Last updated on 2nd June, 2025
See the top 10 fastest growing beauty stores based on their Google Organic Traffic. We analyze over 400,000 stores and found the ones which had the most growth in the last 6 months in the beauty industry. Use this data to stay on top of industry trends and improve your knowledge as an agency owner.
| # | Name | URL | % Increase | Total Increase | Current Organic Search Traffic | Chart |
|---|---|---|---|---|---|---|
| 1 | Fresh Jagua ® | freshjagua.com | 334.8% | 621,988 | 807,781 | |
| 2 | Efiient Labs | efficientlabs.com | 130.7% | 164,608 | 290,534 | |
| 3 | Lovely Hello | lovelyhello.com | 81.9% | 194,043 | 431,077 | |
| 4 | Skin Cupid | skincupid.ca | 81.8% | 477,828 | 1,062,176 | |
| 5 | The Scent Reserve | thescentreserve.com | 58.4% | 144,286 | 391,281 | |
| 6 | Glaize | glaize.co | 56.4% | 164,761 | 456,881 | |
| 7 | goodstuff.co | goodstuff.co | 45.9% | 53,034 | 168,605 | |
| 8 | Miss Lil USA | misslilusa.com | 24.5% | 39,259 | 199,524 | |
| 9 | Based Bodyworks | basedbodyworks.com | 20.2% | 99,682 | 593,232 | |
| 10 | piercedowl | piercedowl.com | 19.0% | 82,532 | 517,632 |
(Scroll horizontally to see all data)
In 2025, beauty ecommerce stores are navigating a shifting digital landscape.
On average, Instagram accounts in this sector saw a weekly growth of 194.2 followers, with an average engagement rate of 1.93% — a sign that consumer interest remains strong on social media.
However, organic search performance declined, with traffic dropping by -21.0% across the industry. This suggests increased competition or reduced search visibility, which force SEO agencies to come up with new methods of bringing in Organic Traffic, such as ranking on AI models.
When it comes to paid channels, approximately 50.1% of stores have ran Meta ads at some point, and 43.6% have ran Meta ads this year.
this list of fastest growing beauty ecommerce stores provides valuable insights for agency owners and marketers.
Use this data to analyze each store and identify emerging trends in the ecommerce sector, benchmark growth rates against competitors, and discover successful business models.
Understanding which stores are experiencing rapid growth can help inform your marketing strategy, product selection, and market positioning.
Whether you're an agency looking to partner with high-growth brands or a store owner seeking competitive intelligence, this curated list of top-performing beauty stores offers actionable market intelligence.
This report was created by analyzing over 400,000 ecommerce stores across the U.S., Canada, Europe, Australia, and New Zealand. We use a combination of web scraping and APIs to collect data from various sources.
We analyze these and other metric evolutions in order to bring you the most accurate and up-to-date information. This data then powers our lead generation algorithm.
All data is publicly available and collected in accordance with each platform's terms of service.
For this report, we're calculating their total traffic in 2025 to far, and comparing it to their traffic in the same period of 2024. We're considering Google Organic Search Traffic for these calculations.
I've personally tested the data against other tools and against live websites and it's accurate. This data drives decisions for agencies and service providers, meaning accuracy is critical.
Get access to our database of ecommerce stores likely to outsource their marketing. We analyze over 400,000 stores through our algorithm to identify those ready to hire agencies, using 52+ data points and pattern recognition.