Ecommerce Intent Data

Ecommerce Leads is an ecommerce intent data provider. We define ecommerce intent data as data that shows which online stores are in-market to buy your services or products, right now. We collect public data on these stores, such as traffic, ad activity, reviews, tech stack, and more, to detect when they're facing a problem you can solve. See example signals below.

Stores monitored

813,058

Last updated on 15/Sep

Stores with an active intent signal

50,087

Last updated on 15/Sep

Stores growing paid ads

9,310

Last updated on 15/Sep

Stores losing organic traffic

18,594

Last updated on 15/Sep

Stores with revenue growth

23,659

Last updated on 15/Sep

Who needs ecommerce intent data?

If you're selling to ecommerce stores, you need intent data. The store shows the problem; you show up with the fix while it is happening, instantly becoming relevant to them.

SEO Agencies

Stores losing organic traffic, keywords, or rankings need an SEO agency to fix it.

Paid Media Agencies

Stores facing increases in CPC or unable to diversify creatives to scale need Paid Media Agencies.

App Developers

Stores whose stack and revenue show the gap your app fills.

Ecommerce SaaS

Stores whose behavior says they need what you sell, the week they need it.

See what that looks like on real accounts on the results page.

What is ecommerce intent data?

Ecommerce intent data is data that shows which online stores are in-market to buy marketing help right now. A store is in-market when its own behavior shows the problem you fix: organic traffic collapsing, ad spend ramping, reviews turning negative, revenue outgrowing the stack. Intent data turns those changes into a list of stores to contact this week, with the evidence for each one.

Research Intent vs Store Behaviour

Traditional intent data (like Bombora or ZoomInfo) takes which IPs visited certain sites and content pieces and infers a company is in-market, if they even get the company right. This is a loose approach, and produces many false positives. Ecommerce Leads uses data to validate signals, meaning every signal is verifiable and based on the real-world. By observing behaviours, we can be a lot more confident, and that's why our best customers see 10 to 12% conversion rate to meetings

The intent signals we track

We track over half a million stores. Below is the live count of some of the signals we track. Whatever combination of signals you need, we can provide.

SEO & Organic

Organic traffic down 20%+ month over month

18,594

Data as of 15/Sep

Paid Media

Increasing ad spend in the previous month

9,310

Data as of 15/Sep

Growth & Revenue

Revenue up on the previous month

23,659

Data as of 15/Sep

See every signal we detect

Ecommerce Intent Data vs Traditional Intent Data

How do we collect ecommerce intent data? Well, we've spent years creating our own scrapers to collect all kinds of data from stores and analyzing it, so we can produce historical timelines that allow us to detect when they have a problem. We track every online store across North America, Europe, Australia and New Zealand.

	Traditional intent data	Ecommerce Leads
What it measures	Topic research (what companies read and search)	Store behavior (traffic, ads, reviews, revenue, platform, apps)
Who it covers	Companies in general, mostly B2B	Specialized in ecommerce stores
What a match means	Someone at the company is researching a topic	The store shows the problem you fix
How it is collected	Third-party research panels	Direct scans of each store, joined per store, with years of history

What clients say about our signals

Read Ciaran’s Case Study

"What sets them apart are the detailed data points and decision-maker contacts. They made our outreach efforts much more focused."

Ciarán Oglesby, CEO of Oglesby Media

Case Study

GMS got a 12% lead-to-opportunity conversion rate with Ecommerce Leads

Published on 2025-07-28

Read Alex’s Case Study

"Working with Diogo has transformed our outreach strategy. Before, we were manually sourcing and researching cold leads - taking time and delivering inconsistent results. Since partnering with Ecommerce Leads, we've gained access to laser-focused data tailored exactly to our ideal customers. We've seen a dramatic uplift in our lead-to-appointment conversion rate. Responsive, professional, and incredibly easy to work with - highly recommended."

Alex Robinson, SEO Director of Novus Digital

"Probably one of the better if not the best cold email I've received."

CEO of Paid Media Agency

Case Study

How Oglesby Media gets 10% lead-to-meeting rate with Ecommerce Leads

Published on 2025-07-25

Read the Case Study

"Ran the numbers for a DFY customer. 4% positive reply and 12% total reply rate on a multi-channel campaign."

Diogo Matos, Founder of Ecommerce Leads

Case Study

Getting a 4% positive reply rate through Cold Emails and Instagram DMs with Ecommerce Leads

Published on 2025-06-24

"Great service and high quality leads. The customer care and data quality was excellent and Diogo is always looking for ways to improve things further."

Justin Thomas, Managing Director at CRKLR

Top-tier service from Diogo. His approach to e-commerce leads is precise, strategic, and, most importantly, it works. We’ve had a fantastic experience partnering with him, and the results speak for themselves. 5 stars.

Leo Menezes, Business Development Representative at Vasta

Case Study

Novus Digital generated $18,000 in new pipeline in under 3 months thanks to Ecommerce Leads

Published on 2025-06-24

Read Ethan's Case Study

"Ecommerce Leads has been a game-changer for us at GMS. They consistently deliver 20–30 high-quality leads each week, tailored to the exact demographics and geographical locations we request. Beyond just contacts, they provide valuable insight into each brand's current paid media strategy and spend, giving our team real substance when reaching out. This edge has helped us stand out against other agencies and connect with ecommerce brands doing genuinely interesting things in their space. A reliable and highly valuable partner to our growth pipeline."

Ethan Fishburn, Sales Manager at GMS Media Group

"Sent this agency 73 leads (3 reports). Already booked a few calls. Ecommerce Leads provides the best lead-to-meeting conversion rate out there."

Diogo Matos, Founder of Ecommerce Leads

See all 11 testimonials and results

A flat-fee for problems found

Every plan includes every matching store, in every country we cover, in any industry, at any revenue band. What changes is how many different problems we watch for you.

Verified decision-maker emails.

Only stores in your ICP.

Get alerted where you work.

	Starter $300/month Renews every month.	Growth $900/month Renews every month.	Custom Custom pricing
Problems monitored A problem is one thing you sell, and one problem includes multiple signals. For example, "SEO problems" would match "decreasing organic keywords, losing organic traffic, etc" . We watch every store in your ICP for that problem through multiple signals and send you the ones that just started matching it.	1	3	5+
7 Day Money-Back Guarantee	✓	✓	✓
Tracking every store in your ICP	✓	✓	✓
Unlimited matching stores	✓	✓	✓
Decision-maker contacts	✓	✓	✓
Slack Alerts	✓	✓	✓
Email Alerts	✓	✓	✓
Watchlist Alerts	—	✓	✓
API Access	—	✓	✓
MCP Access	—	✓	✓

Starter

$300/month

Renews every month.

✓ Problems monitored: 1
✓ 7 Day Money-Back Guarantee
✓ Tracking every store in your ICP
✓ Unlimited matching stores
✓ Decision-maker contacts
✓ Slack Alerts
✓ Email Alerts
— Watchlist Alerts
— API Access
— MCP Access

Growth

$900/month

Renews every month.

✓ Problems monitored: 3
✓ 7 Day Money-Back Guarantee
✓ Tracking every store in your ICP
✓ Unlimited matching stores
✓ Decision-maker contacts
✓ Slack Alerts
✓ Email Alerts
✓ Watchlist Alerts
✓ API Access
✓ MCP Access

Custom

Custom pricing

✓ Problems monitored: 5+
✓ 7 Day Money-Back Guarantee
✓ Tracking every store in your ICP
✓ Unlimited matching stores
✓ Decision-maker contacts
✓ Slack Alerts
✓ Email Alerts
✓ Watchlist Alerts
✓ API Access
✓ MCP Access

Two questions we often get

How many stores will I actually get?

Most customers see 10–30 matching stores a week, depending on how tight the problem is. If your problem matches 400 stores this month, you get 400. We don't charge by the store. We charge for the detector.

What's a problem?

However many signals it takes to detect it, they're all included. An SEO agency's problem is "stores whose SEO is failing." That's one problem, detected with every signal we have: SERP collapse, traffic decline, no branded search, weak backlinks, paid with no organic. All included, at one price.

Frequently asked questions

What is ecommerce intent data?

How fresh is the data?

Is the data exclusive?

How accurate is the data?

How is this different from traditional intent data?

How much does ecommerce intent data cost?

What is ecommerce intent data?

Ecommerce intent data is data that shows which online stores are in-market to buy marketing help right now. Ecommerce Leads produces it by watching what stores actually do — traffic, ads, reviews, revenue, platform, apps — and treating a change in that behavior as the buying signal. The result is a list of stores to contact this week, each with the evidence behind the match.

How fresh is the data?

Every count on this page carries a 'data as of' date, and the counts refresh continuously. Store-level numbers — ads, organic traffic, revenue — compare each store's latest monthly scan with the previous one. We collect 50+ data points per store and keep 24 months of history, so you hear about a store the week its situation changes.

Is the data exclusive?

Yes. We limit the number of clients we onboard to keep stores exclusive and high-quality. If we onboarded hundreds of agencies, you'd fight over the same stores with them, and you'd see no results.

How accurate is the data?

Every match ships with the evidence: the data points that fired the signal, so you can check the store yourself before you reach out. If a problem you describe can't be detected from the 50+ data points we already collect per store, we tell you before you commit, not after.

How is this different from traditional intent data?

Traditional intent data (Bombora-style) reads research intent: it infers that a company is in-market from the content its team reads. It covers companies in general, not stores. Ecommerce Leads watches what the store itself does — traffic, ads, reviews, revenue, platform, apps — so a match means the store shows the problem you fix, not that someone read an article.

How much does ecommerce intent data cost?

One problem is $300 a month. Three problems is $900 a month. Custom starts at five problems. Every plan includes every matching store, in every country we cover, in any industry, at any revenue band. What changes is how many different problems we watch for you.

See which stores are in-market right now

Bring the problem you solve. We'll show you the stores that match it, with the evidence, on the call.

Book a Demo