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Fastest Growing New Zealander E-Commerce Stores

Written by Diogo Matos Diogo Matos | Last updated on 22nd September, 2025

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We analyzed all New Zealander Shopify and Woocommerce stores to find the ones with the highest traffic growth in 2025 compared to 2024. Read the full report.

# Name URL % Increase Total Increase Current Organic Search Traffic Chart
1 POP MART New Zealand popmart.nz 355.5% 431,615 553,026
2 Zealandia - Pet Nutrition from New Zealand zealandiapets.com 273.8% 735,152 1,003,662
3 Live Sail Die livesaildie.com 142.0% 820,568 1,398,384
4 Fergburger fergburger.com 48.4% 380,766 1,167,644
5 Grog NZ grog.shop 32.1% 256,635 1,056,869
6 Jessica Couture jessicacoutures.com 31.0% 66,702 281,590
7 travelcarsnz.com travelcarsnz.com 29.0% 48,886 217,587
8 justcookkai.com justcookkai.com 25.0% 51,552 258,069
9 Hello Period helloperiod.com 19.7% 138,492 841,295
10 inverse hair inversehair.com 17.9% 67,133 441,159

(Scroll horizontally to see all data)

New Zealand E-commerce Industry Trends in 2025

In 2025, New Zealand ecommerce stores are navigating a shifting digital landscape.

On average, Instagram accounts in this sector saw a weekly growth of 137.8 followers, with an average engagement rate of 3.37% — a sign that consumer interest remains strong on social media.

However, organic search performance declined, with traffic dropping by -1.3% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models.

When it comes to paid channels, approximately 57.8% of stores have ran Meta ads at some point, and 53.1% have ran Meta ads this year.

How do New Zealand E-Commerce Stores perform in SEO?

In 2025, New Zealand e-commerce stores experienced a slight decline in organic search traffic, recording a growth of -1.3%. In contrast, there was a noticeable improvement in the organic SERPs, with a growth rate of 5.0%. However, the most dramatic increase was seen in domain authority, which surged by an impressive 1016.8%, indicating significant optimization efforts across various stores.

Despite these improvements in certain SEO metrics, many stores still struggle with generating substantial traffic. A significant number, 854 stores, have SEO traffic below 50k visitors per month. Meanwhile, only a small fraction, 16 stores, achieved traffic between 100k and 250k visitors, and an even smaller number, 7 stores, surpassed the 250k visitor mark. The average PageRank for these stores was recorded at 2.62 out of 10, reflecting the ongoing challenges faced by New Zealand e-commerce stores in bolstering their SEO performance and visibility.

How do New Zealand E-Commerce Stores perform on Paid Media?

The performance of New Zealand e-commerce stores on paid media has shown significant changes. In 2025, there was a notable decline in Google Paid Traffic, marked by a sharp decrease of 69.6%. Despite this drop in traffic, spending on Google Paid Ads skyrocketed, with costs increasing by a staggering 3,552,250%. This indicates a substantial investment in Google advertising, even though it may not have translated into proportional traffic growth.

On the other hand, when it comes to Meta Ads, a significant portion of e-commerce stores are actively participating. In 2025, around 57.8% of stores were running Meta Ads, with 53.1% maintaining active campaigns. This suggests a strong inclination towards Meta platforms as a channel for paid advertising, potentially due to better engagement or conversion results compared to Google.

Overall, the landscape of paid media for New Zealand e-commerce stores is both dynamic and challenging. While investments in Google Ads have increased significantly, the reliance on Meta Ads is more prevalent, reflecting a strategic shift towards platforms that may offer better ROI in terms of reach and engagement.

13%
Stores running Google Search Ads

How do New Zealand E-Commerce Stores perform on Instagram?

The data reveals that New Zealand e-commerce stores are experiencing an average weekly growth of 137.76 followers on Instagram in 2025, showcasing their increasing popularity and reach. Despite this growth, the average engagement rate remains relatively low at 0.03%, suggesting potential room for enhancing audience interaction and fostering deeper connections with followers. On average, these stores post about 3.21 times a week, indicating consistent content updates to keep their audiences engaged.

Interestingly, the distribution of Instagram traffic among these e-commerce stores highlights varying degrees of success in attracting visitors. A significant proportion, 116 stores, receive under 10,000 visitors per month from Instagram, while 54 stores have traffic ranging between 10,000 and 50,000 visitors monthly.

The number of stores achieving higher traffic is considerably smaller, with just 19 stores seeing between 50,000 and 100,000 visitors, and only 16 stores attracting between 100,000 and 250,000 visitors every month. Remarkably, only 7 stores boast an Instagram traffic exceeding 250,000 visitors monthly, pointing to a select few thriving significantly more than others on the platform.

What's the average loading time for an New Zealand E-Commerce Store?

In 2025, the average loading time for an e-commerce store in New Zealand is linked closely to performance scores from tools like Google Lighthouse. The Performance Score for these stores is notably low at 0.62 out of 100, indicating room for improvement in site speed and user experience.

On a more positive note, the Google Lighthouse SEO Score is significantly higher at 0.91 out of 100. This suggests that while New Zealand e-commerce stores may lag behind in loading times, they are performing relatively well in terms of search engine optimization. Store owners should focus on enhancing site speed to ensure a more seamless shopping experience for users.

62/100
Average Performance Score

How you can use this data

This list of fastest growing New Zealand ecommerce stores provides valuable insights for agency owners and marketers.

Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models.

Understanding which stores are experiencing rapid growth can help inform your marketing strategy, product selection, and market positioning.

Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list of top-performing New Zealand stores offers actionable market intelligence.

How was this data collected?

This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.

We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm.

All data is publicly available and collected in accordance with each platform's terms of service.

How do you measure growth?

For this report, we're calculating their total traffic in 2025 to far, and comparing it to their traffic in the same period of 2024. We're considering Google Organic Search Traffic for these calculations.

How accurate is this list?

I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.

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