Getting a 4% positive reply rate through Cold Emails and Instagram DMs with Ecommerce Leads.
Written by Diogo Matos 
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Published on 24 June 2025
Client name has been anonymized to protect their revenue metrics.
In February/2025 I started working with an Australian freelancer offering E-commerce Paid Media services.
He needed a consistent outbound channel, but as a freelancer he didn't have the time to find the right stores himself. So we started with the problem: what does a U.S. or Australian store look like when it's ready to outsource paid media?
Ecommerce Leads turned that definition into detection and sent the stores that just started matching — with the decision maker, the evidence, and the angle. From there, the outreach was multi-channel: cold emails first, then Instagram DMs to the same stores.
Signals tracked for this engagement
- Estimated Google and Meta ad spend, monthly
- Active Meta ads — 10%+ increases and decreases
- Meta ads started again / Meta ads stopped
- Number of video ads currently running
- High paid activity with no growth (spend without return)
- Decision maker name, email, and LinkedIn, all verified
And this multi-channel approach led to excellent results: 13% reply rate, with 29% of replies being positive - that is, 4% of the stores contacted gave a positive reply. See for yourself:
Printscreen from the Project Worksheet Document
In short: multi-channel outreach to stores facing problems actively affecting their revenue works.
Want the same for your ICP? See every signal we detect, or book a demo and bring one problem — we'll tell you how many stores have it right now.