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Fastest Growing Apparel E‑commerce Stores

Written by Diogo Matos Diogo Matos | Last updated on 16th September, 2025

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We analyzed over 400,000 stores worldwide to uncover the top growing apparel stores. Find out which apparel stores had the highest traffic growth compared to 2024 to work on your sales funnel and figure out how they grew.

# Name URL % Increase Total Increase Current Organic Search Traffic Chart
1 Engelbert Strauss, INC. strauss.com 1010.6% 14,434,767 15,863,060
2 Huntington Watch huntingtonwatch.com 855.4% 1,654,959 1,848,422
3 The Niche Shop thenicheshop.co 787.6% 1,002,456 1,129,730
4 Monster Piercing monsterpiercing.com 742.6% 949,304 1,077,144
5 Fashion and Frappes fashionandfrappes.com 724.7% 791,610 900,838
6 Lotus Threads Bridal lotusthreads.com 669.6% 1,581,688 1,817,915
7 Pierce The Veil ptvmerch.com 509.7% 2,234,181 2,672,546
8 Nobbier nobbier.com 500.0% 729,920 875,906
9 Layers layerslondon.com 486.9% 802,473 967,281
10 Atlas Accessories atlasaccessories.com 465.1% 946,352 1,149,833

(Scroll horizontally to see all data)

Apparel E-commerce Industry Trends in 2025

In 2025, apparel ecommerce stores are navigating a shifting digital landscape.

On average, Instagram accounts in this sector saw a weekly growth of 171.7 followers, with an average engagement rate of 1.75% — a sign that consumer interest remains strong on social media.

However, organic search performance declined, with traffic dropping by -18.1% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models.

When it comes to paid channels, approximately 52.1% of stores have ran Meta ads at some point, and 45.7% have ran Meta ads this year.

How do apparel E-Commerce Stores perform in SEO?

Apparel e-commerce stores are seeing mixed performance in SEO as of 2025. There has been a notable decline in organic search traffic, with a decrease of 18.1%. However, there's a substantial growth in organic SERPs, which increased by 20.1%. The growth in domain authority is particularly impressive, with an increase of 1184.7%, indicating that stores are focusing extensively on improving their site's credibility and trustworthiness.

Despite these challenges, the distribution of SEO traffic across apparel stores presents a varied landscape. A significant number of stores, 20,816 to be precise, experience less than 50k visitors from SEO monthly. In contrast, 1,633 stores enjoy traffic in the 100k to 250k visitor range, and a notable 1,101 stores surpass the 250k visitor mark per month. This suggests that while many stores struggle with low traffic, there remains a competitive cohort achieving substantial visitations through effective SEO strategies.

These insights highlight the importance of strategic SEO efforts in the apparel e-commerce domain. While facing declines in certain metrics, focusing on improving SERPs positioning and domain authority could drive better long-term performance, as evidenced by the varied success among stores.

How do apparel E-Commerce Stores perform on Paid Media?

How do apparel E-Commerce Stores perform on Paid Media?

In 2025, the apparel e-commerce sector faced a significant decrease in growth through Google paid traffic, plummeting by 58.5%. However, the cost of leveraging Google paid media surged drastically by 8136.6%, potentially indicating higher competition or changes in bidding strategies within the industry. Despite the challenges and increased costs, nearly one-fifth, or 19.8%, of apparel e-commerce stores continued to utilize Google Ads as part of their marketing strategies.

Meanwhile, Meta platforms proved more popular among apparel e-commerce stores, with 52.1% of stores utilizing Meta Ads in 2025. Of these, a substantial 45.7% maintained active Meta advertising campaigns. This popularity highlights a strategic pivot by many fashion retailers towards utilizing social media platforms for better engagement and wider reach among targeted audiences. As Google costs soar, Meta Ads present a more viable advertising channel, contributing to their widespread adoption in the apparel e-commerce sector.

20%
Stores running Google Search Ads

How do apparel E-Commerce Stores perform on Instagram?

In 2025, apparel e-commerce stores on Instagram are experiencing a noteworthy average weekly follower growth of 171.66. This increase highlights the platform's effectiveness in reaching and expanding audiences in the fashion retail space. Despite this growth, the average engagement rate stands at a modest 0.0175%, indicating that while follower counts are on the rise, deeper interaction with content may require innovative strategies.

These stores are actively posting, with an average of 3.56 posts weekly. This frequency suggests a consistent effort to maintain visibility on the platform, although engagement levels suggest that quantity may need to be complemented with quality and targeted content.

Among e-commerce stores, a significant number reflects varying levels of Instagram-driven traffic. Specifically, 6800 stores report under 10k monthly visitors, while 5273 have traffic ranging from 10k to 50k. Notably, 1812 stores attract between 50k and 100k visitors, with 1633 drawing between 100k and 250k, and 1101 experiencing over 250k visitors monthly. This distribution implies a competitive landscape where strategic social media presence could elevate a store’s traffic significantly.

What's the average loading time for an apparel E-Commerce Store?

On average, apparel e-commerce stores have been struggling with loading times. In 2025, many of these stores have been showing a Google Lighthouse Performance Score of 57.82 out of 100, indicating there is considerable room for improvement in their website speed and efficiency. This slower performance can impact customer satisfaction and potentially lead to a higher bounce rate if not addressed.

In contrast, the Google Lighthouse SEO score for these stores has been performing better, with an average of 92.24 out of 100. This reflects that while loading speeds may be an issue, many apparel e-commerce sites have optimized their SEO practices effectively, ensuring visibility in search engine results and attracting potential customers.

For apparel e-commerce stores to maintain growth and compete effectively, focusing on improving their technical performance to enhance user experience is crucial. Considering the competitive nature of the industry, optimizing site speed could make a significant difference in retaining customers and improving overall sales.

58/100
Average Performance Score

How you can use this data

This list of fastest growing apparel ecommerce stores provides valuable insights for agency owners and marketers.

Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models.

Understanding which stores are experiencing rapid growth can help inform your marketing strategy, product selection, and market positioning.

Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list of top-performing apparel stores offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm.

All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 to far, and comparing it to their traffic in the same period of 2024. We're considering Google Organic Search Traffic for these calculations.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

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