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Fastest Growing Apparel E‑commerce Stores

Q: Apparel E-commerce Industry Trends in 2025

In 2025, $target ecommerce stores are navigating a shifting digital landscape. On average, Instagram accounts in this sector saw a weekly growth of " . number_format($tableData['industryTrends']['avgWeeklyIgGrowth'], 1) . " followers, with an average engagement rate of " . number_format($tableData['industryTrends']['avgEngagementRate'] * 100, 2) . "% — a sign that consumer interest remains strong on social media. However, organic search performance declined, with traffic dropping by " . number_format($tableData['industryTrends']['organicSearchTrafficGrowth'], 1) . "% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models. When it comes to paid channels, approximately " . number_format($tableData['industryTrends']['storesWithTotalAds'], 1) . "% of stores have ran Meta ads at some point, and " . number_format($tableData['industryTrends']['storesWithActiveAds'], 1) . "% have ran Meta ads this year. Paid search is still underutilized, with only " . number_format($tableData['industryTrends']['storesWithPaidSearch'], 1) . "% of stores leveraging it—leaving room for growth-savvy brands to capitalize on less competitive ad space. This dataset reveals the patterns that matter most for agencies and ecommerce professionals looking to benchmark performance, spot untapped channels, and track industry-wide shifts.

Written by Diogo Matos | Last updated on 13th November, 2025

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In 2025, apparel ecommerce stores are operating within a changing digital ecosystem.

Generally speaking, Instagram accounts in this space achieved a weekly growth of 169.5 followers, with an average engagement rate of 1.74% — a sign that consumer interest stays robust on social media.

On the other hand, organic search performance declined, with traffic dropping by -25.8% across the industry. This suggests increased competition or reduced search visibility, pushing SEO agencies to develop new methods of bringing in Organic Traffic, such as ranking on AI models.

Looking at paid channels, approximately 54.7% of stores have launched Meta ads in the past, and 47.8% have run Meta ads in 2025. Paid search remains underused, with only 17.1% of stores leveraging it—leaving room for strategic stores to exploit less competitive ad space.

This data shows the key insights for agencies and ecommerce professionals looking to benchmark performance, spot untapped channels, and track industry-wide shifts.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our salels intelligence platform, Ecommerce Leads.

All data is publicly available and collected in accordance with each platform's terms of service.

Who are the fastest growing apparel E-Commerce Stores?

This list shows the top 10 fastest growing apparel E-Commerce Stores by total traffic increase this year, compared to last year, for apparel stores. You can use this to breakdown best practices and improve your marketing strategies. Use the Chart button to view the traffic trends over time for each store.

#	Name	URL	% Increase	Total Increase	Current Organic Search Traffic
1	Engelbert Strauss, INC.	strauss.com	1185.3%	17,241,240	18,695,843
2	Huntington Watch	huntingtonwatch.com	946.8%	1,869,414	2,066,851
3	Fashion and Frappes	fashionandfrappes.com	933.7%	1,019,902	1,129,130
4	The Niche Shop	thenicheshop.co	893.6%	1,137,352	1,264,626
5	Monster Piercing	monsterpiercing.com	880.1%	1,163,656	1,295,880
6	Lotus Threads Bridal	lotusthreads.com	696.9%	1,646,427	1,882,683
7	buddhastoneshop	buddhastoneshop.com	672.4%	2,246,437	2,580,517
8	Pierce The Veil	ptvmerch.com	613.0%	2,687,021	3,125,386
9	Combat Arena	combatarena.net	572.8%	2,271,819	2,668,418
10	Atlas Accessories	atlasaccessories.com	550.0%	1,119,137	1,322,630

(Scroll horizontally to see all data)

Traffic Trends for apparel E-Commerce Stores

Traffic trends for apparel e-commerce stores have seen significant fluctuations over the past two years. The average traffic began rising steadily in early 2023, reaching its peak in August 2024 with 137,832.61 in average traffic. However, 2025 has marked a noteworthy decline, with the average traffic dipping to 48,139.57 by October.

SEO continues to dominate as the primary source of traffic, contributing 94.9%. In contrast, paid search accounts for a mere 0.1% of traffic, indicating limited investment or returns from this channel. While paid social contributes 3.9%, organic social makes up 1.1% of traffic, pointing to diversified, albeit minimal, engagement strategies beyond SEO.

Average Traffic Evolution

Monthly average total traffic across all apparel stores

Current Traffic Distribution

Percentage breakdown of traffic sources for apparel stores

SEO Trends for apparel E-Commerce Stores

Apparel E-Commerce Stores are experiencing a dynamic transformation in organic search trends. The data reveals a significant downturn in organic search traffic growth in 2025, decreasing by -25.8%. Despite this drop, there is a positive sign with a 9.3% growth in Organic SERPs.

An analysis of the current marketplace shows that many stores are competing with SEO traffic under 50k visitors per month, totaling 30,082 stores. Meanwhile, 1,736 stores experienced traffic between 100k and 250k visitors monthly, suggesting moderate performance. Furthermore, 1,150 stores exceeded 250k visitors per month, maintaining a strong presence in the market despite the challenges in organic search traffic.

Traffic from SEO Over Time

Monthly average organic search traffic (Google + Bing) for apparel stores

Paid Media Trends for apparel E-Commerce Stores

Paid media trends for apparel e-commerce stores have shown a notable shift in 2025. Google paid traffic has experienced a decrease of -62.3%, while the cost associated with these ads has escalated by +416.1%. Despite the increase in spending, the number of stores running Google Ads has decreased from 17.59% at the beginning of the year to 5.99% last month.

In contrast, Meta Ads have seen wider adoption, with 47.81% of stores utilizing them in 2025, up from 40.25% last month. Apparel e-commerce stores now outspend the global average by +120.6% on paid media. However, they spend less than the average on Google Ads at 85.9%, while their spending on Meta Ads is higher at 113.1%.

The paid search spend fluctuated significantly, with notable spikes in March 2025 but a downward trend by November 2025. Average monthly paid search traffic showed a steady decline over the year, dropping from a high in March to 481.50 by October. This suggests that while costs are rising, increased expenditure does not directly correlate with growth in traffic.

Paid Search Traffic Over Time

Average monthly paid search traffic (Google + Bing) across apparel stores

% of Traffic from Paid Search Over Time

Percentage of total traffic from paid search (Google Ads + Bing Ads) over time

17.6%

Ran Google Ads this year

Ran Google Ads last month

47.8%

Ran Meta Ads this year

40.2%

Ran Meta Ads last month

It's also interesting to analyze how apparel e-commerce stores measure against the global market. Global Paid Media spend is $6,319, and examining each advertising platform, we see that apparel stores spend 85.9% more through Google and 113.1% more on Meta monthly.

This data matters to Paid Media agencies developing their go-to-market strategy, because they can see how apparel ad spend levels stack up globally.

Organic Social Trends for apparel E-Commerce Stores

Organic Social Trends for apparel E-Commerce Stores

In 2025, Instagram has been a pivotal platform for apparel e-commerce stores, seeing an average weekly growth of 169.51 followers per store. Despite a moderate decrease in traffic from April to October, there remains a substantial presence, with traffic peaking at 1524.29 in April and stabilizing around 970.68 in October. Presently, most stores (7097) receive under 10,000 visitors per month, while a healthy number accrue higher traffic, indicative of segmented growth potential.

On TikTok, the trend tells a slightly different story. Commencing at 302.64 in January, traffic surged to 549.32 in March but gradually tapered to 344.79 by October. The weekly upload rate has decreased slightly by 0.2, suggesting a potential reevaluation of content strategies might be in the cards. For Instagram, posts per week saw a slight dip from last month, decreasing by 0.39.

Engagement remains crucial, with the average engagement rate at a modest 0.02%. Content consistency is indicated, with apparel stores averaging 3.64 Instagram posts weekly throughout the year. Such organic efforts highlight the differing approaches to content frequency between platforms, crucial for targeted engagement strategy in this competitive vertical.

Metric	Current	Previous	Change
Instagram Posts/Week	3.59	3.97	-0.39
TikTok Posts/Week	2.47	2.67	-0.20

% of Traffic from Organic Instagram Over Time

Percentage of total traffic coming from organic Instagram posts and stories

% of Traffic from Organic TikTok Over Time

Percentage of total traffic coming from organic TikTok videos

Website Performance for apparel E-Commerce Stores

Website performance for apparel e-commerce stores has seen notable improvement. The overall Google Lighthouse performance score for these stores is now 54.31/100. In terms of SEO, there's been consistent strength, with a score of 92.70/100. Accessibility scores have maintained their steadiness with no significant changes.

When looking at monthly performance benchmarks, there's a small improvement in speed, with a +1% change. The SEO scores showed no change, maintaining their level from the previous month. Accessibility maintained stability with the same score as the prior month.

SKU distribution highlights the concentration in the lower brackets. The majority of stores have less than 250 SKUs in their catalog, totaling 24,381 entries. Only 2,962 stores have more than 2,500 SKUs, indicating a focus on more concise product offerings.

Website Performance Benchmarks

Metric	Current	Previous	Change
Performance	53/100	52/100	+1.00
Accessibility	87/100	87/100	~0.00
SEO Score	93/100	92/100	~0.00

Product Catalog Size Distribution

Distribution of apparel stores by number of products in their catalog

Frequently Asked Questions

How can I use this data?

How was this data collected?

How do you measure growth?

How accurate is this list?

How often is this data updated?

What regions are covered in this dataset?

Can I download or export this data?

What other metrics do you track beyond traffic?

How can I use this data?

This list of fastest growing apparel ecommerce stores provides valuable insights for agency owners and marketers. Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models. Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources. We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm. All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 so far, and comparing it to their traffic in the same period of 2024.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

How often is this data updated?

We update our database monthly with fresh data from all tracked stores. Traffic data, social metrics, and paid advertising information are refreshed on a rolling basis to ensure you always have access to the most current insights. Major industry reports like this one are regenerated monthly to reflect the latest trends.

What regions are covered in this dataset?

Our analysis covers ecommerce stores primarily operating in the United States, Canada, United Kingdom, Europe (EU countries), Australia, and New Zealand. These English-speaking markets represent the most comprehensive data availability and are the primary markets for most agencies and service providers.

Can I download or export this data?

While the report data shown on this page is not directly downloadable, you can access reports of stores losing traction in your ICP through our core service. Take a look here to filter stores by dozens of criteria and export contact information, traffic data, and growth metrics for your outreach campaigns.

What other metrics do you track beyond traffic?

Beyond organic traffic growth, we track over 50 data points including paid advertising spend (Google Ads, Meta Ads), social media performance (Instagram, TikTok, Facebook engagement), website performance metrics (PageSpeed scores, SEO scores), email marketing activity, technology stack, product catalog size, and more. This comprehensive approach helps agencies identify the best-fit prospects.

Fastest Growing Apparel E‑commerce Stores

Table of Contents

How was this data collected?

Who are the fastest growing apparel E-Commerce Stores?

Traffic Trends for apparel E-Commerce Stores

Average Traffic Evolution

Current Traffic Distribution

SEO Trends for apparel E-Commerce Stores

Traffic from SEO Over Time

Paid Media Trends for apparel E-Commerce Stores

Paid Search Traffic Over Time

% of Traffic from Paid Search Over Time

Website Performance for apparel E-Commerce Stores

Website Performance Benchmarks

Product Catalog Size Distribution

Frequently Asked Questions

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