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Fastest Growing New Zealander E-Commerce Stores

Written by Diogo Matos Diogo Matos | Last updated on 16th September, 2025

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We analyzed all New Zealander Shopify and Woocommerce stores to find the ones with the highest traffic growth in 2025 compared to 2024. Read the full report.

# Name URL % Increase Total Increase Current Organic Search Traffic Chart
1 POP MART New Zealand popmart.nz 355.5% 431,615 553,026
2 Zealandia - Pet Nutrition from New Zealand zealandiapets.com 273.8% 735,152 1,003,662
3 Live Sail Die livesaildie.com 142.0% 820,568 1,398,384
4 Fergburger fergburger.com 48.4% 380,766 1,167,644
5 Grog NZ grog.shop 32.1% 256,635 1,056,869
6 Jessica Couture jessicacoutures.com 31.0% 66,702 281,590
7 travelcarsnz.com travelcarsnz.com 29.0% 48,886 217,587
8 justcookkai.com justcookkai.com 25.0% 51,552 258,069
9 Hello Period helloperiod.com 19.7% 138,492 841,295
10 inverse hair inversehair.com 17.9% 67,133 441,159

(Scroll horizontally to see all data)

New Zealand E-commerce Industry Trends in 2025

In 2025, New Zealand ecommerce stores are navigating a shifting digital landscape.

On average, Instagram accounts in this sector saw a weekly growth of 137.8 followers, with an average engagement rate of 3.37% — a sign that consumer interest remains strong on social media.

However, organic search performance declined, with traffic dropping by -1.3% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models.

When it comes to paid channels, approximately 57.8% of stores have ran Meta ads at some point, and 53.1% have ran Meta ads this year.

How do New Zealand E-Commerce Stores perform in SEO?

New Zealand's e-commerce stores are exhibiting varied performance in SEO, with a slight decrease in organic search traffic growth, recorded at -1.3% for 2025. However, there is a notable increase in organic SERPs growth, which has improved by 5.0%, indicating that these stores are gaining better visibility in search engine results pages. A remarkable surge in domain authority growth at 1016.8% showcases that New Zealand e-commerce stores have significantly enhanced their website credibility and trustworthiness.

In terms of average pagerank, stores are progressing steadily with a score of 2.62 out of 10, suggesting that while improvements are apparent, there is still room for growth in this area. Out of all the stores analyzed, a large number, 854, experience SEO traffic under 50k visitors per month. Meanwhile, a much smaller cohort of 16 stores achieve between 100k and 250k visitors monthly, and 7 stores surpass 250k visitors, highlighting the disparity in SEO performance across different e-commerce entities.

The trends suggest that while there are strong gains in certain SEO metrics, challenges remain in organically attracting larger audiences. Continued focus on enhancing SEO strategies will be critical for New Zealand e-commerce stores to sustain growth and climb the ranks in the competitive online marketplace.

How do New Zealand E-Commerce Stores perform on Paid Media?

New Zealand e-commerce stores experienced a significant shift in their paid media strategies in 2025. The growth in Google paid traffic plummeted by 69.6%, indicating a strategic pivot or market saturation impacting the effectiveness of Google Ads. Despite this considerable decrease in traffic, the cost associated with Google paid media skyrocketed to a staggering growth of 3552250%. This imbalance suggests that while fewer users were garnered, the expenses of maintaining a presence on Google Ads surged, possibly due to heightened competition and bidding wars.

Interestingly, Meta Ads emerged as the more prevalent choice among New Zealand e-commerce stores. A notable 57.8% of these stores ran Meta Ads in 2025, with 53.1% maintaining active Meta Ad campaigns. This trend underscores a shift towards alternative paid media platforms, possibly due to better engagement rates or cost-efficiency compared to Google. The increased adoption of Meta Ads suggests that these stores are seeking to diversify their advertising channels to maximize reach and return on investment.

Overall, the landscape for paid media among New Zealand e-commerce stores in 2025 indicates a strong pivot towards Meta Ads, with a strategic reconsideration of the cost-effectiveness of Google Ads given the high costs and diminished traffic returns.

13%
Stores running Google Search Ads

How do New Zealand E-Commerce Stores perform on Instagram?

The New Zealand e-commerce landscape on Instagram in 2025 shows promising growth dynamics. On average, stores are experiencing a weekly growth of approximately 137.76 followers. Despite this significant follower growth, the average engagement rate remains relatively low at 0.03%. This low engagement rate could signal that while follower numbers are increasing, active interaction with content needs amplification.

On the posting front, New Zealand e-commerce stores maintain a consistent presence with about 3.21 posts per week. This consistency emphasizes their commitment to engaging with their audience and provides several touchpoints for potential conversion into website traffic.

Regarding traffic driven from Instagram, the majority of stores (116) report under 10k visitors per month, suggesting ample room for growth. In contrast, a smaller yet significant number of stores (7) successfully drew over 250k visitors monthly, highlighting how a well-executed Instagram strategy can significantly boost store visibility and traffic.

What's the average loading time for an New Zealand E-Commerce Store?

The average loading time for New Zealand E-commerce stores in 2025 has been documented with a Google Lighthouse Performance Score of 61.54/100. This indicates a moderate loading speed, which provides opportunities for improvement to enhance user experience and ultimately boost conversion rates.

Despite the loading time challenges, New Zealand E-commerce stores perform well in terms of search engine optimization, as reflected by a robust Google Lighthouse SEO Score of 91.33/100. This suggests that while page speed is an area in need of development, the stores are optimizing other elements effectively to maintain visibility in search engine results.

As the digital landscape continues to evolve, focusing on reducing loading times can be a critical factor for New Zealand E-commerce stores to sustain their growth trajectory. Faster loading times not only improve user satisfaction but also contribute to better SEO performance, providing a dual benefit.

62/100
Average Performance Score

How you can use this data

This list of fastest growing New Zealand ecommerce stores provides valuable insights for agency owners and marketers.

Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models.

Understanding which stores are experiencing rapid growth can help inform your marketing strategy, product selection, and market positioning.

Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list of top-performing New Zealand stores offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm.

All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 to far, and comparing it to their traffic in the same period of 2024. We're considering Google Organic Search Traffic for these calculations.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

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