Canada Shopify Trends in 2025

In 2025, $target ecommerce stores are navigating a shifting digital landscape. On average, Instagram accounts in this sector saw a weekly growth of " . number_format($tableData['industryTrends']['avgWeeklyIgGrowth'], 1) . " followers, with an average engagement rate of " . number_format($tableData['industryTrends']['avgEngagementRate'] * 100, 2) . "% — a sign that consumer interest remains strong on social media. However, organic search performance declined, with traffic dropping by " . number_format($tableData['industryTrends']['organicSearchTrafficGrowth'], 1) . "% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models. When it comes to paid channels, approximately " . number_format($tableData['industryTrends']['storesWithTotalAds'], 1) . "% of stores have ran Meta ads at some point, and " . number_format($tableData['industryTrends']['storesWithActiveAds'], 1) . "% have ran Meta ads this year. Paid search is still underutilized, with only " . number_format($tableData['industryTrends']['storesWithPaidSearch'], 1) . "% of stores leveraging it—leaving room for growth-savvy brands to capitalize on less competitive ad space. This dataset reveals the patterns that matter most for agencies and ecommerce professionals looking to benchmark performance, spot untapped channels, and track industry-wide shifts.

Reports › Fastest Growing Shopify Stores in Canada

Fastest Growing Shopify Stores in Canada

Written by Diogo Matos | Last updated on 5th December, 2025

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In 2025, Canadian Shopify ecommerce stores are dealing with a dynamic online marketplace.

Across the board, Instagram accounts in this industry achieved a weekly growth of 86.6 followers, with an average engagement rate of 2.15% — an indication that consumer interest stays robust on social media.

On the other hand, organic search performance fell, with traffic falling by -22.2% industry-wide. This suggests increased competition or reduced search visibility, compelling SEO agencies to devise novel techniques for organic traffic acquisition, such as ranking on AI models.

When it comes to paid channels, roughly 51.2% of stores have launched Meta ads at least once, and 48.1% have executed Meta ads currently. Paid search remains underused, with only 17.2% of stores leveraging it—creating opportunities for strategic stores to leverage less crowded advertising space.

This information shows the key insights for agencies and ecommerce professionals seeking to benchmark performance, discover hidden channels, and track industry-wide shifts.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our salels intelligence platform, Ecommerce Leads.

All data is publicly available and collected in accordance with each platform's terms of service.

Who are the fastest growing Canadian Shopify E-Commerce Stores?

This list shows the top 10 fastest growing Canadian Shopify E-Commerce Stores by total traffic increase this year, compared to last year, for Canadian Shopify stores. You can use this to breakdown best practices and improve your marketing strategies. Use the Chart button to view the traffic trends over time for each store.

#	Name	URL	% Increase	Total Increase	Current Organic Search Traffic
1	Manmade	manmadebrand.com	264.9%	317,880	437,897
2	Rudsak	rudsak.com	187.0%	706,750	1,084,601
3	The Beard Struggle	thebeardstruggle.com	171.1%	622,878	986,950
4	The Beard Struggle	thebeardstruggle.com	171.1%	622,878	986,950
5	Tip Top	tiptop.ca	169.4%	1,805,259	2,870,640
6	PILGRIM	pilgrim.ca	168.3%	358,885	572,116
7	Club L London - CA	clubllondon.ca	162.1%	202,722	327,779
8	NXTRND	nxtrndusa.com	159.9%	271,676	441,559
9	Cozey	cozey.ca	153.4%	280,941	464,087
10	Maguire Shoes	maguireshoes.com	140.2%	234,789	402,212

(Scroll horizontally to see all data)

Traffic Trends for Canadian Shopify E-Commerce Stores

Traffic for Canadian Shopify e-commerce stores fluctuated significantly over the past few years. In 2023, a notable slump in average traffic was observed from March to May. However, the subsequent months in 2023 saw varying levels of recovery, with a noticeable uptick in September and October.

In 2024, traffic experienced a notable rise, peaking in October with an average of 11541.44, up from 8604.27 in March. This upward trend continued towards the year's end, although December observed a slight drop to 9990.04. In contrast, 2025 has witnessed a decreasing trend, with traffic reducing significantly to 5332.76 by November.

SEO remains the primary driver for traffic, contributing 81.1%, while Paid Search and Paid Social account for a minor 0.4% and 14.7%, respectively. Organic Social holds 3.8% of the traffic, indicating the focus on cost-effective traffic sources.

Average Traffic Evolution

Monthly average total traffic across all Canadian Shopify stores

Current Traffic Distribution

Percentage breakdown of traffic sources for Canadian Shopify stores

SEO Trends for Canadian Shopify E-Commerce Stores

The SEO landscape for Canadian Shopify E-commerce stores has experienced a notable decline in organic search traffic in 2025, with a -22.2% decrease. Despite this downturn, the organic SERPs have shown a minor growth of 0.3%, indicating that while visibility slightly improved, actual traffic did not translate at the same pace. This suggests potential challenges in converting visibility into tangible traffic gains or possibly shifting search behaviors.

Analyzing traffic distribution, a significant majority of stores, specifically 8924, have SEO traffic under 50,000 visitors per month. Meanwhile, the number of stores with more substantial traffic, between 100,000 and 250,000 visitors, stands at 188, and those experiencing over 250,000 visitors per month are only 111. This distribution highlights the competitive nature of the market, with few stores achieving high traffic volumes.

Throughout 2025, average SEO traffic figures saw a gradual but consistent decline, with November recording an average of 4322.35, marking one of the lowest points in the timeframe. These changes underline the importance for e-commerce stores to continually adapt their SEO strategies to sustain and ideally grow their organic reach amidst evolving consumer search patterns and algorithm changes.

Traffic from SEO Over Time

Monthly average organic search traffic (Google + Bing) for Canadian Shopify stores

Paid Media Trends for Canadian Shopify E-Commerce Stores

Paid media trends for Canadian Shopify e-commerce stores show a significant decrease in Google Paid Traffic by -40% in 2025, alongside a steep rise in Google Paid Cost growth at +243.6%. The number of stores running Google Ads increased to 17.21% from 6.56% last month. Meta Ads are more prevalent, with 48.08% of stores using them, up from 40.76%.

Canadian Shopify stores are spending approximately $4,368 on paid media, which is about 96.9% of the global average. Specifically, they are spending $158.94 on Google Ads, which is 49.7% of the global average, and $4,133.52 on Meta Ads, which is 80.6% compared to the global average. Despite the increased spend on paid media, Canadian stores have experienced a decline in paid search traffic, averaging 239.34 in the most recent period.

Overall, the trend indicates a strategic pivot towards Meta Ads, given the growing percentage of stores using them, even amidst rising costs and declining traffic for Google's platform. As the landscape evolves, Canadian e-commerce brands are likely observing the cost-benefit dynamics and adjusting their strategies for better ROI.

Paid Search Traffic Over Time

Average monthly paid search traffic (Google + Bing) across Canadian Shopify stores

% of Traffic from Paid Search Over Time

Percentage of total traffic from paid search (Google Ads + Bing Ads) over time

17.2%

Ran Google Ads this year

6.6%

Ran Google Ads last month

48.1%

Ran Meta Ads this year

40.8%

Ran Meta Ads last month

It's also interesting to analyze how Canadian Shopify e-commerce stores stack up against worldwide averages. The average global spend on Paid Media is $4,510, and examining each advertising platform, the data shows that Canadian Shopify companies spend 49.7% more on Google and 80.6% more through Meta monthly.

This information is particularly useful for Paid Media agencies planning their outreach approach, allowing them to see how Canadian Shopify advertising budgets compare to other industries.

Organic Social Trends for Canadian Shopify E-Commerce Stores

The organic social trends for Canadian Shopify e-commerce stores show a marked decline in Instagram traffic from April to November 2025, dropping from an average of 678.25 to 402.24. Conversely, TikTok initially saw substantial growth, peaking at 279.72 in July before falling to 173.36 by November. Average posts per week on Instagram decreased by 0.48 compared to the previous month, while TikTok experienced a slight increase of 0.31 in weekly uploads.

Despite the decline in Instagram traffic, the platform still boasts an average growth of 86.64 followers per week in 2025. However, engagement rates remain low at 0.02%, indicating challenges in audience interaction. Most stores receive under 10k Instagram visitors monthly, highlighting a skew towards smaller-scale traffic distribution.

The data suggests a shift in focus for e-commerce brands towards TikTok, given its positive trajectory earlier in the year. The increase in TikTok uploads to 2.35 per week suggests brands are investing more in this platform, though the downturn in later months could reflect shifting dynamics or market saturation. These trends underline the importance of a balanced social media strategy to capture diverse audiences effectively.

Metric	Current	Previous	Change
Instagram Posts/Week	2.79	3.28	-0.48
TikTok Posts/Week	2.35	2.03	+0.31

% of Traffic from Organic Instagram Over Time

Percentage of total traffic coming from organic Instagram posts and stories

% of Traffic from Organic TikTok Over Time

Percentage of total traffic coming from organic TikTok videos

Website Performance for Canadian Shopify E-Commerce Stores

The Google Lighthouse Performance Score for Canadian Shopify e-commerce stores in 2025 stands at 53.49 out of 100, reflecting a +1% improvement from the previous month. The SEO Score has also shown positive growth, now at 92.85, an increase from the prior 92.34. However, accessibility remains steady at 86.83, with no changes from the previous month.

SKU distribution across Canadian Shopify E-Commerce Stores reveals most stores hold 0-250 SKUs, with 6,996 stores in this bracket. The next range, 251-500 SKUs, includes 2,006 stores, indicating a possible trend towards leaner inventories. Larger inventories, though less common, remain significant with 1,123 stores having more than 2,500 SKUs.

This data suggests that while improvements in SEO and performance are evident, maintaining or enhancing accessibility should be prioritized. The distribution of SKUs highlights a diverse range of inventory strategies, with smaller SKU counts being more prevalent.

Website Performance Benchmarks

Metric	Current	Previous	Change
Performance	53/100	53/100	+1.00
Accessibility	87/100	86/100	~0.00
SEO Score	93/100	92/100	+1.00

Product Catalog Size Distribution

Distribution of Canadian Shopify stores by number of products in their catalog

Frequently Asked Questions

How can I use this data?

How was this data collected?

How do you measure growth?

How accurate is this list?

How often is this data updated?

What regions are covered in this dataset?

Can I download or export this data?

What other metrics do you track beyond traffic?

How can I use this data?

This list of fastest growing Canadian Shopify ecommerce stores provides valuable insights for agency owners and marketers. Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models. Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources. We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm. All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 so far, and comparing it to their traffic in the same period of 2024.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

How often is this data updated?

We update our database monthly with fresh data from all tracked stores. Traffic data, social metrics, and paid advertising information are refreshed on a rolling basis to ensure you always have access to the most current insights. Major industry reports like this one are regenerated monthly to reflect the latest trends.

What regions are covered in this dataset?

Our analysis covers ecommerce stores primarily operating in the United States, Canada, United Kingdom, Europe (EU countries), Australia, and New Zealand. These English-speaking markets represent the most comprehensive data availability and are the primary markets for most agencies and service providers.

Can I download or export this data?

While the report data shown on this page is not directly downloadable, you can access reports of stores losing traction in your ICP through our core service. Take a look here to filter stores by dozens of criteria and export contact information, traffic data, and growth metrics for your outreach campaigns.

What other metrics do you track beyond traffic?

Beyond organic traffic growth, we track over 50 data points including paid advertising spend (Google Ads, Meta Ads), social media performance (Instagram, TikTok, Facebook engagement), website performance metrics (PageSpeed scores, SEO scores), email marketing activity, technology stack, product catalog size, and more. This comprehensive approach helps agencies identify the best-fit prospects.

Fastest Growing Shopify Stores in Canada

Table of Contents

How was this data collected?

Who are the fastest growing Canadian Shopify E-Commerce Stores?

Traffic Trends for Canadian Shopify E-Commerce Stores

Average Traffic Evolution

Current Traffic Distribution

SEO Trends for Canadian Shopify E-Commerce Stores

Traffic from SEO Over Time

Paid Media Trends for Canadian Shopify E-Commerce Stores

Paid Search Traffic Over Time

% of Traffic from Paid Search Over Time

Website Performance for Canadian Shopify E-Commerce Stores

Website Performance Benchmarks

Product Catalog Size Distribution

Frequently Asked Questions

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