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Fastest Growing New Zealander E-Commerce Stores

Written by Diogo Matos Diogo Matos | Last updated on 5th August, 2025

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We analyzed all New Zealander Shopify and Woocommerce stores to find the ones with the highest traffic growth in 2025 compared to 2024. Read the full report.

# Name URL % Increase Total Increase Current Organic Search Traffic Chart
1 POP MART New Zealand popmart.nz 315.7% 383,342 504,753
2 Zealandia - Pet Nutrition from New Zealand zealandiapets.com 156.4% 419,875 688,385
3 Live Sail Die livesaildie.com 115.5% 667,296 1,245,112
4 Fergburger fergburger.com 30.3% 238,145 1,025,023
5 Caldera Gem calderagem.com 5.0% 16,046 339,763
6 travelcarsnz.com travelcarsnz.com 3.0% 5,101 173,802
7 M2 Magazine m2now.com -13.4% -48,647 314,921
8 SPCA Op Shops spcaopshops.nz -18.4% -57,195 253,131
9 koradventuresco.com koradventuresco.com -21.5% -48,247 176,409
10 Go Good gogood.co -21.6% -144,416 522,797

(Scroll horizontally to see all data)

New Zealand E-commerce Industry Trends in 2025

In 2025, New Zealand ecommerce stores are navigating a shifting digital landscape.

On average, Instagram accounts in this sector saw a weekly growth of 127.0 followers, with an average engagement rate of 2.46% — a sign that consumer interest remains strong on social media.

However, organic search performance declined, with traffic dropping by -2.3% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models.

When it comes to paid channels, approximately 57.0% of stores have ran Meta ads at some point, and 52.7% have ran Meta ads this year.

How do New Zealand E-Commerce Stores perform in SEO?

The landscape for New Zealand e-commerce stores in SEO shows contrasting trends in 2025. Organic search traffic is experiencing a slight decline, with a growth of -2.3%. In contrast, organic SERPs growth is positive at 5.7%, indicating that while fewer users may be visiting through organic search, the visibility of these stores in search engine results is improving.

Despite the positive SERPs growth, the average PageRank remains low at 2.34 out of 10, suggesting that there is room for improvement in SEO strategies. Interestingly, a significant majority of stores, 224 in total, receive less than 50k visitors per month from SEO. Only a small number, with 6 stores, receive over 250k monthly visitors.

These data points underline the challenges faced by New Zealand's e-commerce stores in maximizing their SEO potential. While the visibility in search results is on the rise, maintaining and converting this into higher traffic remains a challenge for many stores in 2025.

How do New Zealand E-Commerce Stores perform on Paid Media?

The landscape of paid media for New Zealand e-commerce stores is rapidly evolving, with notable shifts observed in 2025. Google paid traffic saw a significant decline, plummeting by 73.10%. Despite this, the number of stores investing in Google Ads grew by 18.10%, indicating a potential shift in strategy or testing of new approaches by these stores.

Meanwhile, Meta Ads have become increasingly popular among New Zealand e-commerce stores. In 2025, 57% of stores engaged in running Meta Ads. Out of these, 52.70% remained active users, showcasing a solid commitment to leveraging Meta's platform for reaching customers and driving sales in the competitive e-commerce space.

Overall, while Google's platform is experiencing decreased traffic, the increased usage of both Google and Meta Ads highlights a strategic diversification by New Zealand e-commerce stores in their paid media efforts. These trends emphasize a growing dependence on paid media channels, despite the challenges faced.

18%
Stores running Google Search Ads

How do New Zealand E-Commerce Stores perform on Instagram?

In 2025, New Zealand e-commerce stores exhibit a notable average weekly Instagram growth of 127.03 followers, underscoring the platform's impact on brand visibility and customer engagement. The average engagement rate, measured at 0.02%, highlights the ongoing challenge of converting followers into active participants or buyers despite consistent post activity averaging around 3.08 posts per week.

Instagram's role as a traffic driver becomes evident, with various stores achieving significant monthly visitors. Among these, 87 stores draw under 10,000 visitors, while 36 stores attract between 10,000 and 50,000 visitors. The platform's influence scales as 7 stores welcome between 50,000 and 100,000 visitors, and 14 stores experience traffic between 100,000 and 250,000 visitors.

A smaller, yet impactful, portion of stores surpass 250,000 visitors monthly, with 6 stores leveraging Instagram's full potential to drive substantial traffic. These figures reflect a competitive and dynamic landscape where strategic Instagram usage continues to play a critical role in e-commerce success in New Zealand.

What's the average loading time for an New Zealand E-Commerce Store?

The average loading time for a New Zealand E-Commerce Store has seen a notable shift recently. Based on the data, it is clear that performance remains a significant area for improvement. According to the Google Lighthouse Performance Score for 2025, the score is at 61.64 out of 100, indicating room for optimizations to enhance loading speed and user experience.

While performance lags, the SEO metrics appear to be faring much better. The Google Lighthouse SEO Score for 2025 stands impressively at 91.39 out of 100. This high score reflects a strong focus on search engine optimization, ensuring that stores are effectively reaching their target audience.

The contrasting scores highlight a trend in New Zealand's e-commerce landscape: while merchants are prioritizing visibility through SEO, there's a pressing need to balance this with fast, efficient site performance. As the competition in the e-commerce sector grows, achieving optimal loading times will be crucial for businesses aiming to stand out.

62/100
Average Performance Score

How you can use this data

This list of fastest growing New Zealand ecommerce stores provides valuable insights for agency owners and marketers.

Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models.

Understanding which stores are experiencing rapid growth can help inform your marketing strategy, product selection, and market positioning.

Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list of top-performing New Zealand stores offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm.

All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 to far, and comparing it to their traffic in the same period of 2024. We're considering Google Organic Search Traffic for these calculations.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

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