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Fastest Growing New Zealander E-Commerce Stores

Q: New Zealand E-commerce Industry Trends in 2025

In 2025, $target ecommerce stores are navigating a shifting digital landscape. On average, Instagram accounts in this sector saw a weekly growth of " . number_format($tableData['industryTrends']['avgWeeklyIgGrowth'], 1) . " followers, with an average engagement rate of " . number_format($tableData['industryTrends']['avgEngagementRate'] * 100, 2) . "% — a sign that consumer interest remains strong on social media. However, organic search performance declined, with traffic dropping by " . number_format($tableData['industryTrends']['organicSearchTrafficGrowth'], 1) . "% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models. When it comes to paid channels, approximately " . number_format($tableData['industryTrends']['storesWithTotalAds'], 1) . "% of stores have ran Meta ads at some point, and " . number_format($tableData['industryTrends']['storesWithActiveAds'], 1) . "% have ran Meta ads this year. Paid search is still underutilized, with only " . number_format($tableData['industryTrends']['storesWithPaidSearch'], 1) . "% of stores leveraging it—leaving room for growth-savvy brands to capitalize on less competitive ad space. This dataset reveals the patterns that matter most for agencies and ecommerce professionals looking to benchmark performance, spot untapped channels, and track industry-wide shifts.

Written by Diogo Matos | Last updated on 5th December, 2025

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In 2025, New Zealand ecommerce stores are dealing with a dynamic online marketplace.

Typically, Instagram accounts in this sector recorded a weekly growth of 152.5 followers, with an average engagement rate of 4.12% — an indication that consumer interest stays robust on social media.

However, organic search performance decreased, with traffic falling by -16.8% industry-wide. This reveals increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models.

Looking at paid channels, approximately 65.3% of stores have executed Meta ads at some point, and 62.0% have ran Meta ads this year. Paid search stays underdeveloped, with only 15.1% of stores leveraging it—opening doors for growth-savvy brands to leverage less crowded advertising space.

These insights highlights the patterns that matter most for agencies and ecommerce professionals wanting to benchmark performance, uncover new opportunities, and track industry-wide shifts.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our salels intelligence platform, Ecommerce Leads.

All data is publicly available and collected in accordance with each platform's terms of service.

Who are the fastest growing New Zealand E-Commerce Stores?

This list shows the top 10 fastest growing New Zealand E-Commerce Stores by total traffic increase this year, compared to last year, for New Zealand stores. You can use this to breakdown best practices and improve your marketing strategies. Use the Chart button to view the traffic trends over time for each store.

#	Name	URL	% Increase	Total Increase	Current Organic Search Traffic
1	Engage®️ NZ	engageind.com	189.6%	286,070	436,987
2	Assembly Label \| NZ	assemblylabel.com	185.1%	645,510	994,199
3	Army & Outdoors - International	armyandoutdoors.com	41.2%	112,181	384,566
4	Triumph New Zealand	triumph.com	15.4%	412,781	3,096,043
5	lunaandrose.co	lunaandrose.co	12.7%	16,963	150,634
6	PSD New Zealand	psd.com	9.7%	79,882	902,067
7	I Love Ugly US	iloveugly.com	8.8%	9,613	119,458
8	FIANZ	fianz.com	5.7%	21,028	387,897
9	La Marzocco NZ	lamarzocco.com	1.7%	2,705	157,574
10	From	thekiwicountrygirl.com	1.5%	4,750	328,067

(Scroll horizontally to see all data)

Traffic Trends for New Zealand E-Commerce Stores

The e-commerce landscape in New Zealand is witnessing significant shifts in traffic trends. Average traffic experienced a surge from 4,324.44 in January 2023 to a peak of 10,343.55 in October 2024, reflecting robust growth over that period. However, this upward trend was followed by a steep decline to 1,849.07 in November 2025, highlighting the volatile nature of the current market environment.

A noteworthy pattern is the reliance on SEO, which accounted for 75.7% of the traffic, indicating its critical role in attracting visitors. Paid search remains minimal at 0.3%, suggesting limited investment in this area or possibly a strategic focus elsewhere. Meanwhile, paid and organic social channels contributed 16.8% and 7.2%, respectively, showcasing their roles in diversifying traffic sources.

These insights underscore the importance of a well-rounded digital marketing strategy in New Zealand's e-commerce sector. The sharp decline in traffic near the end of this period signals the need for adaptive marketing tactics to maintain visitor levels and meet evolving consumer behaviors.

Average Traffic Evolution

Monthly average total traffic across all New Zealand stores

Current Traffic Distribution

Percentage breakdown of traffic sources for New Zealand stores

SEO Trends for New Zealand E-Commerce Stores

The latest data indicates a notable decline in SEO performance for New Zealand e-commerce stores during 2025. Average SEO traffic dropped significantly from 4948.5380 in March 2025 to 1400.3664 by November 2025. Although traffic peaked in September 2024 with 9899.2585, a consistent downward trend became evident starting January 2025. This decline is mirrored by a -16.8% drop in organic search traffic and a -6.6% decrease in Organic SERPs growth in 2025.

Most New Zealand e-commerce stores still experience lower levels of SEO traffic. The number of stores with SEO traffic under 50k visitors per month has reached 869. Conversely, there are only 16 stores with traffic between 100k and 250k visitors, and just 8 boasting over 250k visitors per month. These figures highlight the challenges local e-commerce faces in achieving substantial SEO growth.

This downward trend and the distribution of traffic volumes underline the growing importance of innovative SEO strategies for New Zealand e-commerce businesses. Embracing emerging trends, adapting to algorithm changes, and optimizing for local searches can be decisive factors in reversing these trends. As the landscape becomes more competitive, focusing on these key areas might help New Zealand e-commerce stores regain momentum in SEO growth.

Traffic from SEO Over Time

Monthly average organic search traffic (Google + Bing) for New Zealand stores

Paid Media Trends for New Zealand E-Commerce Stores

In 2025, New Zealand e-commerce stores experienced a significant decline in paid search metrics, with Google Paid Traffic Growth dropping by -73.6% and Google Paid Cost Growth falling by -75.4%. This downturn was evident despite 15% of stores running Google Ads during the year, although participation fell to 5% by the last month. Similarly, Meta Ads maintained a higher participation rate, with 62% of stores using them throughout the year, but this also dipped to 47% in the final month.

Comparatively, local stores spent considerably less than the global average on paid media. The average expenditure by New Zealand stores was $892.25, against a global average of $4511.22, equating to just 19.8% of global spending. For specific platforms, Google Ads saw local spending of $55.60, which is only 17.4% of the global average, while Meta Ads spending reached 25.7% of the benchmark, at $1320.71 compared to the global figure.

The average paid search spend in New Zealand showed fluctuating but noteworthy amounts, exemplified by peaks like $1495.89 in March and troughs such as $55.60 in December. Traffic metrics reflected these changes, with average paid search traffic starting at 702.23 in January and descending to 77.71 by November. Overall, the data indicates a challenging environment for paid media investment in New Zealand's e-commerce sector throughout 2025.

Paid Search Traffic Over Time

Average monthly paid search traffic (Google + Bing) across New Zealand stores

% of Traffic from Paid Search Over Time

Percentage of total traffic from paid search (Google Ads + Bing Ads) over time

15%

Ran Google Ads this year

5.2%

Ran Google Ads last month

62%

Ran Meta Ads this year

46.8%

Ran Meta Ads last month

It's worth examining the way New Zealand e-commerce stores stack up against worldwide averages. Global Paid Media spend is $4,511, and diving into individual channels, we see that New Zealand stores spend 17.4% more through Google and 25.7% more through Meta monthly.

This data matters to Paid Media agencies targeting their sales efforts, as they can see how New Zealand ad spend levels compare to other industries.

Organic Social Trends for New Zealand E-Commerce Stores

Organic social trends for New Zealand e-commerce stores show varied growth patterns across platforms. Instagram has witnessed fluctuations in organic traffic, peaking at 683.87 in August 2025 and slightly dipping to 675.42 in November 2025. In terms of Instagram followers, there has been a consistent average growth of 152.51 followers per week in 2025, reflecting the platform's ability to attract and engage more customers.

TikTok, on the other hand, has displayed significant volatility in its organic traffic. The most notable spike occurred in July 2025, with an average traffic of 2143.89, while the latest figure in November 2025 shows a traffic of 839.11. Despite this decline, TikTok remains an influential platform for businesses aiming to reach a younger audience.

The activity in terms of content creation has also seen changes. Instagram posts per week in November have dropped by 3.78 compared to the previous month, while TikTok uploads have decreased by 2.27. This reduction may indicate a strategic shift or resource allocation, with stores possibly focusing on optimizing content quality over quantity to maintain engagement rates.

Metric	Current	Previous	Change
Instagram Posts/Week	0.00	3.78	-3.78
TikTok Posts/Week	0.00	2.27	-2.27

% of Traffic from Organic Instagram Over Time

Percentage of total traffic coming from organic Instagram posts and stories

% of Traffic from Organic TikTok Over Time

Percentage of total traffic coming from organic TikTok videos

Website Performance for New Zealand E-Commerce Stores

The website performance for New Zealand E-Commerce Stores shows a mixed trend. The current Google Lighthouse Performance Score stands at 0.53, indicating a slight decline of -4% compared to the previous month. On the other hand, the Google Lighthouse Accessibility Score increased by +5%, highlighting improvements in user accessibility.

In terms of SEO, the stores maintained steady performance with no change in the SEO score, remaining high at approximately 0.92. The distribution of SKUs suggests a majority of New Zealand e-commerce stores hold a small inventory, with 781 stores having between 0 to 250 SKUs, while 57 stores manage more than 2500 SKUs, indicating varied inventory strategies across the market.

Website Performance Benchmarks

Metric	Current	Previous	Change
Performance	48/100	52/100	-4.00
Accessibility	91/100	86/100	+5.00
SEO Score	92/100	92/100	~0.00

Product Catalog Size Distribution

Distribution of New Zealand stores by number of products in their catalog

Frequently Asked Questions

How can I use this data?

How was this data collected?

How do you measure growth?

How accurate is this list?

How often is this data updated?

What regions are covered in this dataset?

Can I download or export this data?

What other metrics do you track beyond traffic?

How can I use this data?

This list of fastest growing New Zealand ecommerce stores provides valuable insights for agency owners and marketers. Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models. Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources. We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm. All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 so far, and comparing it to their traffic in the same period of 2024.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

How often is this data updated?

We update our database monthly with fresh data from all tracked stores. Traffic data, social metrics, and paid advertising information are refreshed on a rolling basis to ensure you always have access to the most current insights. Major industry reports like this one are regenerated monthly to reflect the latest trends.

What regions are covered in this dataset?

Our analysis covers ecommerce stores primarily operating in the United States, Canada, United Kingdom, Europe (EU countries), Australia, and New Zealand. These English-speaking markets represent the most comprehensive data availability and are the primary markets for most agencies and service providers.

Can I download or export this data?

While the report data shown on this page is not directly downloadable, you can access reports of stores losing traction in your ICP through our core service. Take a look here to filter stores by dozens of criteria and export contact information, traffic data, and growth metrics for your outreach campaigns.

What other metrics do you track beyond traffic?

Beyond organic traffic growth, we track over 50 data points including paid advertising spend (Google Ads, Meta Ads), social media performance (Instagram, TikTok, Facebook engagement), website performance metrics (PageSpeed scores, SEO scores), email marketing activity, technology stack, product catalog size, and more. This comprehensive approach helps agencies identify the best-fit prospects.

Fastest Growing New Zealander E-Commerce Stores

Table of Contents

How was this data collected?

Who are the fastest growing New Zealand E-Commerce Stores?

Traffic Trends for New Zealand E-Commerce Stores

Average Traffic Evolution

Current Traffic Distribution

SEO Trends for New Zealand E-Commerce Stores

Traffic from SEO Over Time

Paid Media Trends for New Zealand E-Commerce Stores

Paid Search Traffic Over Time

% of Traffic from Paid Search Over Time

Website Performance for New Zealand E-Commerce Stores

Website Performance Benchmarks

Product Catalog Size Distribution

Frequently Asked Questions

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