Novus Digital generated $18,000 in new pipeline in under 3 months thanks to Ecommerce Leads.
Written by Diogo Matos 
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Published on 24 June 2025
Back in April/2025, Alex from Novus Digital and I jumped on a call. He needed U.K. e-commerce stores that were facing SEO problems — the exact situation his best clients were in right before they hired him.
Signals tracked for Novus Digital
- Organic search traffic drops (15%+ over the comparison window)
- Organic SERP losses (5%+ drops)
- Backlink and referring-domain declines (5%+ drops)
- PageSpeed Performance and SEO score drops (10%+)
- Stores where SEO is 90%+ of traffic (one update from collapse)
- Decision maker name, email, and LinkedIn, all verified
Novus already had a very solid pipeline of clients, but diversification is key to a solid business. If you rely too much on inbound leads, you're at the mercy of the market. Some months are splendid. Others are dry and make you question your business.
And that's precisely why Alex wanted to diversify his pipeline.
I'm writing this case study in June/2025. In the 3 months of using the Do-It-Yourself plan, Alex has received 120 stores matching his SEO-problem definition in his inbox and managed to generate $18,000 in new pipeline, plus close one new client. His current lead-to-opportunity rate sits at around 2% - which is massive, considering most cold email campaigns don't even reach that percentage in positive replies!
"This has been transformative for our outreach. We used to manually source and research cold leads. It was a time sink. Now we get ultra-targeted leads every Monday."
Alex Robinson, SEO Director of Novus Digital
Want the same for your ICP? See every signal we detect, or book a demo and bring one problem — we'll tell you how many stores have it right now.