New Zealand E-commerce Industry Trends in 2025

In 2025, $target ecommerce stores are navigating a shifting digital landscape. On average, Instagram accounts in this sector saw a weekly growth of " . number_format($tableData['industryTrends']['avgWeeklyIgGrowth'], 1) . " followers, with an average engagement rate of " . number_format($tableData['industryTrends']['avgEngagementRate'] * 100, 2) . "% — a sign that consumer interest remains strong on social media. However, organic search performance declined, with traffic dropping by " . number_format($tableData['industryTrends']['organicSearchTrafficGrowth'], 1) . "% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models. When it comes to paid channels, approximately " . number_format($tableData['industryTrends']['storesWithTotalAds'], 1) . "% of stores have ran Meta ads at some point, and " . number_format($tableData['industryTrends']['storesWithActiveAds'], 1) . "% have ran Meta ads this year. Paid search is still underutilized, with only " . number_format($tableData['industryTrends']['storesWithPaidSearch'], 1) . "% of stores leveraging it—leaving room for growth-savvy brands to capitalize on less competitive ad space. This dataset reveals the patterns that matter most for agencies and ecommerce professionals looking to benchmark performance, spot untapped channels, and track industry-wide shifts.

Reports › Fastest Growing New Zealander E-Commerce Stores

Fastest Growing New Zealander E-Commerce Stores

Written by Diogo Matos | Last updated on 5th February, 2026

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Throughout 2025, New Zealand ecommerce stores are operating within an evolving ecommerce environment.

Generally speaking, Instagram accounts in this sector achieved a weekly growth of 125.9 followers, with an average engagement rate of 3.94% — evidence that consumer interest remains strong on social media.

In contrast, organic search performance dropped, with traffic dropping by 17.8% throughout the sector. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with fresh approaches to generating organic traffic, such as ranking on AI models.

In terms of paid channels, about 1.3% of stores have launched Meta ads in the past, and 1.3% have launched Meta ads in 2025. Paid search continues to be underexploited, with only 16.3% of stores leveraging it—leaving room for growth-savvy brands to capitalize on less competitive ad space.

This dataset reveals the essential metrics for agencies and ecommerce professionals wanting to benchmark performance, uncover new opportunities, and track industry-wide shifts.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our salels intelligence platform, Ecommerce Leads.

All data is publicly available and collected in accordance with each platform's terms of service.

Who are the fastest growing New Zealand E-Commerce Stores?

This list shows the top 10 fastest growing New Zealand E-Commerce Stores by total traffic increase this year, compared to last year, for New Zealand stores. You can use this to breakdown best practices and improve your marketing strategies. Use the Chart button to view the traffic trends over time for each store.

#	Name	URL	% Increase	Total Increase	Current Organic Search Traffic
1	Samuel Earp	samuelearp.com	-85.9%	-188,391	30,832
2	Rue de Seine	ruedeseine.com	-87.2%	-91,893	13,528
3	Brod & Taylor New Zealand	brodandtaylor.com	-87.8%	-175,338	24,346
4	New Zealand Geographic	nzgeo.com	-88.2%	-144,691	19,391
5	WE-AR	we-ar.com	-89.3%	-185,855	22,344
6	FIANZ	fianz.com	-90.4%	-385,210	41,142
7	New Zealand Honey Co.™	newzealandhoneyco.com	-90.5%	-103,534	10,833
8	From	thekiwicountrygirl.com	-90.5%	-330,136	34,498
9	Nadia Lim	nadialim.com	-90.6%	-339,049	34,995
10	La Marzocco NZ	lamarzocco.com	-91.0%	-157,441	15,597

(Scroll horizontally to see all data)

Traffic Trends for New Zealand E-Commerce Stores

Traffic trends for New Zealand e-commerce stores have seen significant fluctuations over the years. In early 2024, average traffic steadily increased from 5660 in January to a peak of 9696 in October. However, there was a sharper decline reaching 6767 by December 2024. The beginning of 2025 witnessed traffic levels drop further, maintaining volatility throughout the year, before plummeting to 2926 by January 2026.

The spike in September and October 2024 marked a +25.51% increase from August, standing out as a high point in this period. This surge could potentially be attributed to key sales events or marketing strategies during this timeframe. However, subsequent months did not maintain this momentum, showcasing a continual decrease through the end of 2025.

Average Traffic Evolution

Monthly average total traffic across all New Zealand stores

Percentage breakdown of traffic sources for New Zealand stores

SEO Trends for New Zealand E-Commerce Stores

The 2024 SEO traffic data for New Zealand e-commerce stores reveals substantial fluctuations. Notably, September 2024 marked a peak with an average SEO traffic of 9461.43, while by December 2024, the traffic had dropped to 6572.68. The decline continued into the next year, with January 2026 recording an average SEO traffic of just 2751.98.

In 2025, there was a +17.8% growth in organic search traffic, indicating an uptrend in efforts to optimize e-commerce stores for SEO. Additionally, the organic SERPs growth reached +17.6% in the same year. However, despite these gains, the overall SEO traffic trends demonstrate the challenge of maintaining consistent growth.

The majority of New Zealand e-commerce stores experienced modest SEO traffic, with 1032 stores recording less than 50k visitors per month. On the higher end, 16 stores managed SEO traffic between 100k and 250k, while only 8 stores exceeded 250k visitors monthly. This data highlights varying success levels in leveraging SEO among e-commerce players in New Zealand.

Traffic from SEO Over Time

Monthly average organic search traffic (Google + Bing) for New Zealand stores

Paid Media Trends for New Zealand E-Commerce Stores

In 2025, New Zealand e-commerce stores experienced significant fluctuations in paid search spending, with a notable surge in March reaching NZD 1495.89 before stabilizing around NZD 348.73 by June. However, the trend did not maintain upward momentum, with a substantial decline over the latter half of the year, concluding 2025 with an average spend of NZD 158.10 in December. By the beginning of 2026, the spend further decreased to NZD 101.86, reflecting a downward trend in paid search spend.

Despite the decline in spending, New Zealand stores displayed a diluted presence in Google Ads, with only 2.99% of stores engaging in ads last month compared to the 5.03% in 2025. This limited engagement and a severe drop of -45.8% in Google paid traffic growth highlight the challenges e-commerce stores face in effectively harnessing paid media channels. Meta Ads usage remained negligible throughout the year, with no stores actively pursuing this channel.

New Zealand's e-commerce stores spent only 1.4% of the global average on paid media, indicating a cautious or strategic approach in budget allocation compared to the global market. Their expenditure on Google Ads was a modest 7.1% of the global average. Despite spending 7.5% of the global average on Meta Ads, engagement remained inactive, signifying room for growth. Implementing refined strategies and capitalizing on effective ad channels remain key for growth in paid media participation.

Paid Search Traffic Over Time

Average monthly paid search traffic (Google + Bing) across New Zealand stores

% of Traffic from Paid Search Over Time

Percentage of total traffic from paid search (Google Ads + Bing Ads) over time

Ran Google Ads this year

Ran Google Ads last month

Ran Meta Ads this year

Ran Meta Ads last month

It's also interesting to analyze where New Zealand e-commerce stores compare to the global average. The average global spend on Paid Media is $1,690, and when analyzing by platform, we find that New Zealand brands allocate 7.1% more through Google and 7.5% more via Meta platforms on average.

These insights is particularly useful for Paid Media agencies choosing their next sales strategy, because they can see how New Zealand advertising budgets stack up globally.

Organic Social Trends for New Zealand E-Commerce Stores

Instagram organic traffic for New Zealand e-commerce stores exhibited fluctuations, peaking at 717.49 in October 2025. However, by January 2026, traffic had decreased to 492.85, indicating a downward trend from recent highs. Despite the drop in traffic, average weekly Instagram growth remained robust at 125.93 followers in 2025, with stores predominantly seeing traffic under 10k visitors monthly.

TikTok organic traffic also showed a variable pattern throughout 2025, reaching a high of 2143.89 in July but subsequently declining to 317.03 by January 2026. The decrease in average posts per week for both Instagram (-0.14) and TikTok (-0.84) suggests less frequent content uploads, which might impact engagement rates and traffic further. This trend could require e-commerce stores to reassess their content strategies to maintain and potentially grow engagement in 2026.

Metric	Current	Previous	Change
Instagram Posts/Week	2.80	2.94	-0.14
TikTok Posts/Week	1.00	1.84	-0.84

% of Traffic from Organic Instagram Over Time

Percentage of total traffic coming from organic Instagram posts and stories

% of Traffic from Organic TikTok Over Time

Percentage of total traffic coming from organic TikTok videos

Website Performance for New Zealand E-Commerce Stores

The website performance of New Zealand e-commerce stores continues to make gradual improvements. The latest Google Lighthouse Performance Score for the current month is 0.569177, showing a slight increase compared to 0.539746 in the previous month (+2.73%). This slow yet positive trend indicates ongoing optimization efforts among these online stores.

In terms of SEO, New Zealand e-commerce stores maintain stability, with the current month’s SEO score at 0.919375, closely aligned with the previous month's 0.919029. The consistent SEO score suggests that stores are maintaining strong search engine optimization. Accessibility scores also remain stable with a slight increase, moving from 0.858993 to 0.860125 this month (+0.13%).

SKU distribution in New Zealand e-commerce stores reveals that a significant number operate with a narrow range of products. The largest segment, with 749 stores, offers between 0 and 250 SKUs, while only 54 stores offer 2501 or more SKUs. This data highlights a predominance of specialized stores with fewer products, emphasizing a focused approach to inventory management.

Website Performance Benchmarks

Metric	Current	Previous	Change
Performance	57/100	54/100	+3.00
Accessibility	86/100	86/100	~0.00
SEO Score	92/100	92/100	~0.00

Product Catalog Size Distribution

Distribution of New Zealand stores by number of products in their catalog

Frequently Asked Questions

How can I use this data?

How was this data collected?

How do you measure growth?

How accurate is this list?

How often is this data updated?

What regions are covered in this dataset?

Can I download or export this data?

What other metrics do you track beyond traffic?

How can I use this data?

This list of fastest growing New Zealand ecommerce stores provides valuable insights for agency owners and marketers. Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models. Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources. We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm. All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 so far, and comparing it to their traffic in the same period of 2024.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

How often is this data updated?

We update our database monthly with fresh data from all tracked stores. Traffic data, social metrics, and paid advertising information are refreshed on a rolling basis to ensure you always have access to the most current insights. Major industry reports like this one are regenerated monthly to reflect the latest trends.

What regions are covered in this dataset?

Our analysis covers ecommerce stores primarily operating in the United States, Canada, United Kingdom, Europe (EU countries), Australia, and New Zealand. These English-speaking markets represent the most comprehensive data availability and are the primary markets for most agencies and service providers.

Can I download or export this data?

While the report data shown on this page is not directly downloadable, you can access reports of stores losing traction in your ICP through our core service. Take a look here to filter stores by dozens of criteria and export contact information, traffic data, and growth metrics for your outreach campaigns.

What other metrics do you track beyond traffic?

Beyond organic traffic growth, we track over 50 data points including paid advertising spend (Google Ads, Meta Ads), social media performance (Instagram, TikTok, Facebook engagement), website performance metrics (PageSpeed scores, SEO scores), email marketing activity, technology stack, product catalog size, and more. This comprehensive approach helps agencies identify the best-fit prospects.

Fastest Growing New Zealander E-Commerce Stores

Table of Contents

How was this data collected?

Who are the fastest growing New Zealand E-Commerce Stores?

Traffic Trends for New Zealand E-Commerce Stores

Average Traffic Evolution

SEO Trends for New Zealand E-Commerce Stores

Traffic from SEO Over Time

Paid Media Trends for New Zealand E-Commerce Stores

Paid Search Traffic Over Time

% of Traffic from Paid Search Over Time

Website Performance for New Zealand E-Commerce Stores

Website Performance Benchmarks

Product Catalog Size Distribution

Frequently Asked Questions

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