New Zealand E-commerce Industry Trends in 2025

In 2025, $target ecommerce stores are navigating a shifting digital landscape. On average, Instagram accounts in this sector saw a weekly growth of " . number_format($tableData['industryTrends']['avgWeeklyIgGrowth'], 1) . " followers, with an average engagement rate of " . number_format($tableData['industryTrends']['avgEngagementRate'] * 100, 2) . "% — a sign that consumer interest remains strong on social media. However, organic search performance declined, with traffic dropping by " . number_format($tableData['industryTrends']['organicSearchTrafficGrowth'], 1) . "% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models. When it comes to paid channels, approximately " . number_format($tableData['industryTrends']['storesWithTotalAds'], 1) . "% of stores have ran Meta ads at some point, and " . number_format($tableData['industryTrends']['storesWithActiveAds'], 1) . "% have ran Meta ads this year. Paid search is still underutilized, with only " . number_format($tableData['industryTrends']['storesWithPaidSearch'], 1) . "% of stores leveraging it—leaving room for growth-savvy brands to capitalize on less competitive ad space. This dataset reveals the patterns that matter most for agencies and ecommerce professionals looking to benchmark performance, spot untapped channels, and track industry-wide shifts.

Reports › Fastest Growing New Zealander E-Commerce Stores

Fastest Growing New Zealander E-Commerce Stores

Written by Diogo Matos | Last updated on 13th November, 2025

Summarize with ChatGPT ChatGPT Logo

Summarize with Perplexity Perplexity Logo

This year, New Zealand ecommerce stores are facing an evolving ecommerce environment.

Across the board, Instagram accounts in this niche experienced a weekly growth of 174.6 followers, with an average engagement rate of 4.12% — a sign that consumer interest persists on social media.

In contrast, organic search performance fell, with traffic dropping by -10.0% across the board. This points to increased competition or reduced search visibility, compelling SEO agencies to devise innovative strategies for organic traffic growth, such as ranking on AI models.

Looking at paid channels, around 63.3% of stores have launched Meta ads at least once, and 59.3% have executed Meta ads recently. Paid search remains underused, with only 13.9% of stores leveraging it—opening doors for ambitious retailers to exploit lower-competition paid opportunities.

This data exposes the essential metrics for agencies and ecommerce professionals aiming to benchmark performance, uncover new opportunities, and track industry-wide shifts.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our salels intelligence platform, Ecommerce Leads.

All data is publicly available and collected in accordance with each platform's terms of service.

Who are the fastest growing New Zealand E-Commerce Stores?

This list shows the top 10 fastest growing New Zealand E-Commerce Stores by total traffic increase this year, compared to last year, for New Zealand stores. You can use this to breakdown best practices and improve your marketing strategies. Use the Chart button to view the traffic trends over time for each store.

#	Name	URL	% Increase	Total Increase	Current Organic Search Traffic
1	POP MART New Zealand	popmart.nz	370.6%	450,582	572,156
2	Zealandia - Pet Nutrition from New Zealand	zealandiapets.com	357.3%	967,187	1,237,873
3	Live Sail Die	livesaildie.com	168.9%	976,195	1,554,011
4	Fergburger	fergburger.com	66.3%	522,077	1,308,955
5	Grog NZ	grog.shop	53.5%	428,512	1,228,746
6	Jessica Couture	jessicacoutures.com	48.0%	103,264	318,376
7	travelcarsnz.com	travelcarsnz.com	42.5%	71,623	240,324
8	justcookkai.com	justcookkai.com	39.3%	81,124	287,641
9	Hello Period	helloperiod.com	37.1%	261,096	964,448
10	inverse hair	inversehair.com	30.4%	113,683	487,709

(Scroll horizontally to see all data)

Traffic Trends for New Zealand E-Commerce Stores

Traffic for New Zealand E-Commerce Stores has experienced fluctuating trends over the past few years. Starting from an average of 47,561 in January 2023, traffic reached a peak in September 2024 with an average of 127,806 before seeing a more recent decrease to 64,114 by October 2025. Despite these fluctuations, a notable increase was seen from June 2024, continuing through September 2024, before dipping significantly in late 2025.

Nearly all traffic to these e-commerce stores is generated through SEO, accounting for 98.3% of the total traffic, which indicates a strong reliance on organic search strategies. Paid search, interestingly, contributes 0% to traffic, suggesting that store owners may be leveraging SEO over paid marketing channels for growth. In terms of social media, paid and organic social platforms collectively contribute 1.7% to the traffic mix.

Average Traffic Evolution

Monthly average total traffic across all New Zealand stores

Current Traffic Distribution

Percentage breakdown of traffic sources for New Zealand stores

SEO Trends for New Zealand E-Commerce Stores

The landscape of SEO traffic for New Zealand E-commerce stores has undergone significant changes from 2023 to 2025. In 2023, the upward trajectory was notable, peaking at an average SEO traffic of 127,885.87 in October 2024. However, 2025 has seen an overall decline in average SEO traffic, with an average of 62,999.45 in October 2025. Organic search traffic and SERP growth have decreased by -10.0% and -1.3%, respectively, reflecting a challenging year for e-commerce stores relying on organic SEO.

Despite the decline, there are still key trends and patterns. A significant number of stores, totaling 847, experience monthly SEO traffic of fewer than 50k visitors, indicating a need for improvement in SEO strategies. Meanwhile, 17 stores have managed to achieve traffic between 100k and 250k, and 7 stores surpass this with traffic over 250k monthly. These statistics highlight the disparity in the success of SEO strategies among e-commerce stores in New Zealand.

These trends suggest that while a handful of stores achieve superior results, most are struggling to optimize their SEO potential. Businesses should focus on enhancing their SEO efforts to reverse the decline in organic traffic and tap into the expansive market potential. The data underscores the importance of robust, adaptable SEO strategies to navigate the challenges faced in a fluctuating digital landscape.

Traffic from SEO Over Time

Monthly average organic search traffic (Google + Bing) for New Zealand stores

Paid Media Trends for New Zealand E-Commerce Stores

Paid media trends in 2025 for New Zealand e-commerce stores reveal a significant disparity compared to global averages. New Zealand stores spent only 34.8% of the global average on paid media, with Google Ads and Meta Ads spending at 22.1% and 36.4%, respectively, when compared to the global standards. This indicates a more conservative approach to paid media investment within the region.

Diving deeper, there was a notable decline in Google paid traffic by -71.7%, while the costs for Google Ads shot up drastically by 1691.3%. Interestingly, the number of stores running Google Ads increased from 3.06% in the previous month to 13.72% in 2025. This decision to sustain or increase advertising despite increased costs might suggest a strategy focused on maintaining visibility during a challenging period.

Furthermore, Meta Ads gained substantial traction, with 59.33% of stores utilizing this platform, up from 36.56% last month. This adoption could be a strategic choice to diversify marketing channels and capitalize on potential lower costs or better engagement metrics compared to Google Ads. The modest spending levels, accompanied by fluctuations in paid search traffic over time, highlight the cautious yet adaptive approach of New Zealand e-commerce stores to maximize returns in a rapidly evolving digital landscape.

Paid Search Traffic Over Time

Average monthly paid search traffic (Google + Bing) across New Zealand stores

% of Traffic from Paid Search Over Time

Percentage of total traffic from paid search (Google Ads + Bing Ads) over time

13.7%

Ran Google Ads this year

3.1%

Ran Google Ads last month

59.3%

Ran Meta Ads this year

36.6%

Ran Meta Ads last month

It's also interesting to analyze how New Zealand e-commerce stores compare to the global average. The average global spend on Paid Media is $6,287, and when analyzing by platform, we find that New Zealand stores spend 22.1% more through Google and 36.4% more on Meta Ads typically.

This information is very relevant for Paid Media agencies choosing their next sales strategy, because they can see how New Zealand paid media investments compare to other industries.

Organic Social Trends for New Zealand E-Commerce Stores

Organic social media trends are playing a crucial role in the growth of New Zealand's e-commerce stores. From April to October 2025, Instagram organic traffic demonstrated fluctuations, peaking in May with +31.11% and stabilizing in October with an average traffic of 669.03. In contrast, TikTok's organic traffic, after a significant spike in July with +308.37%, saw a decline of -35.40% by October.

In 2025, Instagram witnessed a consistent growth of an average of 174.63 followers weekly and maintained an engagement rate of 0.04%. The number of posts per week increased from 3.56 in September to 5 in October, reflecting a positive trend in activity. Instagram stores with traffic under 10k visitors per month were most prevalent, numbering 117, while only 7 stores had over 250k visitors.

On TikTok, a notable decrease in content upload was observed, falling by -1.54 posts per week from September to October, indicating a potential shift in strategy or focus. While TikTok previously showed promising growth, its current decline in activity and traffic presents an area of consideration for future marketing strategies.

Metric	Current	Previous	Change
Instagram Posts/Week	5.00	3.56	+1.44
TikTok Posts/Week	0.00	1.54	-1.54

% of Traffic from Organic Instagram Over Time

Percentage of total traffic coming from organic Instagram posts and stories

% of Traffic from Organic TikTok Over Time

Percentage of total traffic coming from organic TikTok videos

Website Performance for New Zealand E-Commerce Stores

Website performance is critical for New Zealand e-commerce stores, and the trends observed signal a need for improvements. Despite a Google Lighthouse SEO score of 91.66/100, the performance score lags significantly at 53.39/100. The SEO score saw a marginal increase of +1.00% from the previous month, while the performance score dropped by -1.00%, indicating challenges in optimizing load times and navigating speed issues.

The SKU distribution among New Zealand e-commerce stores primarily falls within the bracket of 0-250 SKUs, with 788 stores, suggesting a preference for smaller product offerings. Following this, 141 stores have products ranging between 251-500 SKUs, and 111 stores fall into the 501-1000 SKU category. The distribution dips further in the higher brackets, with 83 stores having 1001-2500 SKUs and 57 stores offering over 2500 SKUs.

The accessibility trend remains static with no significant change, maintaining a score of 86.18/100. Improving performance is necessary to offer better customer experiences while maintaining high SEO and accessibility scores. Stores should focus on optimizing their site performance while continuing to uphold their strong SEO practices.

Website Performance Benchmarks

Metric	Current	Previous	Change
Performance	53/100	54/100	-1.00
Accessibility	86/100	86/100	~0.00
SEO Score	92/100	91/100	+1.00

Product Catalog Size Distribution

Distribution of New Zealand stores by number of products in their catalog

Frequently Asked Questions

How can I use this data?

How was this data collected?

How do you measure growth?

How accurate is this list?

How often is this data updated?

What regions are covered in this dataset?

Can I download or export this data?

What other metrics do you track beyond traffic?

How can I use this data?

This list of fastest growing New Zealand ecommerce stores provides valuable insights for agency owners and marketers. Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models. Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources. We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm. All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 so far, and comparing it to their traffic in the same period of 2024.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

How often is this data updated?

We update our database monthly with fresh data from all tracked stores. Traffic data, social metrics, and paid advertising information are refreshed on a rolling basis to ensure you always have access to the most current insights. Major industry reports like this one are regenerated monthly to reflect the latest trends.

What regions are covered in this dataset?

Our analysis covers ecommerce stores primarily operating in the United States, Canada, United Kingdom, Europe (EU countries), Australia, and New Zealand. These English-speaking markets represent the most comprehensive data availability and are the primary markets for most agencies and service providers.

Can I download or export this data?

While the report data shown on this page is not directly downloadable, you can access reports of stores losing traction in your ICP through our core service. Take a look here to filter stores by dozens of criteria and export contact information, traffic data, and growth metrics for your outreach campaigns.

What other metrics do you track beyond traffic?

Beyond organic traffic growth, we track over 50 data points including paid advertising spend (Google Ads, Meta Ads), social media performance (Instagram, TikTok, Facebook engagement), website performance metrics (PageSpeed scores, SEO scores), email marketing activity, technology stack, product catalog size, and more. This comprehensive approach helps agencies identify the best-fit prospects.

Fastest Growing New Zealander E-Commerce Stores

Table of Contents

How was this data collected?

Who are the fastest growing New Zealand E-Commerce Stores?

Traffic Trends for New Zealand E-Commerce Stores

Average Traffic Evolution

Current Traffic Distribution

SEO Trends for New Zealand E-Commerce Stores

Traffic from SEO Over Time

Paid Media Trends for New Zealand E-Commerce Stores

Paid Search Traffic Over Time

% of Traffic from Paid Search Over Time

Website Performance for New Zealand E-Commerce Stores

Website Performance Benchmarks

Product Catalog Size Distribution

Frequently Asked Questions

Get weekly reports of stores in your ICP losing traction

Read other reports

Fastest Growing Jewerly E-Commerce Stores

Fastest Growing Shopify Stores in the United States

Fastest Growing Shopify Stores in Canada