New Zealand E-commerce Industry Trends in 2025

In 2025, $target ecommerce stores are navigating a shifting digital landscape. On average, Instagram accounts in this sector saw a weekly growth of " . number_format($tableData['industryTrends']['avgWeeklyIgGrowth'], 1) . " followers, with an average engagement rate of " . number_format($tableData['industryTrends']['avgEngagementRate'] * 100, 2) . "% — a sign that consumer interest remains strong on social media. However, organic search performance declined, with traffic dropping by " . number_format($tableData['industryTrends']['organicSearchTrafficGrowth'], 1) . "% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models. When it comes to paid channels, approximately " . number_format($tableData['industryTrends']['storesWithTotalAds'], 1) . "% of stores have ran Meta ads at some point, and " . number_format($tableData['industryTrends']['storesWithActiveAds'], 1) . "% have ran Meta ads this year. Paid search is still underutilized, with only " . number_format($tableData['industryTrends']['storesWithPaidSearch'], 1) . "% of stores leveraging it—leaving room for growth-savvy brands to capitalize on less competitive ad space. This dataset reveals the patterns that matter most for agencies and ecommerce professionals looking to benchmark performance, spot untapped channels, and track industry-wide shifts.

Reports › Fastest Growing New Zealander E-Commerce Stores

Fastest Growing New Zealander E-Commerce Stores

Written by Diogo Matos | Last updated on 5th January, 2026

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In 2025, New Zealand ecommerce stores are dealing with a shifting digital landscape.

Generally speaking, Instagram accounts in this sector experienced a weekly growth of 140.1 followers, with an average engagement rate of 3.91% — an indication that consumer interest stays robust on social media.

Meanwhile, organic search performance dropped, with traffic declining by 24.6% throughout the sector. This reveals increased competition or reduced search visibility, compelling SEO agencies to devise novel techniques for organic traffic acquisition, such as ranking on AI models.

When it comes to paid channels, about 1.3% of stores have launched Meta ads in the past, and 1.3% have launched Meta ads recently. Paid search stays underdeveloped, with only 15.8% of stores leveraging it—opening doors for forward-thinking businesses to take advantage of lower-competition paid opportunities.

This information shows the essential metrics for agencies and ecommerce professionals wanting to benchmark performance, uncover new opportunities, and track industry-wide shifts.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our salels intelligence platform, Ecommerce Leads.

All data is publicly available and collected in accordance with each platform's terms of service.

Who are the fastest growing New Zealand E-Commerce Stores?

This list shows the top 10 fastest growing New Zealand E-Commerce Stores by total traffic increase this year, compared to last year, for New Zealand stores. You can use this to breakdown best practices and improve your marketing strategies. Use the Chart button to view the traffic trends over time for each store.

#	Name	URL	% Increase	Total Increase
1	Jens Hansen - The Ringmaker	jenshansen.com	-100.0%	-164,304
2	From	thekiwicountrygirl.com	-100.0%	-364,634
3	Fergburger	fergburger.com	-100.0%	-125,970
4	Army & Outdoors - International	armyandoutdoors.com	-100.0%	-182,380
5	Live Sail Die	livesaildie.com	-100.0%	-141,667
6	Zealandia - Pet Nutrition from New Zealand	zealandiapets.com	-100.0%	-114,023
7	Little Ones	littleones.co	-100.0%	-198,130
8	Samuel Earp	samuelearp.com	-100.0%	-219,223
9	Rue de Seine	ruedeseine.com	-100.0%	-105,421
10	FIANZ	fianz.com	-100.0%	-426,352

(Scroll horizontally to see all data)

Traffic Trends for New Zealand E-Commerce Stores

Traffic trends for New Zealand e-commerce stores reveal notable shifts over recent months. In 2024, average traffic saw consistent growth, peaking in October with over 10,000 visitors, marking a clear upward trend. However, significant fluctuations were observed in 2025, with traffic dipping sharply in August to just 1629, pointing to challenges e-commerce stores may be facing.

December 2025 data shows an average traffic figure of 4656.77, indicating a decline since the previous year's peak. SEO remains the dominant source of traffic, contributing 92.4%. Meanwhile, Paid Search and Paid Social each accounted for minimal traffic, at 0.4% and 0.8% respectively, highlighting a heavy reliance on organic methods for visibility.

Organic Social channels also have a role to play, contributing 6.4% to the traffic mix. The trends underline the critical importance of SEO in driving traffic while suggesting potential growth opportunities in paid and social media channels for better diversification.

Average Traffic Evolution

Monthly average total traffic across all New Zealand stores

Current Traffic Distribution

Percentage breakdown of traffic sources for New Zealand stores

SEO Trends for New Zealand E-Commerce Stores

SEO trends for New Zealand e-commerce stores indicate a dynamic shift in organic search traffic. In 2025, there was a reported +24.6% growth in organic search traffic, reflecting the increasing adoption of digital marketing strategies. The increase in organic SERPs by +16.0% further highlights the effective optimization strategies being implemented by store owners to enhance visibility.

The number of e-commerce stores experiencing varying levels of SEO traffic showcases the diversity in performance. A total of 903 stores reported SEO traffic under 50k visitors per month, indicating a large base of emerging e-commerce sites. Meanwhile, higher traffic brackets saw fewer stores, with 15 stores receiving between 100k to 250k visitors and 8 stores exceeding the 250k mark, pointing towards concentrated growth among leading players.

These trends highlight the importance of strategic SEO efforts for New Zealand e-commerce stores to enhance their online presence and remain competitive. As the digital landscape evolves, businesses are focusing on improving their SEO tactics to capture more of the growing market.

Traffic from SEO Over Time

Monthly average organic search traffic (Google + Bing) for New Zealand stores

Paid Media Trends for New Zealand E-Commerce Stores

For New Zealand e-commerce stores, there is a notable fluctuation in paid search spend throughout 2025. The year began with a substantial increase to $1,495.89 in March, followed by a downward shift to $158.10 by December. Notably, the average spending in New Zealand on paid media is significantly lower than the global average, amounting to $258.22 compared to $1,458.75, reflecting just 17.7% of the global expenditure.

In terms of paid media traffic, there was a dramatic decrease in Google paid traffic by -44.0% over 2025. Analyzing specific paid platforms, the number of stores running Google Ads showed a marginal decrease towards the end of the year, from 2.54% last month to 0.99% in 2025. Similarly, 0% of stores were using Meta Ads in 2025, dropping from 1.32% in the most recent month.

Overall, New Zealand e-commerce stores are significantly underspending on Google Ads with $25.63 compared to the global average of $301.27, representing merely 8.5% of the international standard. Interestingly, spending on Meta Ads is far more robust at 68.6% of the global average, indicating a preference for this platform among New Zealand e-commerce stores despite the lack of change in utilization.

Paid Search Traffic Over Time

Average monthly paid search traffic (Google + Bing) across New Zealand stores

% of Traffic from Paid Search Over Time

Percentage of total traffic from paid search (Google Ads + Bing Ads) over time

Ran Google Ads this year

2.5%

Ran Google Ads last month

Ran Meta Ads this year

1.3%

Ran Meta Ads last month

It's worth examining how exactly New Zealand e-commerce stores compare to the global average. On average, stores globally invest $1,459, and diving into individual channels, it becomes clear that New Zealand stores spend 8.5% more through Google and 68.6% more through Meta monthly.

This data matters to Paid Media agencies developing their go-to-market strategy, because they can see how New Zealand ad spend levels compare to the rest of the world.

Organic Social Trends for New Zealand E-Commerce Stores

Instagram's organic traffic for New Zealand e-commerce stores saw fluctuations throughout 2025. April recorded average traffic at 484.36, peaking at 762.84 in May, before stabilizing around the 700 mark in subsequent months. However, December registered a drop to 629.08. Despite this, the overall Instagram engagement remained steady with an average engagement rate of 0.04% for the year, while average weekly growth reached 140.11 followers.

Meanwhile, TikTok's organic traffic exhibited significant volatility, beginning with a negligible presence in January and then surging to 2411.88 in July. The platform ended the year with traffic at 129.52 in December, highlighting a dramatic decrease. This reflects the diverse strategies New Zealand e-commerce stores might need to adopt to maintain stability in TikTok engagement.

Instagram posts also saw a reduction, dropping from an average of 3.24 posts per week last month to 0.5 posts. In contrast, TikTok has shown a marginal increase in content upload, with stores posting 2.00 times per week in the current month compared to 1.52 previously. As stores navigate these organic social platforms, understanding traffic patterns and optimizing content strategies will be crucial for sustained growth.

Metric	Current	Previous	Change
Instagram Posts/Week	0.50	3.24	-2.74
TikTok Posts/Week	2.00	1.52	+0.48

% of Traffic from Organic Instagram Over Time

Percentage of total traffic coming from organic Instagram posts and stories

% of Traffic from Organic TikTok Over Time

Percentage of total traffic coming from organic TikTok videos

Website Performance for New Zealand E-Commerce Stores

In December 2025, the Google Lighthouse Performance Score for New Zealand e-commerce stores was 0.55. The Google Lighthouse SEO Score for these stores stood at 0.92 in the same period. There were no changes in performance, SEO, or accessibility scores compared to the previous month.

The SKU distribution for New Zealand e-commerce stores highlights diverse inventory sizes. The vast majority of stores offer between 0 to 250 SKUs, followed by those with SKU counts in higher brackets.

Overall growth in website performance remains stable, with no significant improvements or declines reported. This consistency indicates an established baseline from which e-commerce stores can work to improve in the future.

Website Performance Benchmarks

Metric	Current	Previous	Change
Performance	55/100	55/100	~0.00
Accessibility	86/100	86/100	~0.00
SEO Score	92/100	92/100	~0.00

Product Catalog Size Distribution

Distribution of New Zealand stores by number of products in their catalog

Frequently Asked Questions

How can I use this data?

How was this data collected?

How do you measure growth?

How accurate is this list?

How often is this data updated?

What regions are covered in this dataset?

Can I download or export this data?

What other metrics do you track beyond traffic?

How can I use this data?

This list of fastest growing New Zealand ecommerce stores provides valuable insights for agency owners and marketers. Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models. Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources. We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm. All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 so far, and comparing it to their traffic in the same period of 2024.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

How often is this data updated?

We update our database monthly with fresh data from all tracked stores. Traffic data, social metrics, and paid advertising information are refreshed on a rolling basis to ensure you always have access to the most current insights. Major industry reports like this one are regenerated monthly to reflect the latest trends.

What regions are covered in this dataset?

Our analysis covers ecommerce stores primarily operating in the United States, Canada, United Kingdom, Europe (EU countries), Australia, and New Zealand. These English-speaking markets represent the most comprehensive data availability and are the primary markets for most agencies and service providers.

Can I download or export this data?

While the report data shown on this page is not directly downloadable, you can access reports of stores losing traction in your ICP through our core service. Take a look here to filter stores by dozens of criteria and export contact information, traffic data, and growth metrics for your outreach campaigns.

What other metrics do you track beyond traffic?

Beyond organic traffic growth, we track over 50 data points including paid advertising spend (Google Ads, Meta Ads), social media performance (Instagram, TikTok, Facebook engagement), website performance metrics (PageSpeed scores, SEO scores), email marketing activity, technology stack, product catalog size, and more. This comprehensive approach helps agencies identify the best-fit prospects.

Fastest Growing New Zealander E-Commerce Stores

Table of Contents

How was this data collected?

Who are the fastest growing New Zealand E-Commerce Stores?

Traffic Trends for New Zealand E-Commerce Stores

Average Traffic Evolution

Current Traffic Distribution

SEO Trends for New Zealand E-Commerce Stores

Traffic from SEO Over Time

Paid Media Trends for New Zealand E-Commerce Stores

Paid Search Traffic Over Time

% of Traffic from Paid Search Over Time

Website Performance for New Zealand E-Commerce Stores

Website Performance Benchmarks

Product Catalog Size Distribution

Frequently Asked Questions

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