffic for apparel e-commerce stores.

What's the average loading time for an apparel E-Commerce Store?

The average loading time for an apparel e-commerce store is a key metric influencing user experience and sales conversions. Our data indicates that in recent years, there's a noticeable improvement in site efficiency. By 2025, apparel e-commerce stores maintain an average Google Lighthouse Performance Score of 57.45 out of 100. This marks a significant step towards enhanced page load speeds, though there is still room for improvement to meet optimal performance standards.

Furthermore, the focus on search engine optimization is evident, with a remarkable Google Lighthouse SEO Score averaging 92.28 out of 100. This high SEO score demonstrates that apparel e-commerce stores are substantially optimizing their sites for better visibility and accessibility in search engine results.

These performance and SEO enhancements reflect broader industry trends towards faster, more efficient, and user-friendly online shopping experiences. As the market expands, the continued pursuit of improved loading times and SEO performance will be critical for these stores to remain competitive and meet consumer expectations.

57/100
Average Performance Score

How you can use this data

This list of fastest growing apparel ecommerce stores provides valuable insights for agency owners and marketers.

Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models.

Understanding which stores are experiencing rapid growth can help inform your marketing strategy, product selection, and market positioning.

Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list of top-performing apparel stores offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm.

All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 to far, and comparing it to their traffic in the same period of 2024. We're considering Google Organic Search Traffic for these calculations.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

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