Canada Shopify Trends in 2025

In 2025, $target ecommerce stores are navigating a shifting digital landscape. On average, Instagram accounts in this sector saw a weekly growth of " . number_format($tableData['industryTrends']['avgWeeklyIgGrowth'], 1) . " followers, with an average engagement rate of " . number_format($tableData['industryTrends']['avgEngagementRate'] * 100, 2) . "% — a sign that consumer interest remains strong on social media. However, organic search performance declined, with traffic dropping by " . number_format($tableData['industryTrends']['organicSearchTrafficGrowth'], 1) . "% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models. When it comes to paid channels, approximately " . number_format($tableData['industryTrends']['storesWithTotalAds'], 1) . "% of stores have ran Meta ads at some point, and " . number_format($tableData['industryTrends']['storesWithActiveAds'], 1) . "% have ran Meta ads this year. Paid search is still underutilized, with only " . number_format($tableData['industryTrends']['storesWithPaidSearch'], 1) . "% of stores leveraging it—leaving room for growth-savvy brands to capitalize on less competitive ad space. This dataset reveals the patterns that matter most for agencies and ecommerce professionals looking to benchmark performance, spot untapped channels, and track industry-wide shifts.

Reports › Fastest Growing Shopify Stores in Canada

Fastest Growing Shopify Stores in Canada

Written by Diogo Matos | Last updated on 13th November, 2025

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Throughout 2025, Canadian Shopify ecommerce stores are facing a shifting digital landscape.

Typically, Instagram accounts in this sector experienced a weekly growth of 91.6 followers, with an average engagement rate of 2.15% — an indication that consumer interest persists on social media.

In contrast, organic search performance decreased, with traffic declining by -18.9% across the board. This indicates increased competition or reduced search visibility, pushing SEO agencies to develop novel techniques for organic traffic acquisition, such as ranking on AI models.

In terms of paid channels, around 48.3% of stores have launched Meta ads historically, and 42.9% have executed Meta ads currently. Paid search stays underdeveloped, with only 19.7% of stores leveraging it—providing space for strategic stores to exploit less competitive ad space.

These insights shows the patterns that matter most for agencies and ecommerce professionals aiming to benchmark performance, identify underutilized opportunities, and track industry-wide shifts.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our salels intelligence platform, Ecommerce Leads.

All data is publicly available and collected in accordance with each platform's terms of service.

Who are the fastest growing Canadian Shopify E-Commerce Stores?

This list shows the top 10 fastest growing Canadian Shopify E-Commerce Stores by total traffic increase this year, compared to last year, for Canadian Shopify stores. You can use this to breakdown best practices and improve your marketing strategies. Use the Chart button to view the traffic trends over time for each store.

#	Name	URL	% Increase	Total Increase	Current Organic Search Traffic
1	Gee Beauty	geebeauty.ca	957.6%	1,312,615	1,449,685
2	Unique Bunny	uniquebunny.com	372.5%	1,030,840	1,307,546
3	Dark Horse Espresso Bar	darkhorseespresso.com	336.1%	971,602	1,260,678
4	Gelcare	gelcare.com	282.9%	341,789	462,610
5	WaterHÂ® Smart Water Bottle	waterh.com	264.8%	1,021,381	1,407,165
6	Sting Sports Canada ᵀᴹ	stingsports.ca	217.3%	509,168	743,505
7	Mygreenscape \| Buy Plants Online	mygreenscape.ca	215.1%	591,688	866,709
8	Dolce Vita Canada	dolcevita.ca	214.1%	805,587	1,181,898
9	Untouchables	untouchables.ca	201.3%	420,667	629,610
10	The Video Game Company	thevideogamecompany.com	198.9%	1,417,493	2,130,337

(Scroll horizontally to see all data)

Traffic Trends for Canadian Shopify E-Commerce Stores

Traffic trends for Canadian Shopify e-commerce stores have experienced notable shifts over the recent months. Starting from a peak in traffic in October 2024 with 164,204 average visits, there has been a steady decline leading up to October 2025, where the average traffic fell to 69,035. This represents a dramatic decrease when compared to the same month in the previous year.

The predominant source of traffic continues to be SEO, accounting for 97.8% of all traffic. This indicates that organic search remains a critical channel for these stores. Paid Search and Organic Social traffic are minimal at 0.1% and 0.3%, respectively, while Paid Social makes up 1.8% of the traffic, suggesting limited reliance on paid traffic channels.

As Canadian Shopify e-commerce stores adapt to these shifting dynamics, the emphasis remains on optimizing SEO strategies to capitalize on their dominant traffic source. Adjustments in paid marketing strategies might be considered to diversify the sources and counteract the declining traffic trend observed over the past year.

Average Traffic Evolution

Monthly average total traffic across all Canadian Shopify stores

Current Traffic Distribution

Percentage breakdown of traffic sources for Canadian Shopify stores

SEO Trends for Canadian Shopify E-Commerce Stores

Over the past two years, SEO traffic for Canadian Shopify E-Commerce stores has seen significant fluctuations, with a notable decline observed in recent months. As of October 2025, the average SEO traffic fell to 67,483 from a high of 164,026 in October 2024. Despite the drop in traffic, organic SERPs experienced a positive growth of +5.7% in 2025.

The trend indicates a challenging landscape for SEO traffic, as reflected by the 2025 organic search traffic decline of -18.9%. Nonetheless, Canadian Shopify E-Commerce stores with higher traffic volumes outperformed their lower counterparts. Specifically, 104 stores recorded SEO traffic exceeding 250k visitors per month, whereas 6064 stores remained below the 50k visitor mark.

Moving forward, Canadian Shopify E-Commerce stores might focus on improving their SEO strategies to counteract the declining traffic. With the SEO landscape rapidly evolving, enhancing content quality and optimizing for search engines could be crucial for maintaining visibility. Leveraging new SEO tools and strategies might empower stores to capitalize on the growing organic SERPs to bolster their online presence.

Traffic from SEO Over Time

Monthly average organic search traffic (Google + Bing) for Canadian Shopify stores

Paid Media Trends for Canadian Shopify E-Commerce Stores

In 2025, Canadian Shopify e-commerce stores saw a sharp -35.1% decline in Google Paid Traffic Growth, while Paid Search Spend figures were highly variable throughout the year, with an evident peak in February at $6172.35, and a subsequent decline to $311.15 in October. Despite the drop in traffic, the cost growth for Google Paid services spiked dramatically by +691.1%.

Regarding the adoption of paid media strategies, the proportion of stores running Google Ads rose to 19.74% over the year but was only 7.37% in the most recent month. Meta Ads saw a similar upward trend, with 42.88% of stores participating in 2025, an increase from last month's 29.61%. This suggests a growing confidence in leveraging these platforms despite overall market fluctuations.

Canadian Shopify stores spend below the global average on paid media, with expenses for Google Ads and Meta Ads being 97.0% and 98.6% of the global figures, respectively. The expenditure pattern reflects a cautious yet persistent approach toward paid media as stores remain competitive with global standards, even amid challenges.

Paid Search Traffic Over Time

Average monthly paid search traffic (Google + Bing) across Canadian Shopify stores

% of Traffic from Paid Search Over Time

Percentage of total traffic from paid search (Google Ads + Bing Ads) over time

19.7%

Ran Google Ads this year

7.4%

Ran Google Ads last month

42.9%

Ran Meta Ads this year

29.6%

Ran Meta Ads last month

It's revealing to compare where Canadian Shopify e-commerce stores compare to the global average. On average, stores globally invest $6,287, and examining each advertising platform, we see that Canadian Shopify brands allocate 97% more on Google Ads and 98.6% more on Meta Ads on average.

These insights matters to Paid Media agencies targeting their sales efforts, allowing them to see how Canadian Shopify ad spend levels compare to other industries.

Organic Social Trends for Canadian Shopify E-Commerce Stores

Organic social trends for Canadian Shopify e-commerce stores reveal a dynamic landscape with distinct shifts in platform popularity. Instagram organic traffic has consistently declined over recent months, with a drop from 783.21 on average in April 2025 to 401.55 by October 2025. Despite the declining trend, Instagram remains popular, with many stores experiencing varying levels of traffic, ranging from under 10,000 to over 250,000 visitors per month.

Meanwhile, TikTok has showcased a more volatile yet upward swing in organic traffic from January to July 2025, peaking at 278.51 in July, followed by a slight decrease to 199.19 in October 2025. This trend underscores TikTok's growing potential as an engagement platform. However, stores have reduced their Instagram and TikTok content frequency, with Instagram posting declining by 0.37 posts per week and TikTok uploads decreasing by 0.45 posts per week, reflecting possible strategic shifts.

Overall, the average weekly Instagram growth remains positive at approximately 92 followers, with an engagement rate of 0.02%. Despite fluctuations, these organic social trends indicate varied engagement levels and strategic adjustments across platforms as stores seek to optimize their online presence within the competitive Canadian e-commerce environment.

Metric	Current	Previous	Change
Instagram Posts/Week	2.74	3.11	-0.37
TikTok Posts/Week	1.56	2.01	-0.45

% of Traffic from Organic Instagram Over Time

Percentage of total traffic coming from organic Instagram posts and stories

% of Traffic from Organic TikTok Over Time

Percentage of total traffic coming from organic TikTok videos

Website Performance for Canadian Shopify E-Commerce Stores

The recent performance metrics for Canadian Shopify E-Commerce Stores show mixed results. The Google Lighthouse Performance Score is 0.53/100, reflecting a small improvement of +1% compared to the previous month. The SEO Score remains strong at 0.92/100, indicating no change from last month.

Looking at SKU distribution, the majority of stores have between 0 and 250 products, with 7,116 stores in this bracket. The second-highest group is stores with 251 to 500 products, totaling 2,037. As far as accessibility is concerned, the score slightly increased, maintaining at 0.86/100, demonstrating a slight efficiency improvement over time.

Website Performance Benchmarks

Metric	Current	Previous	Change
Performance	52/100	51/100	+1.00
Accessibility	86/100	86/100	~0.00
SEO Score	92/100	92/100	~0.00

Product Catalog Size Distribution

Distribution of Canadian Shopify stores by number of products in their catalog

Frequently Asked Questions

How can I use this data?

How was this data collected?

How do you measure growth?

How accurate is this list?

How often is this data updated?

What regions are covered in this dataset?

Can I download or export this data?

What other metrics do you track beyond traffic?

How can I use this data?

This list of fastest growing Canadian Shopify ecommerce stores provides valuable insights for agency owners and marketers. Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models. Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources. We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm. All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 so far, and comparing it to their traffic in the same period of 2024.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

How often is this data updated?

We update our database monthly with fresh data from all tracked stores. Traffic data, social metrics, and paid advertising information are refreshed on a rolling basis to ensure you always have access to the most current insights. Major industry reports like this one are regenerated monthly to reflect the latest trends.

What regions are covered in this dataset?

Our analysis covers ecommerce stores primarily operating in the United States, Canada, United Kingdom, Europe (EU countries), Australia, and New Zealand. These English-speaking markets represent the most comprehensive data availability and are the primary markets for most agencies and service providers.

Can I download or export this data?

While the report data shown on this page is not directly downloadable, you can access reports of stores losing traction in your ICP through our core service. Take a look here to filter stores by dozens of criteria and export contact information, traffic data, and growth metrics for your outreach campaigns.

What other metrics do you track beyond traffic?

Beyond organic traffic growth, we track over 50 data points including paid advertising spend (Google Ads, Meta Ads), social media performance (Instagram, TikTok, Facebook engagement), website performance metrics (PageSpeed scores, SEO scores), email marketing activity, technology stack, product catalog size, and more. This comprehensive approach helps agencies identify the best-fit prospects.

Fastest Growing Shopify Stores in Canada

Table of Contents

How was this data collected?

Who are the fastest growing Canadian Shopify E-Commerce Stores?

Traffic Trends for Canadian Shopify E-Commerce Stores

Average Traffic Evolution

Current Traffic Distribution

SEO Trends for Canadian Shopify E-Commerce Stores

Traffic from SEO Over Time

Paid Media Trends for Canadian Shopify E-Commerce Stores

Paid Search Traffic Over Time

% of Traffic from Paid Search Over Time

Website Performance for Canadian Shopify E-Commerce Stores

Website Performance Benchmarks

Product Catalog Size Distribution

Frequently Asked Questions

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