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Fastest Growing Apparel E‑commerce Stores

Q: Apparel E-commerce Industry Trends in 2025

In 2025, $target ecommerce stores are navigating a shifting digital landscape. On average, Instagram accounts in this sector saw a weekly growth of " . number_format($tableData['industryTrends']['avgWeeklyIgGrowth'], 1) . " followers, with an average engagement rate of " . number_format($tableData['industryTrends']['avgEngagementRate'] * 100, 2) . "% — a sign that consumer interest remains strong on social media. However, organic search performance declined, with traffic dropping by " . number_format($tableData['industryTrends']['organicSearchTrafficGrowth'], 1) . "% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models. When it comes to paid channels, approximately " . number_format($tableData['industryTrends']['storesWithTotalAds'], 1) . "% of stores have ran Meta ads at some point, and " . number_format($tableData['industryTrends']['storesWithActiveAds'], 1) . "% have ran Meta ads this year. Paid search is still underutilized, with only " . number_format($tableData['industryTrends']['storesWithPaidSearch'], 1) . "% of stores leveraging it—leaving room for growth-savvy brands to capitalize on less competitive ad space. This dataset reveals the patterns that matter most for agencies and ecommerce professionals looking to benchmark performance, spot untapped channels, and track industry-wide shifts.

Written by Diogo Matos | Last updated on 5th December, 2025

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Throughout 2025, apparel ecommerce stores are operating within a dynamic online marketplace.

Across the board, Instagram accounts in this space saw a weekly growth of 171.1 followers, with an average engagement rate of 1.76% — showing that consumer interest remains strong on social media.

Meanwhile, organic search performance dropped, with traffic dropping by -28.5% across the industry. This suggests increased competition or reduced search visibility, compelling SEO agencies to devise new methods of bringing in Organic Traffic, such as ranking on AI models.

Looking at paid channels, approximately 55.3% of stores have run Meta ads at some point, and 49.2% have executed Meta ads recently. Paid search is still underutilized, with only 15.8% of stores leveraging it—opening doors for growth-savvy brands to capitalize on underutilized advertising channels.

This dataset highlights the essential metrics for agencies and ecommerce professionals wanting to benchmark performance, uncover new opportunities, and track industry-wide shifts.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our salels intelligence platform, Ecommerce Leads.

All data is publicly available and collected in accordance with each platform's terms of service.

Who are the fastest growing apparel E-Commerce Stores?

This list shows the top 10 fastest growing apparel E-Commerce Stores by total traffic increase this year, compared to last year, for apparel stores. You can use this to breakdown best practices and improve your marketing strategies. Use the Chart button to view the traffic trends over time for each store.

#	Name	URL	% Increase	Total Increase	Current Organic Search Traffic
1	Katy Perry Collections	katyperrycollections.com	2409.7%	3,505,947	3,651,441
2	Engelbert Strauss, INC.	strauss.com	1522.6%	2,140,322	2,280,895
3	Disturbia	disturbia.us	990.4%	1,184,278	1,303,851
4	Betsy & Adam	betsyandadam.com	534.6%	649,108	770,526
5	Hell Bunny	hellbunny.com	483.4%	568,947	686,638
6	Cords Club	cordsclub.com	478.0%	488,268	590,407
7	Nobody's Child	nobodyschild.com	470.5%	1,582,138	1,918,386
8	Billini	billini.com	425.4%	1,963,603	2,425,194
9	Cernucci	cernucci.com	383.4%	1,888,464	2,381,038
10	Cernucci US	cernucci.com	381.5%	1,879,250	2,371,824

(Scroll horizontally to see all data)

Traffic Trends for apparel E-Commerce Stores

Traffic trends for apparel e-commerce stores have shown significant fluctuations over the past few years. Starting from early 2023, traffic initially showed a mixed trend with some fluctuations until a clear upward surge was noted in 2024, peaking in September 2024 with an average traffic of 11223.56. However, 2025 saw a downturn with a notable decrease in traffic by November, recording an average of 3699.12, suggesting a shift or correction in the market.

SEO continues to be the dominant source of traffic, contributing 68.3% of overall visits to apparel e-commerce stores. This is followed by Paid Social at 20.5%, showcasing its growing importance in driving traffic. Despite its current low contribution of 0.5%, Paid Search remains a strategic option, possibly due to targeting specific consumer segments.

Organic Social accounted for 10.7% of the traffic, indicating the value of engaging content and community-building on social platforms. The overall pattern suggests that while there were significant gains in traffic through 2024, recent data implies the necessity for stores to reassess and adapt their strategies to maintain growth, especially as they prepare to respond to downward traffic trends in late 2025.

Average Traffic Evolution

Monthly average total traffic across all apparel stores

Current Traffic Distribution

Percentage breakdown of traffic sources for apparel stores

SEO Trends for apparel E-Commerce Stores

In 2025, apparel e-commerce stores have experienced a significant downturn in organic search traffic, recording a decrease of -28.5%. Despite this decline, these stores have managed to achieve a modest growth of 4.6% in the number of organic SERPs. This suggests that while the volume of traffic has decreased, visibility on search engine results pages has slightly improved.

An increasing number of apparel e-commerce stores, 36,903 to be precise, now report SEO traffic levels under 50k visitors per month. In contrast, there are 1,728 stores that enjoy moderate success with between 100k and 250k visitors monthly. Meanwhile, a select 1,163 stores have managed to attract over 250k visitors per month, indicating disparities in SEO effectiveness across the sector.

Despite these challenges, stores continue to explore and implement innovative SEO strategies to boost visibility, such as optimizing for voice search and enhancing mobile user experience. This adaptation to changing dynamics is pivotal as apparel e-commerce platforms strive to remain competitive in a volatile market environment.

Traffic from SEO Over Time

Monthly average organic search traffic (Google + Bing) for apparel stores

Paid Media Trends for apparel E-Commerce Stores

Paid media trends for apparel e-commerce stores indicate significant shifts in search spend and traffic in 2025. There was a noticeable decline in Google paid traffic by -65.9%, while the cost to advertisers rose by +68.3%. Despite the cost increase, the number of stores running Google Ads only slightly increased to 16.19%, while Meta Ads usage saw a marginal rise to 49.18% by the year's end.

Average paid search spend showed considerable fluctuation throughout 2025, peaking in September with 602.97 and dropping significantly by December to 155.87. This mirrors the global trend, although apparel e-commerce stores generally spend slightly more on Meta Ads, registering 109.7% of the global average. At the same time, spending on Google Ads was 48.8% compared to the global average, reflecting a conservative approach to allocating budgets.

Overall, apparel e-commerce stores maintained a higher-than-average expenditure on paid media compared to global benchmarks but indicated a cautious stance in Google Ads investment. Major fluctuations in search traffic and spend patterns highlight an adaptive strategy as stores navigate the evolving paid media landscape.

Paid Search Traffic Over Time

Average monthly paid search traffic (Google + Bing) across apparel stores

% of Traffic from Paid Search Over Time

Percentage of total traffic from paid search (Google Ads + Bing Ads) over time

16.2%

Ran Google Ads this year

4.8%

Ran Google Ads last month

49.2%

Ran Meta Ads this year

48.8%

Ran Meta Ads last month

It's worth examining where apparel e-commerce stores compare to other markets. Global Paid Media spend is $4,511, and when analyzing by platform, it becomes clear that apparel brands allocate 48.8% more through Google and 109.7% more via Meta platforms per month.

This comparison is valuable for Paid Media agencies targeting their sales efforts, as they can see how apparel advertising budgets compare to the rest of the world.

Organic Social Trends for apparel E-Commerce Stores

Organic social trends for apparel e-commerce stores in 2025 have shown significant shifts. Instagram traffic saw a notable increase in November, reaching an average of 1059.49 from 976.88 in October. This positive change compliments an average weekly Instagram growth of 171.07 followers per week, although the engagement rate remains low at 0.02%. Despite this, the number of stores experiencing Instagram traffic under 10k visitors per month still dominates the landscape with 7167 stores.

Meanwhile, TikTok organic traffic started the year strong but observed fluctuations, with a marginal increase in November to 353.61 from 345.33 in October. The average posts per week for TikTok increased slightly, with a 0.14 change from the previous month, reflecting the growing interest from e-commerce stores to capitalize on this platform. Additionally, while the number of stores with higher Instagram traffic suggests growth potential, the slight decrease of -0.43 in Instagram posts per week highlights the need for consistent engagement strategies.

Overall, apparel e-commerce stores are adjusting their social strategies, with a slight dip in Instagram posts but an increased focus on TikTok uploads. This is indicative of a broader trend where stores aim to expand their reach across multiple platforms while adjusting content output to maximize engagement.

Metric	Current	Previous	Change
Instagram Posts/Week	3.73	4.16	-0.43
TikTok Posts/Week	2.80	2.66	+0.14

% of Traffic from Organic Instagram Over Time

Percentage of total traffic coming from organic Instagram posts and stories

% of Traffic from Organic TikTok Over Time

Percentage of total traffic coming from organic TikTok videos

Website Performance for apparel E-Commerce Stores

In November 2025, apparel e-commerce stores saw notable shifts in website performance benchmarks. The Google Lighthouse Performance Score experienced a slight decrease of -3% from the previous month, bringing it to 0.51. Meanwhile, the Lighthouse SEO Score showed stability, with no change from last month, maintaining a solid standing at 0.93. Accessibility remained consistent, with a small increase, reaching 0.88.

When analyzing SKU distribution among apparel e-commerce stores, the data showed a concentration in the lower brackets. Stores with SKUs ranging from 0 to 250 accounted for the largest share, totaling 24,018. This was followed by 7,423 stores in the 251 to 500 SKU range.

Overall, the figures indicate a steady emphasis on maintaining strong SEO and accessibility levels within the apparel e-commerce sector, despite slight dips in performance scores. As the industry continues its trajectory of growth, these metrics will serve as a key consideration for future improvements.

Website Performance Benchmarks

Metric	Current	Previous	Change
Performance	51/100	54/100	-3.00
Accessibility	88/100	88/100	~0.00
SEO Score	93/100	93/100	~0.00

Product Catalog Size Distribution

Distribution of apparel stores by number of products in their catalog

Frequently Asked Questions

How can I use this data?

How was this data collected?

How do you measure growth?

How accurate is this list?

How often is this data updated?

What regions are covered in this dataset?

Can I download or export this data?

What other metrics do you track beyond traffic?

How can I use this data?

This list of fastest growing apparel ecommerce stores provides valuable insights for agency owners and marketers. Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models. Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources. We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm. All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 so far, and comparing it to their traffic in the same period of 2024.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

How often is this data updated?

We update our database monthly with fresh data from all tracked stores. Traffic data, social metrics, and paid advertising information are refreshed on a rolling basis to ensure you always have access to the most current insights. Major industry reports like this one are regenerated monthly to reflect the latest trends.

What regions are covered in this dataset?

Our analysis covers ecommerce stores primarily operating in the United States, Canada, United Kingdom, Europe (EU countries), Australia, and New Zealand. These English-speaking markets represent the most comprehensive data availability and are the primary markets for most agencies and service providers.

Can I download or export this data?

While the report data shown on this page is not directly downloadable, you can access reports of stores losing traction in your ICP through our core service. Take a look here to filter stores by dozens of criteria and export contact information, traffic data, and growth metrics for your outreach campaigns.

What other metrics do you track beyond traffic?

Beyond organic traffic growth, we track over 50 data points including paid advertising spend (Google Ads, Meta Ads), social media performance (Instagram, TikTok, Facebook engagement), website performance metrics (PageSpeed scores, SEO scores), email marketing activity, technology stack, product catalog size, and more. This comprehensive approach helps agencies identify the best-fit prospects.

Fastest Growing Apparel E‑commerce Stores

Table of Contents

How was this data collected?

Who are the fastest growing apparel E-Commerce Stores?

Traffic Trends for apparel E-Commerce Stores

Average Traffic Evolution

Current Traffic Distribution

SEO Trends for apparel E-Commerce Stores

Traffic from SEO Over Time

Paid Media Trends for apparel E-Commerce Stores

Paid Search Traffic Over Time

% of Traffic from Paid Search Over Time

Website Performance for apparel E-Commerce Stores

Website Performance Benchmarks

Product Catalog Size Distribution

Frequently Asked Questions

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