Canada Shopify Trends in 2025

In 2025, $target ecommerce stores are navigating a shifting digital landscape. On average, Instagram accounts in this sector saw a weekly growth of " . number_format($tableData['industryTrends']['avgWeeklyIgGrowth'], 1) . " followers, with an average engagement rate of " . number_format($tableData['industryTrends']['avgEngagementRate'] * 100, 2) . "% — a sign that consumer interest remains strong on social media. However, organic search performance declined, with traffic dropping by " . number_format($tableData['industryTrends']['organicSearchTrafficGrowth'], 1) . "% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models. When it comes to paid channels, approximately " . number_format($tableData['industryTrends']['storesWithTotalAds'], 1) . "% of stores have ran Meta ads at some point, and " . number_format($tableData['industryTrends']['storesWithActiveAds'], 1) . "% have ran Meta ads this year. Paid search is still underutilized, with only " . number_format($tableData['industryTrends']['storesWithPaidSearch'], 1) . "% of stores leveraging it—leaving room for growth-savvy brands to capitalize on less competitive ad space. This dataset reveals the patterns that matter most for agencies and ecommerce professionals looking to benchmark performance, spot untapped channels, and track industry-wide shifts.

Reports › Fastest Growing Shopify Stores in Canada

Fastest Growing Shopify Stores in Canada

Written by Diogo Matos | Last updated on 5th February, 2026

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Throughout 2025, Canadian Shopify ecommerce stores are operating within a dynamic online marketplace.

Typically, Instagram accounts in this space recorded a weekly growth of 79.2 followers, with an average engagement rate of 2.11% — an indication that consumer interest remains strong on social media.

However, organic search performance declined, with traffic decreasing by 1.1% across the board. This indicates increased competition or reduced search visibility, requiring SEO agencies to create fresh approaches to generating organic traffic, such as ranking on AI models.

When it comes to paid channels, around 4.0% of stores have executed Meta ads at least once, and 4.0% have executed Meta ads currently. Paid search is still underutilized, with only 16.6% of stores leveraging it—providing space for ambitious retailers to leverage underutilized advertising channels.

This dataset highlights the patterns that matter most for agencies and ecommerce professionals aiming to benchmark performance, discover hidden channels, and track industry-wide shifts.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our salels intelligence platform, Ecommerce Leads.

All data is publicly available and collected in accordance with each platform's terms of service.

Who are the fastest growing Canadian Shopify E-Commerce Stores?

This list shows the top 10 fastest growing Canadian Shopify E-Commerce Stores by total traffic increase this year, compared to last year, for Canadian Shopify stores. You can use this to breakdown best practices and improve your marketing strategies. Use the Chart button to view the traffic trends over time for each store.

#	Name	URL	% Increase	Total Increase	Current Organic Search Traffic
1	Jays Care 50/50 Raffle	jayscare5050.com	-68.8%	-74,426	33,809
2	Sweetie Nail Supply	sweetienailsupply.com	-69.0%	-78,775	35,385
3	TireDirect.ca	tiredirect.ca	-72.4%	-119,683	45,726
4	CHAP Aubaines	chapaubaines.com	-80.3%	-83,264	20,402
5	Wheelwiz	wheelwiz.ca	-81.1%	-139,421	32,578
6	Café William	cafewilliam.com	-82.5%	-213,972	45,543
7	www.pickleballdepot.ca	pickleballdepot.ca	-83.9%	-107,500	20,620
8	Aisle	periodaisle.com	-84.1%	-97,135	18,384
9	SmartSweets US	smartsweets.com	-84.4%	-118,048	21,867
10	Rackets & Runners	racketsandrunners.ca	-84.7%	-116,228	20,924

(Scroll horizontally to see all data)

Traffic Trends for Canadian Shopify E-Commerce Stores

Traffic trends for Canadian Shopify E-Commerce Stores over the recent months reveal significant fluctuations. Notably, January 2024 began with 7536.10 average traffic, experiencing growth and peaking at 11008.35 in November 2024. However, from January 2025 onwards, there was a noticeable decline, reaching 4861.35 by January 2026.

Aside from these traffic fluctuations, SEO remains the dominant traffic source with 95.5%. This starkly contrasts with other sources, such as Paid Search at 0.4%, and Paid Social at 0.1%, while Organic Social contributes 4.0%.

The data indicates that while Canadian Shopify stores heavily rely on SEO for traffic, maintaining constant growth and addressing declines remain crucial for sustained success.

Average Traffic Evolution

Monthly average total traffic across all Canadian Shopify stores

Current Traffic Distribution

Percentage breakdown of traffic sources for Canadian Shopify stores

SEO Trends for Canadian Shopify E-Commerce Stores

SEO trends for Canadian Shopify e-commerce stores indicate significant fluctuations over time, influenced by various factors. The average SEO traffic saw a notable spike in September and October 2024 with peaks of 10379.15 and 10732.97, respectively. However, 2025 witnessed a downturn with a steady decline, ending at 4640.79 in January 2026.

Despite the overall dip in SEO traffic in 2025, organic search traffic posted a modest growth of 1.1%, suggesting efforts in optimizing existing content or enhancing site structures. More strikingly, organic SERPs grew by +27.9%, indicating a shift towards visibility and higher search engine rankings for Canadian Shopify stores.

A significant number of stores, 12166 to be exact, have SEO traffic under 50k visitors per month, highlighting an area needing growth focus. Conversely, a smaller group of elite stores, totaling 115, enjoy over 250k visitors monthly, showcasing the potential upper echelon of SEO performance with effective strategies in place.

Traffic from SEO Over Time

Monthly average organic search traffic (Google + Bing) for Canadian Shopify stores

Paid Media Trends for Canadian Shopify E-Commerce Stores

Paid media trends for Canadian Shopify e-commerce stores show significant changes over time. In 2025, Google paid traffic experienced a substantial growth of +176.7%. Additionally, there was a notable decrease in the average paid search spend, dropping from $509.97 in January 2025 to $177.34 in January 2026. This decline reflects a shift in spending strategies among these e-commerce stores.

Despite changes in spending, the number of stores running Google Ads reduced slightly last year, from 6.88% in 2025 to 6.33% last month. Similarly, the use of Meta Ads slightly decreased, with 0.52% of stores using them in 2025, compared to 0.49% last month. Canadian Shopify stores generally spend less on paid media compared to the global average, investing 87.8% of what their counterparts worldwide spend.

Attention to the global spending disparities reveals that Canadian stores allocate only 55.1% of the global average on Google Ads. However, they spend nearly comparable amounts on Meta Ads at 95.9% of the global average. This indicates a strategic focus on balancing ad spending to optimize results while staying below global expenditure levels.

Paid Search Traffic Over Time

Average monthly paid search traffic (Google + Bing) across Canadian Shopify stores

% of Traffic from Paid Search Over Time

Percentage of total traffic from paid search (Google Ads + Bing Ads) over time

6.9%

Ran Google Ads this year

6.3%

Ran Google Ads last month

0.5%

Ran Meta Ads this year

0.5%

Ran Meta Ads last month

It's revealing to compare the way Canadian Shopify e-commerce stores stack up against worldwide averages. On average, stores globally invest $1,690, and examining each advertising platform, we find that Canadian Shopify brands allocate 55.1% more on Google Ads and 95.9% more via Meta platforms on average.

This comparison matters to Paid Media agencies targeting their sales efforts, since they can see how Canadian Shopify advertising budgets stack up globally.

Organic Social Trends for Canadian Shopify E-Commerce Stores

Organic social trends in Canadian Shopify e-commerce stores reveal a notable decline in Instagram traffic. From April 2025 to January 2026, average Instagram traffic decreased from 705.78 to 341.11. Meanwhile, the number of Instagram posts per week slightly dropped from 2.76 in the previous month to 2.59. Despite these downward trends, there are still 204 stores with traffic between 100k and 250k visitors per month and 115 stores with traffic over 250k. The average weekly Instagram follower growth maintained a solid 79.18, and engagement rates remained steady at 0.02%.

Contrasting Instagram, TikTok has seen varied results. Starting strong in early 2025, TikTok traffic jumped from 26.04 to 294.17 by July, but fell to 166.04 by January 2026. There was also a decrease in weekly uploads from 1.75 to 1.25 posts. Despite this decrease, the platform's rise and fluctuations indicate an evolving strategy in using TikTok for organic growth. Marketers need to adapt by leveraging video content tailored for TikTok's dynamic user base.

These insights suggest a strategic focus on creative engagement as growth on these platforms varies. As the landscape evolves, aligning content strategies with shifting trends is crucial for maintaining and expanding organic reach on both Instagram and TikTok for Canadian Shopify e-commerce stores.

Metric	Current	Previous	Change
Instagram Posts/Week	2.59	2.76	-0.17
TikTok Posts/Week	1.25	1.75	-0.49

% of Traffic from Organic Instagram Over Time

Percentage of total traffic coming from organic Instagram posts and stories

% of Traffic from Organic TikTok Over Time

Percentage of total traffic coming from organic TikTok videos

Website Performance for Canadian Shopify E-Commerce Stores

Website performance for Canadian Shopify e-commerce stores has shown slight improvements, especially in Google Lighthouse Performance Score, which currently stands at 0.56. This represents a +2% change compared to the previous month. In accessibility, there has been a steady score of 0.87, maintaining consistency with no notable change from last month.

SEO remains a crucial factor, with an SEO score currently at 0.92, matching the previous month. This stability indicates a strong focus from Canadian Shopify stores on maintaining search engine readiness. With SKU distribution heavily leaning towards stores having fewer than 250 items, smaller inventories might be optimizing faster for performance and SEO.

Overall, the trends suggest Canadian Shopify e-commerce stores are consistently optimizing their sites, focusing steady improvements in performance, and maintaining their SEO efforts amid a competitive digital landscape.

Website Performance Benchmarks

Metric	Current	Previous	Change
Performance	56/100	54/100	+2.00
Accessibility	87/100	86/100	~0.00
SEO Score	92/100	93/100	~0.00

Product Catalog Size Distribution

Distribution of Canadian Shopify stores by number of products in their catalog

Frequently Asked Questions

How can I use this data?

How was this data collected?

How do you measure growth?

How accurate is this list?

How often is this data updated?

What regions are covered in this dataset?

Can I download or export this data?

What other metrics do you track beyond traffic?

How can I use this data?

This list of fastest growing Canadian Shopify ecommerce stores provides valuable insights for agency owners and marketers. Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models. Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources. We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm. All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 so far, and comparing it to their traffic in the same period of 2024.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

How often is this data updated?

We update our database monthly with fresh data from all tracked stores. Traffic data, social metrics, and paid advertising information are refreshed on a rolling basis to ensure you always have access to the most current insights. Major industry reports like this one are regenerated monthly to reflect the latest trends.

What regions are covered in this dataset?

Our analysis covers ecommerce stores primarily operating in the United States, Canada, United Kingdom, Europe (EU countries), Australia, and New Zealand. These English-speaking markets represent the most comprehensive data availability and are the primary markets for most agencies and service providers.

Can I download or export this data?

While the report data shown on this page is not directly downloadable, you can access reports of stores losing traction in your ICP through our core service. Take a look here to filter stores by dozens of criteria and export contact information, traffic data, and growth metrics for your outreach campaigns.

What other metrics do you track beyond traffic?

Beyond organic traffic growth, we track over 50 data points including paid advertising spend (Google Ads, Meta Ads), social media performance (Instagram, TikTok, Facebook engagement), website performance metrics (PageSpeed scores, SEO scores), email marketing activity, technology stack, product catalog size, and more. This comprehensive approach helps agencies identify the best-fit prospects.

Fastest Growing Shopify Stores in Canada

Table of Contents

How was this data collected?

Who are the fastest growing Canadian Shopify E-Commerce Stores?

Traffic Trends for Canadian Shopify E-Commerce Stores

Average Traffic Evolution

Current Traffic Distribution

SEO Trends for Canadian Shopify E-Commerce Stores

Traffic from SEO Over Time

Paid Media Trends for Canadian Shopify E-Commerce Stores

Paid Search Traffic Over Time

% of Traffic from Paid Search Over Time

Website Performance for Canadian Shopify E-Commerce Stores

Website Performance Benchmarks

Product Catalog Size Distribution

Frequently Asked Questions

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