SEO & Organic
- Organic traffic falling quarter over quarter
- Organic traffic in freefall — down 30%+ in 90 days
- Lost a large share of their ranking keywords in the last 90 days
- Rankings dropped in the weeks following a Google algorithm update
- Losing referring domains faster than they gain them
- Backlink profile far too thin for their revenue
- Domain authority well below the other stores in their category
- Almost no branded search despite six-figure revenue
- Branded search growing while non-branded stays flat
- Depends on organic for most of their traffic — and it just started declining
- Strong revenue, negligible organic presence
- Failing Lighthouse SEO score
- Site slow enough that page speed is now an SEO problem
- Organic traffic recovering after a long decline
Paid Media
- Cut Google Ads spend to zero
- Cut Meta ad spend to zero
- Google ad spend ramping fast quarter over quarter
- Meta ad spend ramping fast quarter over quarter
- Google ad spend declining steadily for six months or more
- Running active Meta ads to a site with a bad performance score
- Growing fast on paid with no organic to match
- Strong organic, no paid presence at all
- Paid makes up more than 30% of their traffic — they can't turn it off
- Spending on Google Shopping but nothing on Search
- Spending on Search but nothing on Google Shopping
- Live on Meta, absent from Google — or the reverse
- Running the same Meta creatives for months without a refresh
- Thin creative library relative to what they're spending
- No video in the Meta creative mix
- Meta ads running on a single placement only
- Paying for keywords they already rank for organically
- Competing in a category where CPCs are climbing
Agency & Outsourcing
- Spending thousands a month on ads with nobody in-house to run it — they're already outsourcing
- Ad spend stopped while they still had no marketing team — they likely just fired their agency
- Their marketing or ecommerce decision maker recently left the company
- They recently hired a marketing or ecommerce decision maker
- SEO metrics improving steadily with no marketing team in house — someone external is working on it
- They have agencies running ads for them
- Significant revenue and no marketing or ecommerce hires at all
Reviews & Customer Experience
- Recurring complaints about a specific operational problem (missing packages, delivery times, support response, etc)
- Trustpilot rating below industry average
- Trustpilot rating declining over time
- Review volume collapsed — they stopped asking
- Review volume spiking, and not in a good way
- Real revenue and almost no reviews — nothing is collecting them
Platform & Tech Stack
- Replatformed recently: moved onto or off Shopify, WooCommerce, or any other platform
- On Shopify Plus
- Doing Plus-level revenue while still on standard Shopify
- Running a legacy platform at a revenue level that has outgrown it
- Large SKU count on a setup that was never built for it
- Running a named app — including a competitor's
- No app in a category their revenue says they need one for
- Heavy app stack, and a performance score that shows it
- Barely any apps installed despite significant revenue
Growth & Revenue
- Crossed a revenue threshold in the last quarter
- Growing 40%+ year over year
- Revenue declining year over year
- Growth flattened after a long run up
- Revenue growing while traffic stays flat — or the reverse
- Marketing budget crossed the point where they'd hire help
- Founded recently and scaling fast
- Long established and stagnant
Social
- Fast growing on Instagram
- Instagram engagement rate collapsed
- Stopped posting on Socials
- Large following that sends almost no traffic to the store
- Fast growing on TikTok
- No TikTok presence at all
- Shifted the kind of content they post — product shots to UGC, stills to video
- Social driving meaningful organic traffic — or none at all
Contacts & firmographics
- Name, role, email and LinkedIn of each decision maker, verified
- Whether they have a marketing or ecommerce team at all
- Country, industry, platform, apps installed, date founded, revenue band, average product price
- How urgent the problem looks, and the angles worth leading with
Not on this list? Describe it and we'll build it.
The signals above are what we detect today. The product's real value is the ones we build next, for the specific problem your best clients had right before they hired you. No database has a field for most of them. We make the field.
