Two Approaches to Finding Ecommerce Stores
Store Leads is a database you filter. Ecommerce Leads is a signal system. You tell it what problems you solve, and you'll get stores facing them. Instead of volume, you get relevance.
The list approach (Store Leads)
- What you get: ~14M stores across 322 platforms, filterable by fixed fields.
- How you find opportunities: filter, export, then email all of them and hope.
- Contacts: non-personal emails (info@). Personal contacts need a third-party tool.
- What changes week to week: Nothing. Same database, re-sorted.
- When it runs out: you've contacted the list, and that's it.
The problem-detection approach (Ecommerce Leads)
- What you get: stores matching a problem you described, including things no database has a field for.
- How you find opportunities: we monitor and send new matches weekly.
- Contacts: decision maker name, email and LinkedIn included.
- What changes week to week: new stores entering the problem state.
- When it runs out: it doesn't. The same universe produces new problems forever.
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The list approach
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Problem detection
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|---|---|---|
| What you get | ~14M stores across 322 platforms, filterable by fixed fields | Stores matching a problem you described, including things no database has a field for |
| How you find opportunities | Filter, export, then email all of them and hope | We monitor and send new matches weekly |
| Contacts | Non-personal emails (info@). Personal contacts need a third-party tool | Decision maker name, email and LinkedIn included |
| What changes week to week | Nothing. Same database, re-sorted | New stores entering the problem state |
| When it runs out | You've contacted the list, and that's it | It doesn't. The same universe produces new problems forever |
Why the List Approach Runs Out
The honest version of "Store Leads vs Ecommerce Leads" isn't a volume contest. It's a question about what you're actually buying.
Your ICP isn't 10,000 stores. It's 3,000. And you'll burn through them in six months.
Every list vendor, Store Leads included, sells you a finite universe. UK Shopify stores doing $500k–$5M is a few thousand businesses, and once you've contacted them, that's it. That's why list subscriptions churn.
A problem isn't finite. The same 3,000 stores generate new problems forever. A store that was fine in January loses its rankings in June, and becomes a legitimate, timely, non-spammy reason to reach out. Even one you already pitched. Even one you already lost. That's the difference between buying a list and buying detection.
"Before Ecommerce Leads we were manually sourcing and researching cold leads. Now we have laser-focused data and a 2% lead-to-opportunity conversion rate. A game-changer for our outreach strategy."
Alex Robinson, SEO Director of Novus Digital
Where Each Approach Fits
Store Leads is genuinely good at volume. The question is whether volume is what you need.
The list approach is right if
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You're doing market research, not outreach
You need breadth, every store on a platform, in a country, for analysis, not for emailing.
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You have a team to research and qualify each store
You're set up to take a raw list, find the contacts, find the problem, and write the angle yourself.
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A filter match is enough reason to reach out
You don't need the store to have a specific, current problem. "Shopify store in the UK doing $1M+" is enough for you.
Problem detection is right if
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You sell to stores that have a specific problem
SEO collapse, ad spend cut to zero, reviews about missing packages: you can describe the situation your best clients were in when they hired you.
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You want contacts and the reason in one delivery
Decision maker name, email and LinkedIn, plus the evidence and the angle.
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You've already burned through a list
You contacted your ICP once and now need new reasons to reach out to the same stores, or new stores entering the problem state.
The honest version:
Store Leads starts at $75/month (no exports) or $250/month (with CSV exports). Then you add a contact finder, a traffic tool, and the time to research each store. Ecommerce Leads starts at $299/month and ships the store, the person, the reason and the angle. You're not paying more. You're paying for a different thing.
How Ecommerce Leads Works
We track hundreds of thousands of stores, analyze their data, and deliver only the ones that match your ICP and show signs of struggle.
We collect dozens of data points
Over 50 of them across Paid Media, SEO, Social Media, Website Performance, and more, across 500,000+ stores.
We detect stores losing traction
Our algorithm scans through the data and detects stores losing revenue and traction in your ICP.
We find decision makers for you
Every lead includes verified emails of CEOs, CMOs, Heads of Ecommerce, or other relevant people who you should be talking to.
Frequently Asked Questions
The most common questions teams ask when comparing the list approach with problem detection.
What's the real difference between Store Leads and Ecommerce Leads?
Does Store Leads include decision-maker emails?
Can Store Leads tell me which stores have a specific problem right now?
What happens when I've contacted every store on the list?
How is the pricing different?
Which is better for an agency doing outreach?
What's the real difference between Store Leads and Ecommerce Leads?
It's a different category, not a different feature set. Store Leads is a database you filter by fixed fields and export. Ecommerce Leads is a problem you describe, including things no database has a field for, that we monitor continuously and send you new matches for, with the decision maker, the evidence and the angle.
Does Store Leads include decision-maker emails?
Store Leads provides non-personal email addresses (like info@store.com). Personal decision-maker data is only available through integration with third-party vendors. Ecommerce Leads includes the decision maker's name, email and LinkedIn with every match, no separate tool required.
Can Store Leads tell me which stores have a specific problem right now?
No. Store Leads updates its data weekly but doesn't perform problem analysis. It can't tell you which stores lost SERP positions, cut ad spend, or have reviews complaining about missing packages, because none of those have a field in a list database. Ecommerce Leads builds detection for problems you describe, including ones no database indexes.
What happens when I've contacted every store on the list?
With a list, that's it. You've exhausted your universe, which is why list subscriptions churn. With Ecommerce Leads, the same universe keeps producing new problems. A store that was fine in January loses its rankings in June and becomes a fresh, timely reason to reach out, even one you already pitched.
How is the pricing different?
Store Leads starts at $75/month (no exports) or $250/month (with CSV exports), and you still need a separate contact finder and traffic tool. Ecommerce Leads starts at $299/month with decision maker contacts, traffic, ad spend, SEO, buying signals and 50+ data points included. Similar price, different category.
Which is better for an agency doing outreach?
If you sell a service that solves a specific problem: SEO, paid media, CRO, webdev. Problem detection gives you the stores that have that problem right now, plus the contact and the reason. Store Leads is better suited to market research and breadth, where a filter match is the whole answer and you have the team to do the per-store homework.
Want to see exactly which problems we can detect today — and bring one of your own? See the full list of signals we detect, then book a demo and we'll run it on your ICP.
Know which stores face the problem you solve the moment it happens
Describe the problems your ideal customer faces. We'll spot which stores have them, so you reach out at the right time, with the right offer, to the right person, and book meetings.
