Getting a 4% positive reply rate through Cold Emails and Instagram DMs with Ecommerce Leads.

Written by Diogo Matos | Published on 24 June 2025

Client name has been anonymized to protect their revenue metrics.

In February/2025 I started working with an Australian freelancer offering E-commerce Paid Media services.

Being a freelancer, he needed to diversify his pipeline and get more clients - but being a freelancer, he didn't have the time to do it himself.

That's when Ecommerce Leads Done-For-You came into play.

I began finding U.S. and Australian e-commerce stores likely to outsource their Paid Media. And after finding them, I began reaching out to them through cold emails and Instagram DMs.

After an initial email, we'd reach out by Instagram DMs too. And this multi-channel approach led to excellent results: 13% reply rate, with 29% of replies being positive - that is, 4% of the leads contacted gave a positive reply. See for yourself:

Printscreen from the Project Worksheet Document

In short: multi-channel outreach to leads facing problems actively affecting their revenue works.

If you too want to diversify your pipeline and generate more leads, check out Ecommerce Leads and start generating leads today.